Maria G. Salcedo

BizForge Design Solutions

From Solopreneur to Strategic Design Partner.

I craft captivating Web3 experiences that fuel user growth and brand recognition for ambitious startups. As a full-service agency of one, I wear many hats, taking ownership of all aspects of Web3 design projects, from branding and UI/UX design to crafting compelling marketing materials.

👉 Led cross-functional teams using agile methodologies to deliver impactful design solutions for a diverse range of projects (2D art, web interfaces, social media content, UI/UX).

👉 Collaborated closely with founders and developers to ensure seamless integration of design elements into applications.

👉 Within the Web3 space, this included leading the design of over 8 NFT projects, encompassing 28,000+ unique NFTs and 3,500+ conceptual assets (characters, PFPs, environments).

Let's discuss how I can elevate your project:
https://calendly.com/mgsalcedon/15min

Graphic Designer and Web Developer

Web3 Doers

I'm part of Web3 Doers PRO - Premium Web3 Growth community for Web3 Entrepreneurs - founders, consultants, thought leaders, builders, and content creators!

Our purpose is to create a diverse and inclusive platform that brings together Web3 doers and professionals from around the world, fostering growth, collaboration, and innovation in the Web3 space.

Our mission is to empower every community member to realize their full potential in the Web3 space.

Our vision is to become the world's leading community for Web3 doers and professionals, recognized for our commitment to diversity, collaboration, education, and innovation.

If you're interested in joining the Web3 Doers community, just send me a DM!

Web3 Doers PRO member

Lighthouse Cowork

Fueled community growth at Lighthouse, a crypto-friendly coworking space in Uruguay, by spearheading a cohesive design strategy across all channels.

👉 Crafted eye-catching social media graphics that resonated with their audience.
👉 Designed their entire website with Odoo website builder (They are Odoo Partners).
👉 Produced multiple offline and online design materials (brochures, pitch decks, etc.) that communicated Lighthouse's vision effectively to both crypto enthusiasts and traditional businesses.

Graphic designer 

Realtok

👉 Boosted brand awareness and user acquisition by collaboratively designing marketing materials across all channels (campaigns, social media graphics, website, branding assets, stickers, and print materials).

👉 Supported the sales team by crafting impactful graphic materials (stickers, banners, posters, and cards) that increased nodes per month.

👉 Leveraged design thinking to plan and create visuals for a new website.

WizBuds

👉 Crafted 2D illustrations for the NFT collection, website, and social media platforms, bringing the WizBuds world to life.

👉 Collaborated with a UX/UI team to design an intuitive and engaging website, resulting in a significant boost in traffic and user engagement.

👉 Created a suite of impactful social media graphics and web visuals that resonated with the target audience and strengthened brand recognition.

👉 Stayed ahead of the curve by identifying emerging market trends and incorporating them into the design process, ensuring WizBuds remained at the forefront of the NFT landscape.

👉 Collaborated effectively with the design team to streamline workflows, enhance team morale, and boost productivity in a fast-paced, deadline-driven environment.

NFT Artist and Web Designer

UNEFA

If you've made it this far, you're likely curious as to how my background in Telecommunications engineering fits into my current business.

You see, being a tech enthusiast is an integral part of who I am. 

I have a passion for learning about innovative solutions, with a particular interest in IoT protocols and Satellite communications. I possess coding skills as well as the ability to create electronic circuits.

Now, I know what you're thinking: "What does this have to do with design?" 
While it may not seem related, I recognized the potential to leverage these skills in the Web3 space.

As a university professor, I often found myself teaching my students about Starlink and other technical topics. At the same time, I began freelancing and creating unique designs for clients around the world.

Despite being referred to as the "youngest teacher," I loved my job.

However, in 2018, I discovered Bitcoin and became in love with it.
One day I decided to focus all my efforts on designing for Web3 business. 

So I did.

And I won’t lie – turning my passion into a business felt incredibly good.
Web3 is the perfect match for creativity and tech.

So, how does being a "University Professor" make me a better Designer than I am today? 
1. It's easier for me to understand the technicalities of Web3.
2. I learnt how to explain complex things easily.
3. It's me being me. Authenticity rules!

Profesor universitario

Universidad José Antonio Páez

Professor & Lecturer – Telecommunications and Electronics Department

•	Use of technical schematics and manuals to understand operations and make successful repairs.
•	Communicate operational issues and changes to supervisor on regular basis.
•	Providing training and supervision for 6 new technicians and apprentices.

Assistant Electronics Technician – Telecommunications and Electronics Department

I help Web3 businesses improve their brand awareness 🚀 Brand Strategist | Graphic Designer | 2D Artist | Web Designer | I’m passionate about blockchain, NFTs and the power of building decentralized communities.

Hi! If you're reading this, it's likely because:
👉 You want to turbocharge your growth.
👉 You're a designer looking to improve your skills.
👉 You are a Web3 Recruiter looking for a designer.

After years of freelancing, I saw a gap – a need for design that spoke the language of Web3.

I can effectively communicate complex design concepts to both technical and non-technical audiences. I love working collaboratively with developers, product managers, and marketing teams. I'm always looking for new challenges and opportunities to grow as a designer. 

Building in the decentralized world comes with unique challenges. You need to stand out in a crowded marketplace, foster trust with a new audience, and create interfaces that are intuitive and secure. That's where I come in.

Here's how I help you win in Web3:

✅ Web3 Marketing: Create compelling marketing materials that drive adoption and engagement.
✅ UI/UX: Design user interfaces that are not only beautiful but also intuitive.
✅ Branding: Build a strong brand identity that resonates with your audience.

Ready to turn your vision into reality?

🔥 Book a discovery call:
https://calendly.com/mgsalcedon/15min

CORE Member

We are LinkedIn's first official Alpha group & social syndicate.

We work together to learn, grow and build on the LinkedIn platform to ultimately curate inspiration and motivation within our communities.

The community was initially created as a social experiment to see if 100 individuals could work together to help each other grow.

Over the past 5 months, every single community member has seen growth in their relationships, sales, content engagement & impressions.

This is all because we have no leader, we work together, collectively, as a unit to help progress each other's growth.

If you're interested in joining the 100 community, send me a DM!

Richmond Wong Consulting

Helping 1st-time B2B SaaS founders launch their startups and achieve high ROI growth by:

📈 Getting Product-Market-Fit by finding a receptive audience and niche that will pay you what you deserve

🚦 Converting more traffic and leads by optimizing your marketing/sales with dozens of overlooked tweaks, large and small

🥊 Immediately elevating yourself above your bland "copy-and-paste" competitors with messaging and positioning that attracts the right prospects like iron fillings to a magnet 

💹 Crafting a pricing strategy that makes your prospects automatically want to buy

🔝 Optimizing your existing assets with the "Highest and Best Use" principle. Why reinvent the wheel when it's not necessary?

🤑 Uncovering hidden assets you can monetize right away and simultaneously creating ones that can be developed for the long-term

🚀 Building and launching your product as efficiently and effectively with the fewest possible hiccups

Product Launch Consultant to B2B SaaS Founders

Techstars

Techstars is the largest pre-seed investor in the world. It has invested in over 3,500 companies that have a combined market cap of $96 billion. 

Companies in the Techstars network include ClassPass, DigitalOcean, SendGrid and PillPack.

Go-to-Market Mentor

Amazon

Reached #1 on the Amazon "New Bestselling Releases" List in the Global Marketing Category with my book "The 1st-Time B2B SaaS Startup Founder's Compass: 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success".

Reached #8 on the Amazon Regular Bestseller List in that same category alongside:

- Blue Ocean Strategy (Kim and Mauborgne)
- The 1-Page Marketing Plan (Allan Dib)
- Product-Led Growth (Wes Bush)

The chapters in this book cover the gamut of getting Product-Market-Fit, marketing traction, sales optimization, pricing, churn reduction and general business advice I learned through the process of working with 150+ founders and senior decision makers at startups around the world.

These chapters are answers I’ve come up with to issues that come up again and again with the clients I work with.

Reached #35 in Product Management category and #20 in International Business.

Amazon New Releases Bestseller - "The 1st-Time B2B SaaS Startup Founder's Compass"

Co-authored "Nine Leaders in Action" with the 2016 Olympics bronze medalist in the modern pentathlon, former McKinsey and Deloitte consultants as well as an ex-Morgan Stanley Executive Director on the topic of high stakes leadership.

Topped the #1 Amazon Bestseller List during launch week in 3 high competition categories (Strategic Management, Management Skills and Conflict Resolution) ahead of these mainstays:

- Good to Great (Jim Collins)
- Measure What Matters (John Doerr)
- Blue Ocean Strategy (W Chan Kim and Renee Mauborgne)

Amazon Bestselling Author - "Nine Leaders in Action"

Section

Coach for MBA-level courses taught by handpicked Wharton, Cornell, NYU, and UC Berkeley professors. 

Our students come from 50+ countries including senior and mid-level managers from Google, Amazon, McKinsey, Spotify and Facebook.

Guest lecturers include Malcolm Gladwell, Indra Nooyi (ex-CEO of Pepsi) and Gibson Biddle (ex-VP Product of Netflix).

Handpicked by the company as the Inaugural Product Management Thought Partner. 

Thought Partners are a select group of 3 "inner sanctum" coaches hand-selected to work with students on their toughest and most sensitive business challenges, including at the Fortune 500 level.

Section has raised $37 million since 2019 from GSV Ventures, General Catalyst and others.

Section was founded by New York Times Bestselling Author and Vox Media's Scott Galloway ("Prof G").

Inaugural Product Thought Partner and Coach

GrowthMentor

One of the most requested and top ranked mentors (4.9+ stars out of 5) on this invite-only platform amongst 500+ advisors who have backgrounds ranging from Google, Tesla, Shopify, News Corp and Semrush.

Hit #1 on both the rolling-30 day and rolling-90 day mentor leaderboard rankings.

Alchemist Accelerator

Alchemist Accelerator is a San Francisco-based accelerator for seed-stage B2B startups who sell to enterprise-level clients.

Funds that have invested in Alchemist companies include Accel, Andreessen Horowitz, Bain Capital, Founders Fund, Greylock, Menlo and others.

adplist.org

Mentor on invite-only platform for Go-To-Market, Product and Product Marketing. Companies represented include Uber, Coinbase, Google, Netflix and Microsoft. 

ADPList's investors include Sequoia's Surge program and angel investors associated with Airbnb, Zendesk, Gojek and Carousell.

RevGenius

Member and Go-to-Market Mentor

Shell

Mentored fast-growing emerging markets start-ups for Shell's LiveWIRE accelerator program (operates in 15 countries).

HiredHippo

Took pre-seed B2B2C recruitment-tech startup from 0 to 1. Clients include Shopify, Black & Decker, Telus, Ritual and TouchBistro.

Head of Product

I help 1st-time B2B SaaS founders launch and grow startups from zero 🇨🇦 | Launched SaaS for Reuters in 10+ international markets | Launched 150+ founders

I help 1st-time B2B SaaS founders launch and grow startups from zero.

You'll be getting the same strategies, frameworks and tactics I used to launch B2B software for Reuters and LexisNexis in 10+ international markets including Korea, Singapore, Hong Kong, Malaysia and the rest of Southeast Asia.

Since then I've also helped launch 150+ independent founders around the world.

Here's how I'll help you launch and grow your startup:

📈 Get Product-Market-Fit by finding a receptive audience and niche that will pay you what you deserve

🚦 Convert more traffic and leads by optimizing your marketing/sales with dozens of overlooked tweaks, large and small

🥊 Immediately elevate yourself above your bland "copy-and-paste" competitors by developing messaging + positioning that attracts the right prospects like iron fillings to a magnet 

💹 Create a pricing strategy that makes your prospects automatically want to buy

🔝 Optimize your existing assets with the "Highest & Best Use" principle. Why reinvent the wheel when it's not necessary?

🤑 Uncover hidden assets you can monetize right away and simultaneously creating ones that can be developed for the long-term

🚀 Build and launch your product as efficiently and effectively with the fewest possible hiccups

Don't believe me? 

Here's proof:

✔️ "Super impressed with Richmond. He has a wealth of knowledge and a cutting intellect when it comes to slicing through growth levers and analyzing best practices. I think you could speak to him about anything startup related and he will be able to provide valuable insights. I'll definitely be speaking with him again." - Jean-Patrick Bisson (Founder at Truly.com & GeoNode.com | 4x Founder)

✔️ "I had a fantastic chat with Richmond. His approach is incredibly calm and structured, which I very much appreciated. Thanks Richmond!" - Benjamin Dell (Founder at HeySummit.com | 6x Successful Exits)

✔️ "Richmond was very helpful with giving me recommendations for positioning a new product I built. Great talk with a perfect balance of theory (big picture frameworks) vs practice (practical next steps). Thank you!" - Ben Issen (Founder at supercreative.design | Ex-Webflow)

I’m one of the most requested & highly ranked (4.9+ stars) mentors on Growth Mentor, an invite-only platform that pairs early-stage founders with launch mentors from Google, Tesla, Shopify and Semrush.

I engineer your highest ROI launch initiatives with a predominate focus on profitability & getting to more money as quickly as possible with zero fluff, zero B.S.

taplio

The Battle

Maria G. Salcedo

Richmond Wong

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