Apollo.io

GTM Advisor

Inside Real Estate

Sales Enablement Manager

Sell Better 

Guest Host

Sales Assembly

BDR/SDR certification course content creation and delivery to prepare new sellers to have meaningful conversations with buyers.

Featured Thought Leader 

Revenue.io

Director of Performance Consulting 

Director of Sales Development 

Rock Content

North American Sales Manager

BoomTown - Real Estate Platform

I’ve taken my nearly decade of outbound SaaS sales experience, consultation from top sales leaders and A/B testing to create an onboarding program at BoomTown from the ground up. This program evolves with each iteration based on lessons learned, new research and feedback from sales managers and our new hires.

Over almost 2 years at BoomTown, I’ve helped hire, train and coach 41 new sellers across our GTM team that have ramped 48% faster and sold 261% more in their first 6 months.

Zywave

As the Sales Communication Lead at Zywave, I managed and curated all internal communication with the sales team from product enhancements to success stories. 

I started an internal podcast interviewing leaders and wrote our internal newsletter called "The Wire".

Sales Communications Lead

Account Executive

Acutedge, Inc.

PhishLabs

Enterprise Account Executive

Inside Sales Executive

For nearly five years, I have led B2B SaaS GTM teams in identifying and overcoming complex barriers to drive revenue growth and retention. My enthusiasm for empowering sellers with the necessary context, skills, and processes to provide an excellent buyer experience comes from my eight-year journey as a seller. 

Resume: https://resume.co/@mariabross?password=QisLacMyPilKab

My Sales Journey:
"Maria, you're just not cut out for Sales." 

I received this "encouraging" pep talk from an early manager alongside a PIP months after being promoted. After reviewing the PIP, I formally resigned. 

Within weeks, I landed another Account Executive role in a company that invested in the growth of its people. My new manager offered consistent coaching and helped me develop a plan working backward from my goals. 

I started to see incremental improvement. Shame turned to motivation, and I held myself accountable to:
 
executing on the daily work regardless of motivation
documenting everything 
seeking specific feedback and applying
analyzing results with data
course correcting 
freely sharing what I learn with peers 

I achieved President's Club and was awarded "Rep of the Quarter" as an Account Executive. While leading the Sales Development team at Revenue.io, my team increased Qualified Pipeline by 376%. I have demonstrated that I can achieve big sales goals independently, but I have also consistently improved the performance of the sales teams I support and manage directly. 

My career's purpose is to prepare GTM teams with the context, skills, and processes required to deliver the best client experience and exceed quota. 

Unrelated to Sales Interests:
Chasing my toddler around Folly Beach, SC (okay, some Sales is involved)
Hunting for shark teeth
Breaking powerlifting records
Making epic cornbread 
Cheering on the sales community

Want to learn more? I'm a DM away.

Maria Bross

Same parents. Same home. Same blue 1989 Volvo. 

Different:
	•	What motivates us
	•	What stresses us 
	•	What we prioritize 

Siblings are as different as strangers. Despite being my bffs. ❤️❤️❤️

(40 years of credible research and The O'Dwyer sisters are evidence)

The humans within your buying teams are too. 

They have different motivations, objections and experience the challenge completely differently. 

Yet we spam the same messaging across an account and call it 'personalization'. 

No wonder more than 1/2 of deals end in no decision. 

Example: Three people evaluating CRM software...

💰one interacted with the ROI calculator (needs to justify budget) 

🧾one read through case studies (needs proof from peers) 

⚙️one downloads product specs (needs to understand technical lift)

Account-level ➡️ "company X is researching CRMs"

Contact-level ➡️ "Maria needs proof from peers. John's worried about integration. Lisa needs ROI."

Contact-level empowers reps to speak to what each human uniquely cares about, proactively address individual blockers and arrive at an educated decision. 

If your own siblings are this different, why would two VPs at the same company be the same? 

I'm all in on contact-level ABM. 🙌

Ps: anyone else nerd out over birth order  psychology 🤓!? Okay just me.

JSESSIONID

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Talks about #sales, #womeninsales, and #salesenablement

2x Founding Revenue Enablement Leader | LinkedIn Top Sales Voice | Signal-Based Outbound Architect | AI-Enabled Destroyer of GTM waste| Creator: Lead Whisperer 🤓

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