𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

Sovran

Creative is king. We’re building modular performance video software to enable growth marketers to run video ad experiments without slow, costly, and error-prone manual work. 

I’ve been a growth marketer and creative strategist at Calm and Cash app. I’ve briefed over 4,473 performance video ads.

As marketers, we all know to constantly be testing hooks, messages, ad types, copywriting frameworks, and visual concepts.

Most video ads created don’t follow the proven structure of hook → body → call to action. 

If you don’t know how to structure a performance video ad, then you don’t know what to change to improve its performance.

Sovran lets you mix-and-match your hook, body, audio, and call to action clips to find the optimal video ad variations. Each variation comes with its unique naming convention so you don’t lose track of learnings.

“I am so happy that we use the Sovran platform. It took our designers an hour to create one variation. Now even creative managers can do it, and just for 10-15 minutes, we have 2-3 resizes. So it’s 4 times faster with Sovran.” - Viktoriia Niemaia, Creative Marketing Team Lead, GeoZilla 

“I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!” - Nabeel Ismail, Paid Social Director, Factor

Book a meeting with me directly at https://calendly.com/mansonchen/30

Send me an email directly at: manson@sovran.ai

Founder

Parabolica

Before we came onboard, ROAS averaged 0.60 the last 3 weeks of April.


Unsustainable.


Their ad account was plagued by the usual:

- Too many active ads per ad set at their daily budget
- Running unprofitable products
- Too many audience types
- No testing campaign


What we did:

+ Reactivated historically good products
+ Consolidated the account structure
+ Paused historically bad products
+ Reactivated strong ads

Rocket science? No.
Simple media-buying fundamentals.

The result?:

1️⃣ ROAS increased 155%, from 0.58 to 1.48.
2️⃣ Spend increased 90%, from $5,838.67 to $11,134.45.
3️⃣ They can refocus on making the world a happier and healthier place.

Cash App

Led performance creative strategy team at Cash App
Data-driven creative concepting and iteration on paid social, UAC, mobile programmatic

Growth Marketing Lead, Creative Strategy

Calm

Paid Social Growth & Performance Creative Strategy

FB/IG iOS, Android, Web
International (ES, DE, FR, PT, KR, JP)

Growth Marketing

Smartly.io

Clients included - Uber, DoorDash, StubHub, Fabletics

Pod Lead - Managed Services

We are on a mission to make online advertising easy, efficient, and enjoyable across all major platforms. Easy as in automated, efficient as in constantly driving performance, and enjoyable through the best user experience and service in the market. We do this by combining creative automation, ad operations, and outstanding customer service to help brands scale their results – not headcount.

Great people choose us and stay with us because they like our company culture and how we tackle challenges of huge scale at speed. Learn more about how we work at smartly.io/culturehandbook.

Accomplishments
Scale Pinterest paid social operations for TechStyle brands to ~$1MM/mo
Drive product development of Smartly's nascent Pinterest ad buying platform 
Developed custom script to streamline Pinterest ad optimization workflow 
Management of Facebook branding/direct response strategies across accounts including Uber, DoorDash, and StubHub

Sr. Customer Success Manager, Managed Services

Dstillery

- Manage and nurture largest west coast customers through day to day communication and programmatic display expertise
- Partner with Account Executives and nurtured spend on key accounts by 5x YoY and 40% QoQ respectively
- Present quarterly business reviews to top west coast customers 
- Collect customer feedback and work with Product team to prioritize new features
- Provide best practice and use cases for internal and external end users on new platform features

Customer Success Manager

Brand Networks

- Develop, execute and optimize $500K+ monthly budget advertising initiatives for Realtor.com, LiveNation, New York Times, Marriott, Starwood
- Provide media planning, strategy, analysis, and post-buy reviews
- Maintain trusting relationships with clientele and ensuring satisfaction to keep Brand Networks top of mind for new business
- Collaborate cross-functionally (Customer Success and Professional Services) on plan execution including ad development and selection

Manager, Media Services

Applied Analytix

- Develop and maintain IBM Cognos TM1 databases (developed Sony Playstation’s Supply Chain Model, Portola Pharmaceuticals’ Finance/Forecasting Model)
- Lead training classes for clients (1-5 people) on how to use IBM Cognos TM1 software
- Program custom scripts using the built-in ETL (Extract, Transform, Load) tool, ‘Turbo Integrator’, to move data from SQL databases into TM1
- Build custom, automated, Excel reports using TM1 as the backend database (P&L, Net Income, Headcount, Balance Sheet, etc)
- Wrote user-friendly documentation detailing how different components interact within the TM1 database

Database Implementation Consultant

Santa Cruz Chamber of Commerce

Business Administration Intern

Founder, Sovran.ai | Make winning video ads 4x faster by remixing your clips without a big team. Automating modular video ads.

✔︎ What does Sovran do?

Creative is king. Sovran is a self-serve platform that enables you to scale multivariate video ad tests without compromising on quality.

✔︎  How does it help?

Our software allows you to upload video building blocks to combine into variations to increase creative production, testing speed, and efficient scale.

✔︎  What users are saying

“I am so happy that we use the Sovran platform. It took our designers an hour to create one variation. Now even creative managers can do it, and just for 10-15 minutes, we have 2-3 resizes. So it’s 4 times faster with Sovran.” - Viktoriia Niemaia, Creative Marketing Team Lead, GeoZilla

“I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!” - Nabeel Ismail, Paid Social Director, Factor

✔︎  Interested in learning more:

Book a meeting with me directly at https://calendly.com/mansonchen/30
Send me an email directly at: manson@sovran.ai

taplio

The Battle

Marcus Burke

Manson Chen

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?