Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

Giving individual online private lessons in Mathematics and Geography: 
- Prepare for the school state exam (grade 11 of Russian SS) in advanced mathematics or geography as well as for the final exam in mathematics or geography (grade 9 of Russian SS). 
- Help my students master the basic and advanced mathematics or geography program for grades 8..11.
- Have experience working with American and Spanish secondary school programs in mathematics (4ESO de España).
- The period of classes is from 3 to 18 academic months, more often - one academic year. The frequency of classes is 1 or 2 per week, duration from 60 to 90 minutes.
- Thanks to the classes, fear and aversion to a complex subject go away, an understanding of algebra and geometry appears, self-confidence in one's abilities, school notes improve, and systematic preparation for exams occurs.
- Progress during the period of classes averages from 30 to 60 points on a 100-point scale. 
- My students pass exams with results equal to or higher than planned. All my students who passed the Unified State Exam entered a university and are successfully studying there or have even graduated.

Private Teacher

Tourist Guide

I assisted an HR Director of an international company:
- talent hunting for IT companies,
- review and evaluation of CVs in English, Russian, Spanish,
- selection of candidates for interviews, initial contact with candidates, management of online interviews,
- writing and editing vacancies in Russian and English, posting vacancies on Jazz HR, Indiad, social networks FB, Instagram, etc.,
- preparing offers, agreements, other documents,
- maintaining financial records of a company of 17 people - payrolls and payslips monthly, general table of company expenses,
- personal assignments - find a product / service, choose, after a market research,
- assistance in booking hotels and flight tickets

Business Assistant

Saint Petersburg Lyceum 419

Secondary School teacher of Geography
Students’ results:
- Under my supervision hundreds of students mastered the geography program for every grade of the Russian Secondary School, also prepared for various exams and competitions in geography and related subjects.
- From 2014 to 2018, my students used to be the best in the district round of the Russian School Competition in Geography, and also became winners of the regional stage in St. Petersburg. Three students in different years participated in the final stage of the Russian School Competition in Geography.
- Thanks to these results of my students GBOU Lyceum No. 419 of St. Petersburg entered the “Top 500 schools of Russia”.
- Two students passed the Unified State Exam (11th grade of Russian school) in geography with 96 points on a 100-point scale. The other four wrote for 65-80 points. Yes, there were 6 of them in 7 years of work. Few people take geography (in general in the Russian Federation only about 2% of graduates), especially in the math lyceum.
- The average score of those who took the Basic State Exam (9th grade) in geography is “4” on a 5-point scale (with 5 as the best result). This happened without special preparation, only due to attending my school lessons. Although it is no secret that this exam is usually taken by far not the best ninth-graders.

Professional achievements:
- Winner of the district stage and laureate of the city stage of the “Teacher of the Year of Russia” competition in the “Pedagogical Hopes” nomination in 2014.
- Winner of the All-Russian competition of pedagogical excellence “Pedagogical Debut” in Moscow in 2014.
- Created a huge library of my own methodological materials on the subject - more than 600 units.
- Author of assignments on geography for the City Tournament named after K.M. Kalmanov in 2013-2017.
- Author of 2 printed articles on educational topics.
- Conducted more than 10 open lessons, including one within the framework of the International Pedagogical Forum.

Geography Teacher

Peterhof State Museum and Reserve 

. Since 2010 - Proficient in Math and Geography TEACHING for teenagers aged 12..18 with an educational basis and 13+ years of diverse experience.

... Since 2005 - Passionate about Tourist GUIDING in Nature with an impressive background in creating and giving excursions. I've been keen on it since I was 16 y.o. 

..... Since 2018 - My everyday life is TRILINGUAL (English, Russian, Spanish) and parental.

taplio

The Battle

Marina Petrichenko (Crypto Marina)

Gayane Gevorkyan

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