I started my career on the phones. I logged 75,000 cold calls before I ever moved into leadership.

The lesson that followed me out of that cubicle was simple: Volume creates activity. It doesn’t create influence.

For 15 years across Revenue.io, Inside Real Estate, and BoomTown, I watched the same pattern play out. We optimized for coverage. We treated "The Account" like a single entity. But buyers punished us for sounding like everyone else.

The market has shifted. You can no longer spam your way to a number.Real buying decisions happen in a messy group.

• The CFO feels the problem in budget bleed.
• The Ops lead feels it in the workaround eating their Tuesday.
• The VP feels it when the board asks why the number is off.

If you treat them all the same, you lose.

My work sits where Sales Development, Ops, and Enablement meet. I build systems that stop reps from guessing and start helping them shape consensus.

That is why I am at Influ2.

It is the first time I’ve seen a way to shape the narrative for the specific humans inside a buying group, before the cold call even happens. We don't wait for demand; we build the context that creates it.

The results of shifting from "spray" to "shape":

• 376% pipeline per rep growth
• 55% of new ARR from signal-based outbound
• 48% faster ramp

Based in Charleston, SC. Toddler mom x2. Terrible at unmuting on Zoom. Great at destroying waste ($, effort, time). 

Curious how contact-level signals can help your ABM motion? Happy to share what we're seeing! 

💌m.bross@influ2.com

Maria Bross

📣 It’s official: you can now find me at Influ2!

The exact problem I’ve been duct-taping solutions for over 15 years finally has a real home.

Our CRM said “Meta has engaged.”
Our reps: Sweet...what do I do with this?

The "signal" never told me or my team who to call.
What the human who engaged actually cared about.
And why us contacting was relevant to them.

So we compensated....

I rebuilt outbound plays.
I rewrote MQL criteria with marketing.
I built signal-based sequences that drove 376% more pipeline per rep.
I built 19 sequences that sourced 55% of new ARR.
I built a custom GPT because “engaged” didn’t mean “ready,” and reps were wasting good leads.

It worked.

But it required constant stitching across Salesforce, Outreach, intent tools, call data, and enablement. And burnt me out. 

And the core mismatch stayed the same:

We organized around accounts.
Buyers made decisions as individuals.
Most research happened before we were invited in.
Most of it never showed up as a click.

If we waited for visible intent, we were ghosted. 

Influ2 works at the level the decision actually happens...the human level. 

You can see which named individual was exposed to what.
You can see influence even if they never filled out a form.
You can see buying-group coverage, not just logo activity.

That matters because I care about two things as an enablement leader:
Reps walking into conversations prepared.
Buyers feeling understood instead of chased.

The culture sealed it.

In interviews, I pushed back directly on a few assumptions. I’ve learned that not every company actually wants that. S/O den kozlov 🇺🇦 for being the real deal - seeing this as a feature not a bug. 

💓 Katie Penner for making the intro and supporting me throughout. 

🤍 Hamish Stephenson 🦘for taking my call in the uber ride to meet my future leader. 

Sean Frazer for teaching me so much in such a short amount of time. ("Girl dad" energy meets AI business acumen.) 

If you’ve ever rebuilt your outbound motion because “account engagement” wasn’t enough, we should talk.

My DMs are open.

PS: Olympic Ice Technician, Mark Keown is my supporting role inspo in this new chapter (Making the sheet perfect for GTM teams with a "little rizz and a little style") 😂

Influ2 Enablement + RevOps | Destroyer of GTM waste| Toddler mom x2

"Employee Appreciation Day" got me thinking.

Past roles? Might as well have been National Grilled Cheese Day.

Pre-Influ2, I'd either miss it or spot some sappy LinkedIn post about it. 

(Like this one.) 

But a month in at Influ2? Different story.

Katie Penner (VP) is proactively Slacking me + Carlie Vollert for ideas on appreciating our SDR team.

Unreal.

Not because SDRs don't deserve it - they 10000% do.

But this level of intention by a leader to see the humans keeping lights on? 

Rare as hell.

Okay, now to the real MVPs of this post. 

Influ2 SDRs, I See You. 

You're: 
✅ asking for feedback
✅ roleplaying with zero ego
✅ testing out new approaches in live calls 
✅ building on your already impressive knowledge 

Wins/Rejection, y'all come back every day with professionalism, a growth-mindset and positivity. 

 I have so much respect for what you all do because it's flipping tough. But the ROI? Bigger than a commission check. 

The skills you build subtly trickle into real life: 

- Negotiating with your toddler at bed time
- Making a spouse sharing a concern feel heard 
- Prepping for an interview in a completely different industry and role 
- Working backwards from running a marathon 

 I'm pumped to be your teammate, a coach and appreciate each of you!

PS: Marketing/ABM leaders: If you're at all focused on influencing real *full cycle* revenue, efficiency metrics... and proving it at the named contact level. 
We should talk precision. (and possibly get my team a win today!)

Bout to hit the phones and fingers crossed land this group some meetings toward March target. 

Expecting to eat giant slice of humble pie 👀 . Wish me luck. 

Haven't cold called in ~6 months... what's the biggest change I should expect?

Most deals I've lost came down to one mistake: 

single-threading.

You find one champion. Hand them the pitch. Cross your fingers they'll sell it internally.  

(Greener reps do this all the time.)

Marketing tries to fix it in the opposite way...

Overnights Yeti tumblers to the entire building because the *account* "showed intent."  

Turns out, just an intern checking where their Bumble date worked.  

Only revenue Marketing can prove they influenced? Yeti's 

Sales takes unnecessary risk.  
Marketing burns budget across an account. 

Neither one matches how real buying groups make decisions.  

It's never one person.  
It's six, eight, sometimes ten.  
Some are deep in the research.  
Some are focused on risk, budget, or technical fit.  
One has final approval.  

Problem is that opinions start forming long before you ever join the conversation...

Group threads. Hallway chats. Shared docs.  

By the time your champion brings you in, half the group has already decided. 

That's when deals are lost.  
Not because your champion failed.  
But because no one else ever heard of you until it was too late.  

Doug Madey and Ed VanderBush from LiveRamp are unpacking this at #B2BMX next week:  

"Orchestrate Your ABM Around the Main Characters, Not the Extras."

March 9th  2:30 PM.  

I won't be there, but I'm living this every day.  

Happy to share my notes on what our brilliant customers (like Ed) are building 💪

Who will be in town?? Katie Penner is hosting what looks like the most fun happy hour in walking distance

graphical user interface, text, application, chat or text message

Docusign

Sr Sales Enablement Consultant

Salesforce

•Led executive-facing workshops to achieve strategic alignment and define curriculum for weekly sales leader development programs, fostering a unified vision and enhancing leadership capabilities.
•Orchestrated the development of the Sales Leader Enablement series curriculum in collaboration with the sales and strategy teams, meticulously crafting session content for an audience of 100 global sales leaders.
•Directed the creation of high-impact training content for the sales strategy team, consulting on needs assessment, objective writing, content structuring, and trainer preparation, to effectively train global Account Executives.
•Designed and executed a comprehensive team engagement program, fostering an inclusive and collaborative work environment; contributed to a 15% increase in team cohesion.
•Crafted a strategic enablement onboarding roadmap, customized by role, leading to a 20% partner renewal rate.
•Formulated an impactful content strategy that propelled the Salesforce partner program to unparalleled growth.
•Formed critical alliances with sales teams to boost deal progression, driving a 30% surge in cross-functional collaboration.
•Managed vendor relationships for training delivery, ensuring program objectives were met; skilfully managed budgets with Iota, resulting in successful project alignment with the team’s vision.
•Optimized course iteration and development through the implementation of project workflows in Asana, leading to a 15% increase in team productivity; fostered efficient task management and streamlined collaboration.

Sales Enablement Manager

Toast

•Developed and executed a communication strategy, streamlining information flow and increasing collaboration among 30 enablement partners.
•Spearheaded a needs analysis project, defining training objectives and creating impactful learning experiences that improved team efficiency by 30%.
•Led cross-functional teams to design and deliver customized learning modules that aligned with business objectives.
•Oversaw the technology stack and learning ecosystem, evaluating new tools and approaches to enhance learning experiences.

Learning Designer

Zillow

•Led end-to-end management for an assortment of multi-tiered, multi-formatted learning programs, including project scoping, prioritization, and development timelines for a wide-ranging portfolio of initiatives.
•Conducted Human Performance Improvement (HPI) analysis with 20 business partners resulting in a one-week reduction in onboarding ramp for Pricing Analyst role. Developed and delivered targeted resources and training materials to address identified learner needs and skill gaps.
•Established and directed the Enablement branding committee, resulting in the creation of a robust 20-page brand guideline book that equipped 20 Learning Designers with industry-leading best practices, accessibility standards, design parameters, and a wealth of curated resources.
•Managed the professional development of two new Learning Designers through the zPal program, contributing to the team's success during the company's rapid growth period; provided valuable guidance and support to ensure their effective integration and contribution.
•Established metrics and analytics framework to measure training impact on performance and engagement.

Petricek Consulting

Architected a comprehensive enablement framework that fueled a 25% revenue growth, nurturing professional advancement across multiple industries.

•Directed the integration of training projects with company goals, resulting in a 15% increase in revenue.
•Led the design and delivery of a highly effective learning operations playbook, enabling business leaders to optimize engagement with individual contributors and drive a substantial 25% revenue boost.
•Surveyed market analysis and organizational assessments to guide clients in optimizing content delivery methods; introduced microlearning modules that reduced onboarding time by 30%.
•Built strategies to enhance employee engagement, performance management, and career growth planning capabilities throughout the organization.

Enablement Strategist

Sabbatical

Relocated to Seattle and pursued a self-directed sabbatical to strategize career transition from academia to the corporate sector; completed rigorous Instructional Design courses in Storyline, Camtasia, Vyond, Zappar (Augmented Reality), and Rise.

Indiana Wesleyan University

Directed and mentored a team of four project managers to optimize content strategies tailored to a 1400-member audience, resulting in a 20% increase in customer satisfaction.

•Implemented a comprehensive talent acquisition strategy resulting in the successful recruitment and retention of top-notch project managers, leading to enhanced team performance and project success.
•Implemented coaching cycles, feedback loops, and quarterly reviews to drive a 15% increase in employee performance, resulting in improved productivity and higher customer satisfaction.
•Directed team efforts, setting clear expectations and ensuring adherence to project scope; managed performance metrics and KPIs, resulting in a 15% increase in efficiency.
•Improved processes and workflows by 20% through strategic partnerships and the creation of team Gantt charts.
•Implemented effective project management strategies, anticipating and resolving issues promptly; empowered team members with clear project requirements and schedules, ensuring successful task completion.

Director of Project Management

Muncie & Marion Community Schools

Implemented a data-driven approach to lesson design, leveraging analytics and student feedback to optimize content and drive an 85% increase in exam scores. 

•Analyzed learning outcomes and provided strategic recommendations, resulting in a remarkable 80% of learners consistently performing above grade level.
•Analyzed data to identify instructional gaps, developed tailored lesson plans, and ensured alignment with curriculum standards; improved student performance by 60% in standardized assessments.
•Led the development and successful implementation of Bloom's Taxonomy evaluation tools, resulting in a 25% increase in critical thinking skills.
•Developed and facilitated interactive training sessions for teachers, empowering them to seamlessly integrate Smartboard and ELMO technology into their curriculum, resulting in a 30% increase in student participation and achievement.

Teacher

I help businesses build enablement ecosystems that skyrocket 🚀 employee performance and drive business results l Learning & Development Manager l Enablement Manager l Learning Manager

In today's dynamic and evolving workplace, organizations are constantly seeking ways to empower their employees, unlock their full potential, and drive revenue growth. As an Enablement leader, I relish the opportunity to be at the epicenter of this transformation, where I equip employees with the skills, knowledge, and resources they need to excel and contribute to the organization's bottom line. It's an honor to be at the forefront of innovation, empowering employees, and steering the organization towards a bright future. Talk about having the world's coolest job! 😎

I know that building an effective enablement program requires 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨, 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘵𝘦𝘢𝘮 𝘤𝘶𝘭𝘵𝘶𝘳𝘦, and 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘧𝘰𝘳 𝘮𝘢𝘹𝘪𝘮𝘶𝘮 𝘰𝘶𝘵𝘱𝘶𝘵. Have no fear, though, I've got your organization covered! My proven track record with these exact three pillars have increased employee performance and driven business results. 📈 

🧩 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: 𝘐’𝘷𝘦 𝘣𝘶𝘪𝘭𝘵 𝘦𝘯𝘢𝘣𝘭𝘦𝘮𝘦𝘯𝘵 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸𝘴 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘴𝘶𝘳𝘦𝘥 𝘸𝘰𝘳𝘬𝘭𝘰𝘢𝘥 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘴𝘤𝘢𝘭𝘦𝘥 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘣𝘺 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘩𝘦𝘢𝘥𝘤𝘰𝘶𝘯𝘵.

🤝 𝗧𝗲𝗮𝗺 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: 𝘐’𝘷𝘦 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘢𝘯𝘥 𝘦𝘹𝘦𝘤𝘶𝘵𝘦𝘥 𝘵𝘦𝘢𝘮-𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘦𝘷𝘦𝘯𝘵𝘴 𝘵𝘩𝘢𝘵 𝘣𝘰𝘰𝘴𝘵𝘦𝘥 𝘵𝘦𝘢𝘮 𝘮𝘰𝘳𝘢𝘭𝘦 𝘢𝘯𝘥 𝘱𝘳𝘰𝘮𝘰𝘵𝘦𝘥 𝘢 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘰𝘧 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵.

⚡ 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗢𝘂𝘁𝗽𝘂𝘁: 𝘐’𝘷𝘦 𝘤𝘰𝘢𝘤𝘩𝘦𝘥 𝘢𝘯 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦 𝘸𝘪𝘵𝘩 𝘴𝘦𝘭𝘧-𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦 𝘪𝘴𝘴𝘶𝘦𝘴 𝘵𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘩𝘦𝘳 𝘸𝘰𝘳𝘬 𝘢𝘯𝘥, 𝘪𝘯 𝘥𝘰𝘪𝘯𝘨 𝘴𝘰, 70% 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘸𝘢𝘴 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘩𝘦𝘳 𝘸𝘰𝘳𝘬 𝘵𝘰 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘰𝘵𝘩𝘦𝘳 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴.

𝑰'𝒎 𝒓𝒆𝒂𝒅𝒚 𝒕𝒐 𝒈𝒆𝒕 𝒕𝒐 𝒘𝒐𝒓𝒌! 𝑨𝒓𝒆 𝒚𝒐𝒖?

_____________________________________________

Skills: Coaching l Leadership l Situational Leadership l Communication l Strategy l Collaboration l Decision-Making l Problem-Solving l Adaptability l Employee Engagement l Podcasting l Change Management l Data-Driven Decision-Making l Branding l Asana l Project Management l Employee Development l Learning Technologies l Knowledge Management l Performance Improvement l Professional Development l Career Growth l Management l Technology l Learning Management System l Strategic Partnerships

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Maria Bross

Amy Petricek (She/Her)

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The Battle

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Amy Petricek (She/Her)

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maria Bross's LinkedIn Performance

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