TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

NCR Corporation

As a Global Executive Services Manager at NCR Corporation, I lead a world-class team of customer success professionals for major accounts across multiple regions and industries;
-driving positive customer outcomes and ROI
-ensuring continuous product adoption, filling white space and driving ARR expansion
-identifying at-risk customers and initiating mitigation strategies to maintain NRR
-uncovering cross-sell and upsell opportunities to further drive ARR growth
-aligning business drivers with key stakeholder decision making strategies
-ensuring QBR and EBR value propositions evolve with customer outcomes
I have 16 years of experience in major account management, large-team leadership and customer success management, with a master's degree in marketing and a diploma in e-marketing.

Global Executive Services Manager

•	Identified $2M revenue growth opportunity in collaboration with key strategic stakeholders and cross-functional teams to fully understand customer needs, be VoC and recommend solutions.
•	Initiated and oversaw improvements to customers’ journey driving NPS score from 37 to 51.
•	Initiated and led channel and vendor programs improving issue response times and results.
•	Forged and nurtured key strategic relationships that improved customer experiences, pre-empted “at risk customers”, reduced churn and drove adoption of solutions and products.

Accenture

Managed internal cross-functional teams to resolve customer issues and  improve customer experiences with Department of Labor (DOL). Security Clearance access to civilian information. Resolution of DOL enquiries in collaboration with State government. Educated customers on usage of online information technology options.
•	Created operational efficiencies to improve resolution time of complex customer enquiries.
•	Implemented departmental initiatives to reduce inbound calls, by 40%.
•	Developed outbound call protocols to improve customer experience and satisfaction with DOL.

Customer Relationship Manager

Amazon

Managed Global Security Operations Center (GSOC) and internal cross-functional team relationships to resolve worldwide Amazon security and fraud enquiries. High level security access to Amazon employee information. Ensured prompt responses and drove rapid issues resolution to internal departments. Used and operated Information Technology systems and peripheral technology in support of team members and new employees.
•	Improved trust levels from departments by delivering compelling evidence and accurate information.
•	Drove increased adoption of Amazon Information Technology services.

WIN Media Group LLC

Sales Training Consultancy
•	Successfully launched new product and grew market share from zero by analyzing market data, developing sales strategy to deliver innovative television solutions securing 200 new logos.
●	Created own differentiated digital marketing campaigns to drive awareness and solution adoption.
●	$1.8M incremental new revenue growth per sales initiative by inspiring sales teams’ engagement in; digital marketing, value proposition selling, relevant proposal building, upselling and renewals.

Owner

NRS Media

●	#1 global sales (President's Club) streamlined sales process by leveraging CRM technology to improve sales team effectiveness, grow sales to $14M and secure company profitability.
●	Led television Sales Directors, Managers and Account Executives to create effective digital marketing proposals and grow annual recurring revenue programs by 12-15%.
●	Successfully created and launched new solution to capture $1M incremental annual revenue.

National Director Of Sales

As a Global Executive Services Manager at NCR Corporation, I lead a world-class team of customer success professionals for major accounts across multiple regions and industries;
-driving positive customer outcomes and ROI
-ensuring continuous product adoption, filling white space and driving ARR expansion
-identifying at-risk customers and initiating mitigation strategies to maintain NRR
-uncovering cross-sell and upsell opportunities to further drive ARR growth
-aligning business drivers with key stakeholder decision making strategies
-ensuring QBR and EBR value propositions evolve with customer outcomes
I have 16 years of experience in major account management, large-team leadership and customer success management, with a master's degree in marketing and a diploma in e-marketing.

My mission is to influence future lifetime value through higher product adoption, greater customer satisfaction, and overall health scores, while reducing customer churn and driving new business growth through greater advocacy and referenceability. I achieve this by leading the technical assessment as part of the sales process, defining and optimizing the customer lifecycle, and collaborating with key strategic account stakeholders, sales teams, and cross-functional teams to understand customer needs, be the voice of the customer, and recommend mutually agreeable solutions.
I also initiate and direct successful multi-national working groups for technology, logistics, and installation teams, ensuring B2B IT projects meet deadlines profitably and as designed.
Additionally, I create a positive work environment for my direct reports, coaching and mentoring them to develop exceptional customer experiences, nurture key stakeholder relationships, and uncover profitable growth opportunities.

taplio

The Battle

Marina Hotkova

Mark Windell, (BBA MMkt) Marketing Management

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