TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

Strategus 

Digital Sales Director

Amobee

Senior Account Executive 

ESB Advertising

ESB is a data-driven media buying agency that specializes in expanding brand awareness, generating leads, and growing revenue for companies on the rise.

Consistency is key for a successful ad campaign. The messaging, timing, design, and overall strategy, needs to be in sync for optimal impact. That is why ESB has brought the worlds of media buying and creative services under one roof. Our family is comprised of seasoned media buyers, certified digital marketers, and Emmy award-winning producers.

National Sales Manager

Effectv / Comcast

Effectv, the advertising division of Comcast, delivers advertising campaigns, designed to increase effectiveness by delivering messages across every screen.  Campaigns are easier to execute through Effectv for National, Regional and Local advertisers. 

I was accountable for developing new business and maintaining multimillion-dollar advertising revenue goals via both direct and agency business.  

During my tenure, I Increased Multi-screen revenue 500%  (average 180% year over year growth).  I was instrumental in the growth of a major Washington, D.C. advertising agency across multiple markets from zero revenue to over $3M in 3 major markets ($1.5M in Washington D.C.) over the course of two years. 

During a time of constant change, I partnered with management in transitions to new systems, platforms, sales techniques and processes. 

I developed a strong knowledge of the media local marketplace, with an emphasis on Nielsen Ratings, Scarborough data and Set Top Box Data to gain a competitive advantage with my prospecting.

I utilized CRM systems to maintain my portfolio, including SaleLook and Dynamics 365.

I implemented powerful Sports Advertising in all of my multi-screen campaigns, including NFL, MLB, NHL.

I developed and nurtured strong interpersonal relationships with support departments to help grow revenue.  I worked on teams as market wide champion for sports, digital and new business.

iHeartMedia

Account Executive

Sales Coordinator

As the Digital Sales Director at Strategus, I leverage my 20 years of experience in strategic selling and planning in the digital media industry to drive revenue growth, client satisfaction, and market expansion. I have a track record of delivering high-impact multi-screen advertising campaigns that generate multimillion-dollar results for both my company and my customers.

My core competencies include key account management, new business development, online marketing, and programmatic buying. I have a passion for innovation and creativity, and I constantly explore new ways to optimize the performance and efficiency of digital media solutions. I excel at building and maintaining strong relationships with media agencies, direct business owners, marketing directors, and internal partners. My goal is to provide value-added service and support to my clients and help them achieve their marketing objectives.

taplio

The Battle

Marina Hotkova

Kelly Murray-Castro

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