Agentschap Binnenlands Bestuur via Four Dimensions

Product Manager

More Value Consulting

Freelance consultant

Four Dimensions

Consultant - HR - Marketing

Business Analyst - Agentschap Binnenlands Bestuur

Solera Nederland

Business Analyst for the rebuild of the user web application.
By analyzing the as-is situation, gathering requirements, and writing stories and acceptance criteria matching the business requirements.
- Working with JIRA and Confluence
- Creating wireframes/story writing
- Agile method

Business Analyst

TriFinance

Business analyst and project support for the migration of the Fidea & Athora portfolio towards Baloise. 
- Data migration: mapping data fields, gathering recommendations from business, how to transfer data from Fidea/Athora to Baloise system
- Mapping, writing scripts and guidelines
- Follow-up on previous conversions 
- Follow-up on communication: answer broker's questions on the migration

Business Analyst - Baloise

Project Consultant

Supporting AXA on the domain of Branch 21 and Branch 23 during the end-of-year peak by 
calculating the necessary and relevant amounts at liquidation of a group contract with the help of custom-made tools.
Verifying the administrative treatment of the liquidation.

Medior Officer Life Insurance Large Accounts - AXA

Eliminate the backlog within the Life Insurance department and part of a Lean-project within the Process Excellence team for the Life Insurance department.

Junior operational consultant Life insurance - Argenta

BNP Paribas Fortis

- Advise my clients about their assets and investments, especially stock-related investments, and develop and maintain a solid relationship with them
- Achieving commercial targets and KPIs
- Coaching colleagues to accelerate their digital skills, preparing meetings to guide them
- Leading a project to combine Priority by James (distance selling) with Priority Advisor (face to face)
- Daily reading and learning about the relevant subjects including stock market, macroeconomics and estate planning

Priority Advisor 

- In charge of the digital developments at the office, coaching colleagues
- Inform clients about our four primar domains: Lending, Save, Daily and Protect
- Reaching commercial targets and KPIs
- Detecting new leads and pass on information to the right person

Commercial Advisor

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I started with 4,61$ on the 24th of February 2024 (source of $: Medium); how much will I end up with? You can find it out together with me and learn something on the way. 

Mind you. I’m not your regular hustler (on the contrary); I don’t have any business skills; I’m just a regular bored millennial with a full-time job trying to do something meaningful in her life.

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I promise the good, the bad and the ugly. No glorifying.

Join my newsletter (link in bio)

Marie Vandoorne

Laguna Marketing

I create integrated digital strategies to grow your online presence to attract new business, retain clients and improve ROI.

How I can help you:

1. 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐝𝐨𝐢𝐧𝐠 𝐢𝐭 𝐚𝐥𝐥 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟:
I take marketing off your plate to free up your time.

2. 𝐈𝐟 𝐲𝐨𝐮’𝐯𝐞 𝐠𝐨𝐭 𝐚 𝐭𝐞𝐚𝐦 𝐛𝐮𝐭 𝐧𝐨 𝐬𝐞𝐧𝐢𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝:
I guide junior staff and freelancers so there is a clear direction.

3. 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐨𝐮𝐭𝐬𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐭 𝐟𝐞𝐞𝐥𝐬 𝐝𝐢𝐬𝐣𝐨𝐢𝐧𝐭𝐞𝐝:
I align everything so your content, brand and budget work together.

4. 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐮𝐧𝐬𝐮𝐫𝐞 𝐰𝐡𝐚𝐭’𝐬 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐫 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐬𝐞:
I audit what you’ve got, spot the gaps and build a clear plan.

5. 𝐈𝐟 𝐲𝐨𝐮’𝐯𝐞 𝐠𝐨𝐭 𝐚 𝐛𝐢𝐠 𝐩𝐫𝐨𝐣𝐞𝐜𝐭:
I lead delivery from start to finish, so your team can focus on the day-to-day.

Some of the ways I've helped other clients:

• Acting as a CMO for smaller firms that don't need a full-time hire or need strategic direction for their in-house team. 
• Creating integrated digital strategies to grow brands and help professional services and non profits target their ideal clients. 
• Auditing existing marketing strategies and creating actionable roadmaps for marketing teams to implement. 
• LinkedIn strategy and ghostwriting for CEOs to build their personal brands and grow inbound leads. 
• Copywriting to create integrated sales messaging and position service providers as thought leaders.

Fractional CMO

•	Developed the global digital and communications strategy across 45 offices in 17 countries. Including a 1,000+ person employee engagement survey and launching an industry-leading report.
•	Increasing organic traffic by 350% and MQLs by 10% by creating a content and thought leadership strategy.
•	Implementing CRM strategies to support the Business Development teams in HubSpot.
•	Managed the global marketing team and provided guidance to regional marketing teams.
•	Ran LinkedIn training across the global Partner and Business Development teams to grow organic reach.
•	Managed a rebrand of the 2,000-page website across 20+ service lines and optimised the user journey.

Digital and Communications Director

London's Air Ambulance Charity 

• Project Lead for all website activity.
• Developed a website strategy to support a £15m urgent appeal, including rebranding the website, upgrading the CMS (Drupal), increasing analytics capabilities, and introducing a new recruitment area.
• Implementing a CRO programme to improve UX and increase donor conversion.
• Responsible for resolving business critical issues.
• Providing digital support across the charity.

Digital Consultant

Lucy Group Ltd

•	Project managed an intranet development for 1,600 employees across 10 regions in 5 languages.
•	Developed an international internal communications strategy through video, townhalls and emails.
•	Led Group marketing for 6 businesses and launched a sustainability programme to align with ESG objectives.
•	Led a Group-wide recruitment project to increase high-quality candidates by launching a careers area and ATS on all websites, creating candidate-focused marketing, and rolling out LinkedIn Life pages. 
•	Created GTM strategies for the Lucy Real Estate business and hired a new marketing team.

Head of Marketing and Communications

Ellacotts Accountants

•	Transformed a few local events into an integrated marketing programme generating £1.5m+ in new business.
•	Project managed a new website development and built online presence from the ground up.
•	Introduced new branding across 3 offices and 2 businesses.
•	Achieved 650% increase in organic traffic with 22% of new business attributed to website and digital channels.
•	Implemented SEO and content strategies with regular thought leadership content creation.
•	Grew annual events programme to 50+ events with 1000x growth in social media engagement.
•	Part of the organising committee for a regional business awards, managing annual gala for 250+ attendees.
•	Built a CRM-driven acquisition and retention programme, integrating sales pipelines, creating cross-selling opportunities and automated lead nurturing.
•	Wrote award submissions resulting in 4 national award nominations (highly commended and shortlisted)
•	Part of the senior leadership team and created Partner reports and dashboards.
•	Worked closely with other operational teams to roll out firm-wide initiatives.

Marketing Director

Brethertons Solicitors LLP

•	Project managed a website redevelopment serving 21 depts, generating 21% of new business in year 1.
•	Developed a thought leadership programme and worked with Partners to produce campaign content.
•	Implemented an automated email marketing programme (Click Dimensions) integrated with Microsoft Dynamics CRM, and created a sales pipeline for the Business Development team.
•	Developed online payment systems and automated data flow processes for client nurture campaigns.

Digital Marketing Manager

Habitat for Humanity Great Britain

•	Project managed a website redevelopment integrating Raiser's Edge CRM for automated donor processes.
•	Implemented supporter journeys and content strategies, resulting in 250% increase in website traffic.
•	Achieved 15% uplift in regular donors through strategic digital marketing campaigns.

Digital and Direct Marketing Manager

Information Arts

•	Acted as a day-to-day contact for clients and their agencies.
•	Organised and lead client status meetings.
•	Managed client customer database.
•	Ran data extracts and created client reports.
•	Organised client invoicing and tracked sales.

Account Manager

Seton UK, Banbury

•	Project managed all in-house marketing programmes and managing the budget.
•	Production of marketing reports for members of the management team and external agencies.
•	Hired and managed temps.
•	Analysing campaign results to plan future marketing strategy.

Marketing Coordinator

I turn service providers into thought leaders | Ghostwriting | Copywriting | Building your personal brand | Finding your ideal clients | Telling your story

Stop chasing clients, start attracting them.

Attracting new clients shouldn’t feel like a full-time job.
But for many accountancy and professional service firm owners, it does.

You are already stretched, relying on referrals, word of mouth, or networking that no longer delivers enough.

Meanwhile, marketing feels messy, disjointed, and no one has time to fix it properly.

That’s where I step in.

As a Fractional CMO, I bring 20+ years of marketing leadership, including a decade in accountancy and professional services to give you:

✔ A clear marketing plan that aligns with your business goals
✔ Messaging and content that reflect your expertise and attract the right people
✔ Consistent visibility that brings in the clients you actually want to work with

I am also a specialist in LinkedIn strategy and content for professional services, helping firm owners and their teams grow their online presence, showcase their expertise, and turn connections into qualified leads.

I have:

- Built complete marketing functions from the ground up for ambitious firms
- Created content strategies that consistently generate high-quality inbound enquiries
- Directed brand refreshes across multiple offices, regions, and service lines
- Led major rebrands, end-to-end website launches, multi-channel campaigns, and complex CRM implementations

Why work with me instead of hiring full-time?

You get senior-level marketing leadership and delivery without the £80k+ salary, overheads, or long-term commitment of a permanent hire. 

I slot into your business as part of your leadership team, bringing focus, structure, and results for only the time you actually need.

I have worked in international, multi-matrix organisations, managed budgets of £500k+, and built my own business using the same methods I will use with you.

If you are ready to replace ad-hoc marketing with a strategic, results-driven approach that works while you run your firm, send me a message. I’d love to have a chat! 👋

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The Battle

Marie Vandoorne

Claire Waters

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