TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

SSCG Media Group

•	Campaign planning, pitch and tactical execution for omnichannel media campaigns, $40MM+ spend.
•	Continuously engaged with clients on project updates, performance metrics, upcoming initiatives, and identified new opportunities for collaboration.
•	Managed complex audience segmentation efforts, direction of full funnel targeting.
•	Project Management for all programs, including creative planning, tracking and mapping.
•	Assessed ROI to implement campaign optimization and market competitive analysis to remain market leader. 
•	Evaluated and launched new, innovative AI programs with media partners. 
•	Translated market research into actionable insights for campaigns and programs.
•	Managed and mentored Assistant Planners, providing guidance and onboarding.

Senior Planner, Multichannel Media

WUSA-TV

•	Project management and client liaison for digital, on-air, promotional campaigns, 50+ active clients. 
•	Rigorously analyzed performance metrics to optimize campaign efficiency. 
•	Engaged daily with clients on creative asset delivery, ROI reporting, and finance collections. 
•	Counselled clients on upsell, cross-sell opportunities and makegood offers for business growth and retention.

Account Manager

The Advantage Software Company

•	Trained domestic and international advertising agencies on media software platforms. 
•	Managed roster of 12+ simultaneous client implementations, ensuring seamless onboarding, training. 
•	Partnered with senior client stakeholders to assess logistical/technical needs, resulting in a customized UX workflow recommendation.
•	Documented all implementation and client feedback throughout onboarding, training and launch.
•	Recognized product upsell opportunities during client trainings/meetings and successfully pitched and landed or collaborated with relevant teams.

Media Specialist/Agency Media Trainer

WXII 12  Triad CW

•	Developed existing/new client investment by identifying opportunities for account expansion in in OTT, Programmatic, Event and Linear/Traditional media.
•	Hosted stakeholder presentations focused on market and competitive research.
•	Performed outbound cold calls and qualified leads to generate opportunities.
•	Led brainstorming sessions to enhance brand positioning and promotional efforts. 
•	Monitored and anticipated industry trends, competitor activities to leverage for valuable client insight strategies.
•	Analyzed OTT/Programmatic reporting and optimized campaigns to deliver on expectations

Account Executive

Trone Brand Energy

•	Managed $10MM+ media plans across Social, Search, OTT, Programmatic DIgital, Cinema, Radio, TV, OOH (Outdoor), Transit, Streaming, and Print. 
•	Industry verticals: Retail gaming, Healthcare, Education, Luxury retail, Government services, Industrial
•	Spearheaded integrated media planning and new product launches across various U.S. markets. 
•	Provided quarterly ROI presentations and implemented optimization strategies. 
•	Executed syndication co-op procedures for national broadcast network.

Senior Media Planner/Buyer

Shift Now, Inc.

- Executed multi-channel media campaigns across billboards, radio, TV, cinema, and print, managing annual budgets of 1.5M+. 
- Led contract negotiations, campaign execution, and ROI reporting. 
- Trained staff on emerging media trends and on boarded/managed Media Coordinators.

Media Planner/Buyer

Dick Broadcasting Company, Inc.

WKRR Rock92/WKZL 107.5FM- Sales and Research Coordinator

Dynamic and Results-Driven Marketing and Media professional highly skilled in Omnichannel Tactical and Strategy. 
I thrive in client-facing environments and enjoy building rewarding, positive and solution-oriented relationships.  
Proven success in developing and executing strategies involving Linear TV and Radio, Experiential, OOH (Out of Home), Point of Care/Point of Sale, Programmatic Digital, SEM, Social, Podcasts, CTV, Streaming and OTT.  
* Account Executive, Account Management
* Team Leadership and Management
* Media Buyer, Media Planner
* Media Investment/Billing/Collections
* Sales Pipeline Development and Delivery
* Full-funnel Multichannel Branding
* Project Management
* Market and Competitive Research
* Analytics/Reporting
* Contract Negotiation
* Planning and Execution of Product Launches and Tactic Launches

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Marina Hotkova

Carolyn Sigmon

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