Marina Krivonossova

Retold

◆ Founder of Retold, a B2B content marketing agency that helps businesses grow and reach their target audience through effective content strategies
◆ Specializes in developing full-funnel B2B content marketing strategies that align with different stages of the buyer's journey, from awareness to decision
◆ Offers personalized content creation for websites, social media, and other platforms, as well as establishing and managing personal brands to help clients stand out in their industry
◆ Passionate about helping clients establish a strong and recognizable personal brand; I create high-quality written content that resonates with your target audience and positions you as an expert in your field, allowing you to stand out and make a lasting impression
◆ I understand the importance of thought leadership in today's competitive business landscape; as a ghostwriter, I work closely with you to develop engaging and insightful content that reflects your unique point of view and enhances your reputation as a thought leader in your industry

retoldmarketing.com

Founder

Follow

◆ Develops and executes engaging content marketing strategies across all stages of the customer journey
◆ Creates content for various platforms, including blog posts, articles, social media updates (including LinkedIn), website copy, and marketing collateral, ensuring brand consistency and a strong voice
◆ Analyzes content performance metrics to measure impact, identify areas for improvement, and iterate on strategies for optimal results
◆ Stays on top of emerging content marketing trends and best practices, adapting strategies to maintain a competitive edge
◆ Collaborates effectively with cross-functional teams, including design, media, and product, to ensure cohesive brand messaging and achieve shared objectives

Head of Marketing

Uloop

◆ Explores topics relevant to college life (i.e. mental health, investment plans, relationship management, etc.)
◆ Researches news, entertainment, health, economics, and more to compose articles on topics that interest college students and graduates
◆ Engages with and interviews college students and graduates to learn more about topics that appeal to them
◆ Conducts interviews with relevant individuals to create more unique and engaging content based on personal stories and experiences
◆ Works on SEO for published articles to increase visibility and engagement
◆ 20+ articles received recognition for being the most viewed on Uloop over a given period of time
◆ 80+ total article publications

Columnist

Fizyr

◆ Oversaw marketing budgeting & overarching marketing strategy (long-term and short-term)
◆ Collaborated with external branding and marketing agencies and guided their process
◆ Event planning, marketing, and budgeting
◆ Over the course of 5 months, increased website traffic from social media by 40% through an updated strategy
◆ Incorporated the perspectives of marketing and sales representatives, helping find a future marketing direction for the company
◆ Managed team of external marketers and PR specialists

◆ Developed a LinkedIn strategy with content relevant for each segment of our audience
◆ Researched topics within the AI, robotics, and logistics industries & creates SEO blogs around them
◆ Created and maintained relationships with journalists and other representatives of publications to work collaboratively in promoting the newest developments in the world of AI & robotics as it relates to logistics
◆ Worked to get us noticed by the appropriate publications, podcasts, etc.
◆ Collaborated with external PR agencies for support in our endeavors

PR & Communications Specialist

Gladwell Academy

◆ Focused on promoting in-company and open enrollment trainings within the Benelux (Belgium, Netherlands, Luxembourg) market
◆ Performed market research to develop a more distinguished approach when it comes to targeting Benelux with the appropriate marketing efforts
◆ Created LinkedIn content, LinkedIn campaigns, website articles, blog posts, general social media posts, and more, particularly directed at the Benelux region
◆ Worked closely with the sales team of Gladwell Academy Benelux in order to ensure that there is clear alignment between the marketing and sales departments
◆ Monitored and analyzed marketing campaign performance metrics to optimize the effectiveness of marketing efforts in the Benelux region
◆ Developed and maintained relationships with key stakeholders and industry leaders in the Benelux market to strengthen Gladwell Academy's brand presence and reputation.

Marketing Manager Benelux

◆ Created and monitored LinkedIn campaigns
◆ Managed social media presence across various platforms, growing the following of the general LinkedIn page organically by 2k+ followers in just under 1 year
◆ Wrote and edited online articles pertaining to all things SAFe, Agile, business, and more
◆ Continuously worked on creating website content in the form of blogs and articles
◆ Conducted and transcribed interviews with relevant parties (i.e. trainers & partners)
◆ Focused on SEO for our .com website
◆ Event and training promotion through social media, email, paid campaigns, and other forms of digital marketing
◆ Taught colleagues about the intricacies of self-promotion and personal branding (creator of the first ever Gladwell Academy personal branding guidelines)
◆ Ghostwrote for C-suite executives within the organization
◆ Provided support to the marketing and communication team in managing company events and sponsorships
◆ Coordinated and executed the production of digital content such as videos, webinars, and podcasts to support marketing campaigns and company goals
◆ Conducted market research to identify and track industry trends and competition, and used findings to inform marketing strategies and campaign

Digital Marketing Manager

Marketing Manager DACH

Global Human Rights Defence

◆ Created a podcast (Stand Up for Human Rights) in collaboration with GHRD in which I featured guests to speak with me on topics pertaining to human rights
◆ The purpose of our podcast was to shed light on human rights issues around the world

Podcast Founder & Host

FruitPunch AI

◆ Temporary project
◆ Lead marketer responsible for all aspects of marketing within the organization
◆ Developed and executed a comprehensive marketing strategy to drive business growth, enhance brand awareness, and increase customer engagement
◆ Created and managed content for various digital channels, including social media, email, blog, and website, utilizing a data-driven approach to maximize engagement and conversions
◆ Conducted market research to identify customer needs, preferences, and trends, and used insights to optimize marketing campaigns and strategies
◆ Social media management, content creation, CRM, email marketing, digital marketing, and branding
◆ Improved social media presence within just one week of joining the team, increasing engagement and followers by 50%+ in the first two weeks
◆ Started the Fruit for Thought newsletter meant to showcase our achievement, plans, accomplishments with the FruitPunch AI community

Lead Marketer & Community Manager

Atradius

◆ Created relevant social media posts to introduce Atradius country reports, survey results, and economic reports
◆ SEO for online publications
◆ Wrote content for and took over UX/UI design for pages of internal communications and marketing website
◆ Proofread/edited articles and reports pertaining to finance, economics, and politics
◆ Created and implemented a contemporary template for country reports
◆ Assisted in managing international testimonial video project
◆ Co-creator of social media initiative meant to share more unique and relevant company information via Atradius social media channels

Marketing & Communications Associate

Leiden University

◆ Planned & wrote graduate thesis on the ineffectiveness of anti-human trafficking policy in the Netherlands in a general EU context
◆ Interviewed various Dutch government representatives to gain relevant insights into the field of anti-human trafficking policy
◆ Performed extensive qualitative and limited quantitative research to understand the potential reasons behind the ineffectiveness of the EU Anti-Trafficking Directive in the Netherlands, particularly when compared to other EU countries

MSc Thesis: Human Trafficking Within the European Union

24 Hour Fitness

◆ Assisted in the onboarding and training of new employees, ensuring that they were equipped with the necessary knowledge and skills to provide excellent customer service
◆ Provided exceptional customer service by addressing customer inquiries and complaints, resolving issues promptly, and ensuring customer satisfaction
◆ Maintained a clean and organized gym environment by performing regular cleaning and maintenance tasks, and ensuring proper equipment and facility upkeep
◆ Managed cash register while conducting sales
◆ Stayed updated on sales, programs, and new developments taking place within 24 Hour Fitness
◆ Assisted the sales team in offering training packages and membership plans to prospective 24 Hour Fitness clients
◆ Monitored and engaged with children in the kids club through group and one-on-one activities

Sales Representative & Kids Club Attendant

Showing You the Future of Vision Software in Logistics | Marketing Specialist | English/Russian Translator | Study Abroad Alumni Ambassador

𝐃𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐧𝐝 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮? You're a leader in B2B and you…

⇘ Spend time looking at other companies for inspiration, but you end up following them and blending in with the crowd

⇘ List product/service features instead of telling a story

⇘ Have great ideas in your head, but you don’t know how to organize them & bring them to life

⇘ Understand the value you can deliver when you harness the power of B2B content marketing, but you don’t know how to make it happen yourself

⇘ Want to stand out as a thought leader & industry expert, but aren’t sure what approach to take

Then 𝐈 𝐡𝐚𝐯𝐞 𝐠𝐫𝐞𝐚𝐭 𝐧𝐞𝐰𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮! No matter what part of the B2B content marketing journey you’re in, I’ve got you covered. If you’re ready to stand out from the crowd, unlock the art of storytelling, and get the right eyes on your content, you’re just one DM away from making that dream into a reality.

I'm Marina, founder of Retold, and we're here to help you with any & every piece of your content marketing journey.

𝐆𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐅𝐑𝐄𝐄 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐡𝐞𝐫𝐞: 𝐡𝐭𝐭𝐩𝐬://𝐫𝐞𝐭𝐨𝐥𝐝𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.𝐜𝐨𝐦/𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠: need direction? We’ll help you chart the course for your content strategy

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: got a strategy in mind but don't have the time to execute? We got you covered

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: from blog posts to eBooks to social media posts, we’ll craft engaging content that sets you apart

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: let's ensure your content reaches the right audience through effective channels

⇗ 𝐆𝐡𝐨𝐬𝐭𝐰𝐫𝐢𝐭𝐢𝐧𝐠: elevate your thought leadership with our ghostwriting services, adding authority and credibility to your brand

⇗ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: lay the foundation for professional success with a polished LinkedIn presence

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤! 𝗗𝗠 𝗺𝗲 𝗼𝗿 𝗲𝗺𝗮𝗶𝗹 𝗵𝗲𝗹𝗹𝗼@𝗿𝗲𝘁𝗼𝗹𝗱𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.𝗰𝗼𝗺

I saw a comment from someone here that said signing off an email with "Warm regards" or "Kind regards" is a telltale sign of AI..





Some of y'all just shouldn't be allowed on the internet anymore, as apparently everything is AI to ya 😅

Strategic B2B Content Marketing for Founders & Businesses | Second Guessing Your Approach To Content Marketing? Let’s Change That! | Here To Help You Level Up

Remote work has been normalized for a good 5 years now, and people still struggle with basic video call etiquette.

- Be on time, even though it's not a physical meeting

- Don't spam the meeting chat

- If you have a cat, tell me that you have a cat

- If your cat walks by, tilt your camera down so I can see your cat

- Make sure you use a high quality camera so I can distinctly see your cat's beautiful features

As we go into 2026, I hope more people can master basic video call etiquette 💜

Them: What made you get into marketing?

Me:

Me, respectfully lurking on your profile after you viewed mine and chose silence.

LinkedIn is the only big social media platform that doesn't pay creators. Full stop. 

What's your reason for continuing to post?




PS - If you're still not posting, you're missing out. Retold can help 💜

Strategic B2B Content Marketing for Founders & Businesses | Second Guessing Your Approach To Content Marketing? Let's Change That! | Here To Help You Level Up

The truth about why we're all catalysts according to LinkedIn..

“You’re so lucky.”

It’s something people often say when they see someone traveling, enjoying their work, or living life on their own terms.

What that phrase misses is the years behind the scenes.

The low-paying jobs. The late nights. The side projects. The studying, networking, and persistence when nothing felt guaranteed.

Calling it luck cheapens the effort it took to get there.

Yes, luck exists. But most people you label as “lucky” didn’t stumble into a life they enjoy. They built it slowly, often uncomfortably. 

So maybe the better question isn’t who got "lucky". 

Maybe it’s what kind of effort we’re willing to commit to working overtime to build the life we want for ourselves. 

Do you think you got lucky, or did you build your way to get where you are today?

Sincerely,
A "Lucky" Person from Retold 💜

8 hour flight. Where ya sitting? ✈️







And I promise I probably won't talk your ear off about Retold 💜

Me: Oh cool, LinkedIn Wrapped dropped. Not stolen from Spotify or anything..

LinkedIn: Theft isn't real. Originality is an illusion! 

Me: Right.. Well I guess show me insights about my audience, my content, maybe what actually worked.

LinkedIn: Whoa! Your first ever connection was a girl you went to college with. 

Me: Okay.. Did she engage with my content? Maybe you can tell me who did? 

LinkedIn: No ❤️ But as a Premium member, you really stood out. 

Me: Great. Can you explain why one post hit 40k views and the next one hit 412?

LinkedIn: We celebrate consistency here, not answers.

Me: Fair. Did I at least grow my network meaningfully?

LinkedIn: You gained 9508 new followers. Do you remember any of them? Neither do we 😊

Me: So what did I learn from LinkedIn Wrapped?

LinkedIn: That you’ll keep posting anyway.

Me:

LinkedIn: And that's 2025 wrapped!

Life on social media becomes so much easier when you stop doing this one thing..

Taking everything personally.

Somebody didn't accept your connection request? 
Let it go.

Someone responded to you in a rude way? 
Let it go.

Someone blocked you or ghosted you? 
Let it go.

Someone didn't like your content? 
Let it go.

There's enough worries and stress in your day-to-day life surrounding work, friends, relationships, family, money, and everything else in between.

Don't let the daily ebbs and flows of social media contribute negatively to your well-being in addition to all of that.

Just. Let. It. Go.

Do you struggle with taking other people's actions and/or words personally on social media?

Friendly reminder that it's actually against social media policy to make sponsored posts without disclosing they're sponsored posts/partnerships.

Y'all know who you are. Do better 💜

Imagine if you couldn't see anyone's follower count anymore. Even your own.

Would you..

- Still post at all?
- Talk to the same people?
- Follow the same accounts?
- Trust the same folks?

When you pay for premium and STILL get this notification 💜🫠

In the spirit of Christmas, and as every other company seems to be having one, Retold won't be left out!

It's Christmas party time out here 🎄🎉

Have you already gone to your company's?

And before you say it, I know the party you went to didn't look this fun 🤫

Officially a year since I got this fortune. And it's crazy, but..




Nothing has changed in my career since then 😛

Does that mean maybe 2026 is the big year? Who's to say..

Me: Hey LinkedIn, could you show me more posts from people I actually engage with?

LinkedIn: Absolutely not. Here's a carousel from a guy whose job title is "Entrepreneur - Visionary - Learner."

Me: Okay.. then can you at least stop showing me AI-generated faces in my feed?

LinkedIn: No, but here are three more! They all have the same smile 🙂

Me: Fine. Can you recommend courses based on my actual skills?

LinkedIn: Of course! Here’s “Intro to Python for Brain Surgeons.”

Me: Cool cool cool. Then maybe stop notifying me when someone I met once at a conference in 2019 edits their headline?

LinkedIn: Not a chance. Also, they just edited it again! You almost missed it 🙂

Me: Alright. Last thing. Why do my posts randomly explode one week and vanish the next?

Linkedln: Oh that? We spin a giant wheel every morning. Yours just didn't land on "visible" today. Now gimme 600 bucks for Premium.

There’s this company I’d love to work with.. 

The work looks great.

The people seem great.

The vibes? You guessed it. Great. 

One tiny issue though. They're not remote-friendly.

And I am.. Extremely remote-friendly.

So instead, I just quietly observe.

I see their team posting wins.

Sharing behind-the-scenes moments.

And I’m over here like.. 

I want to work with you! 

I would do such a good job 😌

But I say nothing.

I just like the post.

Maybe leave a supportive comment. 

And continue living my life like a normal, well-adjusted professional.

Totally normal behavior, right?

PS - And that's on the power of posting on LinkedIn, by the way. This company is doing it RIGHT.

This is how I show up here most days 💜

You should NEVER mention your family on LinkedIn.

Absolutely not. This is a professional platform.

Definitely don’t talk about your pets either.

Nobody wants to see your cat curled up on your keyboard while you “work remotely.”

No one relates to that. At all.

And for the love of all things corporate, don’t you dare share anything personal.

No hobbies.

No personality.

No humor.

No signs you might be an actual human being with a life outside of KPIs. 

LinkedIn is for business.

Strictly business.

Laser-focused, emotionless business.





Anyway, here’s a picture of a lemur I met on a trip to Greece!

AFerns Digital Marketing

We work with creators, founders, CEOs and executives on LinkedIn to built top tier ENGAGED communities.

Want yours to be one of them?

Learn how I do it through a strategy call or let us handle it all for you!

Wizard of ODD Marketing

I worked with and was mentored by the OG wizard of LinkedIn for over 3 years!

(and still am?)

Wiz Jr

LTIMindtree

I used to do tech stuff at a point of time! :)

Data Engineer

VESITConnect

Alongwith the curation of articles, my added responsibilities included proofreading other articles, managing and mentoring the junior members on several occassions.

I also was part of the decision making interview panel for recruitment of freshers to our VESITConnect team.

This experience has led to an exponential growth in my teamwork and management skills and has been one of the best experiences of my life!

Senior Reporter

My primary responsibility entailed curating articles for the monthly college newsletter based on the events that would take place in or affiliated with our college, VESIT. 

I also conducted interviews of several students, teachers, staff members, alumni and other esteemed guests to collect relevant information about the sessions.

I also had the opportunity of working alongside the team towards the writing and designing of our college yearly magazine "Vishwakarma" in 2017 and 2018.

This experience has been vital in building up my foundational storytelling and reporting skills, alongside improving my linguistic capabilities and a plethora of other soft skills in the process!

Junior Reporter

Writing Finance and Tech Blogs that Don't Make You Yawn | Local Meme Dealer | Part-Time Bob the Builder of Your Finances

You're focusing on the WRONG things!

Growing on LinkedIn needs -

20% focus on content
80% focus on engagement

Most people waste time trying to perfect the 20%

I've been building brands on LinkedIn for over 4 years.

And have grown multiple engaged communities 
(for myself and my clients)

Focusing on the 80% that matters.

Why work with us? 

No one knows when we start/end our services.

Because we build your community in your voice and tone right to the punctuation.

We're working with top B2B founders, AI experts & LinkedIn creators.

You'll never know who they are until we're done working with them!

Because we're that good at matching their voice.

With that being said...

For community building done for you, DM me "ENGAGE"

But if you're more of a DIY person who wants to ace LinkedIn...

I offer a 1:1 LinkedIn power hour consultation where I talk about -

- Profile Optimization
- Content Overview and Strategy
- Personalized content ideas if needed
- Engagement Strategies I use for clients
- Detailed Q&A session with ongoing support

Book a call NOW and I'll teach you how to build a profile & community that pays you!

Aadi Fernandes

I'm building my own business in India, earning in $$

It's a dream come true, but here's the truth -

It's not all flowers and rainbows...

I remember the time I was sitting at a wedding and had to use my laptop.

It wasn't my proudest moment, but I had no choice!

You see -

I used to handle freelancing and a full time job

I put in 12 to 13 hour workdays for 2 whole years.

And I had to maintain my relationships, fitness and sanity too.

Not the easiest thing I've ever done.

I left my full time role and doubled down on my business back in August 2023.

Did things get better? Kinda.

But I still had to login during my vacation to Bali, my first international trip.

Fast forward to now...

I've hired people in my team to hold the fort.

And yet, I can't step away from my business without everything falling apart

I traded my 9-5 for a 10-10.

The good part?

I try to take most of my weekends off
(even though I am writing this post on one)

I go out with my friends on random weekdays as I can work from anywhere.

When this gets posted, I'll be in another city.

But yes, it's not an easy game like social media has made you believe.

Most business owners CANNOT afford to take vacations or step away from their business...

You can outsource and build systems, but it takes time.

Remember that people show you only a part of the picture, not because they are trying to fool you, but because they probably don't read every post.

This post, as a fact, might not perform well, and a part of my audience will never get to know the hardships I've faced to get here.

According to them, I might be living the "ideal" life.

But, it's far from what I'd want it to be.

I've still got a ton of work to do in 2026 to get there.

But hey, if you think someone needs to hear this -

Repost the post, send it to them, tag them - heck, steal my post if you'd like, but show the reality of what it's like, especially to those who are starting!

I build communities that pay (and love) you. I’m probably handling your favourite creators. LinkedIn Growth Strategist.

I have huge goals in my mind for 2026

And I need your help for one of them (in exchange for a discount)

1. A week long vacation 

I simply want to take a vacation for a week without everything falling apart

My biz is currently dependent on my logging in for client accounts

Even though I have a team of 4 star players who are handling certain clients.

I still have a long way to go...


2. Build on $ubstack 

I'm not a fan of short form content, and I miss non clickbait writing.

So, I've started creating on substack.

I'll be posting there weekly and I'll be covering -

- How I'm scaling my business (and trying not to cry)
- How I plan to achieve financial freedom by 2035 

Or as I like to call it - "The Messy Middle"


3. I'm launching a course in Q1 of 2026 

The truth is most VAs do $uck

I've seen multiple creators complain about it...

No one knows how to handle a client account effectively.

So, I'm helping ghostwriters, coaches and other creators train their VAs or community managers.

I'll be launching my own community management course!

That's all you'd need to train your VA.

It will cover the basics of LinkedIn to advanced engagement strategies.
 
(personally, my most exciting project of 2026)


PS: If you had a bad VA experience or think about a module that should be included in the course, send me a DM or drop a comment

If it's something I've missed out on, I'll add it to a course and give you early access + a discount when I launch it

I have a "simple" goal for 2026

But it's going to be the toughest thing to do -

I want to step away from my business for a week.

You see...

I started working as a freelancer in May 2021

I started my full time tech job in July 2021

In the last 4 years, I can count the number of days I've taken a holiday on my fingers.

And that's NOT good news.

I have worked during vacations, road trips, national holidays, festivals, etc.

So, I made my first hire in March 2025.

I was scared because I didn't know if I had it in me.

But ever since then, I've hired more people and scaled.

(and they are all crushing it)

And now that I've started building a star team, I want to be able to step away without everything breaking down.

It's not going to be easy work...

Because time availability is a HUGE problem

(especially for clients who post during school/work hours)

Not only that, I also have to:

- Manage the timings of new clients
- Try not to have a mental breakdown
- Manage attrition if someone leaves the team

And there are clients that I can't risk outsourcing anytime soon...

So, it might sound "simple" on paper, but it is far from it.

That's why it's my sole goal for 2026

And I am going to make a post when I achieve this.

Until then....

Follow Aadi Fernandes to call me names if I don't make this post

It takes me a week to prepare for a new client.

Here are 5 things I do during that -

1) Stalk their profile like my life depends on it 

Every action they take from their profile matters to me.

I live in their comment section and map everything that's important for me.

I work on perfecting their tone.


2) Make more notes than I did in my schooling

My brain can handle 5 clients with different tones without taking a single note.

But sometimes, I have my days too.

And now that I have people working with me, I HAVE to take notes.


3) Create a blacklist

The last thing you want to do is to add some comment to a competitor's post or someone you've had a falling out with...

Yep, I know the "there's enough fish in the sea" concept.

But, trust me, not all competitors are the same - some are thieves 


4) Rejoin College

Well, we can't handle an account if we don't understand what they are doing.

So, my team and I understand your entire domain and business to comment like the expert you are.

I take notes for this, too.


5) Point 5

Someone told me that having 5 or 7 points is psychologically better

But I couldn't think of anything else I do.
(or maybe it's a secret 👀)

Anywompers....

Have you ever considered outsourcing your community engagement?

I'm a hypocrite and I'm not ashamed of it...

See, my first post went live on 20th May, 2020.

And I got hired in April 2021 when my mentor, Luke, took a bet on me.

I spent 3 years under his wing and learned social media from scratch.

After his pivot in 2024, he helped me start my agency.

(btw you should check out the cool things he is building on $ubstack, will link it in the comments)

Anyway...

The point is that he took a bet on someone he had ZERO idea about

He did his research and watched me for months, but it was still a gamble.

Now that I run my own business and am hiring people

I'm doing none of that.

I haven't hired anyone online.

Everyone who works with me is from my friend circle
(or are HIGHLY trusted by them)

Why?
-> I don't have the skills or patience to scout, and I don't trust people easily.

Especially as this role has no margin for errors.

One wrong move, and the client's reputation is gone.

And I will not only lose a client...

But also my credibility, which I've built over the years
(and is critical for my agency's survival)

Will this change?
Eventually, maybe.

But I've been in the industry for only 1 year on my own.

And I like to tread carefully in this long game!

PS: How do you find people you're hiring?

"Why don't you post stats as proof of work?"

Because it's misleading.

You see,

I am a community manager.

This involves me handling the commenting game for my clients!

Now -

When a post blows up...

Is it because of the brand they've built?
Yes.

Is it because of the content they wrote?
Yes.

Is it because of my engagement strategy?
Also, yes.

So, morally, I can't claim the credit.

Because it's a combination of everything!

What about comment impressions?
It will reveal the identity of my clients

On top of that...

There will be clients who'd never want to show that we've worked together.

But I don't care about any of this.

Because -

I might not have much social proof to SHOW.

But I get a steady flow of referrals for me and my team.

And that's MY proof of work.

I would probably struggle with lead gen directly

But I know I'll figure $hīt out when I have to cross that bridge!

Anywompers...

What is a lead generation strategy that has worked for you?

"Why should I hire you? I could just train a VA at 1/4th of your charges"

Someone recen....nah nobody said this to me, but it would make for a cooler hook.

Anywompers....

I'll answer the question I asked myself in the shower...

The reason is that I have experience building my own brand and several other brands on LinkedIn (and in$ta, twt - story for another time) since 2021.

I'm not only a community manager who handles your LinkedIn account.

I am invested in your personal brand and growth!

Because you may be my client, but I work with you like it's my own business at stake

When I work with you, I am not a "yes man"

If I notice something that can be improved -

I'll be vocal about my suggestions and they are more often than not, applied.

I've broken traditional rules (with the client's consent) and delivered better results

I have experience handling multiple accounts and can see what's working + test it on my account too.

Other VAs won't give you tips about LinkedIn growth.

They won't help you improve your process.

And they won't go above and beyond like my team do.

If you want someone who follows instructions
We're not a team you want to work with!

But if you want someone to partner with...

Send me a DM saying "NEXT" and I'll put you on the waitlist for my services!

My slots sell quickly, so, I can't promise that we'll work together, but if we do, I promise that you'll stay!

taplio

The Battle

Marina Krivonossova

Aadi Fernandes

Followers

Posts

Engagements

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Performance ScoreMarina Krivonossova's LinkedIn Performance

Performance ScoreAadi Fernandes's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Marina Krivonossova

Aadi Fernandes

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marina Krivonossova's LinkedIn Performance

Performance ScoreAadi Fernandes's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMarina Krivonossova's LinkedIn Performance