Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

Mikheil Didebulidze

Arena Games

Multi chain platform for games | 
Set of blockchain tools to transform and distribute traditional games to web3

Want to learn more about what Arena Games can do for you. Schedule a demo with us today.

https://calendly.com/arenagames

Co-Founder CEO

Varo Bank

Direct investment through Tribe-V FinTech Syndicate https://www.vntr.vc/fintech
Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured and designed for the way our customers live their lives

Investor (Series E) through https://www.vntr.vc/fintech Syndicate

DeGameFi

DeGameFi supports the growth of the web3 community Globally . Our mission covers raising awareness and bridging traditional business to web 3 in solid and transparent way through permanent meetups , trainings and hackathons . We are keen to position our company as a focal point for those that are already aware of web3 technologies and for those that have not explored it so far
book a call with us https://calendly.com/degamefi/30min?month=2022-08

VNTR Capital

Where Venture Capital investors level up their skills and experience to co-invest in fast growing startups with fellows, Tribe-V syndicates and partner funds

Partner

Sambrela LLC

Sambrela is fast growing game development and entertaining company 
For Android and IOS platforms Sambrela makes hyper casual | NFT| multiplayer games

Co-Founder

Enovus LLC

Enovus is a modern energy efficiency and renewable energy company. We apply neoteric techniques for improving energy efficiency through LED street lighting and renewable energy equipment installation

CryptoIEX

Founded in 2020 by the group of entrepreneurs and enthusiasts from different crypto related businesses, Cryptoiex is the premier Estonia-based blockchain platform, providing lightning-fast trade execution, dependable digital wallets and industry-leading security practices

Co-Founder (exited)

KUTAISI FREE ZONE (Georgian international holding)

led rebranding process and launched business development activities to successfully acquire international customers

Deputy CEO | Business Development Director

FROSIO NEXT S.r.l.

Studio Frosio is a leading Italian hydro power consulting and design company  
            
Local team building and from A to Z business development activities 
Develop and execute company"s business strategy

Business Development Executive

NE Nomisma Energia S.r.l.

International business Development for NE 
worked on
Composition of energy mix
Energy consumption trends
Energy price dynamics
Government”s implemented policies and studies
Profile, characteristics and strategy of the major energy market players 
Evolution of energy markets
Financial advisory on renewable energy projects
participation in international tenders and programs

Country Manager Ukraine and Georgia

an entrepreneur, and an investor with experience in incubating, launching, and scaling startups. I enjoy connecting the dots , Teaming up with others and helping startups grow

Co Founder CEO

Multi chain platform for games - all features in SDK for developers 
Set of blockchain tools to transform traditional games into web3 

Want to learn more about what Arena Games can do for you. Schedule a demo with us today.

https://calendly.com/arenagames



taplio

The Battle

Marina Petrichenko (Crypto Marina)

Mikheil Didebulidze

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