TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

I lead a high-performing team of Local Sales Account Executives and support staff, driving 50% of the station's total revenue across both broadcast and digital channels. My leadership is centered around empowering the team to excel in the digital space, where we develop integrated strategies that combine the broad reach of broadcast media with targeted digital marketing solutions, including Premion, the best streaming TV solution for reaching engaged audiences.

Local Sales Manager

Account Executive - WLTX TV

Adams Outdoor Advertising

Manage satellite office with a budget of $1M+ in a territory consisting of four counties in the Midlands of South Carolina. 
•	Responsible for client relations, revenue, generating new business, and recruiting. 
•	Responsible for growing market 28% and revenue 50% in the first 18 months.  Market growth was achieved by working with businesses directly and agencies. 
•	Responsible for building $6M Plant budget, coordinating sales meetings and training, corporate reporting with counterpart in Florence.   Total plant consisted of inventory in nine counties.
•	Work as a liaison between clients and Art Department to ensure strong creative presents the client’s message and brand. 
•	Increased community relationships through Sponsorships.  

As a Sponsor of the eSTEAM Festival (3,000 attendees), created an art contest for first through twelfth graders in four counties. The community voted for the winners from the Top 5 entries.  Winners’ art was featured on a local billboard.

Participated as a Sponsor in the Annual Military Appreciation Picnic at Shaw Air Force Base where over 1,000 Airmen and Soldiers were treated to lunch and giveaways from various businesses in the community.

Sales Manager

Cumulus Media

Cumulus Media (www.cumulus.com) is the largest pure-play radio broadcaster in the United States, delivering premium choices for listeners and massive advertiser scope across 460 owned and operated stations in 90 U.S. markets - including eight of the top ten.  Manage an annual sales forecast of $2M plus across five dynamic radio stations in Florence, SC.  
•	Supervise and lead a sales staff of 7 and administrative support staff. 
•	Responsible for fostering of existing business relationships while continuing to build new relationships with potential advertisers in the market area. 
•	Responsible for managing NTR (Non-Traditional Revenue) events.

Director of Sales

Cumulus Media (www.cumulus.com) is the largest pure-play radio broadcaster in the United States, delivering premium choices for listeners and massive advertiser scope across 460 owned and operated stations in 90 U.S. markets - including eight of the top ten.  Manage a million dollar plus advertising portfolio for Cumulus Media with a team of three sellers across seven dynamic radio stations in Albany, Georgia.  Direct interaction with 100 clients improving their brands with integrated sales solutions and stimulating ideas for the past two and half years.

Managed over 40% of revenue for cluster of seven stations.  Grew accounts from zero spend to top advertisers.   Responsible for creating and managing events for cluster including:  What Women Want, Country Music Showdown - local competition, Golf tournament, Food Drive, Toy Drive and implemented Big Boy Toy Show in March 2015.

Vice President and General Sales Manager

Managed over 40% of revenue for cluster of seven stations.  Grew accounts from zero spend to top advertisers.   Responsible for creating and managing events for cluster including:  What Women Want, Country Music Showdown - local competition, Golf tournament, Food Drive, Toy Drive and implemented Big Boy Toy Show in March 2015.

CBS Radio

Prospected and grew new direct business and sold terrestrial radio assets ranging from on-air commercials to digital and non-traditional revenue (NTR)/event participation and sponsorships.  Results:
•	Built a local and national accounts portfolio of 28 clients including luxury car brands, casino/hotels, restaurants, used car dealers, dentists, small business owners, franchise owners, consumer packaged goods (i.e., beverages, energy bars)
•	Created sponsorship opportunity for a national self-serve frozen yogurt company paired with sold out Justin Bieber concert and Meet and Greet tickets.  The campaign was named “The Bieber Bandit” which was a scavenger hunt engaging listeners on-air, on-line and on-site.  The four-week promotion resulted in a 12% increase in sales for the client over same period from previous year.
•	Created and sold sponsorships to NTR events (i.e., Cooking Demos with Celebrity Chef and DJs, VIP Tent Liquor Sponsor, and Transportation Sponsor with Limousine company that provided transportation for celerity music acts).  Also identified potential National Title Sponsor for sixteen-market event.

Account Executive

Real Estate Start-up

Vice President of Operations

MAJESTIC PROPERTIES

Real Estate Sales Person

Accenture

Creative Services Manager - South Region

I am a passionate and results-driven Sales professional with over 15 years of experience across media sales, including radio, out-of-home, TV, and digital platforms. With a deep understanding of both traditional and digital media, I specialize in creating innovative, data-driven campaigns that help advertisers achieve their business goals and drive growth in an increasingly digital-first world.

I am proud to be part of one of the top sales organizations in the U.S., where building long-term relationships and earning client trust are at the heart of everything I do. I work closely with my clients to design customized solutions that meet their unique needs, leveraging the full range of digital marketing tools—from programmatic advertising to streaming TV strategies—to deliver measurable results.

Outside of work, my husband and I are the proud parents of two wonderful dogs: Nikko, an energetic Doberman, and Shylo, our lovable PitMix. We also share a passion for travel, always looking for new adventures and experiences around the world.

Let’s connect and explore how I can help your business grow in the digital age!

taplio

The Battle

Marina Hotkova

Becca Monroe-Hardy

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