I build enablement systems that compress ramp time, eliminate GTM waste, and scale revenue impact...without adding headcount.

Here's what that looks like in action:
→ 261% increase in new-hire revenue contribution 
→ 48% ramp reduction through competency-based onboarding
→ 376% pipeline growth through daily coaching, refined ICP and operational excellence
→ $2M ARR saved via AI-augmented manager coaching frameworks  

Most enablement leaders deliver training. I architect systems:

I DON'T build programs that create dependency on me.  
I DO build systems that scale through managers, workflow tools, and AI.  

I DON'T treat symptoms ("we need better sequences").  
I DO diagnose root causes (targeting, messaging, process gaps).  

I DON'T create content libraries reps ignore.  
I DO integrate content into workflow so the right asset surfaces at the right moment. 

I DON'T ask managers to "coach more."  
I DO give them diagnostic frameworks, scorecards, and AI-powered tools that make coaching scalable.  

Core capabilities:
- Buyer-first onboarding design that stands to beat the "Forgetting Curve" 
- Manager training for first-time coaches  
- AI-powered enablement (custom GPTs, conversation intelligence, workflow automation)  
- Process optimization and root-cause analysis  - Lean Six Sigma 

Technology: 
Highspot, SalesHood, Outreach, Salesloft, Salesforce, HubSpot, Gong, Revenue.io, Chorus, LeanData, Clay, Chilipiper, Asana, Apollo.io, ZoomInfo, LinkedIn Sales Navigator, Vidyard, Loom, Bombbomb, Wistia

Methodologies: 
Challenger Sales, SPIN, MEDDICC, MEDDPICC, GAP

LinkedIn Top Sales Voice
Advisor + Community Training: Apollo.io, JB Sales 
Content Creation: Aligned, Apollo.io, Influ2, Winn.ai, Revenue.io, Inside Real Estate, BoomTown

If you're hiring for Director+ enablement roles where AI adoption, operational excellence, and measurable revenue impact matter, I'm a DM away.  

📩 mariacodwyer@gmail.com

Maria Bross

Wesco

An international company offering a full line of fire and safety products to suit your needs.

Branch Manager

HanAra Software

Collaborated for a lead conversion boost by addressing unique company needs. Leveraging software’s IIoT and AI/ML concepts.
•	Market Focus: Power Generation, Utilities, Municipalities & Higher Education.

Enterprise Software Sales Consultant

RGV Electrical Supply

Sales Growth: Implemented customer-centric strategies, resulting in a substantial 45% increase in sales.
Profit Margin Improvement: Managed P&L, achieving an increase in profit margins through cost-effective procurement and pricing optimization.
Enhanced Customer Loyalty: Enhanced Customer Loyalty: Enhanced customer loyalty, resulting in a 22% boost in customer retention. Improved customer loyalty through consistent and reliable solutions, efficient issue resolution, and high customer satisfaction.

Sales & Operations Consultant - fractional position

Johnson Controls   -Fire Pr otection LP- Tyco-Simplex Grinnell

Sales Surge: Achieved a 40% increase in sales by nurturing client relationships in healthcare, education, municipalities, and large commercial buildings.
Cross-functional Collaboration: Collaborated effectively with internal SMEs and integration partners, resulting in a 20% increase in service contract sales.

Electronic Systems Sales-Fire & Life safety (remote)

Mid-Coast Electric Supply, Inc.

•	Custom Solutions: Delivered solutions leading to a 35% sales increase, t
•	Cross-selling Success: Identified opportunities, generating additional revenue. Collaborated with internal SME’s and integration partners to identify new opportunities that support the expansion of the technology and incremental services growth.
•	Market Focus: Municipalities water/wastewater facilities and manufacturing

Account Manager (remote)

Crown Packaging Corp.

•	Exceeded Sales Targets: Surpassed targets by 60%, resulting in an additional $ in sales.
•	Trusted Advisor: Increased customer satisfaction by 10%. Manage customer expectations, collaboration, and alignment to project plans, deliverables, and expected timeline.
•	Project Management: Led comprehensive project management, ensuring prompt issue resolution. 
•	Upselling and Cross-selling: Leveraged advisor status for upselling and cross-selling, adding revenue.
•	Market Focus: Diverse types of manufacturing, food & beverage distribution, and produce.

International Account Manager (remote)

Texas P.M. Group

Entrepreneurial executive with demonstrated success in leading new business development, start-up operations and year over year revenue growth in a highly competitive market. 
 Delivered year over year revenue growth despite strong competitive threats; carved out niche market opportunities and ensured integrity of brand reputation for distinctive quality.
Proven ability to manage multiple projects while meeting challenging deadlines and client management.

Accomplishments and Transferable skills:

 Business Development/Account Management
 •Built market position by locating, developing, defining, negotiating, and closing business relationships
•Sell the account base on quality of product, price/value, and presentations.
 •Avenues used to reach clients are B2B sales,prospecting and cold calling.
•Consultative selling skills: ability to listen, understands clients' needs, and offer effective solutions.

Marketing & Sales
 •Authored communications and marketing content and created a well-known brand in a competitive and saturated market.
•Review market to determine customer product needs and price positioning.

Management
 
Coordinated multiple projects to get goals accomplished. 
Negotiated all wholesale distribution agreements, increasing market presence; authored marketing content, developed and created a well-known brand in a competitive and saturated market.  
Oversaw all aspects of day-to-day operations and led the growth.
  Proven ability to manage multiple projects while meeting challenging deadlines. Responsible for  driving lean implementation to improve cost, quality, delivery and safety


Accomplishments:
Created $1.3 million gross revenues within three years and increased revenues year after year (started company with $3,500 dollars) . Overcame market dominance from many larger well-established competitors. Started with zero customers and limited working capital to become the choice,the “go to” company in our niche market.

Owner (Entrepreneur)

Obra Homes

Supervise total construction efforts to ensure project is constructed in accordance with design, budget and schedule -planning, coordination and execution of work on time, within budget, attaining or exceeding profit goals, maintaining a safe work place, promoting and enhancing client relationships and the company image, manage field work force, including assigning workers by streamlining their building process. Ability to prioritize and to handle multiple projects simultaneously.
•    Schedule and coordinate multiple sub-contractors fielding multiple crews working simultaneously. Familiarity with all trades and methods of construction essential    
•    Supervised and coordinated the projects in the construction of fifty (50) plus residential homes
•    Familiarity with subcontracting, procurement and preconstruction procedures. Coordinate permitting, utility companies, and municipal requirements
•    The qualification of vendors, the total management of subcontracts, monitoring of vendor performance, management of the vendor base.
•    Reviewed estimates, change orders, and subcontract orders for accuracy and completeness
•    Assured procedures are in place and being properly implemented to control extra work authorizations,      
•    Vendor Back Charges, and Change Orders
Marked site visits to assure that project goals and company standards are being met

Accomplishments:
Built over 50 homes within my tenure

Construction Manager

McAllen Economic Development Corporation

Marketed McAllen MSA to national and international companies often resulting in relocation or expansion of prospects (aka Maquiladoras). Work collaboratively with community leaders to develop and direct economic development programs for the purpose of retaining and expanding existing business, attracting new businesses. Performs economic development and support work to implement the City's ongoing policy of broadening its retail, commercial, and industrial base
Initiates planning, research, and marketing efforts to attract new industries and businesses to the City and assist existing ones with expansion opportunities
Prepares information packets including economic, statistical, financial, population, growth, demographic, and other information for dissemination to potential business clients
Assists potential new businesses in site analysis, including demographic, tax, fee, development, and related information
Designs print and electronic marketing materials
Represents the City as a liaison in local and regional economic development, retail, business, marketing, Chamber of Commerce, and related associations and at meetings, conferences, and trade shows
Coordinates the delivery of special projects
Presents oral and written reports to city agencies and City Council, economic development interest groups, other interested parties and groups, and the public.
Principles, procedures, and strategies of economic and community development, planning and zoning, demographics, economic trends, forecasts, and impacts, and related principles and practices
Marketing and research methods, principles, and procedures
Understanding, interpreting and applying relevant City rules and regulations
Assembling data and preparing summaries, analysis, recommendations and reports
Working under pressure of deadlines, and establishing and maintaining cooperative working relationships with employees, officials, other agencies and the general public.
Experience doing business and travel to Mexico.

Economic Development specialist

Driving revenue growth with a customer-centric approach and experience in full-cycle sales | Customer Success | professional Dad | Disabilities/Autism Advocate

I'm like your reliable Swiss Army knife for your team – adaptable, dependable, and always prepared to tackle any challenge head-on. I believe in rolling up my sleeves and putting in the extra effort to ensure things get done right.

My journey as an entrepreneur, where I successfully started and ran a business for ten years, has equipped me with invaluable skills. From managing every aspect of operations, sales, and marketing to building and nurturing relationships with customers, I've honed my abilities to thrive in dynamic environments.

My strong work ethic, combined with a genuine passion for what I do, drives me to continuously seek ways to improve and grow. I'm not afraid to learn from both successes and setbacks along the way, always striving to be better than I was yesterday.

I pride myself on my ability to pivot and handle various tasks with ease. My method is grounded in humility and a willingness to listen and learn from others, ensuring that I'm always evolving and adapting to new challenges.

My approach is rooted in understanding customer needs and delivering tailored solutions. I’ve sold a variety of products and capital equipment and most recently software that uses IIoT and AI/ML concepts to enhance efficiency, performance, and reliability. I excel at building strong relationships with clients, internal teams, and stakeholders, fostering collaboration to upsell, cross-sell, and drive successful outcomes and achieve mutual goals. I leverage strategic thinking, problem-solving, and data-driven skills to navigate challenges, develop innovative solutions, and execute strategic initiatives to achieve business objectives effectively. I also demonstrate adaptability and resilience in dynamic environments, effectively navigating change and overcoming obstacles to drive success.

So, if you're seeking someone who can adapt to any situation, handle multiple tasks with ease, and consistently deliver exceptional results, then I'm confident I can be a valuable asset to your team.

Let's Grab Coffee:
Enough about me – I want to hear your story! Let's grab a virtual coffee and chat about how my unique blend of experiences can bring a fresh vibe to your team. Ready to make things happen? Let's connect!


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Maria Bross

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