Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

BKN301

• onboarding and development of new clients;
• promotion and introduction on new markets of Banking-as-a-Service of BKN301; 
• promotion and introduction of white-label and API-based payment solutions, including m-wallets, remittance services, P2P,  instant lending, prepaid and credit card programs

Sales Area Manager CEE & CIS

• provided and implemented IA functions in Banking-as-a-Service; 
• conveyed the product's vision and goals for every release;
• assessed and prioritized projects based on their business impact;
• managed and drove the product's roadmap;
• worked closely with the teams of marketing, UX/UI design, IT, sales.

Project Manager

• promotion and introduction on new markets of Banking-as-a-Service of BKN301; 
• promotion and introduction of white-label and API-based payment solutions, including m-wallets, remittance services, P2P, instant lending, prepaid and credit card programs

Business Development Consultant

Internal Audit Consultant

Institute for Internal Controls - Ukraine chapter

• developed and promoted Internal controls and audit in Ukraine and East Europe; 
• published professional articles regarding the practice of Internal controls and audit in Ukraine and East Europe

Vice President

Orange Table Professional Network

• chief audit and control expert of CG;
• moderated International contacts

General Secretary of Scientific Committee

SCM SIM

Associate

• consulted HNWIs and UHNWIs groups;
• investment advisory;
• wealth management;
• generic advisory;
• life planning

Commercial Attache

The Institute of Internal Auditors Ukraine

• developed and promoted Internal Audit in Ukraine and Belarus; 
• published professional articles regarding the practice of Internal Audit in Ukraine;
• supported and arranged international conferences in Ukraine;
• speaker

Board Member

Alfa-Bank

• made practical recommendations for transformation processes, system of internal control, audit and corporate governance;
• approved external auditors, observed their reports;
• estimated activities of Internal audit and control departments

Adviser to Chairman of the Board, Member of audit committee

• formed the department of IA from the ground up;
• supported the merge process of Alfa-Bank Minsk and Belrosbank Minsk;
• counselled the collegiate bodies of the bank, including practical recommendations for transforming their procedures;
• lead internal audit projects;
• counselled the internal project for the retail business of Alfa-Bank Minsk;
• estimated the value of retail branches;
• lead an anti-fraud project in the credit card business. Result: approximately 1K employees were fired, $ 1 mln fees were saved;
• investigated and closed an extra default Factoring product. Result: default in portfolio cases declined from 30 to 5 per year;
• investigated and closed a process loop in the Penalties case. Result: $ 0,5 mln were returned in the retail business, $ 0,8 mln in the corporate one;
• Investigated and closed fraud in Small & Regional business department (fake accounts, companies and loans, different AML gaps).

From Specialist to Head of Internal Audit Department

• managed group of sales people (more than 20 people); 
• cooperated with the management of retail shops (partners of the bank); 
• carried out HR functions and supported POS-agents; 
• analyzed and evaluated head of groups’ performance; 
• developed new methodology materials (sales technique, standards of work, etc.)

From Sales specialist to Head of group in the sales department of loan products 

ZUNO Bank

• observed ABH Holding S.A. (its shareholders are Alfa-Bank and Unicredit group) in its purchase of Zuno Bank from Raiffeisen banking group.

Internal controller/Observer of ABH Holdings S.A.         

19 years of working experience in sales, coaching, auditing, and designing systems of internal control, including 11 years in the banking business.
My work experience includes 7 cities in 6 countries of the CEE and South Europe.
3+ years of managerial experience as Head of Internal Audit/Member of Audit committee/Adviser to CEO/Board member.
5+ years of experience as Speaker, Moderator, Panellist, and Chairperson for International Conferences in Audit.
Top 30 of IA’s Emerging Leaders 20 under 35 years nominated by Global Institute of Internal Auditors, Altamonte Springs, FL, USA.
Certified Internal Controls Auditor (CICA).

taplio

The Battle

Marina Petrichenko (Crypto Marina)

Anton Kuzupeev, CICA

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