Carolinas Group at eXp Realty

Marcus's motto has always been, "People don't want to be "sold", they want to be served."

Our unique and innovative concierge style service and mission brings a fresh and welcome change to the industry and to our overall client experience.  Although we are local and regional real estate specialists, and are in the top 1% nationally, our firm is also the fastest growing real estate company in the US, and the largest by geography. What this means for you is that we are able to leverage the collaborative wisdom, ground-breaking technology, and over 100 years of collective real estate experience to exceed all expectations and bring the highest level of value and predictable results to every single transaction. 

Marcus has lived in the Charlotte Metro and upstate SC area for four decades, so he intimately understands the area (and the market) in a way that only a select few can. In his time in the real estate industry, he has grown his concierge service into a multi-million dollar portfolio, has one of the fastest growing teams in the country, and has become one of our areas premiere and award winning agents of choice. 

He is also a designated Strategic Pricing Specialist®, totals over 250 personal online recommendations, has been awarded Charlotte Magazines 5 STAR BEST IN CLIENT SATISFACTION multiple times, and was honored with the incredible "Americas Top 1% Real Estate Agents", and "100 Most Influential Real Estate Agents in North Carolina" recognition award, has been featured on American Dream TV, and graced the cover of Top Agent Magazine. He has also been awarded the prestigious ICON agent award for industry production goals, and recently won the Best of Listing Video award for his Old Town Road parody. 

He is currently one of the Worship Arts Leaders for Steele Creek Church of Charlotte, and loves spending time with his amazing wife Ashley, and three wonderful children Liberty, Honor, and Justus.

Owner

Steele Creek Church of Charlotte

Worship Arts Leader

Park Avenue Properties LLC

Portfolio Sales Executive and Property Manager

Red Tulip Realty

Sold and leased Real Estate, worked as a buyers agent.

Agent/Property Manager

Specialties: 
General and Specialized Real Estate Services
Residential Property Management
Contract Negotiations
Presentations
Contract Closing
Short Sales
Management


Marcus Dilley SPS and ICON Agent

Marvin is one of those places that hits different..
Luxury, lifestyle, and land. The perfect mix.

This new community is about to make a serious statement.
Smart design, beautiful lots, the kind of feel buyers are hunting for in 2026.

This is your first look.
Fast. Fresh. And exactly why Marvin stays one of the most desired zip codes in the Carolinas.

(Watch this.)

#thesignaturegroup #signaturegroupstrong

Marcus Dilley SPS and 6X ICON Agent

Principal and Founder of Carolinas Realty Group LLC - We provide all facets of premier real estate services hyper-locally, nationally, and globally through over 200 of the most dynamic and modern agents on the planet.

This one honestly leaves me floored.
Humbled.
Grateful.
And fired up for what's coming.

Mark and I launched The Signature Group this year. Brand new. Nobody knew what to expect. No momentum to borrow from. No legacy to lean on. Just a vision in our hearts and a team of people who were willing to bet on excellence and give everything they had to build something special.

And today we found out that The Signature Group has already ranked in the Top 10 teams for 2025 in the Ballantyne office.

In our first year together.

That only happens because of the people who show up every single day with heart, skill, consistency, and faithfulness.

To our agents.
Your courage. Your commitment. Your belief in the mission. Your willingness to grow. Your fight. Your professionalism. Your trust. All of it is the reason we are celebrating right now. None of this happens without you.

To our clients.
You put your biggest financial decisions in our hands and you allow us to serve you at a level that honors your trust. That means more than you know.

To our partners and my family.
Thank you for supporting the vision and pushing us to lead from a place of excellence, integrity, and heart.

And to everyone cheering us on.
This is only the beginning. We are just getting warmed up. If this is what happens in year one, I can't wait to see what God allows us to build together in 2026 and beyond.

The Signature Group is here.
And we're only going up from here.

#thesignaturegroup #signaturegroupstrong

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🔥 South Charlotte stunner just dropped
White-oak floors.. Calacatta-style kitchen.. spa-level primary suite.. resort pool.. outdoor kitchen.. game room with a balcony.. everything flexes.
If you want a home that feels custom and unforgettable.. this is it.
📍 2624 Ladley Ct
💰 1.35M
👀 Blink and it’s gone.

There is something special happening on our team right now.. and it’s bigger than real estate.

Every week our Friday Zoom calls feel less like a meeting and more like a tribe being built in real time. 

People showing up. 

Growing. 

Training. 

Celebrating win after win after win. 

Not just production.. but confidence.. clarity.. connection.. the kind of growth that actually sticks.

We have agents pouring into each other, learning together, sharing openly, and pushing toward the next level side by side. 

It feels holistic. 

It feels healthy. 

It feels like the way this business is supposed to be done.

Our tribe is expanding every day.. and the unity we’re building is the real competitive edge. 

Grateful for this group and everything we’re creating together.

#thesignaturegroup
#signaturegroupstrong

I don't know who needs to hear this, but..

You GOTTA see this new listing. Congrats to the lucky buyers that snag this one!

When I say I’m fired up about this one.. I mean it 🔥

2624 Ladley Court is a whole mood. 

A true blend of architectural grace and modern indulgence tucked into one of Charlotte’s most beautiful neighborhoods. From the Calacatta Laza–clad chef’s kitchen to the spa-inspired primary retreat, every inch of this home feels intentional, elevated, and timeless.

Then you step outside.. and it’s game over. Salt-water pool, travertine decking, outdoor kitchen, gazebo lounge with double fireplaces. It’s basically a private resort hiding in plain sight.

Olde Providence South has always had that understated luxury energy, and this one captures it perfectly.

Can’t wait to share MORE of this masterpiece with you all. 👏🏽

https://lnkd.in/epCqgCfD

#thesignaturegroup #signaturegroupstrong #CharlotteLuxury #RealEstateElevated

🎉 PRICE IMPROVEMENT ALERT



📍 2917 Misty Plum Court, Fort Mill, SC 29715

This is not your usual condo. It’s a 3-bedroom, 2-bath detached bungalow-style home that lives like a single-family house but with the ease of condo care.

Why this one stands out..

✅ Private garage and driveway give you the feel of a house without the heavy maintenance

✅ Bright open floor plan that flows from kitchen and dining into a finished sunroom or den, perfect for working from home or relaxing

✅ Private patio deck tucked into a quiet cul-de-sac setting, ideal for outdoor relaxing or entertaining

✅ Prime location close to I-77, Carowinds, Cabela’s, shopping, dining, and more

✅ Zoned for highly rated Fort Mill schools including Nation Ford High School

Now with improved pricing.. giving you an even stronger value in one of Fort Mill’s most charming neighborhoods — Mulberry Village.

📞 Message me today to schedule a private showing or tag someone who’s been waiting for the perfect mix of comfort, convenience, and community.

#FortMillLiving #PriceImprovement #SignatureGroupStrong #TheSignatureGroup

Some weeks change you more than you realize. The eXp Convention in Miami did that for us.

Ashley and I came home.. and immediately hit the ground running. It’s been a busy and really good stretch.. but I’ve been wanting to share this because that week genuinely shifted something in us.

We learned a lot. We were surrounded by people we admire. We had conversations that pushed us in all the right ways. And I came back sharper.. more grounded.. and more focused on serving at the highest level for my clients and my team.

There’s something about stepping out of your routine and being around people who are growing on purpose. You absorb it. You feel that stretch. And you come home different.

A month later, I still feel it. Grateful for the people who poured into us. Grateful Ashley could be there with me. Grateful for the reminder that growth is really about stewardship and showing up well for the people who trust you.

Here’s a quick recap of that week. Hope it gives you a small glimpse of what it meant to us.

At Steele Creek last night we had the best Thanksgiving pot luck with our church fam... AND I ran into our ONE fan from our 2010s rock band era! Thanks for representing @marta clarkson

You are not paying a percentage.
You are hiring someone who knows how to protect your equity instead of gambling with it.

You are hiring:

Pricing precision
Negotiation pressure
Marketing reach
Inspection and appraisal management
A real buyer network
Contract experience that prevents disasters

But sure.. save that 3 percent.

Let us run the actual numbers.. 

Scenario A The Pro (6%)

List Price 700000 (based on data.. not emotions)
Launch pro photos, targeted ads, pre launch buzz, staging tweaks
Activity 18 showings in 3 days
Offers 3 offers, competitive

Final Contract Price 721000 (because the pro knew how to create demand)

Inspection agent saves you 9000 in requested repairs
Appraisal agent successfully defends value with a full report (buyer keeps full price)

Timeline 27 days to closing
Carrying Costs 0 surprise costs because it moved fast

Your Net Scenario A

Sale price 721000
Minus 6 percent commission 43260

Total Net 677740

Solid. Clean. Protected.

Scenario B The Discount Agent (3%)

This is where people lose money without even realizing it.

List Price 725000 (because that is what you wanted to hear)
Launch iPhone photos, no staging help, weak MLS description
Activity 4 showings in 18 days
Feedback overpriced and poorly presented

First price drop 705000
Second price drop 689000

Final offer 675000 (low buyer leverage because the home has been sitting)

Inspection buyer requests 15000 in repairs
Discount agent shrugs and says you probably just need to do it

Appraisal comes in at 665000
Agent does not know how to appeal.. so you eat the 10000 difference

Timeline 64 days on market
Carrying Costs 3800 (interest, utilities, taxes, HOA, insurance)

Your Net Scenario B

Sale price after appraisal hit 665000
Minus 3 percent commission 19950
Minus inspection repairs 15000
Minus carrying costs 3800

Total Net 626250

You did not save 3 percent.
You lost 51490.

This is not theoretical folks. 

People will research a 1200 dollar TV for months..
And then hire the cheapest agent they can find to sell a 700000 dollar home.

Make it make sense Karen. 

#realtor #listingagent #thesignaturegroup #signaturegroupstrong

Happy Thanksgiving from all of us, to all of you.

Building the dream, one agent at a time.
check out ➡️

Open article: https://f.mtr.cool/ekayoplzuj by f.mtr.cool

Ecom Masters

Founder

Client Harbor

We build predictable Sales Engines for B2B companies through data science, structured processes, and by creating meaningful relationships.

Could you ensure consistent client acquisition?

By analyzing market trends and customer behavior to create targeted campaigns that just guarantee results!

Co-Founder

Method Decks

Head of Marketing

LPP S.A.

Social Media Manager

NiteCars™

NiteCars™ is an eCommerce dropshipping store in the car niche. The main reason why I started this project was the incredibly high-profit margins that exceeded 80% with all the upsell & cross-sell integrations that people were taking 90% of the time. The conversion rate was more than average throughout the time I personally worked on the project, however, after a relatively short time, I could not gain consistency in sales, which indicated several problems that could occur, as I went through the analytics several times and concluded that it was simply a product in its declining phase of his life cycle.

This whole project was relatively short but in the end, every experience is a good experience.

VISUALFLICK

VISUALFLICK is an eCommerce business that sells video projectors for both business and entertainment purposes. With my current project, I worked with the same team with which I successfully completed my last project, taking on the same responsibilities, but this time I was particularly dedicated to marketing efforts. During a period when I was not actively involved in many major projects, I developed my marketing skills up to this point. This is a marketing approach that I took:

Created a Lead Magnet:
-The main goal of a lead magnet is to encourage customers to take action by giving you their contact information.
-A lead magnet can be anything but the important part is providing something appealing enough to our audience that will get them interested in your brand.
-In this case, we offered a free ebook on If you want to know how to best and confidently present your work on our product, or we simply offered a list of the top-rated movies we thought were worth watching(because we targeted people that are into movies).
- I created a landing page that showcased the free ebook and encouraged this audience to subscribe to emails.

This time with the high-ticket product, profit margins were at a satisfactory level. Unfortunately, we had a lot of problems with logistics because we had a large number of purchases at this time, we could not reach an agreement with the supplier, so we had to leave this challenge to someone else. After 4 months of actively running this business, we sold it back in October of 2019.
see less

BeautyVoyage

I did BeautyVoyage as my first serious project back in 2018. We used the Shopify e-commerce platform for the online store. My day-to-day responsibilities included product and offer development, website conversion rate optimization, and scaling of the active campaigns. Almost all of our traffic was generated by Facebook advertising, which was the main source of paid traffic. Social Ads results were as following:

Campaign Level:
-Interest-based targeting
-Value-based Look-A-Like audience
-We used social media ads and posts that addressed the pain points of BeatyVoyage's target audience.

The overall goal was to make awareness about the product that we found to be well-performing which can be very handy. We used a highly engaging Facebook conversion campaign and included video ads which produced close to 161 purchases in just the first month of running this online store. Although the profit margin for this project was slim (17%), it launched me on the path of building a career in the industry I enjoy.

I strive for excellence in the field of Designing, Developing, and Managing in this ever-changing age of customer acquisition.

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Marcus Dilley SPS and ICON Agent

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The Battle

Marcus Dilley SPS and ICON Agent

Nikola Igic

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcus Dilley SPS and ICON Agent's LinkedIn Performance

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