Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

DEXT FORCE Festival

Web3 Content Partner

Co Director

Decentralization4all

- Developed, built from scratch and successfully organized 4 editions of the annual international Blockchain Conference “Democracy4all – Blockchain for Governance” with top level speakers both industry and political leaders
- Developed a strategic vision of the event and successfully executed operational plan regardless extremely limited budget and lack of resources 
- Built and managed dedicated operational team covering all aspects of event production from content selection and media coverage to technical aspects of the event organization.
- Reached agreements with strategic and media partners as well as with sponsors ensuring necessary technical, media and financial support for the event overall success

Managing Director

OffChain Global

Supporting development of a global community for crypto and blockchain enthusiasts.

Co-Founder, Barcelona chapter

InvoiceMate

Member of the Board of Advisors

Higher School of Economics

Teaching a course on emerging technologies including fundamentals of cyber security, blockchain and AI for the program of “Director of the department of intellectual property”

Visiting Lecturer

Centre Blockchain de Catalunya

Founding Member  and Member of Executive Board

Building collaborative relations and partnerships with international organizations and institutions

Director Of International Relations and Engagements

World Business Angels Investment Forum

International Partner (Ethical Governance, Standards of Excellence and Quality Leadership Committee)

BSV BLOCKCHAIN Hub MENA & South ASIA

Helping to grow the most scalable and advanced blockchain protocol by building strong relationships and partnerships.

Head of Partnerships and Communications

SIBUR

-	Identified potential and rebuilt existing process of monitoring export polymer products, resulting in annual savings of 1 mill EUR, by developing, getting approval and implementing new organizational centralized unit for polymers dispatching.
-	Led cross-functional alignment between Supply Chain, Logistics and Sales teams as a part of Go-to Market strategy execution, in order to ensure operational readiness for the production start of the new and largest polymer factory in Russia. Including regular status checks, cross-functional risk sessions, bottlenecks identification and mitigation activities implementation, etc.
-	Led inventory management optimization initiatives with potential of 40% reduction identified

Advisor (to The Polymers Sales and Supply Chain Management Directors)

WaveCrest Group

-	Built business partner support team, which was responsible for managing all customer operational issues, clients inventory management, program changes and upgrades as well as KYC procedures when appropriate resulting in higher customer satisfaction and decreased resolution times 
-	Personally managed 15 strategic business partners, establishing strong client relationships with deep understanding of customer business models and needs resulting in above 100K EUR monthly revenue inflow
-	Improved remote (India based) cardholder support team performance by more than 25% by coordinating their work, implementing relevant KPIs, establishing customer focused culture and by constant coaching and motiving of team members

Senior Manager, Business Partner Services

Dynamic and visionary executive who blends excellent academic background with over 10 years of diverse work experience with strong focus on operational excellence and process optimization. Holds top tier International MBA from IE Business School. Has proven track record of successfully executed projects of different scope and nature always delivered with respect to time and budget. Has no industry boundaries and quickly adopts to changing environment. Highly motivated, strong team leader, known for establishing engaging and result-driven environment within multinational cross-functional working teams with strong customer-first attitude.  Also recognized for sound analytical and quantitative skills and ability to efficiently operate in multi-task environment.

taplio

The Battle

Marina Petrichenko (Crypto Marina)

Vasilisa Marinchuk

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