TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

Florian Lowe

Your Software Supplier

I specialize in providing expert guidance and solutions to optimize software development processes and outcomes. My role involves collaborating with clients to understand their unique business needs, designing and implementing robust software solutions, and ensuring that these systems are both scalable and secure. With a focus on enhancing efficiency and driving revenue growth, I leverage my technical expertise and industry knowledge to deliver high-quality, user-centric software that aligns with clients' strategic goals.

Software Development Consultant

Ethical Devs

We specialize in creating High Converting Websites and Mobile Apps.

- We helped a FinTech Mobile app Targeting West and Central Africa. The aim of the app is to provide affordable financial services to the population underserved by traditional banks. The most challenging aspect of this project was to develop the system in a way the respects international (E,g PCI DSS) and countries' local regulations.

- Contributed to the development and architecture of Acumen Global Payroll Calculator SAAS. This platform creates a breakdown of both employee and employer taxes of any country in the world when given gross salary.

Founder

Mindbody Webworks

We specialize in creating High Converting Websites and Mobile Apps for SMEs and Startups in the Fitness and Wellness Industry.

Recently, we architectured & developed a platform in the UK that allowed users to rent out their memberships and classes. It succeeded in getting 5,000 prelaunch users, 15,000 users 2 weeks after launch, and a 30% average monthly increase in new users.

Upwork

- Created (Both Front & Back end) an Enterprise application to enable GMO solutions to manage its bulk SMS campaigns. The app integrated their SMS provider and enabled them to send and receive SMS from the application.
- Architected and developed an API that was destined to be used by a custom trading application. The system integrated APIs from Interactive Brokers and added additional features requested by the client on top. Some of the features include Notifications when an order reaches a specific profit level, co-dependent orders (one order triggering another), etc.

Software Engineer

SEVEN®

I helped with the architecture and development of multiple ground-breaking startup platforms in various industries, from Education to Health and Fitness.
- Architected and developed curriculum.com, an educational platform in the UK. The aim of the app is to help students prepare for A-levels exams. Close to 95% of the students enrolled on the App passed the exams with A* and A grades.
Tech used: Spring boot, Kubernetes, Java

Maviance PLC

- Architected and built a platform (both Front-end and Back-end) to pay for multiple services like TV subscriptions, airtime top-ups, etc., using multiple e-payment providers.
Tech used: Spring boot and React Js.
- Architected and built a platform (both Front-end and Back-end) to pay for internet subscriptions through Facebook’s Express Wifi.

Afriland First Bank

Participated in the building of several Server-side Apps using Spring Boot.
- Architected and built the Web App (both Front-end and Back-end) for one of the bank's websites
Tech used: Spring boot and React Js.
- Architected and built the Back-end of one of their bank's online payment solutions.
Tech used: Spring boot.

Software Engineer Intern

Before becoming an agency owner, like many others... I was a freelancer.

I once worked with a kind Lady named Sofia.

She is a Small Gym Owner in Tampere, Finland.

She hired me to work on her business website.

She told me she didn't expect the total cost of the website to be so small
compared to the quality work I did for her.

After I did a little investigation into her perspective

she told me about the high price other freelancers and agencies wanted to
charge her for something inferior to what I was offering.

She introduced me to some of her colleagues in the same industry, and unsurprisingly most of them had the same experience with website development agencies and freelancers.😩

I realized then that businesses in this industry are highly overcharged for subpar work, so I decided to start my agency: Ethical Devs.

Which stands for Ethical Developers.

It reflects the very core of our values and mission. In an industry often driven by speed and innovation, we stand out by emphasizing ethical considerations when collaborating with our clients. 

Websites in nearly any industry are crucial.

✅ It's where your clients go to see your work
✅ Learn more about your values
✅ See how your story has unfolded
✅ Sell your product/service 24 hours a day
✅ But most importantly, to assess if they are a good fit for what you offer.

I believe that you shouldn't be overcharged for a fantastic website.

That will also grow your business effectively and consistently.

If you're interested in working with me, click the link below my profile picture
and schedule a call with me today. ⬆️

taplio

The Battle

Marina Hotkova

Florian Lowe

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