Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

Blackbird Law

Blackbird Law is an international cutting edge, interdisciplinary lawfirm specializing in blockchain, web3, crypto and AI applications. Our unique approach to law and technology allows our clients to get the most value for their money and we handle all your Legal needs in one place. We believe that people with passion can change the world for the better. We work together with you and your company to make good business and create solutions that fits right into the new world we’re living in. As technological advances are essential for business that want to stay ahead interdisciplinary competence is needed. We’re here to help.

Founder/LL.M.

EU Blockchain Observatory and Forum

Expert Panel Member at the European Union Blockchain Observatory and Forum which aims to accelerate blockchain innovation and the development of the blockchain ecosystem within the EU, and so help cement Europe’s position as a global leader in this transformative new technology.

Expert Panel Member

Mpowa

Advisor

Zeekr Europe

Senior Legal Counsel (Contract)

ChromaWay

Created the business and legal framework for the DeFi game My Neighbour Alice and the base and framework for the future DAO for the game. Advised on NFT creation and sales, companion apps,  Fractionalized music NFTs/financing, DeFi features, token management, a DEX, real estate tokenization, IP and copyright issues. Negotiated and drafted various related agreements.

Business & Legal Advisor

Universiteit Utrecht

Research Associate in the Blockchain for Societies group at Utrecht University

Advokatfirman Wåhlin

Currently my daily job involves assessing and managing risks and advantages in multinational corporations in a variety of jurisdictions. I am passionate about manufacturing, engineering and innovative technologies such as IoT, crypto currency and blockchain solutions and I thrive in challenging, collaborative, fun, and innovative environments. 

At Wåhlin I provide Swedish and international companies with legal, strategic and commercial advice on national and international complex deals in the same way as I have previously done at both Blackbird Law and Setterwalls Lawfirm. I provide accurate and timely legal guidance, prepare, draft, and review legal documents, such as international commercial sales and purchasing contracts, distribution and reseller agreements, IP protection and/or development agreements, collaborations and partnership agreements etc. under multiple jurisdictions. I have been fortunate enough to work with everything from start-up's to well established global companies throughout my career.

LL.M.

Haynsworth Sinkler Boyd, P.A.

As part of the cooperation between Blackbird law AB and Haynsworth Sinkler Boyd, P.A. I work as Special Counsel on behalf of Haynsworth Sinkler Boyd P.A. on various legal matters.

Special Counsel

Caterpillar Inc.

Legal Counsel

Setterwalls Advokatbyrå

Setterwalls is one of Sweden's leading full-service lawfirms, top ranked in Chambers Europe, Legal500 and IFLR1000 and has a well-established international network. I had an advisory role and helped both Swedish and international companies with legal and commercial advice on national and international complex issues. Provided Swedish and international corporations with legal, strategic and commercial advice on national and international complex issues and transactions under different jurisdictions.

taplio

The Battle

Marina Petrichenko (Crypto Marina)

Kristina L.

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