TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

Carole Reuschle

Providing senior-level marketing and media support to agencies, staffing firms and clients

Professional partnerships ~ West Cary Group, 15Five, Aquent, RoseComm®, Immortology Advertising

Marketing and Media Consultant

West Cary Group

Acting media planner/buyer, hired to elevate and enhance the agency's full-service media operations; emphasis on traditional media, ensuring integration with digital efforts

Client experience ~ Dominion Energy, Lewis Ginter Botanical Garden, Richmond International Airport, PartnerMD

Media Strategist

State of Maine

Seasonal nest 🪹 Friends and family retreat 🏡 Work from anywhere 🌎 Summer/Fall 2022 sabbatical 🌞 Enjoying the great State of Maine 😎

CEO of the Cabin

15Five

Spearheaded national brand B2B media planning, buying, reporting and analysis; inclusive of print, digital (display, newsletters, audio) and OOH; augmenting skillset of performance marketing agency

Media Planning Strategist

MDB Communications

Enthusiastic team leader; collaboratively developing & executing integrated campaigns across TV, radio, print, OOH, digital (display, rich media, native, custom content, video/OTT/CTV, audio, social, SEM) & sports marketing landscapes

* Media steward of industry-recognized DC Lottery campaigns; generating millions in YOY sales, contributing to District operating funds; including data-driven introduction of DCiLottery

    🏆42nd Annual Silver, 41st Annual Gold Telly Awards
    🏆2020 OOH Advertising Association of America Media Plan Gold Winner-National
    🏆2018 NASPL Innovation Award
    🏆2017 American Advertising Federation Award-Integrated Advertising Campaign
    🏆2017 Fleurry Award

* Chief negotiator with DC sports teams (Monumental, Commanders, DC United, Nationals), including licensing rights, paid media, talent, activations, swag & more

* Architect of Chevy Chase Trust’s inaugural, fully integrated brand introduction; inclusive of national video, local TV, radio & print, social & SEM; 🏆2021 ADDY, 41st Annual Gold Telly Awards

* New business media lead behind Roy Rogers® account win; success markers include increased sales revenue & transactions, demonstrable surge in organic & paid social media engagement; 🏆41st Annual Gold Telly Award

* Oversaw Newseum media efforts, resulting in increased attendance, attendance revenue & online sales

* Spearheaded Destination DC's performance-fueled media plans; 2016-2018; leading to consecutive YOY record breaking domestic visitation, positive ROI trends, highest advertising recall

* Driving force behind Fannie Mae's Making Home Affordable SEM optimizations; culminating in 62% increase in CTR performance, with simultaneous 11% drop in CPC

Client experience ~ American Council of Life Insurers, Chevy Chase Trust, DC College Savings Plan, DC Lottery, Destination DC, Experience Prince George's, FanDuel Sportsbook at Audi Field, Fannie Mae, HEROES®, Inc., Newseum, Roy Rogers®, Washington DC Economic Partnership

VP, Media Director

LMO Advertising

Responsible for local market media planning and buying for numerous state Air National Guard units; including spot TV, cable and radio, OOH, college, city and air force base newspapers, and medical journals, along with strategic digital guidance

Media Consultant

Providing strategic marketing and media planning and buying services, including long-term, multi-year agency contract assignments

Marketing & Media Consultant

Carton Donofrio Partners, Inc.

Boomeranger 🪃 Stepped back into the ring to help a former #boss in need; provided transitional support at the director level, on-going media support on existing business, and new business development

* Member of Executive Management Team; contributing to operations, revenue and profitability

* Provided strategic communications direction and guidance for all accounts

* Lead new business efforts, including review of media capabilities, development of strategic marketing and media recommendations, and new business presentations

* Agency liaison on $40MM National Association of REALTORS® media-only account; contributing to overall marketing strategy; coordinating activities between CDP, creative agency and client; including stewardship of entire marketing budget

* Oversaw/stewarded relationship with CDP’s national broadcast buying partner ~ Carat USA; including Network TV and Radio, National Cable, Hispanic TV and Radio, and DRTV

* Well-versed in and actively planned national and local broadcast, national consumer and business print, OOH, and digital; proponent of non-traditional communications channels

Client experience ~ American Institute of Architects, Calvert Investments, Campaign for Our Children, College Savings Plans of Maryland, ITT Defense, Maryland Science Center, National Association of Realtors®, University of Maryland University College, Walden University, Vulcan-Hart

VP, Director of Media Services

Doner Advertising

* Oversaw Co-HQ's full-service media department (25+ media planning & buying professionals), while simultaneously contributing to Baltimore office's Direct Response Center of Excellence

* Integral in development of agency position on brand response marketing; incorporating media strategies designed to build brands, while simultaneously generate cost efficient leads/sales

* Active participant in new business; media lead in agency’s largest brand response new business win ~ ADT Home Security System’s $20MM account

* Demonstrated success in development, analysis and optimization of DRTV campaigns

* Spearheaded groundbreaking launch of Teligent's $10MM wireless telecom campaign

* Gained extensive retail knowledge; broadcast scheduling tactics, local market promotion

Client experience ~ AARP, ADT Home Security Systems, Bell Atlantic NYNEX Mobile, Edison Electric Institute, FILA, First National Bank of Maryland, Johns Hopkins Hospital, Jos. A. Bank, Progressive Auto Insurance, Teligent Inc., Washington Hospital Center

VP, Media Planning Director

VP, Associate Media Director

Associate Media Director

Senior Media Planner

In need of a seasoned marketing and media professional? One who understands the big picture. Someone with a rich history in both traditional and digital media. A true champion of integrated communications. A client-focused brand advocate and partner. An agency leader, team builder, and mentor. Someone to rally the troops and tackle new challenges. Or perhaps, from time to time, just some extra needed coverage, an additional pair of media planning and buying hands. How can I help? I have many moons of experience helping clients deliver real results. Let’s connect 👋🏻

Multifaceted Background: 
Large, Mid-size and Boutique Agency Experience | National, Regional and Local Brand Communications Channel Planning | Consumer, B2B and Advocacy Campaigns | Branding, Direct Response, Retail and E-commerce Initiatives |

Core Traits:
Strategic | Creative | Cross-Functional | Detail-Oriented | Hands-On | Player-Coach | Mentor |

Experience and Skills:
Agency Management | Media Management | Multi-Channel Marketing | Integrated Media Planning and Buying | Marketing and Media Analysis | Consumer Segmentation and Targeting | Multicultural Marketing | Digital Marketing | Data and Analytics | Performance Marketing | Win-Win Media Negotiations and Solutions | Go-To-Market Strategy Execution | Professional and Staff Development | Client Relations | New Business Development |

*Expressed views are my own and do not necessarily reflect that of my employer(s)*

taplio

The Battle

Marina Hotkova

Carole Reuschle

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?