Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

Rethink Consulting

Co-Founder

Instigation Protocol

Our specialized and proven process blends business development with storytelling and human psychology to create commercial deals between blockchain companies and enterprise.

We incite change within organizations looking to lead the way with technology, greater value distribution, and innovative thinking through pairing them with blockchain technology companies who have a different way of maximizing investment with all stakeholders (users, investors, partners, etc.)

By creating a compelling narrative (and sometimes products), we help blockchain companies transition from an overly technical story shared with insular and often limited audiences, to finding applications for  the technology that are connected to large opportunities, including, but not limited to:

- Pilots
- Proof-of-concept
- Technology investments
- Corporate partnerships 
- Government deals 
- City challenges

Co-founder

Blockchain for Good

Social and educational series exploring shared ownership, value distribution, and regenerative practices for a values-aligned economy

Also includes services for impact-focused, blockchain technology-driven companies including packages that involve:
- Storytelling and branding
- Word of mouth campaigns 
- Event sponsorship 
- Marketplace strategy
- Ethics advisory

Sharers

I help early to mid-stage startups build their community, get visibility, funding and access to resources with special emphasis on the sharing economy and blockchain technology 
- Facilitate gatherings for large groups (1,500+) to collaborate on the sharing economy
- Speak at conferences on the topics of the sharing economy and blockchain
- Build and grow online/offline communities

Sharing Economy Consultant & Advisor

Lifestyle Real Estate

A real estate summit for lifestyle entrepreneurs who live and work from where ever they happen to be. 

We bring together a select group of those who actively invest in different global markets, own properties they may or may not live in, and those who are experts on real estate within a specific niche or geographic market.

Pool Data 

Advisor

The Graph

Marketing & Communications

NODE WORLDWIDE

A new kind of membership club sharing the value of decentralization, sharing keys worldwide with people in the blockchain space. The first location is in San Francisco, CA in North Beach. The space hosts weekly events, salons, and classes. Membership is by application. Learn more at nodeworldwide.com

ALCHEMY SPACES

A 30,000 square foot medieval convent with 15 bedrooms, an on-site restaurant, catering, theatre for 200 people, break out rooms, coworking, and more on a secluded mountaintop one hour north of Rome with easy access to airport. If you'd like to host a new economy, technology, or spirituality focused event, please get in touch.

ShareRing

LISBON / SF / TBILISI

Chelsea Rustrum puts her energy into the intersections of web3 and evolving economic models, physical spaces, and the growth that happens inside the consciousness of every human - also known as transformation.

Transformation can happen personally, economically, digitally, and through experiences inside of shared spaces. I work at the intersection of all these things. 

She led a movement (and authored a book) during early sharing economy in the Silicon Valley, co-founded a global web3 agency, created a retreat center in a Francis of Assisi convent Italy, and continues to speak all over the world on importance for shared value and ownership. 

BLOCKCHAIN + SHARING ECONOMY 
The sharing economy is the perfect segue to a value and values-based economy, which distributes and shares value with all of the participants, creating marketplaces and ecosystems as we’ve never seen before. This intersection provides the foundation for endless experimentation with new models that push against our ingrained ways of thinking about society, progress, value, and distribution of said value. With AI on the rise, our new challenge is how we think about and organize not just labor, but also systems of value and the ownership of production itself.

taplio

The Battle

Marina Petrichenko (Crypto Marina)

Chelsea Rustrum

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