Keynote Speaker on Sales, Marketing, and Building Trust...Author of They Ask You Answer...Ranked #1 LinkedIn Voices for Entrepreneurship...and a Dang Good Follow on LinkedIn

Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world and is the centerpiece to his best-selling book, They Ask You Answer, which has been named “One of the 5 Best Marketing Books of All Time” by BookAuthority and his follow up book, Endless Customers, was named a National Bestseller by USA Today.

Sheridan is a highly sought-after global speaker (averaging 50 keynotes yearly) in the digital sales and marketing space, working with hundreds of businesses and brands alike to achieve their potential in a rapidly evolving marketplace, ultimately helping them to connect deeper and become the most trusted voice in their respective industry.

Companies Marcus is a Part of: IMPACT, River Pools, Marcus Sheridan International, Question First Group, PriceGuide.ai

Keynote topics include:  Sales, Marketing, AI, Leadership Communication

Marcus Sheridan

First speaking trip of the year is in the books, and I already had a massive “W” by taking my wife and two youngest on the trip to speak in St. Pete to the Table of Titans Mastermind, put on by Tony Hoty.

There is just something so magical about showing your children what the world looks like out there.  And the fact that they’ve been accompanying me on these trips for 15 years now is one of the greatest joys of my life. ❤️

One of the most engaging keynote speakers on the planet—I create experiences that change how businesses sell, connect, and win | Author of Endless Customers and They Ask, You Answer | Entrepreneur | Master Storyteller

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Dear Marketers, 

Put the answer first.
Put the answer first.
Put the answer first.

Sincerely,

Humans & Answer Engines (ChatGPT, Claude, Etc.)

-------

(In other words, stop burying the lead with your content. If you want impatient humans to stick around, put the main answer FIRST. If you want your content to be found in the AI summary, put the main answer FIRST. And if you want LLMs to consistently source you, recommend you, etc. - put the main answer FIRST. I know for the last 20 years content marketing had lovely intros, build up, and lead-ins before giving the actual answer to the core question of the post, but that needs to stop. Yes, it's a total rethink of the way you write, but that's where we are, and that's what you now need to do.)

And here we go 2026! Off to the first gig of the year, and I have to tell you - I'm just as excited to start year 15 of speaking full-time as I was when this journey began in 2011. Why?

Because I'm doing what I feel like I was put on Earth to do.

And one of these days, when I'm able to meet my Maker, it's my hope He is pleased with my efforts. 

Of course, I have a long ways to go, and I fall short often, but the fire to be better (personally and professionally) burns brighter than ever.

So here's to you making 2026 an extraordinary year, and hopefully, if you're reading this, we'll cross paths in real life soon.

Let's do this. 🤜 🤛

Two things are becoming crystal clear to me when it comes to AI in business:

👉 #1: Stop marrying yourself to any single AI platform.

I don't care if it's ChatGPT, Claude, or Gemini.

The market is moving too fast. I'm watching ChatGPT lose ground to competitors that are flat-out better right now. And honestly? I have no idea who the "Google of AI" is going to be.

So stay flexible, friends. The leader today might not be the leader tomorrow.

👉 #2 And this is the bigger one...Stop saying "AI sucks at..."

Just last month, University of Michigan researchers released an AI model that can diagnose a complex heart condition from a 10-second EKG.

This same condition used to require advanced imaging equipment or invasive procedures.

10 seconds. Incredible.

Here's my point:

The moment you cement your opinion about what AI can't do, you've entered a very slippery, unproductive slope.

Why? Because by the time AI masters that thing you said it couldn't, you (or your business) will have moved on - completely missing the opportunity.

This is why, if you're not careful, your business systems, workflows, and very assumptions as to what is possible can easily become outdated faster than we've ever seen. 

So here's what I'm asking you to do:

Have short memories when it comes to AI capabilities.

Stay skeptical of permanence.

And stay open to what's next.

Agree? Disagree? What say you?

My commercial fishing company did something online that has never been done before a few days ago, and the story is a wild one. Here's what went down:

During commercial bluefin tuna season (which happens to be right now) we (Speechless Sportfishing) go LIVE on Facebook whenever we hook up with a fish.

This means viewers get to see EVERYTHING - the good, the bad, and the ugly.

Our successes, our failures - all of it.

Well, a few days ago with hooked up with the biggest tuna fish of our lifetime (not an exaggeration), and we fought it LIVE on Facebook for 8.5 hours (see photo below).

That's right, 8.5 hours, with many viewers watching the ENTIRE experience.

By the end, as the fish finally crested the surface of the water and we were just about to bring it in the boat, over 1,100 devices were watching the event LIVE. 

Many people said they were watching with their entire family or friend group, cheering us on.

My best estimate is about 2,500 people were enthralled with this epic battle.

It was a magical experience...until at the last second, when the line snapped just before we were to land the fish.

Absolute, total heartbreak.

Yes, it's the ultimate story of "the one that got away."

Here's the beauty though - Yes, we lost the fish.

But we gained legions of fans in the process, with hundreds of "keep your heads up" and "you guys were amazing" messages flooding our inboxes.

And let me repeat - Many of these people watched THE ENTIRE 8.5 HOURS.

We always hear that no one these days has the attention span to consume long-form content.

Well, I'm here to tell you this is simply not true.

People, more than ever, will watch and consume your content...but only if they have a REASON to stay.

And why did these viewers stay? Why did the numbers grow throughout the day?

It comes back to AUTHENTICITY my friends.

A real boat, with real crew and a real monster fish...with real heartbreak to top it all off.

All of this led to thousands of people being *emotionally invested* in the outcome at the end.

My point here is simple:

Show what others in your space are not willing to show.

Be more authentic than others are willing to be.

Let them fall in love with your imperfections.

By so doing, you may not always catch the biggest fish, but you will gain fans and customers for life.

And that, my friends, is what it's all about.

😀 🎣 🐟

Dear Sales Professional,

If you would like to lose a ton of deals you should have closed, keep attempting to resolve concerns over text messages instead of calling the person directly and having a real conversion.

Sincerely,

A Friend Who Wants You to Hit Quota

🙂

Life Tip (that took me years to learn): 

If you don't know *why* you’ve been invited to a meeting, don't go.

Let's translate the "why":

👉 "To hear updates" ...That's an email.
👉 "To give input" ...That's a shared doc.
👉 "To be in the loop" ...That's a CC.

Are you picking up what I'm putting down?

Your calendar is NOT a public park. It’s private property.

Protect your time. Protect your energy. Protect your sanity.

My team and I have reviewed over 1,000 sales conversations over the last year and one thing has become very, very clear:

👉 Companies over over-indexing on "product training" and grossly under-indexing on "people" training.

It's wild to watch it over and over again, but let me give you two classic examples:

A SaaS company has someone in engineer deliver a demo who is technically 100X smarter than any potential client about the product's ins and outs yet has zero ability to ask thoughtful discovery questions, build rapport, and create an excitement and energy for the product.

Another example:

A manufacturer does a two-day training with their dealer reps and 100% of the conversation is about product knowledge and competitor comparison, with 0% spent on helping the reps learn to ask better questions, make deeper connections, and be truly LOVED by the prospect.

Do you see the issue here?

Yes, product knowledge is very, very important, especially as consumers and buyers are becoming more and more informed.

But when sales training becomes all about the product and not about the power of human connection, it loses its soul, which ultimately kills the sale and stagnates the entire organization. 

Balance my friends, balance.

Important Reminder for All Marketers: 👇 

Yesterday I was chatting with a client (boat retailer) that told me they wanted to focus more on their LinkedIn efforts.

My response: Why would you put your energy on a B2B platform when you're selling high end boats to consumers?

Their answer? "Because some of our potential customers may be there."

Here's the thing. Sure, they *may* get a few leads on LinkedIn but there are MANY other platforms that would be a better use of their time and produce a stronger ROI (as a B2C company).

Here's what we have to remember:

👉 1. Just because a platform *might* generate you leads doesn't mean you *should* focus on that platform.

👉 2. You're better off being GREAT on one platform than being incredibly average on multiple platforms.

👉 3. And finally, every minute you spend on one platform is another minute you won't spend on another. 

Focus, friends, focus.

A business owner told me this week, "Yep, we're ranking well in ChatGPT. I've run a bunch of tests."

My response was not what he wanted to hear. I said:

"Well, the truth is, ranking doesn't even exist with ChatGPT.  Furthermore, you're looking at biased results anyway, only made for you. The rest of the world is seeing something very different."

He was shocked and disappointed. 

This, of course, is because he (and so many others) are still treating AI-Visibility like Legacy Google - linear/binary thinking - "Do I rank or do I not?" - and not understanding that the days of "ranking" are coming to an end (outside of legacy Google).

Remember:
LLMs do NOT give set answers.
There is no “page one.”
There is no universal result everyone sees.

Every response is shaped by:
👉 the individual user
👉 the specific LLM
👉 context, history, inputs
👉 and countless other variables

So can you *roughly* test how likely AI is to recommend you?

Yes...to a degree.

But only if you disable saved memories (like I’ve shown here). That’s the only way to get closer to an “unbiased” view of what others might see.

Even then, it’s still just one possible outcome among many.

That’s the shift my friends. 

So stop obsessing over “ranking.”
And start obsessing over trust and authority.

The sooner we let go of the old mental model, the better we’ll all perform in the new one.

How to Learn Your AI Visibility without Bias

I just walked off the keynote stage for the JobTread Software Connect Conference and my goodness that was fun! 1400 leaders in the trades coming together to improve their businesses and raise the bar for the entire industry.  

So much of the credit goes to the amazing guy standing next to me here, their CEO and Founder Eric Fortenberry. This is a man of the highest integrity and vision, who truly wants blue collar businesses to succeed.  

What an honor it was to be a part of the movement!! 😃

Tomorrow I'm doing something I've never done before:

Putting on a FREE, 90 Minute Sales Kickoff (SKO) for ANYONE that wants to dramatically improve their sales skills and mindset for 2026 - B2B, B2C, sales leaders, soloists, this is for you.

Even better, there will be no "pitch", no "offer", and no "first 100 people that sign up for X" to have to listen to at the end.

Just the best sales class you've probably experienced in a long time. (Yes, I'm serious, which is why it's called a "Level 5" SKO.)

That's my personal promise.

The plan is to do this at the beginning of every year for the foreseeable future for any person or organization that wants to attend. 

Your job is simply to show up with an open heart and open mind. 

You'll also get a powerful workbook to follow along, 2 free sales tools that I've developed, the Level 5 SKO Checklist, and more. (see the link in the comments)

Sound awesome? Well, it will be, and I hope to see you (or your team) there. 

Again, whether you're B2B, B2C, a manager, a soloist, etc...whatever you call yourself, you'll walk away with a plan, action items, and immediate takeaways.

Simply put, you will be better at your job and you will SELL MORE in 2026 by attending.

Link is in the comments below.

I hope to see you there. 😀

The 3 Hardest Skills to Teach in Sales (From 2,000+ Hours of Coaching) 👇 

After two decades in the trenches and thousands of hours coaching sales professionals, I’ve realized that the "mechanics" of sales are (with the right coaching) easy. It’s the *psychology* that’s difficult.

If I had to rank the three hardest skills to instill in a seller, they would be:

👉 1. The Audacity to Walk Away
Most sellers operate from a place of scarcity, not abundance. Their internal dialogue is: "I have to close this." The problem, of course, is that this creates a sense of desperation on the part of the seller. It manifests as pressure, which crushes their authority and plants seeds of doubt in the buyer’s mind. Turning "walking away" into a superpower is the hardest thing to teach because it isn't a tactic. Instead, it's 100% mindset. It requires the confidence to realize that you're not a fit for everyone...and that's a good thing.

👉 2. Radical Situational Fluency
Average sellers have a "mode." Great sellers have a "dial." Stay with me here, because this one really matters. They don't just bring high energy, they bring the *right* energy. They can read a room in seconds and adjust their presence (turning it up to inspire or dialing it back to build empathy) without it ever feeling inauthentic. This requires an extreme level of presence and situational awareness that most people simply haven't developed and is VERY hard to coach.

👉 3. "Straight-Line" Inquiry
Anyone can ask discovery questions. Very few can ask the one question that cuts through the noise and hits the core of the issue instantly. Asking questions in a straight line means removing the fluff and having the courage to take a buyer where they haven’t gone before. It’s about making them think in ways they haven't yet considered. This skill only comes after years of reps and a refusal to settle for surface-level answers (see skill #1).

These are the skills that move the needle the most, yet they are the rarest to find. In fact, think about your sales team for a minute. How many truly have all three of these? If more than 10% of your team have these skills, you can consider yourself world-class. They are that rare.

I’m curious, for those of you in the sales arena: Do you agree or disagree with these three? Any you'd add to the list? Fee free to share your honest thoughts below. 👇

The Personal Brand Agency

We specialise in helping service professionals grow their personal brand online using the combined power of video & content marketing. The goal behind this is to help you become known, liked & trusted in your market and ultimately generate more leads & sales. In addition, we are leading the charge in using AI (artificial intelligence) video as a tool to massively speed up the creation & publication of face-to-camera video. This not only reduces the financial cost of video production but it also helps you get past the fears and concerns about going on camera regularly (which is the #1 reason why the vast majority of people don't use face-to-camera video as a marketing & branding tool.)

Content Marketing Expert

More Customers 24/7

REIWA Guest Trainer - "Digital Marketing for Real Estate Professionals"

More Customers 24/7 is a specialist Real Estate Marketing Consultancy focused on mentoring Real Estate professionals to increased success, predominantly by tapping into the power of online/digital marketing.

MC24/7 came about because I was driven by frustration at the poor quality service, results and - in many cases - absolute lies told and sold to business owners when it comes to digital marketing, and decided to do things better and differently from day 1.

I provide Digital Marketing coaching/consulting services to Real Estate Principals, Licensees, Agents & industry entrepreneurs who want to improve their digital footprint, grow lead generation online, become an authority in their local market space and differentiate themselves from their competitors.

In addition, because of my 19+ years in the digital marketing space, I also offer done-for-you advanced 'pay per click' advertising services (Google AdWords, Facebook Advertising + other ad networks), website design (with a focus on high conversion rates from visitor to lead), content creation and publication to help grow your authority in your market space, and video marketing and advertising services (particularly on YouTube.)

Lastly, my most powerful offering is advanced email marketing services, designed to warm up leads into sales, so that you can focus on running your business while our systems automatically operate day & night, helping prospects, leads and even clients get to know, like & trust you - AND want to do business with you when THEY are ready.

The Quote Company

The Quote Company is an online lead generation firm focussed predominantly on the Solar Power industry. They operate across Australia, the UK & USA.

While there, I took over managment of the Facebook Ads program, generating 1000+ leads a month with a yearly ad spend of nearly $700K. This added a significant additional revenue stream to the firm, in addition to that generated by their Google AdWords programs.

I also guided the evaluation and initial implementation of Marin Enterprise PPC bid management software into the firm, to reduce Cost Per Lead, lower manpower [time] requirements to manage our multiple ad accounts and many campaigns, and increased lead generation volumes.

I also improved lead generation results by introducing dynamic landing page use and production into the firm, in conjunction with using the Keyword Machine tool to improve conversion rates and overall performance of our AdWords & Bing PPC campaigns.

Beyond that, I was responsible for the blogging and inbound marketing content production on the SolarMarket.com.au website, and responding to the many comments left on our Facebook ads, turning them into leads where-ever possible.

SolarMarket is now Australia's #1 website for lead generation for 200+ solar installation firms across Australia, and is also expanding into the UK and US.

Marketing Manager

World Wide Web Marketing

At World Wide Web Marketing, I build websites that are conversion-friendly, and provide consulting advice (including Google AdWords SEM services) to help businesses market themselves online & offline. In addition, I can help you publish your book or DVD for sale in International markets via Amazon.com's Kindle &/or CreateSpace programs. WWWM has been put into hibernation now that I am focussing on More Customers 24/7, but I am still working with existing clients.

Chief Internet Entrepreneur

United Financial Services WA

Moving on from Agency land to run the Marketing for a growing Financial Services (loans) company looking to become a major player in WA.

While @ UFSWA, I was responsible for building & managing 6 different websites for the company's different offices and brands.

More importantly, I also took the Best Loans brand from a small local asset financier to a national brand, advertising throughout Australia on Google and Facebook. The additional lead generation from interstate & national ad campaigns grew sales significantly and the Best Loans brand was consistently a top performer in Google's advertising program, usually capturing higher impression share across the nation than all of our competitors (including all of the major big 4 banks!).

ReachLocal

ReachLocal is one of Australia's largest Google AdWords Resellers, with offices across the country and 200+ staff Australia-wide selling and managing AdWords campaigns for SMEs.

I was responsible for pre & post sales technical support for national brands, agencies and reseller clients throughout the state of Western Australia.

During that time, I set up, managed, optimised and oversaw a yearly AdWords ad spend in excess of AU$2,000,000 per year with positive results for all of my clients.

I was also the go-to expert on AdWords for staff all across Australia thanks to my many years of hands-on experience with the ad platform and would often field questions from colleagues across the country who were trying to improve client campaign results.

Client Services Specialist (National Brands, Agencies & Resellers Division)

Webfirm

My role at Webfirm was to manage the company's Paid Search Advertising (PSA) program. This included client retention and ongoing Google AdWords PPC management. In addition, I had responsibility for training all sales & support staff on AdWords & SEO. While here, I was given the responsibility of totally redesigning the company's SEO offerings, to upgrade the service we could provide clients. In addition, I was the lead point of contact for our trial of the ReachLocal PSA services, which is now an official WF product offering.

Paid Search Marketing Consultant

WCR Internet Marketing

My role was to help businesses get more traffic to their website/s, so that they can turn those visitors into sales leads & ultimately, paying clients. This was done using Google AdWords PPC marketing, SEO, content creation & publishing, link building and blogging.

Internet Marketing Consultant

Clue Design

While working for WCR Internet Marketing, part of my job role was to be an Online Marketing Specialist for Clue Design - we worked in a white label reseller type of arrangement with Clue. I provided Google AdWords & SEO consulting to Clue clients.

Online Marketing Consultant

EXCOM Education

This role involved selling high-end IT training courses to people looking to gain employment in the IT industry (price range $9 - $20K).

Generated Sales from Seminar Selling situation (I was the “public speaking face” of Excom WA).

Student Careers counsellor during their time with Excom.

Sold over $500K worth of training, making me the #1 salesperson in the Perth office. I was also considered to be one of best Seminar presenters within Excom Australia-wide.

Careers Advisor

I have worked in Sales & IT related positions for close to 27 years now, and have extremely well developed skills in Marketing, especially in the online space. I understand what it takes to generate qualified traffic, leads & sales using the Internet and have consulted/advised in this space to many companies – small & large - for over 15 years now.

My goal when working with a client is to help them take $1 in ad spend and turn it into $2, $3, $5, even $10 in revenue, which not only helps pay for my services but also their advertising spend as well.

The way I describe my services to clients is that I am NOT in the clicks & traffic business, I'm in the Profit MULTIPLICATION business.

Specialties: PPC advertising, Email Marketing, Website Design, Content Marketing (blogging, Social Media, video creation & promotion, etc.), Training & Market Research.

taplio

The Battle

Marcus Sheridan

Eran Malloch, Video Content Marketing Expert

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The Battle

Marcus Sheridan

Eran Malloch, Video Content Marketing Expert

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcus Sheridan's LinkedIn Performance

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