Assembly Global

Current Role: 

🔹 Strategic Advisory: Spearheading sales growth in e-commerce channels through a blend of strategy, content optimization, and data-driven decision-making.

🔹 Project Supervision: Managing a diverse portfolio of 40+ projects monthly across European markets, ensuring seamless execution and client satisfaction.

🔹 Team Leadership: Focused on nurturing a high-performing Accounts Team, with an emphasis on professional growth and skill development.

🔹 Operational Excellence: Responsible for end-to-end budget planning, execution, and financial reporting, along with proactive new business development.

🛒 Market Expertise:

Amazon [DACH, CEE, ITA, ESP, FRA, UK, NL]
Leading e-retailers in respective countries: Rossmann, Hebe, Douglas, Sephora, Makeup, Zalando, DM, Allegro, and many more. 

Client: COTY 
Regions: CEE, DACH, ESP, ITA, FRA, NL, UK, Global projects
Prestige Brands: Burberry, Calvin Klein, Chloe, Davidoff, Escada, Hugo Boss, Jil Sander, Joop!, Kylie, Lacoste, Lancaster, philosophy, 
Consumer Beauty Brands: Adidas, Bourjois, Bruno Banani, David Beckham, James Bond, Mexx, Manhattan, Max Factor, Miss Sporty, Rimmel, Sally Hansen. 

Career Path: 
03.2020 - 05.2022 - Pathfinder23
06.2022 - 05.2024 - Brand New Galaxy 
06.2024 - today - Assembly Global

Business Director, Digital Commerce 

Account Director, Digital Commerce

Group Account Manager (e-commerce)

Senior Account Manager (e-commerce)

PopKultur@ - e-Commerce experts

Popkultura helps e-commerce to grow in European markets. Specialization areas: 

🔹 Strategic Advisory: Elevating e-commerce sales through a multi-faceted approach:

Strategy Development (CARS analysis, market mapping, KCP plans)
Content Optimization (A/B tests, marketing automation)
Customer Journey & Logistics Optimization

🔹 Digital Marketing: Comprehensive digital marketing solutions rooted in data analytics, including brand management, social media, PPC, SEO, PR, and event planning.

🔹 Sales Leadership:

Market Analysis & Potential Assessment
Team Building & Sales Strategy
Market Expansion & Positioning

🔹 Business Strategy: Expertise in scaling businesses, market-entry, and team restructuring to build or rebuild market positions.

🔹 Team Management: Supervising diverse teams across various domains—programmers, designers, data engineers, strategists, project/product managers, marketers, and sales teams.

🛠️ Methodologies: Agile, Scrum, MoSCoW
🛠️ PM Tools: JIRA, Confluence, Trello, Monday.com, GitHub, SharePoint, Teams
🛠️ Skills: E-commerce, Digital Marketing, Online Advertising, Online Marketing, Digital Strategy

eCommerce Executive Officer 

YouLead - Sales & Marketing Automation

🔹 Sales & Market Expansion: Spearheaded the company's growth in key markets including CEE (Latvia, Croatia, Serbia, Poland), Germany, and the US.

🔹 Public Relations: Acted as the face of the company in media appearances and at industry conferences, boosting brand visibility.

🔹 eCommerce Consultancy: Provided strategic advisory services to e-commerce businesses in CEE, focusing on sales growth and marketing strategies.

🔹 Marketing Leadership: Orchestrated comprehensive marketing activities across the CEE region to drive brand engagement and revenue.

Chief Sales Officer

Gemius

🔹 Team Leadership: Supervised Regional Managers, Marketing, and Business Intelligence departments, overseeing a team of over 120 people.

🔹 Business & Sales Development: Spearheaded business and sales strategies across multiple markets:  Albania, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey,  Ukraine

🔹 Market Research: Conducted e-commerce reports in selected countries like Serbia, Croatia, Bulgaria, Latvia, Lithuania, Hungary, and Ukraine.

Regional Manager CEE, Regional Managers Team Leader

🔹 Team Supervision: Managed Regional Managers and local offices, focusing on sales and business development.

🔹 Market Expansion: Led new business development in markets like Belarus, Bulgaria, Croatia, Macedonia, Moldova, Montenegro, Romania, Russia, Serbia, Slovenia, and Ukraine.

🔹 Sales Management: Oversaw sales strategies and execution, driving revenue growth.

Regional Manager Balkans, Ukraine, Belarus, Russia

CDP.pl (ex. CD PROJEKT)

🔹 Technical Oversight: Managed the technical aspects of CDP.pl projects, ensuring seamless integration and performance.

🔹 Team Management: Led the Digital Team, fostering a collaborative and efficient work environment.

🔹 End-to-end Production Supervision: Oversaw the entire production process, from analysis and documentation to developer selection and technology choices. Collaborated with Ars Thanea for design and Divante for programming.

🔹 Agile Development: Supervised development sprints, ensuring timely and quality deliverables.

🔹 E-commerce Integration: Spearheaded the merge of existing e-commerce platforms with new implementations, optimizing for performance and user experience.

Chief Technology Officer

CHIP Xonio Online GmbH

🔹 Project Leadership: Managed the Polish segment of the legal software portal, overseeing all aspects from inception to daily operations.

🔹 Strategic Oversight: Provided strategic direction to ensure the project met its objectives and KPIs.

🔹 Stakeholder Liaison: Acted as the primary point of contact between the Polish team and the global entity, ensuring alignment and effective communication.

🔹 Project Conclusion: Wrapped up responsibilities when the project's headquarters sold it, having no further involvement post-sale.

Country Manager

Profeo Sp. z o.o.

🔹 Community Management: Enhanced community engagement through innovative communication strategies and event organization.

🔹 Content & Social Media: Spearheaded content marketing, blog marketing, and social media campaigns to boost brand presence and engagement.

🔹 Client Training: Conducted Employer Branding training in social media for over 400 clients of Grupa Pracuj, empowering them to leverage digital platforms effectively.

🔹 Sales Support: Collaborated with the sales department, providing client meetings, presentations, and tailored project proposals.

🔹 UX Research: Conducted comprehensive UX research for the new Profeo website, focusing on both client and user experience optimization.

Community Manager

Cenega Poland

🔹 Online Presence Revamp: Spearheaded the rebuilding of the company's online presence, setting a new standard for brand engagement.

🔹 Team Building: Assembled and led a high-performing online team of 24 professionals at its peak.

🔹 Cross-Departmental Collaboration: Worked closely with both the marketing and sales departments to align digital strategies.

🔹 E-Shop Development: Orchestrated the creation of a new e-commerce platform, enhancing the customer shopping experience.

🔹 Innovative Media: Launched What2Play.tv, Poland's first internet television dedicated to gaming, setting a new trend in the industry.

Online & Mobile Department Manager

Vogel Burda Communications

🔹 Team Leadership: Managed a diverse team of programmers, designers, journalists, and sales professionals, fostering a culture of collaboration and innovation.

🔹 Sales & Business Development: Spearheaded sales strategies and explored new business opportunities to drive revenue.

🔹 Financial Oversight: Accountable for Profit & Loss (P&L), ensuring financial viability and growth.

🔹 Project Management: Led the initiation and execution of new online projects, aligning them with company goals.

🔹 Strategic Collaboration: Worked closely with the Munich HQ, and co-authored a download platform project that became a cornerstone for the company.

Business Manager Online / Country Manager

Marquard Media Polska 

🔹 Sales Management: Drove online sales for Sports.pl, optimizing revenue streams and customer engagement.

🔹 Cross-Departmental Collaboration: Collaborated closely with the print sales department to align strategies and maximize overall sales performance.

Key Account Executive Online

I help you with digital strategy, agile management, e-commerce, and sales. Contact me today!

Passionate about driving e-commerce success through technology and strategic advisory, with a diverse career spanning over 25 years in the digital industry. From roles in sales and marketing to tech liaison, equipped with enough programming know-how to speak the language of developers, I've worn many hats.

I was an early adopter of new revenue streams, digital marketing tools, and trends. Now, I'm diving deep into the transformative world of Generative AI to deliver best-in-class solutions and ideas to my Clients. I'm always at the forefront of digital innovation.

🔹 Spearheaded e-commerce initiatives across European markets
🔹 Pioneer in online music and gaming in Poland
🔹 Always on the cutting edge, from monetizing Adsense to exploring Generative AI

If I can help you in any way, feel free to let me know. I welcome the opportunity to discuss how I might serve your needs.

Marek Molicki

Coty

• Creation of national content, assortment, R&R and search (CARS) business plans/brand strategies and processes for the entire, cross-divisional portfolio (Prestige & Consumer brands; e.g. Hugo Boss, Chloé, Max Factor, adidas)
• Co-responsibility for the business success of the brands to be supported in the DACH region with regard to defined KPIs (e.g. toolbox readiness, CARS score)
• Development of innovative full-funnel content strategies as a pioneer for Global in cooperation with local and global marketing as well as the Global Content Hub
• Managing, creating and sharing best practices across all Coty business units, globally and locally
• Creating and evaluating CARS analyses (quantitative & qualitative) and deriving recommendations for action and measures, identifying opportunities and risks
• Professional and personal development of subordinate employees
• Planning, monitoring and controlling the budget
• Commissioning, briefing and controlling agencies and other external service providers
• Conducting cross-brand project management (e.g. integrating  UGC into permanent content, creating ePlaybooks for best in class content execution)
• Continuous further development of the local PIM/DAM tool (e.g. quality assurance, audits, further development of interphase and processes) in relation to eCommerce needs in collaboration with the Commercial Strategy and Operation Manager

Senior E-Commerce Content Manager

S.OLIVER GROUP

In addition:
• Budget and action planning as well as forecasting 
• Development and optimization of KPI reporting/dashboards for the category management of the s.Oliver Group (consolidation of data from Channelpilot, QlikView/SAP BW and Google Analytics).
• Development of personalisation strategies in cooperation with CRM

Senior E-Commerce Marketing Managerin

• Performance analysis of promotions, shop categories and onsite modules as well as support in optimizing onsite tracking
• Planning, implementation and analysis of editorial newsletters
• Conception and implementation of web and app start pages as well as (SEO-optimized) landing pages with a strong brand focus (e.g. wedding guide) via the CMS platform Amplience
• Ongoing optimization of the customer journey (e.g. by improving filters, sorting, search and navigation)
• Representation of the comma brand from a "business perspective" in the context of the switch to SCAYLE Commerce (placement of requirements as well as bug reporting and testing via Jira)
• Interface with relevant stakeholders such as Product Data, Merchandising, Performance Marketing, Business Analysis and Brand Marketing
• Supervision of interns

E-Commerce Marketing Managerin

GOLDNER GmbH

• Planning, implementation and analysis of social media activities on Facebook and Instagram 
• Management of Google Display and Shopping Ads (incl. management of product data feeds)
• Management of external agencies in the retargeting, affiliate and product data marketing channels
• Conception and production of the YouTube magazine "Goldmoment" (goal: emotional charging of the brand through storytelling)
• Conceptual design of content landing pages taking into account the brand positioning
• Action and campaign planning to achieve growth targets
• Article placement of fashion themes and newsletters based on competitive analyses, current fashion trends and performance data
• Implementation and maintenance of picalike's "Complete the Look" technology
• Participation in the implementation of Usercentrics CMP and administration of Google Tag Manager

Online Marketing Managerin

Hochschule Hof, University of Applied Sciences

"Fundamentals of Marketing" at various semester levels

External Lecturer

Title: "Development of a sustainable brand identity concept for the brand GOLDNER (former: Atelier Goldner Schnitt)"

Master Thesis

Witt-Gruppe

Shop & Onsite Marketing 

Thanks to my professional expertise, I take a holistic view of the e-commerce business. Those who still operate in silos will not be successful in the future. My credo: Make decisions based on data instead of gut feeling. And above all: in the interests of the customer. Customer-centric marketing in the e-commerce environment - that's my focus.

Nina Reinwand

We’re hiring a Content Intern @Coty Germany 🎥✨
Du liebst Beauty & Lifestyle und denkst in Hooks statt in Headlines?
Vor und hinter der Kamera fühlst du dich zuhause? Then let’s talk.

📍Darmstadt
🎬TikTok, Reels, BTS, Campaign Moments
💄Marken wie Manhattan & bruno banani

📱 E-Commerce & Social Media Strategist | 8+ Years in Beauty & FMCG

Intern Social Media & Content, Manhattan & bruno banani (m/w/d)  

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