I build enablement systems that compress ramp time, eliminate GTM waste, and scale revenue impact...without adding headcount.

Here's what that looks like in action:
→ 261% increase in new-hire revenue contribution 
→ 48% ramp reduction through competency-based onboarding
→ 376% pipeline growth through daily coaching, refined ICP and operational excellence
→ $2M ARR saved via AI-augmented manager coaching frameworks  

Most enablement leaders deliver training. I architect systems:

I DON'T build programs that create dependency on me.  
I DO build systems that scale through managers, workflow tools, and AI.  

I DON'T treat symptoms ("we need better sequences").  
I DO diagnose root causes (targeting, messaging, process gaps).  

I DON'T create content libraries reps ignore.  
I DO integrate content into workflow so the right asset surfaces at the right moment. 

I DON'T ask managers to "coach more."  
I DO give them diagnostic frameworks, scorecards, and AI-powered tools that make coaching scalable.  

Core capabilities:
- Buyer-first onboarding design that stands to beat the "Forgetting Curve" 
- Manager training for first-time coaches  
- AI-powered enablement (custom GPTs, conversation intelligence, workflow automation)  
- Process optimization and root-cause analysis  - Lean Six Sigma 

Technology: 
Highspot, SalesHood, Outreach, Salesloft, Salesforce, HubSpot, Gong, Revenue.io, Chorus, LeanData, Clay, Chilipiper, Asana, Apollo.io, ZoomInfo, LinkedIn Sales Navigator, Vidyard, Loom, Bombbomb, Wistia

Methodologies: 
Challenger Sales, SPIN, MEDDICC, MEDDPICC, GAP

LinkedIn Top Sales Voice
Advisor + Community Training: Apollo.io, JB Sales 
Content Creation: Aligned, Apollo.io, Influ2, Winn.ai, Revenue.io, Inside Real Estate, BoomTown

If you're hiring for Director+ enablement roles where AI adoption, operational excellence, and measurable revenue impact matter, I'm a DM away.  

📩 mariacodwyer@gmail.com

Maria Bross

Salesforce

Strategic Account Director

Revenue.io

Helping to create the future of end-to-end revenue production in one of the fastest-growing segments of Rev-Tech. Empowering our people, clients, and partners with a focus on sustainable growth.

Enterprise Account Executive

Gartner

Gartner, Inc. (NYSE: IT) is the world’s leading business technology research & advisory company and a member of the S&P 500. We partner with more than 15,000 enterprises in 100+ countries to deliver actionable, objective insights that enable executives and their teams to excel in their roles.

My clients lean on Gartner to:
‣ Develop and implement effective enterprise-wide IT strategies
‣ Elevate IT's position as a strategic business partner & enabler
‣ Optimize costs across initiatives
‣ Benchmark both internally and externally against industry standards
‣ Develop relevant professional peer networks
‣ Identify personal development opportunities

Account Executive - Large Enterprise

Roche Diagnostics

As the Account Executive for Roche Diagnostics in Western Canada (Point of Care), responsibilities include achieving annual reagent and instrument sales objectives in all targeted markets.  Opportunity identification and execution of activities necessary to effectively manage client relationships are critical to the success of the Account Executive in achieving annual revenue targets.

Account Management activities include the following: 

Ensure proper training of product portfolio within targeted accounts
Prepare accurate territory business plans to achieve assigned sales quotas and instrument targets
Ensure proper contract management by monitoring and/or timely renewals of Sales and Service contracts

The role of the Account Executive includes maintaining benchmark relations with all customers and client groups.

Account Executive

Xerox

Field Training Manager

Xerox - WestX Business Solutions - Xerox Authorized Agency

Account Manager

Innovative Fitness

I specialized in run group coaching for the major Marathon and Half Marathons in Vancouver.  On a daily basis I was responsible for the training and programming of my clients.  I also participated in many charity events and fundraisers, and I ran weekend circuit classes and running clinics.

Profession Fitness Trainer

Hi and thanks for stopping by! For over a decade, I have worked to develop credible relationships with my peers and C-Level Executive clients alike. My role is to understand each client's strategic business agenda and to identify the most impactful tools, peer communities, and resources available to accelerate their time to productivity and over performance.   

I sincerely enjoy seeing my clients and their teams excel, learn something new, and grow both personally and professionally. I believe in the power of joy and we always make sure to have some fun while we're at it!

taplio

The Battle

Maria Bross

Katie McKilligan

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