TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

WFAA

Motivate and inspire local account executives to achieve their personal and professional goals.  Create and execute marketing strategies to help local businesses grow. Manage inventory and forecasting of local revenue to meet our sales goals. Recruit and train talent to own their product knowledge to be on the forefront of the ever changing media landscape.

Integrated Sales Manager at WFAA, a TEGNA Company

Results driven, solutions-based National Sales Manager. Responsible for leading the national and political sales efforts across an integrated suite of platforms and solutions at WFAA Media.

Focused on developing and executing sales strategy to grown revenue shares of agency and digital accounts to achieve quarterly and annual budgets.

National Sales Manager, Integrated Audience Solutions

As your business partner, I am passionate about planning, creating and executing advertising and marketing campaigns that result in a positive ROI for my client. I analyze market research and insight in the development of audience solution plans that align with my client’s goals.  As an experienced multi-media consultant, I provide my customers a broadcast and digital strategy that engage and influence with the right audience consumers at the right time to deliver the right results.

Account Executive, Integrated Audience Solutions

Katz Media Group- Continental Television Sales

Led a team of six tenured account executives and three assistants in selling and maintaining sales that grossed in excess of $25,000,000 annually.

- Improved relationships with high-level clients, stations, and agency personnel concentrated in   Southeast and South Central States. 
- Advised stations and agency clients on sales strategy, inventory concerns, competitive spending,  and market landscapes.  
- Optimized both digital and broadcast opportunities across 175 Stations. Annual billing in excess of 7 million.

Team Sales Manager

- Managed and improved relationships between 182 Stations of major broadcast network affiliates and a variety of advertising agencies; Annual billing in excess of 4 million, 8% annual average growth per year since 2008 
- Enhanced top automotive account through online and broadcast packages increasing revenue from $382,000 in 2010 to $430,000 in 2012, a 26% increase 
- Grew and diversified my sales potential by developing political sales capabilities, contributing at least 7% growth to my annual billings in 2012
- Doubled revenue in large market from 2010 to 2012 by prospecting and developing multiple media packages, resulting in the expansion of client list in that market 
- Utilized industry relationships to create awareness and garner future revenue for an Independent TV station in a top 5 market.
- Keep clients abreast of relevant market information through the participation of station conference calls, weekly sales meetings, and company updates
- Understand client advertising budgets to provide a detailed quarterly sales forecast for senior management

Account Executive

CBS Corporation, KTVT CBS 11

- Assisted a team of local account executives and a research director in day-to-day activities
- Maintained account relationships including the dissemination of ratings and qualitative information on current market trends
- Developed necessary skills to be an enterprise software team expert in supporting local account executives in their sales efforts
- Produced and reported daily records on market and broadcast research trends to station management

Local Sales Assistant

Katz Media Group- Millenium Television Sales

Responsible for assisting Account Executives and Sales Managers with support duties for handling a high volume of television airtime sales of represented stations to advertising agencies.

- Maintains sales agreements between the advertising agencies and the television stations. This includes: receiving orders, transmitting to stations, confirming and generating contacts, and resolving discrepancies.
- Handles all airtime scheduling problems (revisions, cancellations, preemptions, and makegoods).
- Services and assists clients (advertising agencies, media buyers, and station managers) when needed.
- Assists Account Executives with preparing presentations; use of rating and research information.
- Trained other sales assistants in the roles and responsibilities of the position

National Sales Assistant

With over a decade of sales management experiance, I am a results-driven leader who thrives on cultivating authentic connections and delivering unmatched value to my clients.

At the heart of my current role, I lead a team of local account executives at WFAA, a TEGNA company. Together, we execute dynamic marketing strategies that empower local businesses to flourish across an integrated suite of platforms and solutions.   Beyond the local landscape, my expertise extends to the national side of business, where I contribute valuable insights and strategies to elevate our presence on a broader scale.

My skill set encompasses a spectrum of competencies, including business development, B2C marketing, customer relationship management, and the execution of sales strategies. What truly energizes me is team leadership and motivation, creating an environment where success is not just a goal but an expectation.

I am continuously seeking new opportunities to refine our sales processes, enhance team performance, and drive substantial revenue growth.

Let's connect! I would love to hear about your business and explore potential avenues for collaboration.

taplio

The Battle

Marina Hotkova

Jordan Hutchinson

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