AI Trust Signals

Find out just how likely AI is to recommend YOU. 

SEO got you found. AI trust signals get you recommended. And the brands that win tomorrow are the ones AI trusts today.

Co-Founder

PriceGuide.ai

Explode leads on your website with PriceGuide.ai, allowing you to quickly, easily, and inexpensively create a pricing estimator for your product or service, giving your website visitors what they want while giving you way more of what you need-- LEADS.

The Question First Group

Helping leaders and sales teams connect deeper and win more trust by learning the art of breakthrough conversations.

Marcus Sheridan International, Inc.

In 2017 Forbes named Marcus 1 of 20 “Speakers You Don’t Want to Miss the Opportunity to See." He has been featured in The New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner and more. Having spoken to hundreds of audiences and thousands of people around the world, Marcus delivers riveting and passionate performances that motivate and inspire!

Keynote Speaker

They Ask, You Answer

Rated the #1 Marketing Book to read in 2017 by Mashable and the "#2 Marketing Book of All-Time" by Book Authority, Forbes listed it as one of "11 Marketing Books Every CMO Should Read."

"They Ask, You Answer" is a revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.  In it, Marcus shares his simple approach to inbound marketing that has earned an exceptional track record across many industries and throughout the world.  How can a single approach to selling be so versatile? Simple - it's all about the customer.  All potential customers need answers along their way to making a purchase and "They Ask, You Answer" definitively shows businesses, B2B and B2C, exactly how to become the most trusted voice in their industry.

Author

The Visual Sale

How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World.

IMPACT

Recognized by Fortune Magazine as one of the “Top 25 SMB Workplaces” in 2017, IMPACT is obsessed with helping businesses and organizations succeed.  By offering full support from strategy to implementation, as well as education and in-depth training, IMPACT is able to help lead their clients to success regarding all things inbound, digital, and today’s changing buyer.

Owner/Partner

River Pools

Currently one of the largest fiberglass pool installers in the United States with the most visited swimming pool web site in the world.  In 2001 and fresh out of college, Marcus stumbled across his first business with two friends: installing swimming pools out of the back of a beat-up pickup truck. Nine years later, with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became a leader in the industry.

Partner

The Sales Lion

The Sales Lion is a Marketing/Sales consulting company focusing on helping organizations develop a culture of content and inbound marketing while dramatically improving sales, marketing and video communication.  We offer world-class training, consulting, workshops, and keynotes for businesses, brands, & agencies around the globe.

Founder and President

Working with Chris Marr, founder of the Content Marketing Academy, Marcus has developed workshops focused on achieving true “World Class Communication.”  His true passion is found in helping others reach their potential as teachers, communicators, and speakers. Marcus’s workshops are focused on pushing business professionals and executives to improve their ability to communicate, motivate, and inspire in all walks of life.  Covering such topics as: Presentation Design, The Power of Story, The Columbus Principle, and Trust Techniques; Marcus helps attendees to elevate their communication skills on stage, in the boardroom and in the home.

Co-Founder:  World Class Communication

Along with sales and marketing experts Joey Coleman and Ian Altman, Marcus created and hosted two unprecedented conference events focused on sales, marketing and customer experience.  The Remarkable Growth Experience conferences were held in historic Arlington, VA.  Attendance was limited to 100 participants allowing for more intimate discussions and interaction.  Conference attendees were able to have full access to event speakers, participate in hands-on practical applications, develop individualized specific action items and leave with clear plans for immediate improvement and success.

Co-Founder: The Remarkable Growth Experience Conferences

TED Conferences

The Honest Economy:  How Transparency Can Change the Economy and Inspire a New World

TEDx Speaker

Keynote Speaker on Sales, Marketing, and Building Trust...Author of They Ask You Answer...Ranked #1 LinkedIn Voices for Entrepreneurship...and a Dang Good Follow on LinkedIn

Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world and is the centerpiece to his best-selling book, They Ask You Answer, which has been named “One of the 5 Best Marketing Books of All Time” by BookAuthority and his follow up book, Endless Customers, was named a National Bestseller by USA Today.

Sheridan is a highly sought-after global speaker (averaging 50 keynotes yearly) in the digital sales and marketing space, working with hundreds of businesses and brands alike to achieve their potential in a rapidly evolving marketplace, ultimately helping them to connect deeper and become the most trusted voice in their respective industry.

Companies Marcus is a Part of: IMPACT, River Pools, Marcus Sheridan International, Question First Group, PriceGuide.ai

Keynote topics include:  Sales, Marketing, AI, Leadership Communication

Marcus Sheridan

Most people assume I “run” all my businesses.

But the truth is I barely run any of them.

Here’s the actual timeline of businesses I’ve started:

   2001 - Swimming pool installation
   2012 - Professional speaking
   2014 - Consulting/coaching agency
   2017 - Pool manufacturing
   2019 - Swimming pool franchise
   2020 - Sold #4 and #5
   2021 - Offshore fishing charter
   2024 - PriceGuide (software) + The Question First Group
   2025 - AI Trust Signals (software) + Pet food manufacturing

I’m still an owner in all of them except the two I sold.

People ask me all the time:
“How do you manage so many companies?”

My answer is simple:
"I don’t."

At least, not really.

I have exceptional business partners (and people) who run them without me.

My job is strategy, big picture, and making sure we are world-class in sales and marketing.

But a great CEO I am not.

And I’m perfectly fine with that.

After 25 years of building, failing, pivoting, selling, and starting again… here are a few lessons that stick:

👉 1. Most entrepreneurs don’t make great CEOs.
At a certain size, the skills that built the business aren’t the same skills needed to run it. This isn’t a knock, it’s self-awareness. Sadly, most CEOs never know when this day has come.

👉 2. Choose partners who are great at what you’re terrible at.
If your partner is just another version of you, you don’t have a partner, you have a mirror. You do NOT need another you.

👉 3. Your first “vision” for the business is almost always wrong.
The market will teach you what it wants...if you’re willing to listen. Observe. Adjust. Observe. Pivot. Observe…

👉 4. Someone on the team has to go to bed thinking about the business.
If that’s not you, you better know exactly who that person is.

👉 5. Your business only scales when you stop trying to be everything.
Ego doesn’t scale. Self-awareness does. You do NOT need to be everyone’s hero.

I could go on and on, but hopefully there’s a nugget or two for you.

I’d love to know, what would you add to the list? What has your journey taught you? 👇

One of the most engaging keynote speakers on the planet—I create experiences that change how businesses sell, connect, and win | Author of Endless Customers and They Ask, You Answer | Entrepreneur | Master Storyteller

What a magical couple of days teaching MasterCraft Boat Company dealers how to create extraordinary connections with their customers. But let me tell you a powerful story how one man in the audience immediately applied what he learned to his personal life:

During the event, one of the attendees recieved a text from his daughter that she was having a really hard time.  Instead of calling her and quickly going into "Dad" mode by telling her what she needed to do (or think, or feel, etc.) he simply reached out to her and kept inviting her to "tell me more."

He said it was one of the most powerful conversations he'd had with his daughter in a long time.

That's what is so rewarding about teaching leaders and sales pros to communicate at the highest levels - when done properly, it transcends their "professional" life and deeply affects their "personal" life.  And then, because of that, they come to you months later and  say, "That training has affected my entire life. I can't thank you enough for the impact you've had on my family."

Once again, this is just another reason why I love my job.

It was a good day. 🙂

Wild Stat:
After analyzing 3,500 websites, only ONE scored a “perfect” for NAP consistency (Name, Address, Phone Number).

If you own a business (especially a location-based one) you already know NAP matters. Legacy Google has always relied on it for local signals. But here’s the part business must now understand:

👉 LLMs (like ChatGPT) rely on NAP even more.

To a large language model, inconsistent NAP is a major "ding" on your trust score. If your core business identity isn’t consistent across the internet, the model questions whether you’re legitimate… which directly impacts whether it will recommend you.

When Patrick Moorhead and I reviewed this dataset from AI Trust Signals, we honestly thought something was broken, so we checked the data again and again.

But the result held: 1 out of 3,500. 😳 

Yes, that's a pretty shocking number.

So here’s the takeaway:

AI needs every possible reason to trust you. (I really can't stress this enough.)

NAP consistency is one of the simplest (and strongest) trust signals you can control.

So do this today:
👉 Audit every platform, directory, social profile, association listing, map entry, citation, and third-party mention of your business.
 👉 Make every instance of your name, address, and phone number identical--same formatting, same punctuation, same abbreviations, everywhere.

It may take an hour or two but will be well worth it.

Remember my friends, when it comes to AI recommending you online, small inconsistencies create potentially massive visibility penalties.

And if less than 1% of businesses are doing this correctly, that means one thing:
Fix your NAP, and you instantly separate yourself from the entire market.

Turns out that AI (and humans) HATE recommending stale/old content.

That's why EVERY marketer should make this a non-negotiable in 2026:

👉 Put a “Last Updated” timestamp on every major page and article on your website, just like you see in the photo here from HubSpot.

I know, this may seem incredibly tedious.

But at AI Trust Signals, we’re seeing over and over that it matters a lot, not just to readers, but to the AI systems deciding whether your content is confident, current, and *safe* to recommend.

And please understand, this isn’t just a "front-end" thing.

You also need the machine-readable version on the back end.

This means implementing the proper schema markup so AI can instantly verify when the page was truly updated. (Yes, it appears every marketer will be forced to a Schema expert in the future. 🤷‍♂️ )

This is just one of many "new rules of the game" that we're seeing because of AI.

And yes, it may feel a little annoying.

But it's the reality of where online content is heading, and so there's no need to complain about it.

Fact is, "content freshness" as a trust signal will only matter more and more moving forward. 

It's a new era in content my marketing friends.

Time to lean in.

While teaching a workshop this morning, I had a salesperson come up to me during a break and said, "Marcus, I don't do well with conflict. When a customer is upset, I freeze. Can you help?"

This simple question led to a great conversation, but the core of the answer I gave comes down to three simple steps any team can learn with a little bit of practice. 

Step #1: LET THEM VENT: 
This is a bit hard for folks to understand because the tendency is to immediately try to "fix" the situation. The issue with fixing is that the customer doesn't get a chance to feel heard. Your job is to make sure they feel VERY heard. Which means you let them vent, and even when you think they may be done, you ask them if there is anything else they're unsettled about. This step is the most important by far, yet the most overlooked in the world of customer experience.

Step #2: REPEAT WHAT THEY SAID: 
Not only must they feel heard, but they must feel *understood.* This occurs when you repeat the words they used and confirm, "What I've heard you say is..." (Again, do not use your words here. Use *their* words. Those are the ones that matter.)

Step #3: LET THEM VERBALIZE THE POTENTIAL SOLUTION: 
Assuming the individual has has a legitimate complaint (which is true in most cases), once you've allowed them to vent and have repeated their thoughts, you sincerely ask, "What would you like to happen to make this right?"

Now, granted, businesses can't always do what the customer asks for, but you at least want to put the ball in their court first.  Interestingly enough, often times the only thing they were looking for were step 1 & 2. In other words, they just wanted to feel heard and understood. But by asking them what they would like to do to make the situation right, you've now allowed them to at least state what they feel would be the appropriate solution.

Ultimately, there is no foolproof method of resolving customer frustration, but at a minimum you want to train (with role play) your team what to say and how to say it for these situations. 

Like the young man that approached me this morning, they shouldn't freeze when moments of conflict arise.

Instead, they should be ready for the moment. And if they follow these three simple steps, they are very likely to not only diffuse the situation, but create a lasting relationship as well.

As always, a little training goes a long ways.

#QuestionFirst

Have you seen this article from Inc. Magazine this month? It verifies everything I've been begging organizations to understand since AI changed the way we search.

👉 Pricing Transparency is about to be forced on ALL businesses. 👈 

Why? Here are a few impending realities (all of which have already begun):

1. In the future, if you don't discuss pricing/cost in detail on your website, it's highly unlikely that AI (like ChatGPT) will recommend you.

2. In the future, anytime someone is given a "price" , "quote" , or "estimate" they will run this through AI and it will give them an assessment as to whether or not they are getting a good value. 

3. In conjunction with #2, if someone doesn't feel good about a quote they've been given, they'll then be able to task their AI-agent to go out and "find" a better value...immediately.

I can assure you, these three things will be COMMON. The norm. Table stakes.

I can also say with high certainty most companies still do not realize this is what is happening.

The solution?

Get in front of this. 

Don't wait for everyone in your industry to move while you continue to do things the ways they've always been done.

Entire industries where "call for quote" is the norm are about to be upended.

Act now. Start winning today. And stay in front of all the laggards tomorrow.

Because it's all coming.

Julian Mather - Motivational Keynote Speaker & Virtual Presenter

I’m a motivational keynote speaker on Leadership and Change. 

My talk is called CHANGEABILITY: a real-world program for businesses whose people are facing change

I show business leaders simple ways to help their people embrace change.
 
You get resilient people who: 

👉🏼Make & own their decisions

👉🏼Motivated to learn

👉🏼Flexible in their roles

I speak on stage and virtually.

✅ FRIENDLY STRAIGHT-TALKER
Julian tells his audiences exactly what they need to hear in a way that is simple, memorable, and jargon-free, so everyone can fully wrap their arms around the big ideas he shares.

✅ INSPIRING ROLLERCOASTER OF EMOTIONS
Laugh-out-loud humour or emotional reflections, he shares lessons learned from Sir Edmund Hillary, Elon Musk, death row inmates and space shuttle pilots.

✅ PASSIONATE & PRACTICAL
He has seen the world through a telescopic sight as an army sniper. Through the TV lens as a globe-trotting cameraman for ABCTV, National Geographic and BBC. Through smoke and mirrors as a professional magician. Julian has a boundless, infectious energy. That's because he lives what he teaches. Your audience will feel it.

“People come along expecting to learn about change. They do. What they don’t expect is the sense of possibility and opportunity they walk away with”- Nick King, Oracle

"There are speakers who offer you fresh perspectives as subject matter experts. There are speakers who speak with the rousing fervour of evangelists. There are speakers who are so just so enjoyable to listen to as storytellers.  Julian was all three in one compelling package" - Coen Tan, Ministry of Influence

“Outstanding event! I found Julian’s storytelling and entertaining delivery to be ‘can’t look away’ compelling and I was delighted to put some of his great tips straight into use this morning” - Sarah Oxlade, Transformation Specialist / Communications, Telstra

https://www.julianmather.com

We all have a different story... 
I was a stutterer and a people pleaser...

I learned if I opened my mouth to speak it made others uncomfortable.

Guess what? I didn't open my mouth. I was labelled shy. 

I loved learning but hated school.

So I wagged class—a lot.

I educated myself at the library with photojournalism books.

Photojournalists observe. No speaking. Cunning career plan huh?

I joined the army. They said they needed photographers. They lied. They stuck me in the infantry. That's when the yelling started. 

I became a sniper. No more yelling. No speaking either.

I became a documentary cameraman. Hiding behind the camera; observing through the lens. No speaking.

I was affected by the people in front of my lens.

I was embarrassed. I had things to say too but not the confidence to say it.

I was mystified. Why was it easy for them?

I felt excluded. Those in the light get more opportunities than those in the shadows.

I felt small. Comparing myself stopped me from playing a bigger game I knew I could be part of.

There was one time that I was envious of those I was with. I missed getting on a flight with them. The plane crashed. They died.

I reflected.  I saw that comparing myself to others had stunted me.

Would my shyness be a life sentence? I said no.

I backed my ideas and beliefs and walked away from my TV career to change the world.

I created a program to teach philanthropy to school children. It failed.

I became a magician. I did 2000 shows. That cured my stutter.

I started a Youtube channel with one rule: I couldn't compare myself to other channels. I didn't. 

People loved me being me. 30 million views. 140K subscribers.

I built and sold a business selling online courses.

Then three online business failures in a row.

By now I had fallen in love with speaking up.

I became a professional speaker.  A new career… until… Covid! 

But I'm back baby!

YOU CAN TURN THINGS AROUND IN YOUR WORK, IN YOUR LIFE AND MOST IMPORTANTLY, IN YOURSELF!

Lived Change Expert

I take virtual speaking seriously. I LOVE it... and it shows.

"This may be the first talk I've seen that I think is better presented virtually than 'in the room.' Brilliant, Julian!" - Nicky Abdinor, South Africa

Whether an online conference or virtual training, I have my own virtual studio with multi-cameras and a glass whiteboard that lets me graphically explain ideas and concepts without turning my back to the camera.

“Fabulous presentation, replete with immediately actionable information that will make even the most technically-challenged speaker grow by leaps and bounds. Loved Julian's style of presenting and really enjoyed the online presentation experience - Julian obviously knows his stuff!” - Greg Ward, Virtual Host and Online Presenter

"I'm soooooooo engaged! Love this Julian!" - Zanele Njaphna

“Thank you so very much for your outstanding virtual session for PSANZ. It was like we were sitting in your studio with you. Let me say what a wonderful style you have. A great job of bridging the gap between your industry expertise and the laypersons' knowledge without making us feel belittled.” - Glen Sharkey, Award-Winning Leadership Trainer and Speaker

"His virtual presentation was the best I've seen. So polished, so fun" - Katrena Friel

Virtual Keynote Speaker - Online Presenter

I am the author of two books

*Get Video Smart*
Use your smartphone to make smart videos that boost business

*The Second Best Job in the World*

For as long as he could remember Julian Mather wanted to be a photojournalist. Then he got side-tracked. And while being a military sniper seemed like a good idea at the time, he found the telescopic sights of his rifle were starting to look more and more like a movie camera, and so he fell in love with film-making. It wasn’t quite photojournalism but it was better than killing people. Shooting people with a camera was more, well, fun.

And of course, life as an ABC TV cameraman was less life-threatening - wasn’t it? 

From filming explosions in Los Alamos, to harrowing car journeys in Kosovo, from performing magic tricks for kids to hanging from helicopters with his camera on his shoulder, Julian goes from one exciting and perilous adventure to another. 

And then there's the people he meets along the way: care workers and strippers, refugees and nuclear scientists, and the many strange and wonderful character he works with, both in the outback and in the corridors of that great national institution, the ABC.  It's a bloody great job, even if it is the second best job in the world.

The Second Best Job in the World is a funny and entertaining look at the life of an extremely likeable TV cameraman who really has been everywhere, and done everything. 


‘[Mather’s] dedication to his craft, his bloody-mindedness, personality flaws, opportunities, triumphs and mishaps all feature in this
funny, self-deprecating autobiography’ Bookseller + Publisher

Video Expert and Author 

Choose a half-day, one day or two-day strategic/tactical video session from the Get Video Smart program. This is the choice for SME, Corporate, Government and Organisations.

✦✦✦On-Demand On-Site Workshops✦✦✦


“Julian conducted a masterful session for our Department’s statewide communication teams forum, hitting all the right notes with finely tuned tailored content. The result was a harnessing of previously unrealised enthusiasm for making and using video as the powerful tool it is in the digital environment” - Gerald Tooth, Digital Content Manager, Queensland Department of Transport and Main Roads


✦✦✦Business Video Bootcamp✦✦✦ Master the missing business skill of the 2020s
A hands-on workshop covering video strategy, presentation skills and video production. 


✦✦✦The Business Video Rebellion✦✦✦
Video Strategy to win trust, shorten sales cycles and stop your business turning invisible in the digital age.


✦✦✦Shy to Shine✦✦✦ 
Nail your video presentations so you look like a pro


✦✦✦Smartphone Video Mastery✦✦✦
 Save time, save money, shoot video like a pro. Get insider secrets. 

https://www.getvideosmart.com

WHO SHOULD ATTEND?

Anyone in Sales Marketing wanting to
*introduce new products
*send personalised thank-you
*introduce themselves to new customers
*create explainer videos for customers
*Video production
*Mobile Marketing

Mid to Senior Leaders / Business Owners wanting to
*help their people understand WHY?
*welcome new members remotely
*make brief announcements about job openings, compliance requirements
*reduce the time they spend on emails
*keep their team current

Anyone involved in training and educating their teams
*let staff to take ownership of the experience and knowledge they have. 
*DIY in-house training that is exciting, morale-boosting, cost-effective, quickly updatable.

*make outstanding video job-applications
*stand out from the rest
*get yourself seen inside an organisation before ever stepping a foot in the door.

Workshop Presenter on Video Skills

Available for interviews and guest articles for podcasts, videos, media, magazines and blogs, about career, LinkedIn, personal branding, marketing and networking. 

Previous guest spots include:

Conversations with Richard Fidler
40+ Business Show
Business Brain Food
The Morning Kick
Business of Story
Career Relaunch
Change Your POV
Discover Your Talent
First Time Facilitator
Flying Solo
Lead The Leaders
Life on Purpose
You Turn
Lessons From a Quitter
ReKindle
The Get More Success Show
Steal the Show
Brand Builders Show
The Presentation Boss
SIMPLY PRACTICALLY HUMAN PODCAST
Greg Allan Podcast
Lockdown Library Interviews with Rebecca Bradshaw

Keynote Speaker | Author | Video Strategy Video Skills Video Presention

Julian Mather and Wes Alan are two video mavericks with one goal: to open the eyes of business - big and small - to the power of smartphone video to solve four out of five of their business video needs.

Behind them they have over 50 years of professional video experience but they look to the future… and for video, that’s the smartphone.

In a time when anyone with a camera proclaims themselves an expert their voice cuts through the noise to provide business with authoritative, concise and commercially focused 21st century video guidance.

Podcast Host - Smartphone Video Podcast

Julian Mather - Video Mentor, Video Coach

✦✦✦Online Smartphone Video Programs✦✦✦

Video + Virtual Training programs. Great for businesses with larger teams.

The Get Video Smart Video + Virtual Online Training Program gives you the best of both worlds.

The CONVENIENCE OF VIDEO

Your team can dive into my Business Video Bootcamp online course to watch and learn, re-watch when and where they need. This is a flipped classroom model. 

The POTENCY OF VIRTUAL

Then your team gets virtual tailored coaching sessions with me via Zoom. I help them to get past their specific sticking points.  They get the focused help and the accountability needed to be competent with video.

My Video + Virtual program allows you to

*Create your own flexible training schedule
*Give team members a tailored learning experience
*Refine your skills on your own current content
*Improve productivity - you’ll make more videos faster

Programs are tailored to your size and needs. 

Get multiple 12-month individual licenses for Business Video Bootcamp online training platform.

Get multiple 30 min laser coaching sessions (individuals to small groups)

Get complimentary weekly group coaching.

Online Video Training Programs Provider

Get Video Smart - Smartphone Video Training for Business

👉Ask Julian - Got a video question?👈

LIVE sessions where we get to the bottom of smartphone video so you can use video to amplify your business, build trust and make more sales - with Julian Mather

Thursdays 9am AEST

LIVE on LinkedIn Facebook YouTube

Ask Julian - Your Video Questions Answered LIVE

Magician Business Ltd 

The world's first online training academy for professional family entertainers. Career strategy, business development, marketing, professional development. Creator of Julian's Magician School: Youtube channel with 30 Million views and 140,000+ subscribers.

This was not about teaching magic tricks, it was empowering people to change their lives. It's best summed up by this email I received

"Julian's Magic tutorials saved my life as a few months ago I was on brink of suicide. This has given me untold confidence.  Thanks Julian. " - Jim McIvor, England

Creator | Co-Director

Australian Broadcasting Corporation (ABC)

76 National / International
documentaries including:   

                     		✦ Baseclimb - National Geographic
				(winner of 21 international awards)

				✦ Flying Vet - ABC/BBC/Discovery
				        (6 part series)

				✦ What's Your Poison - ABC
					(5 part series)

				✦ Black Holes - ABC/Channel 4/ Discovery
					(Gold medal New York Film Festival)

				✦ Dynasties - ABC  (7 part series)

                                ✦ Outstanding Australia – ABC  (6 part series)

				✦  Primal Instincts – ABC/CBC Canada/Discovery (eps 1&2)

                                 ✦ Crude – ABC/BBC (Gold medal New York Film festival)


			National Magazine series including:

                        ✦ Catalyst – ABCTV
                        ✦ Australian Story - ABCTV


			✦ 27 National and State Cinematography Awards

                             
                        ✦ Accredited member of Australian    Cinematographers Society (ACS)

                       ✦ I mentored and provided training to many video camera operators and production trainees.

Director Of Photography ACS

Department of Defence

Based in 2/4 RAR Townsville with Recon/Sniper section. Specialist marksman, navigator. Learned that simplicity=reliability=greater chance of success.

Army Sniper

Can you learn to change? I found out and it wasn't what I thought. For 25 years as a National Geographic, ABC and BBC cameraman I got up close and personal with some of the world’s most interesting people like Sir Edmund Hillary, Elon Musk, space shuttle astronauts, death row inmates and the world's happiest man. I watched closely. Very closely. How did they tackle change? What did they know that I didn't? 

I discovered a simple formula that would change my life and lead me to do things I never thought I would do.

I went from

👉🏼free-range kid to army sniper
👉🏼home movies to National Geographic cameraman  
👉🏼fumbling card tricks to a professional magician
👉🏼never swinging a hammer to building a home
👉🏼high school dropout to published author
👉🏼business illiterate to building & selling a business
👉🏼stutterer to motivational speaker

We can apply this formula to our lives. It’ll help us take change in our stride and deal with the demands of a fast-changing world, both personally and professionally.

And when businesses introduce their people to this formula they can build a culture of resilience. It’s a one-time preparation for years of successful change. That’s commercially smart.

I call it THE SIMPLE CHANGE FORMULA.  It's full of surprising lessons & actionable insights for leaders and employees alike. 

It's easy to remember. It's easy to use. It can be used by everyone from frontline staff to senior management—a valuable resource for managers and HR professionals.

"Tell a person to change and they'll resent you for a day. Teach a person to change and they'll repay you in resilience for a lifetime"
- Julian Mather

It's a fun session that brings the benefits of change to life!

✅  Perfect if you want

→ Reduced staff turnover

→ Employees who make and own decisions

→Employees who are motivated to learn

→ Employees who are more flexible in their roles

In a nutshell…
It's real change for real people made real simple

E: julian@julianmather.com P: +61 408 827 974 W: www.julianmather.com

Julian Mather

A day in Sydney inspiring change within Hager. Thank you Ken Ebb for the opportunity to play a small part in building an adaptable National sales team. 💪

⭐ Keynote Speaker on Change & Adaptability | Founder, Modern Grandad — Reinventing What It Means to Be a Grandparent Today

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The Battle

Marcus Sheridan

Julian Mather

Followers

Posts

Engagements

Likes

Performance ScoreMarcus Sheridan's LinkedIn Performance

Performance ScoreJulian Mather's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Marcus Sheridan

Julian Mather

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcus Sheridan's LinkedIn Performance

Performance ScoreJulian Mather's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMarcus Sheridan's LinkedIn Performance