TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

WUSA-TV

A local CBS -TV marketing consultant responsible for maintaining and developing advertising campaigns using different media platforms to further enhance our partners goals and objectives. Provide expert analysis on current marketing goals while utilizing television and digital as the preferred outlet.

Washington Gas and Light

Brings new or incremental business to Washington Gas.  Initiates internal sales processes and procedures on new or enhancement Natural Gas construction projects.  Manages high visibility new business jobs and interacts with external audiences to interpret WG’s departmental guidelines and procedures.  Assists in managing design efforts; communicating construction planning and contractor construction activities related to new business. Collaborates with marketing, engineering, regulatory, and other internal departments to promote existing and emerging technology adoption in the assigned target market.  Coordinates with other parties, including sales, construction, HVAC contractors, etc., to meet with customers to answer all questions related to buying decision

Executive Account Manager

WJLA/News Channel 8

Design and execute on-air and digital marketing campaigns to local/national clients and ad agencies.  Responsibilities to include an emphasis on television broadcast, mobile, internet and all Sinclair digital networks.  Create and implement sales driven marketing plans using systems that include OSI, Wide Orbit, Nielsen, Comscore, BASE, Kantar, Scarborough and Oracle. Developed charitable and outreach sponsorship initiatives, SEO/SEM digital campaigns, email marketing, social media strategist and sports marketing. Agency analysis methods also included planning, avail submissions and advertising package development. 

KEY ACCOMPLISHMENTS:
•	Grew account list by 200% in the first year of activity by generating more than $1.9M in revenue.
•	Sold station marketing initiatives to include new business programs, DC Refined.com, Pride Parade, Baltimore Ravens Pre-Season, Over-The-Top digital campaign, Holiday Guide, Let’s Talk Live on-air segment, 2017 Eclipse Coverage, African-American Museum opening.
•	Worked with clients in planning, creating and execution of marketing campaigns such as Stratford University, Nissan, Infiniti, CIGNA, Novant and Virginia Medical Center.  Generating over $500,000 in revenue.

Senior Marketing Consultant

WMAR-TV

•	Sale of advertising time to ad agencies and local direct clients with focus on selling new media, mobile, internet and digital networks.
•	Responsible for annual sales revenue for E.W. Scripps each of the last 9 years to include all electronic media related products and opportunities.
•	Provided complete business management and needs analysis methods to include strategic planning, avail submissions, package development, copy writing, credit application and invoice collections.
•	Interpreted and presented qualitative and quantitative market research/data to position the media partner as a premiere marketing vehicle.
•	Managed client marketing effectiveness by writing and evaluating strategic plans and goals.
•	Directed public relations, media relations and crisis communications campaigns.
•	Directed the process for the development, implementation and updating of distribution marketing plans and strategies in conjunction with external customers and suppliers to increase sales and revenue growth.
•	Established a strategic direction with customer relationships and worked effectively with external customers and internal departments to create exclusive promotional opportunities.
•	Responsible for customer branding, point of sale entries and overall content by developing and executing seasonal strategies that maximize sales opportunities for both broadcast and digital products and services.
•	Negotiate complex issues within new contracts as well as renewals.

Senior Account Manager

WMAL Radio

BUSINESS DEVELOPMENT MANAGER │ACCOUNT MANAGER
Led development of new business opportunities for station events and websites by strategically developing, executing and leading sales efforts for specialized products; planned executed and closed, analyzed customer opportunities for optimum return to investment of multiple business decisions.

KEY ACCOMPLISHMENTS
•	Created and administered monthly sales reports for upper management to include forecasts, budgets and new business revenue.
•	Maintained and developed relationships with new and existing direct and agency clients.
•	Secured and maintained all customer contracts while continuing to assess customer needs through continued contact with each customer.
•	Provide customers with knowledge of newest electronic media opportunities to help them achieve their goals for image and awareness, thus helping them to increase their share of the market through various on-air, digital and social media campaigns.

Account Manager

Communications and sales professional with more than 20 years of experience in marketing, media management, utility account management and public affairs with proven ability to develop electronic news and social media programs, plan media strategies for increasing revenue and market share, maximize customer success through new program implementation, and exceed revenue projections by aligning customer needs with most profitable products.  Areas of Expertise include:
•	Account Management
•	Presentations
•	Strategic Goal Planning
•	Inventory Management
•	Product Marketing Strategy	
•	Multimedia Marketing
•	Brand Optimization
•	New Business Development
•	Budget Forecasting
•	Google Analytics	
•	Special Events Planning
•	Strategic Media Placement
•	Public Relations
•	Workflow Analysis
•	Team Leadership

taplio

The Battle

Marina Hotkova

Kareem Young

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?