𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

Nika Grigoreva

Senior Marketing Manager, ASO expert

Ada Health

Lead Growth Marketing Manager

ASO and ASA strategy for medical mobile app in 7 languages
Coordination of localization textual and visual metadata for app pages
Briefing designers for creating screenshots, creatives, ads
Release strategy for promoting new features of the app
A/B testings in Google Play and the App Store
Google Search Ads campaigns, UAC, Meta
SEO strategy
CRM strategy: life cycle emails and pushes
Marketing technical support (Adjust, Google, Matomo, Braze, Deeplinks)

Tools for ASO I worked with: AppAnnie (DataAi), SensorTower, AppTweak, AppFollow, ASOdesk
Tools for CRM
Ads Platforms: Google Ads, Facebook Ads, Apple Search Ads

Senior Performance Marketing Manager, ASO and search

Performance Marketing Manager, ASO and search

ASOdesk Inc. | Auto App Store Optimization | Data-Driven Marketing Technology

Supervised marketing activities for ASOdesk (content strategy for website)
Created articles and researches for the website
Represented the company at ASO conferences
Organized events for ASO communities

MoCo Media (Frim)

Achievements: 
Raised downloads of the app in alternative app markets.
Developed and executed App Store Optimization (ASO) strategy that helped to increase downloads on Google Play and  the App Store in period from 2015 - 2017.
Created a content strategy for the company’s Instagram account, which helped the app to create a loyal community.
Coordinated our first publications and reviews in popular blogs in Brazil, Latin America and Europe.  

Primary Responsibilities:
Planning and distributing an application called Frim (the international version of DrugVokrug) to alternative international app markets.
Creating ASO strategy for the App Store and Google Play (semantic core for 12 languages, tracking trending searches, conversion rate, A/B testing, using ASO tools like ASOdesk, AppFollow, SensorTower, AppRadar, AppTweak, SplitMetrics etc.)
User Acquisition campaigns.
In-app marketing.
Market discovery research and product discovery for new markets.
Developing and executing our SMM activities (Facebook, VK, Twitter, Instagram). 
PR and media activities: press releases, pitches, establishing contacts with local blogs and media outlets (English, Spanish, Portuguese).

Senior Mobile Marketing Manager

HappyKids - interactive books, games and fun activities for children

Achievements:
Increased downloads of the interactive library “HappyKids” on the Russian App Store.
Achieved increase of the content inside HappyKids library (over 150 interactive and voiced over books of Russian and foreign publishers were released since I joined the team).
Built up the partnership with other key companies in the market, advertising agencies, bloggers, communities like Moms With Apps in the USA and local communities in Russia.
Created a COPPA safe HappyKids library (led the certification process of the apps with PRIVO).

Primary Responsibilities:  
Defined and implemented a marketing strategy for content releases (interactive books, games, educational apps). 
Planned in-app marketing strategy.
Promoted apps on the App Store and Google Play. 
Planned and executed releases inside an interactive library called HappyKids, educational games and books on the App Store and Google Play. 
Coordinated PR activities in media outlets targeted on parents (articles and tv stories).
Represented the company at workshops and the children’s apps and books conferences.
User acquisition campaigns on Facebook Ads, Google Ads.
Coordinated and controlled ad campaigns in ad and media networks: TapJoy, Aarki, Taptica, Inneractive, Clickky, Fiksu, Swipea etc.

Senior Mobile Marketing Manager 

iRevolution Ltd.

Created the positioning of the company in the Russian market as children's and educational developer (previously was unknown).
20 apps (iOS) were released: 7 games (+ 1 promo), 2 educational apps, 11 interactive books. The games were regularly on top of the Russian App Store (top 5 in category games, paid, top 5 in category Entertainment) . 
Established good relations with the largest Russian media outlets  like iPhones.ru, iguides.ru
Created the positive image of the company amoung Russian media outlets and bloggers.
Acted as a producer for the localized Russian version of "The City of Secrets", "Thumbelina" from Aidem Media (most successful kids apps in the portfolio of the company). The Apps reached top 2-5 of paid games on the Russian App Store.
Established strong relations with international partners (games developers). 

Primary Responsibilities: 
Supervised apps ́ releases: managed the content, researched, defined, and implemented competitive models of monetization, best analytics’ instruments, and ad platforms. 
Spearheaded the development of the website with media kit and portfolio for all company projects, which helping to increase sales. 
Managed localization of apps for the Russian market (translations, audio narration and elements of design). 
Planned all marketing and PR activities for apps on the App Store.
Represented the company in the children's applications and educational games market in the Russia.
Built up partnerships with journalists and the key players in the market.  
Recruited and coordinated employees and freelancers for the projects (designers, programmers, copywriters, video producers).

Head Of Marketing

Sunmedia Games

Achievements: 
Games reached 5 million registered users in 1 year with more than 100,000 Daily Active Users.
Primary Responsibilities:  
Promoted games on social networks:  OK, Vkontakte, Facebook and My.com
Executed social communities of the games (5 social games). 
Planned and executed user engagement strategy inside the games.
Created and led our marketing activities.

Mobile Marketing Manager

HROS

Achievements: 
More than 100 hotels were connected to the system HROS.
Increased sales in the North-West region ( approximately by 30% new clients in a year).

Primary Responsibilities: : 
Closed the contracts with hotels in Saint Petersburg.
Created partnerships with agencies.
Executed and promoted packages of the touristic product (incoming to St Petersburg).

Marketing Manager - Head of European department 

TravelTours

Head of online booking Agency (hotels in St. Petersburg and Moscow).
Have signed contracts with more than with 150 hotels and hostels in Saint Petersburg and Moscow.
Managed the team of 5 people.
Created and coordinated a  web promotion of the project.

Chief Marketing Officer

Sunmedia LTD

Project Manager

Super Sim

Planned and organized the exhibition activity for clients (real estate,
cottage construction).
Organized special events for clients.
Planned and run internet campaigns for the agency and clients (Yandex direct, media buying).

PR Manager

I'm a mobile marketer with significant experience in mobile and web marketing. One of my top skill is App Store Optimization, Apple Search Ads and Organic Growth. I have experience in growth, product marketing and user acquisition. 
I have an understanding of the global mobile market and trends, working knowledge of health apps, the online dating industry, children apps, and games.
 I passionate about new technologies. I'm a problem solver, goal-oriented person and team player with excellent communication skills. An active member of the International community of mobile developers, ASO experts, and mobile marketers. An active user of Quora and ProductHunt.

ASO and ASA strategy for medical mobile app in 7 languages
Coordination of localization textual and visual metadata for app pages
Briefing designers for creating screenshot, creatives, ads
Release strategy for promoting new features of the app
A/B testings in Google Play and the App Store
Google Search Ads campaigns, UAC, Meta
SEO strategy
CRM strategy: emails and pushes
Marketing technical support (Adjust, Google, Matomo, Braze, Deeplinks)

Tools for ASO I worked with: AppAnnie, SensorTower, AppTweak, AppFollow, ASOdesk
Tools for CRM: Braze
Ads Platforms: Google Ads, Facebook Ads, Apple Search Ads

taplio

The Battle

Marcus Burke

Nika Grigoreva

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