Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

Plastiks

Business Development Manager

Environmental Carbon Offset Alliance (ECOTA)

✅ PLASTIKS.io: Introduced Plastiks to ECOTA which resulted in a green partnership, Blockchain-verified Carbon Credits (Operal AG as their first institutional buyer). Plastiks.io is the major green tech company that verifies and traces the recovery and recycling of plastic waste using blockchain technology (Plastiks is a partner of Danone, FC Barcelona & Bayer Leverkusen)

🟩 Created various partnerships with key startups and associations in the Web3/Sustainability field (-SOON-)

* At ECOTA, our vision is to lead the global transition towards a sustainable and equitable future by pioneering innovative solutions in environmental sustainability and carbon management. We aim to be the foremost platform for sustainability, providing unparalleled expertise and resources to empower individuals and organizations to achieve their sustainability goals. We envision a future where knowledge, innovation, and collaboration converge to drive global efforts towards a carbon-neutral economy. By fostering a culture of sustainability and responsibility, we strive to set new standards and make a significant, positive impact on the fight against climate change. Our vision is to create a world where sustainable practices are the norm, and every stakeholder plays a vital role in building a greener, healthier planet.

ReFi Talents

✅ After having successfully completed the unique ReFi Talents online mentorship program at Frankfurt School of Finance & Management Blockchain Center in February 2024, I decided to continue supporting the program as Mentor, who:
- 🍀 - Led creative program participant discussions during breakout room sessions and took part in insightful program sessions alongside my mentor colleagues
- 🍀 - Brainstormed and shared various ideas for the program advancement
- 🍀 - Introduced a special guest speaker to the program, Andre Vanyi (Founder & CEO Plastiks)

Program Mentor

RedBoxMe in Collaboration with Cartier

❣️ I am thrilled to join @RedBoxMe in Collaboration with Cartier, the social platform that intersects philanthropy, art, cinema, leadership, literature, and sustainability, and fosters a diverse and inclusive community of thought leaders and creatives, and I look forward to engaging with fellow Members and Luminary Thinkers on this innovative platform!

Invited Member

Self-employed

Independent Business Development & Marketing Consultant

LinkedIn

🔹 I am officially in the top 2% of quality contributors to Blockchain articles on LinkedIn!
🔹  Connecting, Promoting & Interviewing People in Web 3.0
🔹  Co-authoring Collaborative Articles on Blockchain, Economics and Marketing
🔹  Reviewing the Web 3.0 Industry on LinkedIn alongside Tech, Luxury, Culture, Finance and Innovation
🔹  Creating & Sharing my Infomaterials & Tips to Educate my Followers on Web3, Marketing and other topics

LinkedIn Blogger #WizardInWeb3 & Collaborative Articles - Web 3.0, Marketing, Innovation & Success

Exclusively Tech Connect

🔸 Exclusively Tech Connect is a non-commercial, volunteer-driven visionary networking club designed to unite forward-thinking professionals across technology, AI, Web2, Web3, blockchain, and payments industries. 

🔸 The project aims to create genuine value for the tech community by promoting knowledge sharing and strategic connections in a supportive and inspiring environment.

🔸 This initiative celebrates innovation through exclusivity, offering a vibrant space where pioneers and experts can connect, collaborate, and shape the future of technology.

🔸 With a focus on fostering meaningful relationships, exchanging groundbreaking ideas, and sparking transformative collaborations, Exclusively Tech Connect bridges the gap between cutting-edge concepts and real-world applications. It's the perfect platform for visionaries seeking to thrive in a rapidly evolving digital world while contributing to a thriving community of innovators.

Innovation Connector & Networking Strategist

EcoTrader

✅  Strategic Partnerships, VC & Private Investor Outreach, Community Management & Growth, Client Prospecting & Onboarding and more
✅ Introduced and launched "The Tokenized Energy Bulletin", a bi-weekly Ecotrader.io LinkedIn Newsletter

* We are an RWA tokenization platform for renewable energy projects. We strive to create a lasting, positive environmental impact through the promotion, development, and integration of renewable energy sources.

Business Development Executive

Swiss Blockchain Startups & Firms

✅ Consulted Swiss Web3 & Blockchain Startups in the domains of BD & Marketing (remotely)

🇨🇭 Business Development Manager, Arbitri (Jun 2022 - Sep 2022)
- Introduced a High-End Client and Successfully closed my First Deal
- Introduced Potential Clients (Web3 Startups) and Investors as the main Objective of my Work
- The firm is a Limited Liability Company headquartered in Geneva that evolves in the World’s Top Blockchain Ecosystem and is in direct Proximity with International Trading Centers, Companies, Organisations and Standard-setting Bodies. It is a One-Stop-Shop for Retails and Businesses providing Tailor-Made Services for all Blockchain related Projects (Legal, Tech, Tokenomics & Marketing)

🇨🇭 Business Development & Parnerships Associate, Lykke Business (Aug 2022 - Dec 2022): 
- One of Crypto Valley VC's Top 50 Best-Performing Blockchain Projects (CV VC Report 2022). My Value Added to the Startup:
- Introduced Wider Opportunity Ideas for the CityCoin Project & its Development
- Prepared Marketing Materials for new Blockchain & IT Solutions (Brochures)
- Analyzed Value Proposition & Researched Potential High-End Clients

🇨🇭 Freelance Sales Agent (UAE, Central Asia & the Caucasus), NZ Investments GmbH (Jul 2023 - June 2024)
- The Zug-based firm provides with alternative investments vehicles, offshore company formation and offshore banking

Freelance Business Development & Marketing Consultant

Web3Qatar

✅ Led autonomously the Initial Building and Development of the Marketing Department within the first Blockchain & Web3 Community in Qatar on a remote basis, including:

🔸 Facilitation of a Collaborative & High-Achieving Team Spirit, alongside Maintaining Efficient Communication through Contemporary Leadership & Communication Strategies;

🔹 Coordination & Control of an Effective Teamwork & Productive Brainstorming in a timely manner on a weekly and bi-weekly basis; 

🔸 Direct Involvement in the creation of several Blocks within some Modules of Educational Decks on Blockchain topics within the Official Web3Qatar Educational Course for Universities in Qatar (fully autonomous), as well as Invest Qatar Proposal Deck and the List of Potential Stakeholders (teamwork);

🔹 Active autonomous Idea Development & Presentation paired with respect & responsiveness to Team Members and their opinions, close Collaboration with the Social Media Manager in the domain of Content Creation & Administrative Tasks.

🔸 Additional Help generating ideas related to Administrative moments, such as CRM-system Integration suggestion (on the example of ClickUp) to facilitate daily workflow.

Head of Marketing (CMO)

💎 Welcome to #WizardInWeb3 — where bold minds get rewired! 💎
A 10k+ community that has it all: a mental gym, a digital strategy lab, and a spark chamber for builders, thinkers, creators and future leaders. 

💡 Here, we blend:

* Rational thinking & Smart Decision-Making

* Business Development & Communication Mastery

* Thought Leadership, Discipline & Productivity

* Web3 Insights (without the hype)

Whether you're scaling a startup, leading a team, or simply training your brain to think sharper — you're home.

🧠 Rewire.
⚡️ Lead.
🌍 Build with clarity.

You in?

--------
P. S.: 

💎 I CREATE MEANINGFUL CONTENT & IMPACTFUL PARTNERSHIPS IN WEB3 💎 MY INSIGHTS INSPIRE PEOPLE TO LEARN & GROW 💎 

💎 4+ years in Web3 Marketing & BD (Europe, Middle East, USA) 💎

💎 Reach out to me for: 💎
- Web3 & Digital Marketing
- Business Development
- Startups, partners, agencies and investors matchmaking
- Content Marketing & SMM
- Magazine, Blog & SEO Articles
- Translating & Editing (EN,TR, RU)

💎💎💎

taplio

The Battle

Marina Petrichenko (Crypto Marina)

Afina Suleimanova

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