𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

I write deep dives on product growth. Fractional Head of Growth & Mentor for early stage start ups

I reverse engineer the products of great companies🕺🪩 every Friday

Why?

Doing deep dives on product-led growth, UX and user research helps me free up brain space, develop my craft and get an extra layer deeper into user psychology.

I also enjoy interrogating how we work, how to focus and be productive to free up time for the other things in life. 



Talks, podcasts, awards:
- Medium Day 2024
- SubscriptionX 2024
- App Leader 2023
- Top Testing Influencers 2023 & 2024
- Pricing and User Research for Growth - In Growth we Trust 2023
- The art & science of a mobile user research - Business of Apps 2023
- How to test with low sample size - Experimentation Nation Conference 2023
- Monetising subscriptions - App Promotion Summit 2023
- App Monetisation Masterclass - App Masters 2023

taplio

The Battle

Marcus Burke

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