𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

The CRM Strategy Co ltd

CRM is under appreciated, under utilised and misunderstood in almost every business.

It's not just for your sales team and it's not just sending emails.

We work with agencies, start-ups, scale-ups and globally recognised brands to acquire more customers, grow through retention, close more deals and forge unstoppable growth ✨

Co-Founder

In Growth We Trust

We started In Growth We Trust due to the lack of entertaining UK based marketing podcasts. 

In our first six months we’ve broken into the UK charts multiple times and built a listener base in the thousands. 

Join us on our journey to become one of the world’s best growth marketing podcasts.

Host

JHM Consulting

Consulting, advising and hands-on growth marketing for startups.

Growth Marketing Advisor & Consultant

Temple

Advisor (Growth & Marketing)

Hex Digital

Running the growth division of the product and growth agency Hex Digital. 

Working with recognised businesses as well as pre-product founders to strategise, execute and optimise their growth engines.

Head of Growth

Acquire

FROW

Thumbstoppers

Overseeing the paid media delivery and analytics of Thumbstopper's portfolio of globally recognised marquee brands including Champion, Beefeater Gin, Wonderbra and Juiceburst

Paid Media Director

Sessions

Hibana®

Head of Growth @ Hex Digital 🌱 | Host @ In Growth We Trust Podcast 🎛️ | Startup Advisor 🗣️

We founded the CRM Strategy Co. to help businesses supercharge their CRM, acquire quality users and grow through retention. 

Almost two decades spent in growth and marketing roles including leadership positions at multiple Y Combinator startups. 

🎙️ I speak to growth pioneers weekly in my top 10 podcast In Growth We Trust 🔮 

🌱 I consult and freelance for startups and businesses looking to improve their growth rate. 

🔭 I work with companies of all sizes to build and scale CRM systems and processes.

taplio

The Battle

Marcus Burke

Jake Mayell

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