I build enablement systems that compress ramp time, eliminate GTM waste, and scale revenue impact...without adding headcount.

Here's what that looks like in action:
→ 261% increase in new-hire revenue contribution 
→ 48% ramp reduction through competency-based onboarding
→ 376% pipeline growth through daily coaching, refined ICP and operational excellence
→ $2M ARR saved via AI-augmented manager coaching frameworks  

Most enablement leaders deliver training. I architect systems:

I DON'T build programs that create dependency on me.  
I DO build systems that scale through managers, workflow tools, and AI.  

I DON'T treat symptoms ("we need better sequences").  
I DO diagnose root causes (targeting, messaging, process gaps).  

I DON'T create content libraries reps ignore.  
I DO integrate content into workflow so the right asset surfaces at the right moment. 

I DON'T ask managers to "coach more."  
I DO give them diagnostic frameworks, scorecards, and AI-powered tools that make coaching scalable.  

Core capabilities:
- Buyer-first onboarding design that stands to beat the "Forgetting Curve" 
- Manager training for first-time coaches  
- AI-powered enablement (custom GPTs, conversation intelligence, workflow automation)  
- Process optimization and root-cause analysis  - Lean Six Sigma 

Technology: 
Highspot, SalesHood, Outreach, Salesloft, Salesforce, HubSpot, Gong, Revenue.io, Chorus, LeanData, Clay, Chilipiper, Asana, Apollo.io, ZoomInfo, LinkedIn Sales Navigator, Vidyard, Loom, Bombbomb, Wistia

Methodologies: 
Challenger Sales, SPIN, MEDDICC, MEDDPICC, GAP

LinkedIn Top Sales Voice
Advisor + Community Training: Apollo.io, JB Sales 
Content Creation: Aligned, Apollo.io, Influ2, Winn.ai, Revenue.io, Inside Real Estate, BoomTown

If you're hiring for Director+ enablement roles where AI adoption, operational excellence, and measurable revenue impact matter, I'm a DM away.  

📩 mariacodwyer@gmail.com

Maria Bross

Rob Playford

SDR Manager at data.ai (formerly App Annie) - The 1st Unified Data AI Company

I am a Kent based business professional who started out my career in FMCG retail as an Account Manager and since then have stayed within the sales arena.  I have had the pleasure of working with some leading retailers (such as Amazon, JLP, Debenhams, Next, Play.com) as well as global brands (like Hasbro, Nissan, John Rocha, Mitsubishi, Ford, Kia, Harman, JBL, BMW and Mercedes-Benz) on a B2B level.  I am now operating across B2B within Europe and the US and here is why......

I have always had a passion for technology and the internet (a bit of a geek you may say!) and my career has migrated toward this area based on this interest.

Landing at what I can only describe as the masters of modern card issuing and money movement, Marqeta.

Marqeta are a pioneering fintech company that has revolutionized the world of card issuing and payment processing.  By leveraging its innovative open API platform, Marqeta empowers businesses to create customized payment solutions quickly and efficiently.  Our cutting-edge technology enables seamless integration with existing systems, providing real-time transaction data and robust security features.  Our solutions cater to a diverse range of industries, including financial services, e-commerce, and on-demand delivery, making it a vital player in the evolving digital economy.

My amazing team and I would love to tell you more and share our passion with you…So by all means get in touch - rplayford@marqeta.com

SDR Manager - Europe

Marqeta is the first global modern card issuing platform, providing the most advanced infrastructure and tools for building highly configurable payment solutions. With its open API, the Marqeta platform is designed for businesses who want a simple and tailored way of managing payment programs so that they can create world-class experiences and power new modes of commerce.

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Maria Bross

Rob Playford

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