I build enablement systems that compress ramp time, eliminate GTM waste, and scale revenue impact...without adding headcount.

Here's what that looks like in action:
→ 261% increase in new-hire revenue contribution 
→ 48% ramp reduction through competency-based onboarding
→ 376% pipeline growth through daily coaching, refined ICP and operational excellence
→ $2M ARR saved via AI-augmented manager coaching frameworks  

Most enablement leaders deliver training. I architect systems:

I DON'T build programs that create dependency on me.  
I DO build systems that scale through managers, workflow tools, and AI.  

I DON'T treat symptoms ("we need better sequences").  
I DO diagnose root causes (targeting, messaging, process gaps).  

I DON'T create content libraries reps ignore.  
I DO integrate content into workflow so the right asset surfaces at the right moment. 

I DON'T ask managers to "coach more."  
I DO give them diagnostic frameworks, scorecards, and AI-powered tools that make coaching scalable.  

Core capabilities:
- Buyer-first onboarding design that stands to beat the "Forgetting Curve" 
- Manager training for first-time coaches  
- AI-powered enablement (custom GPTs, conversation intelligence, workflow automation)  
- Process optimization and root-cause analysis  - Lean Six Sigma 

Technology: 
Highspot, SalesHood, Outreach, Salesloft, Salesforce, HubSpot, Gong, Revenue.io, Chorus, LeanData, Clay, Chilipiper, Asana, Apollo.io, ZoomInfo, LinkedIn Sales Navigator, Vidyard, Loom, Bombbomb, Wistia

Methodologies: 
Challenger Sales, SPIN, MEDDICC, MEDDPICC, GAP

LinkedIn Top Sales Voice
Advisor + Community Training: Apollo.io, JB Sales 
Content Creation: Aligned, Apollo.io, Influ2, Winn.ai, Revenue.io, Inside Real Estate, BoomTown

If you're hiring for Director+ enablement roles where AI adoption, operational excellence, and measurable revenue impact matter, I'm a DM away.  

📩 mariacodwyer@gmail.com

Maria Bross

Anybody who tells you that becoming an entrepreneur after 50 is easy is lying.

But if anyone can do it, it’s GenX. We roamed the streets until the streetlights came on. We were feral—until we checked the boxes and climbed the ladder.

Stop acting like you need the job and start owning the room.

I’m building $2M in 2 years and $5M in 5. I left the corporate towers to prove that while the runway is shorter, our speed is higher. I’m showing GenX founders how to do the same by fixing the Authority Wire™.

The Problem: You’re still "Asking"
We were feral once. We didn't ask if we could play; we just played. Then we got jobs. We learned to sit still and ask for permission.

Now you’re the boss, but you’re still acting like an employee. You’re "selling." You’re "convincing." You’re working for the "Yes." That is why you are tired.

The Truth: Buyers Follow Leaders
I closed $140M for giants like Ford, Meta, and Xerox. I discovered that when you stop acting and start owning, everything changes. When you lead the conversation from authority, the other person doesn’t need to be "sold." They just decide.

Discovery calls stop being 60-minute marathons. They become 15-minute decisions.

The Authority Wire™
Think of your business like a lamp.

The Sound: What you say (Your Message).

The Spirit: How sure you are (Your Certainty).

If the wire between them is broken, the light won't turn on. You can yell at the lamp all day, but it’s still dark. You’re working twice as hard for half the light. I show you where the wire is broken, we solder it, and the light stays on.

The Transformation
✓ Closing Rates: Shifting from 3/10 to 7/10 or 8/10. 
✓ Efficiency: Turning "hope" into a $5M roadmap. 
✓ Legacy: Maximizing your "Golden Decade" (Ages 45–60).

Evidence of the Shift
"Like a surgeon, she pinpoints and highlights... This is deep partnership." ~ Rachel K.

"Within 6 months I went from begging for $2k to multiple 6-figures." ~ Glenda A.

I’m moving. I’m not waiting for a "go" signal.

I'm going. Who’s coming with me?

taplio

The Battle

Maria Bross

Shari Lueck

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