Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

Andrew POP

Bluship

Head of Partnerships

Old Master Meme Gallery

Project Manager

Web3 Global

Welcome to Web3 Global, Our goal is to bring together the brightest minds in the industry to share their knowledge, explore the latest trends and technologies, and collaborate on shaping the future of the Web3 ecosystem.

CREATE3 Labs

The results you need. Our expertise. CREATE3 is a full-cycle creative growth agency accelerating Web3 projects.
- Web3 Development
CREATE3 specialises in Layer 2 tools, DeFi applications and the building blocks for Metaverses. We are experts in launching production-ready systems on Ethereum, BSC, Polygon and Solana.
- Web3 Marketing
We position your brand and connect you with strategic partners in Web3. We are not only focused on conversions but also on nurturing future brand advocates. We commit to your growth and network!
- Web3 Consulting
From ideation to co-creation, we help you in every step of development to launch your vision and idea in Web3. We have a network of experts ready to help you with every detail of your journey.

Community Lead

ROCKNITIVE

Head of Community

Tropee

At Tropee, we reimagine the way the world uses NFTs.

We know that NFTs can be much more than just pretty pictures on the blockchain. That's why we started a movement in which communities come together and get more value out of owning NFTs.

Our mission is to unlock the true potential of NFTs — by giving the web3 community the open platform they need to discover, collect and create utility NFTs.

Parnership

The Surreals 

Autobahn Network | L2 for BSC

Space Metaverse

Community Manager

Scrypta Foundation

#web3 made easy!

As the Head of Partnerships at Bluship, I enable individuals and businesses to create and launch unique and valuable digital assets on the blockchain, unlocking new revenue streams and opportunities for them. I have successfully facilitated the issuance and distribution of several NFT collections, generating millions of dollars in sales and exposure for our partners.

I foster a vibrant and diverse network of web3 and NFT enthusiasts, experts, and innovators. I organize and host regular events, webinars, and workshops to share insights, explore trends and technologies, and collaborate on shaping the future of the web3 ecosystem. I am passionate about the transformative power of web3 and NFTs, and I constantly seek to learn and grow in this space. I have earned multiple certifications from LinkedIn that demonstrate my knowledge and skills in the web3 and metaverse space, as well as how to leverage NFTs for marketing purposes.

taplio

The Battle

Marina Petrichenko (Crypto Marina)

Andrew POP

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