Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

Radio Galaxy

Ich moderiere für die Galaxy Bayern Stationen sowie für Galaxy Sachsen die Vormittagssendung, Montag bis Freitag, täglich von 10-13 Uhr - yes, remote aus meinem Homestudio auf Mallorca! Die moderne Technik macht's möglich! :-)

Radiomoderatorin

Funkhaus Nürnberg Studiobetriebs GmbH

Ich moderiere aus meinem Homestudio dank Radio-Cloud Technik täglich die Vormittags-Sendung auf Hit Radio N1, von 10-13 Uhr.

Mallorca Magic

Social Media Management & Marketing

Dank meines professionellen Home-Studios bin ich von Mallorca aus als Sprecherin für verschiedene Projekte wie Hörbücher, Radioproduktionen, Werbung, Imagefilm Vertonung, Firmenprojekte und Co tätig.

Professionelle Sprecherin

frame Müller & Schwab media production GmbH

Tätig als Werbesprecherin für TV Werbespots unter anderem für SIMBA, Super RTL uvm.

Werbe-Sprecherin

Für verschiedene Brands, Firmen und Projekte bin ich als Content Creaotor (UGC) im Social Media Marketing & als Influencer tätig (IG:"loubeyou") 
Fokus: Fashion, Mallorca, Interior, Beauty (u.a Farfetch, Douglas, maydays, Zalando, Westwing)
            Hotels (Schwerpunkt: Wellness/Gourmet/Luxus): u.a "my arbor", "Katamaran Hotel Lombok", "25  
            hours hotels"

Content Creator / Social Media Marketing

Mallorca E1NS 104.8 FM

Ich war Teil der Gründung eines neuen deutschen Radiosenders für Mallorca.
Verantwortlich für Programm-Gestaltung, Moderation, Social Media & Branding.

Morning Show Host / Redaktionsleitung

In Doppelmoderation  Teil der 98.6 charivari Morningshow "ein neuer morgen", habe aktiv das Rebranding und Strategie einer etablierten Marke mitgestalten dürfen und Franken jeden morgen aus dem Bett geholt :)

Morning Show Host

Moderation von Off-Air Veranstaltungen unter anderem für: 
"World Record Staedler", Festivals wie "Das Garlic Land Festival", "Die Super Sommer Sause" uvm., "Präsentation Audi", "Freisprechung der Innung Mittelfranken" usw.

Off Air Moderatorin

Beim Praktikum ins Radio-Machen verliebt, ab dem Volontariat die Vormittags-Sendung übernommen und gemerkt: Moderieren ist mein Ding! Anschließend konnte ich mein Portfolio und Erfahrung ausbauen, als tägliche Moderatorin verschiedener Shows, Morningshow-Producerin, Social Media Head, Werbesprecherin & Off Air Moderatorin von Firmen-Events, Festivals & Co.

Das erste mal Radioluft schnuppern und direkt gewusst: Das ist es!

Praktikantin

BurdaVerlag

Als BUNTE Beauty Face war ich verantwortlich für die Content Erstellung & journalistische Aufbereitung von Inhalten für den Instagram Account von BUNTE Beauty Days zu zielgruppenrelevanten Themen rund um Beauty und Trends.

BUNTE Beauty Days Face / Content Creation

ANTENNE BAYERN GmbH & Co. KG

Erste Erfahrungen vor und hinter dem Mikrofon durfte ich unter anderem bei Antenne Bayern sammeln.
Hauptaufgaben: Redaktion und Moderation der "Bayern Reporter"

taplio

The Battle

Marina Petrichenko (Crypto Marina)

Louisa Eicker

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