Marina Krivonossova

Showing You the Future of Vision Software in Logistics | Marketing Specialist | English/Russian Translator | Study Abroad Alumni Ambassador

𝐃𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐧𝐝 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮? You're a leader in B2B and you…

⇘ Spend time looking at other companies for inspiration, but you end up following them and blending in with the crowd

⇘ List product/service features instead of telling a story

⇘ Have great ideas in your head, but you don’t know how to organize them & bring them to life

⇘ Understand the value you can deliver when you harness the power of B2B content marketing, but you don’t know how to make it happen yourself

⇘ Want to stand out as a thought leader & industry expert, but aren’t sure what approach to take

Then 𝐈 𝐡𝐚𝐯𝐞 𝐠𝐫𝐞𝐚𝐭 𝐧𝐞𝐰𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮! No matter what part of the B2B content marketing journey you’re in, I’ve got you covered. If you’re ready to stand out from the crowd, unlock the art of storytelling, and get the right eyes on your content, you’re just one DM away from making that dream into a reality.

I'm Marina, founder of Retold, and we're here to help you with any & every piece of your content marketing journey.

𝐆𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐅𝐑𝐄𝐄 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐡𝐞𝐫𝐞: 𝐡𝐭𝐭𝐩𝐬://𝐫𝐞𝐭𝐨𝐥𝐝𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.𝐜𝐨𝐦/𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠: need direction? We’ll help you chart the course for your content strategy

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: got a strategy in mind but don't have the time to execute? We got you covered

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: from blog posts to eBooks to social media posts, we’ll craft engaging content that sets you apart

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: let's ensure your content reaches the right audience through effective channels

⇗ 𝐆𝐡𝐨𝐬𝐭𝐰𝐫𝐢𝐭𝐢𝐧𝐠: elevate your thought leadership with our ghostwriting services, adding authority and credibility to your brand

⇗ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: lay the foundation for professional success with a polished LinkedIn presence

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤! 𝗗𝗠 𝗺𝗲 𝗼𝗿 𝗲𝗺𝗮𝗶𝗹 𝗵𝗲𝗹𝗹𝗼@𝗿𝗲𝘁𝗼𝗹𝗱𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.𝗰𝗼𝗺

Digital Marketing Manager

Them: So why do you prefer LinkedIn to Facebook?

The messages sitting in my Facebook DMs:





(Yes, this is actually a message in my Facebook DMs 🥲)

Strategic B2B Content Marketing for Founders & Businesses | Second Guessing Your Approach To Content Marketing? Let’s Change That! | Here To Help You Level Up

"Hey Marina, just saw your post!"





Right.. Why didn't I see you comment though? 🤨

I'm no relationship therapist, but here's the number one thing I believe you should ask your partner if they mention wanting to get married or have kids..




"Is this something you really want, or are you just looking for content to help you finally go viral on LinkedIn?" 🤨

When it's 3am but you just thought of a post idea for a client 🙂‍↕️





And that's on working overtime at Retold 💜

LinkedIn is interesting because what do you mean I have nearly 30k connections but always see the same 3 people's posts in my feed?







Edit: Like 16k connections (I looked at followers earlier, but same question remains..)

How life feels when you accept that not everyone holds the same opinion as you, and you don't actually have to make it your life's mission to change everyone's mind 💜

Things that I thought would ruin my life but didn't?

- My first and only B+ on a high school report card

- Dropping my history of cooking college class after the withdrawal deadline

- Not getting accepted into a private high school

- Switching majors with less than a year left until I was done with that degree 

- Realizing I was bad at an instrument I thought I’d be great at

- Outgrowing a 12-year friendship that once felt like it would last forever 

- Taking a job that wasn’t the “right” move on paper

- Saying no to opportunities everyone told me to say yes to

- Launching a business after doing a few weeks of prep work and having no business plan on paper

- Becoming a marketer even though I got a Master's Degree in Political Science (thought I'd be fighting human trafficking internationally by now, but here we are)

- Letting go of versions of myself that I spent years on

- Getting rejected for roles that I was really, really excited for 

Somewhere along the way, I learned that “this will ruin my life” usually just means “this is uncomfortable and doesn't align with my initial plan". 

And discomfort is a terrible fortune teller.

What did you think would ruin your life.. That absolutely didn’t?

Real-time photo of me deleting my post minutes after going live, just because it doesn't align with the current version of me anymore.

I've grown. I'm a different woman than I was then. We all change.

2020 on LinkedIn vs 2026 on LinkedIn.

IYKYK.

But the good news.. Is Retold is here in 2026 😏

I'm challenging myself to do the impossible..



I'm going to stop going through 2 weeks of my own LinkedIn content in 2 days. 

I just get super excited when I think of ideas for posts, and even though I tell myself, "Nice, this will get me through to next month!" I always end up sharing them almost immediately. 

And when I create for my clients at Retold, I also always remind them.. "Don't post it all at once!" 

So, if you see me posting more than 2 times in one day.. Just know, I've failed 😅

How often do you create content here?

I don’t think AI will ever replace marketers. But some jobs? Already halfway there.

This was our waiter at lunch the other day.
Polite. Efficient. No small talk. No tipping.

And not human.

Me and my friend? We didn’t hate it.

I care a lot about the human element, just not for every interaction. 

Taking an order and dropping off food doesn’t need a personality attached to it, at least for me. 

And when I think of how out of hand tipping culture has gotten in some countries.. I think maybe robot waiters are the answer 🤷

How about you, where do you draw the line?

PS - Retold is all about making sure marketing never loses the human touch 💜

I don't know who needs to hear this..

But if your colleagues and employees are the only people liking your LinkedIn post..

Everyone can see that 🫣

And it's not a great look.

Need help attracting your real target audience through your content? Shoot me a DM.

💜 Retold

Some people take LinkedIn so seriously, like we aren’t all flesh blobs on a giant rock hurtling through space 🫥

“You’re so lucky you're extroverted, Marina!”

Thanks! That’s the end result of a very specific character arc.. 

It started in elementary school, when my 'friends'  (one of whom tried to schedule a call with me on LinkedIn a few years ago) noticed I was mirroring them just to fit in. They pointed it out. Repeatedly. Which is a great way to make a kid hyper-aware of everything they ever say or do. 

So I course-corrected.

From that point on, my goal was simple. I wanted to disappear into the background. Be quiet. Don’t stand out. Don’t give anyone material. Get good grades, get a job, and never see these people again once school is over.

And my strategy worked. 

Fast forward a few years to college and suddenly I’m “confident".

“Outgoing"

“Great with people".

What you’re actually seeing is someone who spent years learning how to read a room and control how they’re perceived because not doing so once came with consequences.

So yes. I can talk to anyone now, which can be really convenient. 

But it wasn’t born from being naturally out there or social. 

Like marketing, it was something I learned. But unlike marketing, it came out of sheer necessity.

The things that look effortless and lucky are often the ones resulting from years and years of hard work and effort. 

Don't forget that next time you call someone lucky for being a certain way 💜

When someone DMs me a pitch and tries to build trust by name-dropping random influencers they've worked with, and I'm just like..

Me: I just don't get why people comment on my posts without reacting to them 🤨

Also me: 😶‍🌫️

If you come to LinkedIn to brag about how many books you've read, this is what I imagine your reading list looks like.

Quality over quantity y'all, come on now 🙃

What's the last book you read?

PS - I know a lot of y'all are reading non-fiction, and that's awesome, but fiction is what gets my brain going for Retold most days! Helps keep me creative 😎 Anyone else team fiction?

You know what's really frustrating?... more

Me: I'm an experienced marketer. I see through all the psychological tricks. Marketing rarely works on me.

Also me: Ohh that wine MUST be good, those geese are so cute!!




The wine was gross by the way 🥲 Perfect for using in cream of mushroom soup, though!

The company whose emails I've unsubscribed from and marked as spam on 6 separate occasions: "We hope this email finds you well!"

How their email actually finds me:

Enrique Kalb

★ Compliance, IT Support, Cybersecurity ★ Stop the worry and get the Continuous Threat Check. ★ Business-focused IT ★ LinkedIn Cyber Ninja ★

Cybersecurity sales leader with 13+ years driving growth across enterprise, federal, and regulated commercial markets.

I’ve spent my career across cybersecurity, compliance, managed IT, managed security, and co-managed IT, supporting teams in the DoD, Intelligence Community, and regulated industries like healthcare, legal, manufacturing, financial services, and construction.

I’ve built and scaled revenue engines inside growth-stage startups while also closing complex enterprise and regulated-market deals across cybersecurity, compliance, and managed services.

What I’m known for is building and scaling sales teams, putting real GTM structure in place, and helping buyers make confident decisions through complex security and compliance requirements without unnecessary friction. I do my best work when deals are messy, stakeholders are senior, and trust actually matters.

Day to day, I’m working with executives, technical teams, and channel partners to move deals forward, reduce risk, and drive sustainable growth with clear communication and practical execution.

I run complex enterprise sales cycles using MEDDPICC and Sandler to qualify, forecast, and close predictable revenue across cybersecurity and SaaS platforms

Bilingual in English and Spanish.

If you’re building or scaling enterprise cybersecurity sales in regulated environments, let’s connect.

Director of Cybersecurity Sales

Continuous Networks, LLC is a locally owned IT company specializing in making IT Personal.
Continuous was started in 1997 as a web hosting company, providing organizations with Windows and Unix cloud hosting. Continuous became increasingly aware of the need for small businesses to offload their internal IT applications from in-house data closets to data centers with redundant power and networks and built their first datacenter in 2004. With the increasing reliance on hosted technologies now called the "cloud", Continuous expanded its services to include personal IT consulting, hardware procurement and provisioning, and MSP services built upon our advanced cloud technologies and expertise. For over 15 years, Continuous has helped companies expand past their IT closet with Cloud technologies, such as daily backups and high availability. Continuous has 20 employees and 24/7 monitoring.

Continuous manages over 1,000 servers, representing 1,000 companies across 100 countries worldwide.

This is why hackers remain single :-)
Luke Matthews  the MEME team

Cybersecurity Sales Leader | Enterprise, Federal & Regulated Markets | Eliminating Downtime & Compliance Gaps, Reducing Cyber Risk

No alternative text description for this image

Most password policies were written for a world that doesn’t exist anymore.

Your password is expiring so people do what they always do. 

Go ahead add a number, heck go ahead and swap a symbol, maybe bump the version from 1 to 2, and move on.  

That doesn’t stop threat actors it just trains users to hate security and look for any workarounds.

If someone is using a long passphrase they can remember, isn’t reusing it anywhere else, and keeps it private, forcing a change every 60 to 90 days doesn’t make things safer. It just looks good in a policy document.

What actually really helps in 2026 is:

- Use a long passphrase you can remember
- Don’t reuse passwords across systems
 -Turn on MFA everywhere you can
 -Use a password manager and stop trying to be a human spreadsheet LOL

Passwords should change when there’s only a reason and that is if: 

-It's after a suspected breach
-It's after clicking something weird or when a password was shared or exposed.

Just keep in mind that security has to work with how people actually behave.

If the controls only succeed with annoying users, they’ll be ignored and that’s when the real risk starts.

OMG ChatGPT was hacked!!!

No ChatGPT wasn’t fully hacked, and nobody dumped all its data on the dark web.  I have seen alot of posts about this today.   Let me paint the picture. 

What researchers showed is that you can trick an AI agent that’s connected to other systems into doing stupid things with sensitive data known to it. 

This is basically, social engineering an AI that has access to your tools and email, or apps. 

If for example the agent can see it, there’s probably a way to abuse it.

If you plug AI into email, CRM, or internal systems, you created a new path for data to walk out the door if it’s not locked down.

Most defenses today are still reactive you patch one technique, attackers find another.

AI isn’t magic it isn’t evil not yet. It’s just powerful and without guardrails, it’ll help the wrong person just as easily as the right one.

Open article: ChatGPT falls to new data-pilfering attack as a vicious cycle in AI continues by arstechnica.com

Female hand holding smartphone showing an evil with devil horn on her AI chatbot conversation app in the city. Illustrating the ideas around the risks and dangers of Artificial Intelligence (AI).

ChatGPT falls to new data-pilfering attack as a vicious cycle in AI continues

Incognito mode doesn't equal invisibility bros and gals.
Stop pretending it is.
You’re not anonymous. 

You’re just not saving your browser history. That’s it.
Your boss can still see what you’re doing on company Wi-Fi 😉 

Here’s what Incognito mode actually does....

Doesn’t save your history
Doesn’t keep cookies or data
Useful for testing and logging into multiple accounts.

Here’s what it really doesn’t do....

Hide your activity from your employer so if you are being naughty, they will find you.
Stop your ISP from seeing what sites you visit
Block websites from tracking you by IP 
Prevent malware, phishing, or weird browser extensions

Incognito is great if you’re buying a gift or using a shared computer.
It’s not a security tool. 
If your team thinks otherwise that’s a huge problem.

Incognito mode is good for keeping things clean on your device not for hiding your activity from the outside world.

Security starts with education :-)

How companies handle the aftermath of a cybersecurity breach. Luke Matthews

Companies don’t do enough after a breach.

We got hacked by a simple phishing email. You trusted us with your data for years, but here’s an identity monitoring service if you opt in.

NO!!! 

If your info was stolen, take control immediately don’t wait.

——Change your passwords and start with the breached account. Also, reused passwords make sure you change them too.

——Enable MFA as even if malicious hackers have your password, multi factor authentication can stop them.

——Alert your bank let them watch for suspicious activity.

Check your credit reports. Free once a year from the major bureaus don’t let fraud slip by unnoticed.

Your data is your responsibility. 

Companies failed don’t let that failure become yours so act fast protect yourself, and don’t wait for them to help!

Maybe this is an unpopular take but I have to say it, but I’m seeing a lot of SDRs calling themselves GTM and it doesn’t really make sense.

GTM isn’t a job title I just look at it as responsibility.

Go to market is figuring out who you’re selling to, why they should care, how you price it and how you message it, and how sales actually run. 

That work happens before anyone starts dialing.

SDRs do real work and anyone who’s done it knows it’s not for the faint of heart.

Prospecting, the calling, emailing, booking real conversations. But that’s running a motion, not building it.

Its not the same thing as writing the playbook.

I understand why it happens here I go. 

SDR doesn’t sound too sexy. GTM does and lot of startups blur the lines and suddenly everything revenue related gets labeled GTM.

But here’s the real issue.

If you disappear and the system still runs, you’re not GTM. 
If you disappear and the system breaks, you probably are.

I have no shade to SDRs that role is brutal and necessary I have done it.

But GTM is about ownership and leverage, not activity.

I said what I said.

Go ahead pay $1,000,000 and you’ll get your data back. Let me tell you there is no guarantee. A ransom is just wishful thinking with a huge price tag IMO.

If you pay once, don’t be surprised if you’re targeted again. Unless the real issue gets fixed, you’ve just shown you’re willing to write a check. I don’t see it every time, but double extortion is very real. Threat actors threaten to contact the MSP’s clients directly and extort them too. 

I have watched owners swear they’ll never pay, then change their mind fast when that threat lands and this is why security can’t just be a bunch of tools you stack together like people think.

After an incident, what really matters the most is what happens next and who’s handling the response, forensics, producing the reports? and providing environment is actually clean?

The cleanup and documentation always take the longest, and that’s usually where many clients decide whether they stay or walk. Good security gives you breathing room when things go wrong and it buys time while insurance drags on for months and months and it keeps the client relationship intact.

Security isn’t about how impressive your setup looks on paper but about how well you handle the worst day.

You might be compromised and not even know it 

Most people think they’d definitely know if their computer was hacked.
I used to think that too.

When mine was compromised, I was just at home on my laptop.
No big warning.
No ransom screen.

Just some annoying pop ups.
A couple weird browser redirects.
Things running slower than normal.

I almost brushed it off. I think most people would have. 

We’re so used to tech being SO glitchy that we don’t stop to question it anymore.
We just assume it’s well one of those things.

That’s exactly what cyber attackers rely on.

Here’s what I didn’t fully appreciate until it happened to me that…

Most cyberattacks aren’t loud.
They don’t announce themselves.

They sit quietly, watch and collect.

Once I realized that I shut everything down.

What I did next probably was overkill, but I wasn’t taking chances):

—Killed the Wi-Fi
—Ran more than one security scan
—Changed every password from a clean machine
—Wiped and reinstalled the OS
—Turned on MFA everywhere I could. This step is always missed. 

This isn’t about being paranoid.
It’s about not being naive.

If you ever get that feeling like something’s not right trust it.

PS: This things happens to very technical people too and maybe especially to them.

taplio

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Marina Krivonossova

Enrique Kalb

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taplio

The Battle

Marina Krivonossova

Enrique Kalb

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marina Krivonossova's LinkedIn Performance

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