AI Trust Signals

Find out just how likely AI is to recommend YOU. 

SEO got you found. AI trust signals get you recommended. And the brands that win tomorrow are the ones AI trusts today.

Co-Founder

PriceGuide.ai

Explode leads on your website with PriceGuide.ai, allowing you to quickly, easily, and inexpensively create a pricing estimator for your product or service, giving your website visitors what they want while giving you way more of what you need-- LEADS.

The Question First Group

Helping leaders and sales teams connect deeper and win more trust by learning the art of breakthrough conversations.

Marcus Sheridan International, Inc.

In 2017 Forbes named Marcus 1 of 20 “Speakers You Don’t Want to Miss the Opportunity to See." He has been featured in The New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner and more. Having spoken to hundreds of audiences and thousands of people around the world, Marcus delivers riveting and passionate performances that motivate and inspire!

Keynote Speaker

They Ask, You Answer

Rated the #1 Marketing Book to read in 2017 by Mashable and the "#2 Marketing Book of All-Time" by Book Authority, Forbes listed it as one of "11 Marketing Books Every CMO Should Read."

"They Ask, You Answer" is a revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.  In it, Marcus shares his simple approach to inbound marketing that has earned an exceptional track record across many industries and throughout the world.  How can a single approach to selling be so versatile? Simple - it's all about the customer.  All potential customers need answers along their way to making a purchase and "They Ask, You Answer" definitively shows businesses, B2B and B2C, exactly how to become the most trusted voice in their industry.

Author

The Visual Sale

How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World.

IMPACT

Recognized by Fortune Magazine as one of the “Top 25 SMB Workplaces” in 2017, IMPACT is obsessed with helping businesses and organizations succeed.  By offering full support from strategy to implementation, as well as education and in-depth training, IMPACT is able to help lead their clients to success regarding all things inbound, digital, and today’s changing buyer.

Owner/Partner

River Pools

Currently one of the largest fiberglass pool installers in the United States with the most visited swimming pool web site in the world.  In 2001 and fresh out of college, Marcus stumbled across his first business with two friends: installing swimming pools out of the back of a beat-up pickup truck. Nine years later, with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became a leader in the industry.

Partner

The Sales Lion

The Sales Lion is a Marketing/Sales consulting company focusing on helping organizations develop a culture of content and inbound marketing while dramatically improving sales, marketing and video communication.  We offer world-class training, consulting, workshops, and keynotes for businesses, brands, & agencies around the globe.

Founder and President

Working with Chris Marr, founder of the Content Marketing Academy, Marcus has developed workshops focused on achieving true “World Class Communication.”  His true passion is found in helping others reach their potential as teachers, communicators, and speakers. Marcus’s workshops are focused on pushing business professionals and executives to improve their ability to communicate, motivate, and inspire in all walks of life.  Covering such topics as: Presentation Design, The Power of Story, The Columbus Principle, and Trust Techniques; Marcus helps attendees to elevate their communication skills on stage, in the boardroom and in the home.

Co-Founder:  World Class Communication

Along with sales and marketing experts Joey Coleman and Ian Altman, Marcus created and hosted two unprecedented conference events focused on sales, marketing and customer experience.  The Remarkable Growth Experience conferences were held in historic Arlington, VA.  Attendance was limited to 100 participants allowing for more intimate discussions and interaction.  Conference attendees were able to have full access to event speakers, participate in hands-on practical applications, develop individualized specific action items and leave with clear plans for immediate improvement and success.

Co-Founder: The Remarkable Growth Experience Conferences

TED Conferences

The Honest Economy:  How Transparency Can Change the Economy and Inspire a New World

TEDx Speaker

Keynote Speaker on Sales, Marketing, and Building Trust...Author of They Ask You Answer...Ranked #1 LinkedIn Voices for Entrepreneurship...and a Dang Good Follow on LinkedIn

Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world and is the centerpiece to his best-selling book, They Ask You Answer, which has been named “One of the 5 Best Marketing Books of All Time” by BookAuthority and his follow up book, Endless Customers, was named a National Bestseller by USA Today.

Sheridan is a highly sought-after global speaker (averaging 50 keynotes yearly) in the digital sales and marketing space, working with hundreds of businesses and brands alike to achieve their potential in a rapidly evolving marketplace, ultimately helping them to connect deeper and become the most trusted voice in their respective industry.

Companies Marcus is a Part of: IMPACT, River Pools, Marcus Sheridan International, Question First Group, PriceGuide.ai

Keynote topics include:  Sales, Marketing, AI, Leadership Communication

Marcus Sheridan

Most people assume I “run” all my businesses.

But the truth is I barely run any of them.

Here’s the actual timeline of businesses I’ve started:

   2001 - Swimming pool installation
   2012 - Professional speaking
   2014 - Consulting/coaching agency
   2017 - Pool manufacturing
   2019 - Swimming pool franchise
   2020 - Sold #4 and #5
   2021 - Offshore fishing charter
   2024 - PriceGuide (software) + The Question First Group
   2025 - AI Trust Signals (software) + Pet food manufacturing

I’m still an owner in all of them except the two I sold.

People ask me all the time:
“How do you manage so many companies?”

My answer is simple:
"I don’t."

At least, not really.

I have exceptional business partners (and people) who run them without me.

My job is strategy, big picture, and making sure we are world-class in sales and marketing.

But a great CEO I am not.

And I’m perfectly fine with that.

After 25 years of building, failing, pivoting, selling, and starting again… here are a few lessons that stick:

👉 1. Most entrepreneurs don’t make great CEOs.
At a certain size, the skills that built the business aren’t the same skills needed to run it. This isn’t a knock, it’s self-awareness. Sadly, most CEOs never know when this day has come.

👉 2. Choose partners who are great at what you’re terrible at.
If your partner is just another version of you, you don’t have a partner, you have a mirror. You do NOT need another you.

👉 3. Your first “vision” for the business is almost always wrong.
The market will teach you what it wants...if you’re willing to listen. Observe. Adjust. Observe. Pivot. Observe…

👉 4. Someone on the team has to go to bed thinking about the business.
If that’s not you, you better know exactly who that person is.

👉 5. Your business only scales when you stop trying to be everything.
Ego doesn’t scale. Self-awareness does. You do NOT need to be everyone’s hero.

I could go on and on, but hopefully there’s a nugget or two for you.

I’d love to know, what would you add to the list? What has your journey taught you? 👇

One of the most engaging keynote speakers on the planet—I create experiences that change how businesses sell, connect, and win | Author of Endless Customers and They Ask, You Answer | Entrepreneur | Master Storyteller

What a magical couple of days teaching MasterCraft Boat Company dealers how to create extraordinary connections with their customers. But let me tell you a powerful story how one man in the audience immediately applied what he learned to his personal life:

During the event, one of the attendees recieved a text from his daughter that she was having a really hard time.  Instead of calling her and quickly going into "Dad" mode by telling her what she needed to do (or think, or feel, etc.) he simply reached out to her and kept inviting her to "tell me more."

He said it was one of the most powerful conversations he'd had with his daughter in a long time.

That's what is so rewarding about teaching leaders and sales pros to communicate at the highest levels - when done properly, it transcends their "professional" life and deeply affects their "personal" life.  And then, because of that, they come to you months later and  say, "That training has affected my entire life. I can't thank you enough for the impact you've had on my family."

Once again, this is just another reason why I love my job.

It was a good day. 🙂

Wild Stat:
After analyzing 3,500 websites, only ONE scored a “perfect” for NAP consistency (Name, Address, Phone Number).

If you own a business (especially a location-based one) you already know NAP matters. Legacy Google has always relied on it for local signals. But here’s the part business must now understand:

👉 LLMs (like ChatGPT) rely on NAP even more.

To a large language model, inconsistent NAP is a major "ding" on your trust score. If your core business identity isn’t consistent across the internet, the model questions whether you’re legitimate… which directly impacts whether it will recommend you.

When Patrick Moorhead and I reviewed this dataset from AI Trust Signals, we honestly thought something was broken, so we checked the data again and again.

But the result held: 1 out of 3,500. 😳 

Yes, that's a pretty shocking number.

So here’s the takeaway:

AI needs every possible reason to trust you. (I really can't stress this enough.)

NAP consistency is one of the simplest (and strongest) trust signals you can control.

So do this today:
👉 Audit every platform, directory, social profile, association listing, map entry, citation, and third-party mention of your business.
 👉 Make every instance of your name, address, and phone number identical--same formatting, same punctuation, same abbreviations, everywhere.

It may take an hour or two but will be well worth it.

Remember my friends, when it comes to AI recommending you online, small inconsistencies create potentially massive visibility penalties.

And if less than 1% of businesses are doing this correctly, that means one thing:
Fix your NAP, and you instantly separate yourself from the entire market.

Turns out that AI (and humans) HATE recommending stale/old content.

That's why EVERY marketer should make this a non-negotiable in 2026:

👉 Put a “Last Updated” timestamp on every major page and article on your website, just like you see in the photo here from HubSpot.

I know, this may seem incredibly tedious.

But at AI Trust Signals, we’re seeing over and over that it matters a lot, not just to readers, but to the AI systems deciding whether your content is confident, current, and *safe* to recommend.

And please understand, this isn’t just a "front-end" thing.

You also need the machine-readable version on the back end.

This means implementing the proper schema markup so AI can instantly verify when the page was truly updated. (Yes, it appears every marketer will be forced to a Schema expert in the future. 🤷‍♂️ )

This is just one of many "new rules of the game" that we're seeing because of AI.

And yes, it may feel a little annoying.

But it's the reality of where online content is heading, and so there's no need to complain about it.

Fact is, "content freshness" as a trust signal will only matter more and more moving forward. 

It's a new era in content my marketing friends.

Time to lean in.

While teaching a workshop this morning, I had a salesperson come up to me during a break and said, "Marcus, I don't do well with conflict. When a customer is upset, I freeze. Can you help?"

This simple question led to a great conversation, but the core of the answer I gave comes down to three simple steps any team can learn with a little bit of practice. 

Step #1: LET THEM VENT: 
This is a bit hard for folks to understand because the tendency is to immediately try to "fix" the situation. The issue with fixing is that the customer doesn't get a chance to feel heard. Your job is to make sure they feel VERY heard. Which means you let them vent, and even when you think they may be done, you ask them if there is anything else they're unsettled about. This step is the most important by far, yet the most overlooked in the world of customer experience.

Step #2: REPEAT WHAT THEY SAID: 
Not only must they feel heard, but they must feel *understood.* This occurs when you repeat the words they used and confirm, "What I've heard you say is..." (Again, do not use your words here. Use *their* words. Those are the ones that matter.)

Step #3: LET THEM VERBALIZE THE POTENTIAL SOLUTION: 
Assuming the individual has has a legitimate complaint (which is true in most cases), once you've allowed them to vent and have repeated their thoughts, you sincerely ask, "What would you like to happen to make this right?"

Now, granted, businesses can't always do what the customer asks for, but you at least want to put the ball in their court first.  Interestingly enough, often times the only thing they were looking for were step 1 & 2. In other words, they just wanted to feel heard and understood. But by asking them what they would like to do to make the situation right, you've now allowed them to at least state what they feel would be the appropriate solution.

Ultimately, there is no foolproof method of resolving customer frustration, but at a minimum you want to train (with role play) your team what to say and how to say it for these situations. 

Like the young man that approached me this morning, they shouldn't freeze when moments of conflict arise.

Instead, they should be ready for the moment. And if they follow these three simple steps, they are very likely to not only diffuse the situation, but create a lasting relationship as well.

As always, a little training goes a long ways.

#QuestionFirst

Have you seen this article from Inc. Magazine this month? It verifies everything I've been begging organizations to understand since AI changed the way we search.

👉 Pricing Transparency is about to be forced on ALL businesses. 👈 

Why? Here are a few impending realities (all of which have already begun):

1. In the future, if you don't discuss pricing/cost in detail on your website, it's highly unlikely that AI (like ChatGPT) will recommend you.

2. In the future, anytime someone is given a "price" , "quote" , or "estimate" they will run this through AI and it will give them an assessment as to whether or not they are getting a good value. 

3. In conjunction with #2, if someone doesn't feel good about a quote they've been given, they'll then be able to task their AI-agent to go out and "find" a better value...immediately.

I can assure you, these three things will be COMMON. The norm. Table stakes.

I can also say with high certainty most companies still do not realize this is what is happening.

The solution?

Get in front of this. 

Don't wait for everyone in your industry to move while you continue to do things the ways they've always been done.

Entire industries where "call for quote" is the norm are about to be upended.

Act now. Start winning today. And stay in front of all the laggards tomorrow.

Because it's all coming.

Anvictus Communication

Helping Consultants, Authors & Entrepreneurs Build Authority Brands.

•	Designed proven system for personal brand positioning, content strategy & revenue-generation.
•	Built a community-driven coaching model that delivers high-impact authority-building frameworks.
•	Advise Wall Street C-level executives, fintech founders, and high-level entrepreneurs on brand storytelling, thought leadership, and attracting high-value clientele.

We help high-level experts build authority through strategic content.

•	Ghostwriting for industry leaders, turning their insights into top-performing LinkedIn & thought leadership pieces.
•	Positioning executives as industry authorities through strategic storytelling & personal branding.
•	Develop content frameworks that generate high-impact business opportunities.
•	Managed book-launch content strategy on LinkedIn, for THREE best-selling business authors.

Founder | Content Strategy & Training

•	Built C-suite client relationships in the financial technology space.
•	Combined content strategy with advanced sales techniques to drive engagement and revenue. 
•	Sold complex technology solutions such as AI software, predictive analytics, and cloud computing.

Sales Leader / Electronic Trading 

•	Closed multi-million dollar deals and built high-trust relationships with C-level executives across North America and Europe..
•	Mastered the art of storytelling in sales—helping brands communicate their value with clarity & confidence.
•	Developed B2B sales playbooks & business development strategies that scaled revenue & market influence. 
•	Combined expertise in sales, data analytics, and content creation to foster client trust and achieve revenue growth. 
•	Published over 100 LinkedIn articles on business growth. 
•	Speaker on algorithmic trading panels.

Sales Leader / Electronic Trading

Societe Generale Corporate and Investment Banking - SGCIB

Developed and managed relationships with hedge funds, asset managers, and broker-dealers across the U.S. and Europe. Specialized in delivering tailored solutions for algorithmic trading and electronic execution.

Senior relationship manager for institutional clientele,

Barclays Capital

Senior SalesTrader, specializing in institutional hedge fund relationships and multi-product cross-selling.

Lehman Brothers

Senior SalesTrader and relationship manager for hedge fund clientele.
Had front-row seat to the largest bankruptcy in American history......

Morgan Stanley

SalesTrader and relationship manager for international buyside accounts.

Instinet Incorporated

Electronic Sales Trader.
CNBC correspondent - delivered LIVE market commentary weekly to 23 million viewers on CNBC Asia’s "Wakeup Call."

FROM CORPORATE SALES LEADER TO CONTENT STRATEGIST

For 3 decades, I mastered the art of influence, sales, and business strategy in the corporate world. 
Built executive relationships.
Closed multi-million-dollar deals.
And I crafted winning narratives for Wall Street CEOs, fintech founders, and industry leaders.

Which is how I came to realize.... 

Even the best experts stay invisible if they don’t position themselves as an authority. 
That means content strategy.

Every day I see brilliant entrepreneurs, consultants, and thought leaders struggle.
Not because they aren’t great at what they do.
But because they don't know how to translate their expertise into online INFLUENCE.

That is what Anvictus does.

I help consultants, authors, and entrepreneurs build an authority brand. 
From many years of ACTUAL business experience. I deliver frameworks that attract clients and grow revenue, using strategic content.

In practical terms, that means things like:

✅  POSITIONING & AUTHORITY BUILDING - Craft a brand that makes you the expert in your space.
✅  CONTENT STRATEGY -  Transform your knowledge into content that gets seen & trusted.
✅  SALES MASTERY - Turn influence into revenue with digital offers.

Want to build your authority as a brand?
I'll show you how.

📩 Subscribe to :The Authority Edge" Newsletter 
🎥 Watch "The Blackboard Sessions" on YouTube 
👥 Join "O.N.E. Community"

In the A.I. age, your personal brand becomes the very last moat in business.
Start turning your expertise into your brand!

Marc  C. Angelos

Here in the United States, Thanksgiving means taking a moment to be thankful.
To be grateful. 
To remember.

And everyone reading this, has much to be thankful for. No matter what country you call home.

As I reflect on my own life, I am thankful for all of the difficulties that shaped me into the person I am today:

For that broken heart years ago in college.

       It taught me how to manage risk.

For the broken collarbone years ago in that terrain-park.

       It taught me how to scale without being reckless.

For being written-up for insubordination at my first job.
       It taught me how to play the game of business.

For being fired on Wall Street - repeatedly.

       It taught me cast-iron resilience.

For the real estate "investor" who stole my money when I was starting out..
       It taught me how to partner properly.

For the consulting clients who stole my time.

       They taught me how to enforce boundaries.

For all the fires of adversity, stress and pressure. Because being in that heat forged me into a much stronger weapon.

As I get older, I begin to value all the failures, mistakes and frustrations along the way. 

Because THOSE pay down the ignorance-debt we all carry - even if we don't realize it.

But more than any of this - I thank God.

I thank Him for giving me the opportunity to spend the time down here.  
To walk this Earth. 
To live a life.

To see my boys grow into the men they are becoming.

For the wife who remains my best friend.

All of us are overlooking the depth of growth we take from the brick walls and all the struggles.

If I could share only ONE lesson from my 30 years on Wall Street, it is this:

In the end, life is not about how much money we make.....
it is about what we BECOME along the way.
So do it right.

Happy Thanksgiving to all my fellow Americans.
It is an honor to be on the journey with each of you

Sales Messaging Strategy | 100+ clients | 30 yrs Wall Street | Helping founders accelerate deal flow & close faster → anvictus.com

STARTING a company is very different from having a VISION for your company.

I find this challenge to be most severe in the tech and finance world.

Because profit is not always the same as growth.

Some founders get valued at 8x revenue.
Others get valued at 80x.
The difference...is your narrative.

This chart from The Information shows revenue multiples. 
Basically, this is what investors are willing to pay for $1 of revenue.

SaaS companies are typically valued at 8x their annual revenue
But “AI companies” are valued at almost 100x revenue

Right now, the market is massively overpaying for anything that even 𝙡𝙤𝙤𝙠𝙨 like an AI product. And not just model builders.

This applies to ANY AI-enablement that:
• Sits in the flow of money
• Generates valuable data 
• Scales 

But here’s where most founders blow it:
They pitch features (“we’re AI for XYZ”).
Meanwhile, investors don’t buy features. 
They buy 𝙚𝙘𝙤𝙣𝙤𝙢𝙞𝙘𝙨.

The smarter move is to fix your 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞:
Something like, “𝘖𝘶𝘳 𝘪𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘦𝘯𝘢𝘣𝘭𝘦𝘴 𝘮𝘰𝘳𝘦 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘧𝘳𝘰𝘮 𝘺𝘰𝘶𝘳 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘱𝘪𝘱𝘦𝘴.”

So if you want your Fintech to fetch AI-style multiples, 
your narrative needs to do three things:

𝟭. 𝗥𝗘𝗙𝗥𝗔𝗠𝗘 𝗧𝗛𝗘 𝗖𝗔𝗧𝗘𝗚𝗢𝗥𝗬
 Stop positioning as a "tool."
 Become the 𝘪𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 or 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘭𝘢𝘺𝘦𝘳.

𝟮. 𝗤𝗨𝗔𝗡𝗧𝗜𝗙𝗬 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗜𝗠𝗣𝗔𝗖𝗧
 “𝘖𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘴𝘦𝘦 𝘢 𝙓% 𝘭𝘪𝘧𝘵 𝘪𝘯 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘱𝘦𝘳 𝘶𝘴𝘦𝘳.”

𝟯. 𝗦𝗛𝗢𝗪 𝗜𝗧 𝗖𝗔𝗡 𝗦𝗖𝗔𝗟𝗘
 “𝘚𝘪𝘮𝘱𝘭𝘺 𝘱𝘭𝘶𝘨 𝘶𝘴 𝘪𝘯 𝘢𝘯𝘥 𝘶𝘯𝘪𝘵 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤𝘴 𝘨𝘦𝘵 𝘴𝘵𝘳𝘰𝘯𝘨𝘦𝘳.”

Your tech may be brilliant.
But your multiple is determined by the story.
And that story must be about 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆. 

Build a story that your prospects can repeat to their investors and limited partners

That’s narrative work.
It's not prompt engineering.

Are you a founder with a strong product and a messy story?
Don’t walk into 2026 with an 8x narrative when you’re sitting on a 20x business.

This the work I do with founders.
Sharpen your sales narrative so the story matches your ambition.

Musk owns less than 15% of Tesla.
Bezos owns less than 10% of Amazon.

They weren't forced to give it away.
They set out to build something too big to carry alone.

The founders who try to monopolize all credit usually stall out. 
Because they surround themselves with employees.

Leaders who want to scale all do it the same way:
They build:
    -  Alliances 
    -  Partnerships 
    -  Ambassadors 
    -  Other leaders
The military would call these "force multipliers."

This is another lesson I learned from decades on Wall Street.
And it’s one of the principles guiding how I’m building Anvictus now.

I'm not seeking to scale to the moon.
But I'm also aware that business is a team sport.

And building that team.....is a skill.
One that I am trying to learn myself.

li_at

JSESSIONID

Talks about #contentcreation, #contentstrategy, #businessstrategy, and #executivebranding

A strong sales narrative has three moving parts:
     -  Positioning is how you’re DIFFERENT
     -  Narrative is what you SAY
     -  Visibility is what you POST
Miss one of these and your business starts leaking opportunities.

If people don’t “get” what you do?
That’s a Positioning + Narrative problem.
Fix those and buyers say yes faster.

If your content is unfocused or inconsistent?
That’s a Narrative + Visibility problem.
Turn your story into a weekly engine and you attract better deals.

Business is hard when we're doing random tactics.
The key is to understand the stages of their sales narrative.
 There are six of them.
 
And every one needs to be mapped with intention.

You think you need “content help.” You probably don’t.

What you really need is clarity around the story behind your products. That means your content, sales conversations, and decks all reinforce each other.

As former Wall Street, I have a continuous stream of teams in trading-tech asking me for “content help.” In almost all cases, their content challenge actually stems from something deeper:

     -  Sales conversations don’t match their decks
     -  Product value is explained differently depending on who’s talking
     -  Their story only makes sense to engineers

The root cause of the content struggle is usually one of three things:
     1   -   There’s no clear commercial narrative
     2   -   The content isn’t designed to support live deals
     3   -   Leadership hasn’t articulated a sharp point of view

This is the hard middle ground where many companies strumbe 
deep expertise vs. clear commercial storytelling.

The fix is never “more content.”  It’s:
1   - Diagnosing where the narrative breaks
2   - Aligning the story to real buyers, not internal teams
3   - Giving your sales and marketing a spine

The truth is that until your story is clear...
...your content is just noise.

For anyone not following the innovation in network broadcasting, traditional TELEVISION is being made interactive via AI technology. 

It’s not coming. 
It’s already here. 

AI is changing traditional media in an entirely different manner than most folks realize. “AI slop” gets the headlines because it can auto-fabricate nonsense. But the truly innovative use of this tech lies in enabling actual RELATIONSHIP BUILDING. 

Because in the end, real business is about connecting with real people.

CEO of BoltOS I Fellow of Aberystwyth University. Building the Revenue Engine for Content IP Owners. Connecting Content with Community.

Thrilled to share that BoltOS is now powering Olympusat’s FreeTV channels in the US on our Bolt+ platform. 🚀
With this launch, viewers won’t just watch TV — they’ll interact with it! Olympusat’s channels will feature the BoltOS Immersive Panel running alongside the live content, creating a transformative viewing experience where audiences can:
💬 Chat in real time
🛒 Shop products and offers related to what they’re watching
📖 Read additional context and companion content
🤖 Use our IRIS AI agent to ask questions on the fly about anything happening on screen
For Olympusat, the Immersive Panel delivers real-time quantitative and qualitative data on audience behavior and sentiment, turning engagement into actionable intelligence. This empowers them to:
Make smarter programming decisions
Elevate CPMs with richer audience insights
Unlock new formats for storytelling, monetization, and brand partnerships
At BoltOS, we’re driving change in the television space by making every viewing session more valuable — for audiences, IP owners, and brands alike. This is the next chapter of TV: interactive, intelligent, and insight-driven. 📺✨
#BoltOS #BoltPlus #Olympusat #FreeTV #ConnectedTV #CTV #Streaming #AdTech #MarTech #AI #IRISAI #MediaInnovation #TVFuture #DataDriven #ContentMonetization #AudienceEngagement #DigitalAdvertising

As a consultant, you think your problem is pricing.
It’s not.
Your problem is that institutional buyers can’t understand your value in under 10 seconds.

I sold tech into Wall Street for 30 years.
In that world, speed is everything.
Those buyers do not tolerate rambling.
Nor do they pay for unclear value.

Not in fintech then.
Not in consulting.
Not anywhere.

If folks can’t immediately grasp what you do, 
they just won’t buy. 
Period.

You think you need a better pitch...but really, you just need a clearer understanding of your own value.

I’ve watched teams run through deck redesigns, message testing, and public speaking coaching.  All while still disagreeing internally about what they actually do.

You can’t communicate clearly what you don’t understand clearly.
That’s not a confidence problem.
It’s a clarity problem.

Here's what this typically looks like:
     -  your sales team explains your product one way,
     -  your CEO explains it another,
     -  and your website tells a third story…

When this happens, your buyers don’t pick one.
They pick NONE. 
They disengage because ambiguity signals risk.

No one risks serious money on unclear thinking.
Better delivery won’t solve that.
Better slides won’t solve that.
This is about sharper internal understanding of how you help folks.

Remember that sales clarity doesn’t start in the pitch…
It starts in how honestly you’ve defined your value to yourself.

Everyone is thrilled to integrate Gemini into the managing of their Gmail.  
Sounds great on the surface because of the convenience of "managing" our inbox.  For example, enabling the “Categories” feature in Gmail will auto-segment and sort your emails.

But there is a repercussion from this development that no one is yet realizing.
Gemini removes YOUR direct access to your email subscribers.
The integration introduces a control layer in between you and your email list.

Thus, Gemini might ultimately saddle newsletters with the same "building on rented land" problem presented by the social platforms.

Handle as you see fit.
But be aware.

This is what happens when you don’t innovate

Kodak
Blockbuster
The RAILROADS. 

Entire generations have been consuming their content in an entirely different way than their grandparents - for TWENTY years. 

Wall Street got the snot knocked out of it by crypto. 
This is the same thing.  

And i applaud anyone evolving the media space…

Powering the Future of Global Media 🌎 | CCO BoltOS | 20+ Years Driving Strategy, Partnerships & Innovation 🚀

🚨The Day Streaming Swallowed a Studio: Netflix Acquires Warner Bros.🚨

Netflix just pulled off the biggest power move in entertainment history — buying Warner Bros. in an $83B megadeal.

This isn’t a merger. It’s a reset.

A streamer just absorbed one of Hollywood’s most iconic studios — and with it, the franchises, the fandoms, and the storytelling muscle that defined generations.

What this really means:

Netflix now owns the IP everyone else wished they had.

Global distribution meets old-school Hollywood firepower.

Creators get a playground. Competitors get a problem.

The battle for attention just went nuclear.


This is the moment the industry has been tiptoeing around for years: streaming doesn’t compete with studios anymore — streaming is the studio.

Curious to hear what others think — is this the future of entertainment, or a warning sign for consolidation?
Drop your thoughts in the comments.

https://lnkd.in/e2fYVy_S


#Media #Streaming #Content #OTT #FAST #EntertainmentIndustry #Hollywood #DigitalMedia #Broadcast #PayTV #CordCutting #Innovation #MergersAndAcquisitions #BusinessStrategy #FutureOfTV #FutureOfStreaming #TechAndMedia #Leadership #DigitalTransformation #ContentStrategy #IP #WarnerBros #Netflix #StreamingWars

If buyers can’t understand your value fast, they won’t pay for it.
Here's how to convey that value quickly:

1. Position yourself in a single, undeniable sentence.
 You want them to think, “Okay, I get what you do.”
 
2. Tell a simple sales narrative that makes your expertise obvious.
 No jargon. No wandering. 
 
3. Publish with purpose, not pressure.
 A weekly rhythm that builds trust without burning you out.
 
Remember that when your message becomes simpler, 
your business becomes simpler:
     - Your content lands.
     - Your calls move faster.
     - Your value becomes obvious.
 
Stop "Marketing” and 
just make yourself easier to buy....

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The Battle

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