TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

Danielle Fitzpatrick Clark

Influence Builder

WHAT MAKES INFLUENCE BUILDER A SUCCESSFUL MARKETING PARTNER FOR YOU?

We create powerful marketing ecosystems for our clients so they can discover their unique selling proposition, entice the clients they are meant to serve, utilize the newest and most efficient online marketing tactics to connect and convert, and build powerful platforms that do the scaling for you.

We use a unique methodology that know one else in the business is currently utilizing. It’s based on science and customer-centric product creation and marketing. We help business owners discover what makes them special and come from a place of solution for their clients. Think of it in terms of creating a no-brainer product that has not been discovered by anyone, but you…and it’s EXACTLY what your customers need, and have been asking for.

CEO and Founder

Light at the End of the Funnel

🎙 Light at the End of the Funnel 🎙

🚀 Now Among the Top 10% Most-Listened-To Podcasts Globally with 2k+ Downloads Per Episode!

👋 Hey there, ambitious entrepreneurs and savvy small business owners!

Why should you tune in?
📈 Elevate your digital marketing game with proven strategies.
🌟 Become an industry thought leader and make a genuine impact.
📣 Build unparalleled influence, getting your message in front of millions.

👀 Where to Listen?
🍎 iTunes: https://apple.co/37wHzQ9
🟢 Spotify: https://spoti.fi/3IlHcVj
🌐 Our Official Website: https://lightattheendofthefunnel.podbean.com/

Support Us & Become a Patron!
Love what we're doing? Become a sponsor and patron member to get exclusive perks and content!
👉https://patron.podbean.com/lateotf

Looking for Sponsorship Opportunities?
With our growing global listenership, there's never been a better time to partner with us. Reach out for tailor-made sponsorship packages that align with your brand's mission and vision via email: admin@influencebuilder.com

Follow Us for the Latest Updates!
Stay tuned for transformative insights on leadership, digital marketing, and entrepreneurial transformation. Your journey towards greater success starts here!

Host and Producer

DFC Strategy & Coaching

DFC Strategy and Coaching is focused on helping entrepreneurs and small business owners gain momentum in their business, sell high-ticket products and services and become an industry leader by using smart, simple online marketing strategies.

CEO and Founder 

Fitz Business Solutions provides the tools to help you enhance all stages of the customer life-cycle, helping you generate more high-quality business.  Whether you’re trying to manage your customer base, effectively engage leads, or quickly generate new customers, Fits Business Solutions has the knowledge and experience to help you succeed with our proven methods:

•Customer Relationship Management (CRM) services to improve lead/customer management practices
•Sales copy creation 
•Lead generation 
•Product development and product launch creation and implementation 
•Sales and marketing strategy, operations and best practices 
•Podcast development and implementation
•Ebook creation, editing and implementation
•Project management
•Marketing and comparative analysis and research
•One-on-one business and development coaching

Co-Founder/CEO

Goal Achievers Summit 2024

VP of Communications and Partnerships

Performance Change Initiatives

Responsibilities include:

•Sales copy creation 
•Copy editing
•Article writing
•Technology implementation
•Customer relationship management
•Marketing development and management
•Analysis and research

Business Manager/Writer

Glancer Magazine

Writing feature articles on people of interest in the western suburbs of Chicago.

Freelance Writer

The Freedom Shift

Check the quality of client's websites and programs. I help to make sure everything runs smoothly and that our clients look good! Responsibilities include:
• Create landing pages for WordPress websites
• Fix any errors relating to client's websites
• Create banners for websites
• Help create email marketing strategies
• Aid in creating social media strategies

Business Development Manager/Podcast Specialist

Kleinschmidt Associates

Coordinator for Environmental Consulting firm, specializing in hydroelectric power, engineering, and environmental sciences.       Responsibilities include:
•	Document development and preparation
•	Finalizing and formatting environmental and engineering documents
•	Research for environmental and engineering documents
•	Transcribing public and agency meetings and finalizing meeting notes
•	Preparing license and permit documents for appropriate agencies
•	Database entry for recreation and field surveys
•	Participation in various environmental field work during spring and summer months

Licensing Coordinator

U.S. Geological Survey (USGS)

Technician for Water Resource Division, specializing in stream flow, precipitation, and groundwater levels on over 100 sites throughout Maine.       Responsibilities included:
•	Maintained and repaired over 100 USGS stream flow, precipitation, groundwater level gages
•	Measured surface water flow rates in several tributaries, rivers, and streams in Maine
•	Completed integrity testing of over 10 groundwater wells in Maine
•	Assisted with 6 land surveys for one dimensional backwater (flood insurance models)
•	Compiled and organized missing gaps in USGS data records from the years 1999-2005

Field Technician

CEO and Founder @ Influence Builder | LinkedIn Top Voice | Award Winning Podcast Host | International Speaker & Author |Top 20 Women Disruptors

Helping Brands Go Viral, Get Booked, and Stay Top of Mind Online...

💌Email influence@influencebuilder.com for:
⭐️Inquiries on sponsorships/partnerships with me
🎙️Speaking opportunities + podcast & event invites 

What if being visible didn’t feel like performing?
What if influence wasn’t something you had to chase — but something you built with strategy, soul, and systems that actually convert?

Is it possible you’re not lacking credibility… just the right spotlight?

That’s where I come in.

I’m Danielle Fitzpatrick Clark — Digital Disruptor, 4x LinkedIn Top Voice, and founder of Influence Builder. For the past 17+ years, I’ve helped founders, speakers, and purpose-driven brands stop overgiving and start owning their visibility.

I don’t believe in shouting to be heard.
I believe in architecting influence so it sticks — and sells.

The Transformation I Offer:
✅ Speaker Acceleration & Placements – We help speakers get booked, sponsored, and spotlighted with strategies that turn stages into sales.
✅ Done-For-You Visibility Engines – From viral LinkedIn campaigns to DM flows that actually lead to high-ticket deals, we build authority that attracts.
✅ VIP Strategy Days – Deep-dive sessions to build the blueprint for bold marketing moves, sponsorships, or thought leadership (minus the burnout).

I work with disruptors, quiet geniuses, and soul-led experts who are ready to stop being the best-kept secret. Because when you lead with intention and market with precision — the right people can’t help but notice.

What if visibility wasn’t something you earn — but something you finally own?
🔹 Message me if you're ready to build the kind of influence no algorithm can ignore.

#influencebuilder #innovation #leadgeneration #LinkedIn

RevGenius, where @Saas comes to #scale. RevGenius is a group of revenue-generating #sales and #marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Most businesses have no idea this is happening… but it’s already reshaping how people buy.

Yesterday, I ran a simple experiment.
Nothing fancy.
Just stepping into the shoes of a buyer who was ready to make a decision.

And what I discovered made me stop in my tracks.

People aren’t “searching” anymore.
They’re outsourcing the hunt.

I asked AI a few questions as if I were car shopping, and within minutes it handled everything:
options, comparisons, colors, photos, nearby inventory… all of it.

I didn’t open a single search engine.
Not one tab.
Not one website.
That’s when it hit me.

This wasn’t about cars.
This was about buyer behavior.

We are in the middle of a hidden shift no one is talking about.

And if your business relies on people “finding” you the old way, you’re going to feel this shift hard in 2026.

I broke down the entire experiment, what it revealed, and the steps business owners need to take now to stay visible in the era of AI-driven decision making.

You can read it here 👇 
The Hidden Shift in Buyer Behavior No One Is Talking About

If you want to attract buyers who are ready now and make sure AI actually understands and recommends your business, this article will help you see what’s changing and why it matters.

And stay tuned.
My new ebook 47 Ways to Find Ready-Now Buyers Online is dropping in the next few days. It’s the foundation every business needs before redoing their website or online strategy.

If you want first access, comment INTENT and my team will reach out the moment it goes live.

#BuyerBehaviorShift
#DigitalMarketingStrategy
#AIFutureOfBusiness
#ReadyNowBuyers
#MarketingLeadership

CEO and Founder @ Influence Builder | LinkedIn Top Voice (x4) | High-Intent Marketing & Programmatic Ads | Thought Leader & Omni Channel Visibility Engines |Top 20 Women Disruptors

View newsletter: Light at the End of the Funnel

Yesterday I decided to do something simple. Something fun. Something every adult with a driver’s license ends up doing sooner or later. I pretended I 

Open article: I Did a Simple Experiment Yesterday That Changed How I See Buying Behavior Forever by Danielle Fitzpatrick Clark • 5 min read

I Did a Simple Experiment Yesterday That Changed How I See Buying Behavior Forever

Aw, so glad we got to have a conversation today Deevo T. and really excited for what's to come next for you and this amazing container and movement you are building for other founders!

YOU ARE THE BRAND Your work, your relationships, and your revenue are all telling the same story. I help conscious founders learn how to listen and brand their message!

Do you ever have just random conversations that you had zero expectations around and they turned into absolutely Ripple makers well that’s what happened to me today. Listen to this video.

If you sell high ticket, here’s a hard truth.

Black Friday might be the most expensive decision you make all year… and not because you’re missing out on sales.

It’s because most founders slash prices without a plan, a funnel, or a strategy that makes the discount make sense.

And when you discount a premium offer just to “participate,” you’re not competing… you’re devaluing.

Here’s the twist.

Black Friday can be brilliant. One of our clients turned a ninety-seven dollar offer into five figures in two days and then filled their thirty thousand dollar program in December.

But it only worked because the entire backend was engineered for it.

Most founders are not set up that way.

And if you didn’t do Black Friday this year or felt like it was too late, your end-of-year revenue is not gone. December buyers are a different breed entirely and they will pay full price for the right solution.

I break down the complete strategy, the real numbers, and how high-ticket founders should think about year-end sales inside this week’s newsletter.

Want the full breakdown?
Read the article by clicking below.

#HighTicketSales #BusinessStrategy #YearEndPlanning #BlackFridayMarketing #PremiumPositioning

Every year, the online space erupts into countdown timers, urgent emails, and “everything must go” discount culture. And every year, high-ticket found

Open article: Why Discounting Could Be the Most Expensive Decision You Make This Quarter by Danielle Fitzpatrick Clark • 4 min read

Why Discounting Could Be the Most Expensive Decision You Make This Quarter

There is one question that exposes every marketing team instantly.

“Where did the sale actually come from?”

If marketing can’t answer it…
 - budgets get cut.
 - campaigns get paused.
 - leaders start doubting the entire strategy.

But the problem isn’t talent.
The problem is ownership.

Marketing has to own the system all the way through the sale.
Not just the top of the funnel.

I just wrote an article showing the exact method we use at Influence Builder to track, map, and prove marketing ROI in a way that finally makes sense to sales and leadership.

If you’ve ever been stuck defending your work, you’ll want to see this.
Full article below.

#marketing #digitalmarketing #marketingstrategy #leadgeneration #contentmarketing

And honestly? It’s not because sales steals anything. It’s because marketing stopped owning the part that proves the value of marketing. I’ve been in 

Open article: Why Marketing Still Isn’t Getting the Credit It Deserves by Danielle Fitzpatrick Clark • 4 min read

Why Marketing Still Isn’t Getting the Credit It Deserves

I wasn’t expecting to discover my entire 2026 playbook in the middle of my Thanksgiving kitchen… but that’s exactly what happened.

The day after Thanksgiving is usually when I take a breath, reflect on the year, and reconnect with where I’m heading next.

But the clarity I got this time didn’t come from journaling or planning.

It came from something much simpler, completely unplanned, and honestly a little messy.

A kitchen experiment went sideways.

I had to adapt fast, trust myself, and make decisions without a perfect blueprint.

And that moment revealed the exact mindset entrepreneurs and leaders will need to stay competitive in 2026.

If you’re closing out the year with intention and momentum, this is the story you’ll want to read.

Click the image below.

If you feel the nudge to step into 2026 with clarity and a plan you can actually follow, I opened a small handful of December VIP planning days. 

Send me a message with “VIP” and I’ll share details.

#digitalmarketing #leadershipdevelopment #businessstrategy #mindsetshift #2026planning

A Thanksgiving mishap turned into the clarity we all need heading into a changing digital year. I hope you all had a beautiful Thanksgiving. Now that 

Open article: I Accidentally Discovered the 2026 Playbook While Baking a Cheesecake by Danielle Fitzpatrick Clark • 6 min read

I Accidentally Discovered the 2026 Playbook While Baking a Cheesecake

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Marina Hotkova

Danielle Fitzpatrick Clark

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The Battle

Marina Hotkova

Danielle Fitzpatrick Clark

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danielle Fitzpatrick Clark's LinkedIn Performance

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Performance ScoreDanielle Fitzpatrick Clark's LinkedIn Performance