Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

Sphere Partners

As Head of Marketing at Sphere, I drive the company's branding and positioning efforts across multiple industries including Fintech, Healthcare, Manufacturing, and more. My core focus is building brand awareness and driving performance-based lead generation strategies.

In my first three months, I led a team that achieved a 10x increase in lead generation and marketing-qualified leads (MQLs) through integrated marketing campaigns. I oversee two teams, Marketing and Business Development (BDR), with seven highly skilled professionals working remotely across the globe.

Key Responsibilities:
* Strategic Branding & Positioning: Defining the brand's voice and positioning our diverse service offerings to cater to specific industry verticals.
* Cross-Channel Marketing: Leading demand generation efforts across content marketing, SEO, PPC, LinkedIn Ads, email marketing, and both organic and paid social media campaigns.
* Performance & Lead Generation: Aligning our brand awareness efforts with measurable lead generation goals to drive pipeline growth and conversions.
* Team Leadership: Managing a remote team of marketing and BDR professionals, including specialists in demand generation, account-based marketing, content, and SEO, along with social media and business development managers.

Key Achievements:
10x Lead Generation Growth: Increased MQLs and overall lead generation by tenfold within my first three months.
* Cross-Channel Success: Implemented multi-channel strategies to drive growth, leveraging content and digital channels like PPC, SEO, LinkedIn Ads, and email campaigns.
* Remote Team Leadership: Successfully lead and managed a diverse, international team to drive both upper and mid-funnel results.

By combining strategic branding with performance marketing, my team and I ensure Sphere’s services are well-positioned to attract and engage target customers, with a strong focus on results-driven initiatives.

Head of Marketing

VIEWAR

Marketing team is playing a critical part in driving awareness and demand for the industrial AR SaaS product, SERVICE AR, in line with a Product-Led Sales strategy, by using effective content marketing and digital channels to engage and educate the target audience.

Main responsibilities are: 

* Developing Marketing Strategy: Successfully implemented a Product-Led Sales strategy, contributing to a 30% increase in demand for SERVICE AR.
* Content Marketing: Oversee the creation and distribution of high-quality content that educates the target audience about industrial AR. This includes blog posts, videos, whitepapers, case studies, and more.
* Social Media Marketing: Manage the company's presence on various social media platforms to build brand awareness and engage with potential customers. This involves creating and sharing relevant content, monitoring conversations, and utilizing social advertising.
* Video Marketing: Develop a video marketing strategy that effectively communicates the value of the industrial AR SaaS solution. This may involve creating product demonstrations, tutorials, customer testimonials, and explainer videos.
* Search Engine Optimization (SEO): Implement SEO best practices to ensure that the company's content and website rank well in search engine results, making it easily discoverable by potential customers.
* Lead Generation: Work closely with the sales team to generate high-quality leads through inbound marketing efforts. This includes optimizing landing pages, lead magnets, and email marketing campaigns.
* Brand Building: Develop and maintain a strong brand presence within the industrial AR sector, positioning the company as an industry leader and trusted source for AR solutions.


and more like Budget Management, Reporting and Communication,PR, Team Management, Customer Feedback,  Data Analytics, Customer Engagement.

Main responsibilities at Nym are:

• Managing and driving the global marketing and growth team to reach the company goals by using PLG
• Development of the global marketing strategy
• Responsibilities of Hiring, Onboarding, Management, Coaching and Development of the marketing and growth team
• Marketing budget responsibility in accordance to organisational goals on global scale
• Responsibility for the marketing KPIs and their continuous optimisation - Growing the community and the NYM token launch
• Some of the achievements in last 12months: 
9k->50k twitter followers
11k->27k telegram followers
Led a team in achieving a record token sale on Coinlist with 1.2M interested investors for NYM token. And many more such as team, hiring, PR network, new social channels, AMAs, ...

Head Of Marketing

Bitpanda

Main responsibilities at Bitpanda were:

• Established two new teams, Product and Regional Marketing, resulting in a team of 10 after 12 months which drove in a matrix structure the whole marketing team (50+ people).
• Managing and driving the Product and Regional marketing team with all relevant marketing channels (Paid Social, PPC, SEO, Affiliate, Content, E-mail Marketing, PR and Social Media Marketing)
• Achieved a user base growth from 1 to 3 million, positioning Bitpanda as a Unicorn.!
• Responsibilities of Hiring, Onboarding, Management, Coaching and Development of the marketing team
• Working closely with different departments (Product, Sales, Project management, Tech teams, etc. ) on achieving the best possible ROI by using Product Led Growth- Some of the duty as I was part of the extended leadership team
• Planning and coordinating marketing budgets (>10 million yearly) and strategy in accordance to organisational goals on global scale
• Growing the main crypto markets (DACH, Spain, France, Italy, Turkey and rest of Europe) and positioning Bitpanda as the one stop shop investment platform in Europe
• Launching successfully new markets and products as Crypto Index, Bitpanda Card and Stocks cross Europe
• Analysing the current market trends, developing & implementing a sustainable and successful marketing strategy and thus stabilise the establishment of Bitpanda in Europe - convincing founders to switch focus on user acquisition of new customers via mobile apps was a great success in lowering CAC and growing in new customers

Marketing Director

kununu

Main responsibilities at kununu (employer branding platform) were:

• Managing and driving the global B2C marketing team with all relevant channels (Performance Marketing incl. Paid Social, PPC, SEO, E-mail Marketing and Social Media Marketing)
• Responsibilities of Hiring, Onboarding, Management, Coaching and Development of the marketing team
• Planning and coordinating marketing budgets and strategy in accordance to business goals
• Efficiently grew the US market, positioning kununu US in the 'Healthcare' subsegment
• Analysing the current market trends, developing & implementing a sustainable and successful marketing strategy and thus stabilise the establishment of kununu in the global market (DACH and US)
• Responsibility for the marketing KPIs and their continuous optimisation
• Developing a feasible marketing plan for the department and oversee its day-to- day implementation
• Implemented cross-channel campaigns promoting new features, resulting in increased engagement
• Working closely with different departments (Product, Sales, Project management, etc. ) on achieving the best possible ROI

Shpock App | finderly GmbH

Main responsibilities at Shpock are:

• Defining marketing strategies to support the company’s overall strategy and objectives (area’s: social marketing, partnerships, ASO & SEO, Product & Brand marketing, User acquisition, CRM and creative (in-house) team)
• Grew the user base from 3 to 11 million monthly active users (90% mobile)
• Building a highly efficient team of marketing professionals (from 6 to 22 team members) including hiring, on-boarding & development of 2 marketing data analysts
• Plan, direct and coordinate marketing budgets and strategy (>10 million yearly) in accordance to organisational goals
• Transformed marketing structure to performance marketing KPIs, lowering CAC by 25% and increasing new customers
• Positioning (branding) of Shpock in different markets and languages (6 countries)
• Supporting offline marketing lead during high season & sales marketing in AT, DE & UK
• Plan and organise marketing functions and operations (product development, branding, partnerships, communications etc.), and ensure they project the company’s unique “voice”
• Development of a feasible marketing roadmap for the department and oversee its day-to- day implementation
• Collaboration and exchange of know-how with Schibsted/Adevinta peers on international level on marketing activities

Head Of Online Marketing

UBIMET

Main responsibilities at Ubimet were:

• Defining marketing strategies to support the company’s overall strategies and objectives
• Build a highly efficient team of marketing professionals (from 0 to 8 team members)
• Plan, direct and coordinate marketing budgets in accordance to organisational goals
• Setting up new online marketing structure and reporting
• User acquisition and re-engagement of Morecast app (>10M monthly active users
in less than 12Months)
• Development of a feasible marketing plan for the department and oversee its day- to-day implementation
• Investor relationship management with Redbull (shareholder of Ubimet)
• Partnership relations with Redbull and Redbull Media House

Lead Digital Marketing

TradeDoubler

Main responsibilities at Tradedoubler were:

- Responsible for the acquisition and management of new publishers / affiliates 
- Optimisation of existing business (CPA)
- Campaign management (CPC/CPM/CPL)
- Providing publishers with professional advice and support 
- Seeking for new opportunities on the delivery business unit 
- Aligning on international level with managers on business development

Head of Publisher Network

LensOnline.be

Main responsibilities at LensOnline were:

- Developing and implementing marketing plan
- Support the CEO with various business tasks 
- Event management with external partners 
- Coordination between marketing and other departments 
- Seeking for new opportunities via market research 
- Working closely with design and logistics department on developing new business solutions

Marketing Specialist

Passionate Marketing Executive with expertise in driving growth for startups and scale-ups through strategic planning. Experienced in B2B and B2C marketing strategies and new market expansion. Fluent in multiple languages.

taplio

The Battle

Marina Petrichenko (Crypto Marina)

Adin Heric

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