𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

Admiral Media - Performance Marketing & Growth

• Managing a team of UA specialists and supporting them to fulfill clients' expectations.
• Overseeing all clients' budgets and ensure spending aligns with strategic goals.
• Continuously challenging, testing and iterating on creatives, optimization strategies and channels.
• Onboarding new clients and team members.
• Establishing and maintaining strong client relationships, as well as identifying opportunities for additional services.
• Responsible for the professional development and growth of all team members.
• Working on new frameworks to improve internal processes such as onboarding/offboarding clients/team members, as well as quarterly reviews & bonus schemes.
• Organising and leading internal trainings.
• Utilising analytics tools such as Tableau & Looker to report on KPIs.

Team Lead

• Shortlisted for the App Marketer of the year category at the App Growth Awards 2022
• Winner of the App Store Marketing campaign award at the App Growth Awards 2022
• Speaker at the App Growth Summit and App Growth Masterminds Berlin
• Speaker at the Google GameCamp Warsaw 
• Client lead for brands with 1M+ monthly budget
• Experience with Apple Search Ads, Google Ads, Facebook, TikTok, Snapchat & Criteo app campaigns
• Experience with DSPs, such as Moloco, Liftoff, IronSource
• Writing creative briefs and providing feedback to the design team
• Attending online and in-person events like Google App Summit in Dublin and MWC in Barcelona

Performance Marketing Manager

I Advertise

• Creation and optimization of campaigns on Google Ads, Apple Search Ads & Meta. 
• Experience with Business, Productivity, Education and Health & Fitness category apps & mobile games.
• Social media content management. Directing and participating in promotional videos.
• Working closely with dedicated account managers at Apple, Google, Sensor Tower, etc.
• Collaborating with freelancers to produce promotional videos, banners and other creatives.
• App Store Optimization services.

Digital Marketing Manager

MobiSystems, Inc.

• Create, develop and execute marketing strategies for 2 key mobile apps - OfficeSuite & PDF Extra.
• Experience with managing app campaigns with $50K monthly budget for six continents on Google Ads.
• Experience with managing campaigns with $60K monthly budget for six continents on Apple Search Ads.
• Understanding and working with MMPs such as AppsFlyer & Adjust.
• Researching and analyzing market trends, competition and consumer behaviour.
• Identifying opportunities to reach new markets and expand market share on the current ones.
• Collaborating with external creative agencies and freelancers to produce promotional videos.
• Working closely with Product, Design & Sales teams to deliver a synchronized customer acquisition strategy.
• Upload applications for different international mobile app awards & contests.
• Create and manage social media content for company Facebook & Instagram pages.
• Edit, proofread, and fact-check marketing content in English & Bulgarian.
• Take part in the recruitment of other Marketing team members by examining their English Skills.

Marketing Specialist

University of Greenwich

• Working as a coordinator at UoG Open Days.
• Meeting and greeting prospective students, families, alumni, and special guests.
• Representing the UoG Marketing programme & society at UoG events.

Student Ambassador

Be Face Facebook Marketing

• Communicating with existing and potential clients over the phone.
• Following up on leads, generating and tracking sales opportunities
• Providing detailed information about the services offered.

Sales Specialist

SKA vision

Promoter

A passionate and committed marketing professional who is not afraid to take responsibility and stand up for their ideas.

taplio

The Battle

Marcus Burke

Yanina Velikova

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