TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

WTSP-TV

Account Executive at 10 Tampa Bay

Media Strategist

Great Day Live Marketing Strategist

Brooke Garrison Photography

Brooke Garrison is a portrait and wedding photographer based in Tampa Bay, Florida. Garrison is devoted to providing an uplifting, empowering, and energetic experience while delivering high quality images that clients can cherish for a lifetime.

Business Owner

The Agency at UF

"Led by professionals, staffed by students and inspired by faculty, The Agency is a team of seasoned professionals and hand-selected twenty-somethings with a passion for ideas that resonate with emerging consumers. It is housed within the University of Florida’s College of Journalism and Communications. Built on a foundation of research, The Agency develops inspired and informed campaigns to build brand loyalty among a segment of the population that will spend trillions of dollars in their lifetimes."

Creative Copywriter

Gertner Grind

Danielle Gertner is a world-renowned ownership coach, personal trainer, and motivational speaker. Her brand encompasses a variety of initiatives, including a traveling wellness festival called "Kinection World Tour: Movement, Music, Magic." As Marketing Coordinator, I was responsible for communicating and meeting with the marketing team in addition to intern meetings, as well as developing marketing strategies and social media content for the company. Additionally, I had the opportunity to photograph multiple branding sessions for increased cohesion and brand recognition across all of Danielle's social media platforms.

Marketing Coordinator

Publix Super Markets

Publix is the largest employee-owned grocery store in the United States and ranks at the top of the charts for customer service and satisfaction. As a customer service employee at Publix, in addition to a coffee barista at the store's connected Starbucks licensed store, I was able to master executing high volumes of orders in a fast-paced environment while displaying interpersonal skills and a consistently positive customer service experience.

Customer Service

CVS Health

"At CVS Health, we share a clear purpose: helping people on their path to better health. Through our health services, plans and community pharmacists, we’re pioneering a bold new approach to total health. Making quality care more affordable, accessible, simple and seamless, to not only help people get well, but help them stay well in body, mind and spirit."

Cashier Customer Service

Her Campus Media

HerCampus is an award-winning marketing firm and leading media brand for college students. It was named by Forbes as the #1 site for college women and is dedicated to empowering women across all of its social platforms. As the Fitness With Finesse columnist and later a Features Writer for the University of Florida Chapter, HerCampusUFL, I was responsible for pitching and creating engaging weekly articles and meeting deadlines while maintaining the highest quality of writing possible.

Features Writer

My name is Brooke Garrison and I'm passionate about helping businesses in growth-mode become a household name through strategic storytelling, targeted marketing, and data-driven decisions.

As a former small business owner, viral content creator, and multi-platform media strategist, I have seen firsthand the impacts a competitive, efficient, and innovative marketing strategy can have; which is why I became an Account Executive with TEGNA; devoting my career to helping businesses exceed their wildest dreams. I'm a firm believer that with the right solutions and the right people on your team, your "reach" goals could be your new baseline.

I am a creative at heart and an endurance athlete, which influences the way I partner with clients: with innovation, grit, and a fire for helping them achieve a competitive advantage. 

Whether you are a business owner, a marketer, an entrepreneur, or a creative, I am so excited to connect with you!

taplio

The Battle

Marina Hotkova

Brooke Garrison

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