𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

Leading Product Growth and Marketing @ Mimo | Growth mentor and consultant | Reforge practitioner | Teaching digital marketing @ Practicum

Driving growth for B2C products across both product and marketing.
- I've held various IC roles in paid UA, SEO, ASO, CRM, and product management. This way, I've learnt the ins and outs of product-led and marketing-led growth strategies. In recent years, I've been leading marketing and growth teams. 
- I’ve helped scale products to +30M users and +20M ARRs
- I adopt a full-funnel approach to growth, integrating acquisition, retention, and monetization to achieve sustainable and scalable revenue increase. I thrive at the intersection of product and marketing, ensuring that both aspects and teams work harmoniously to maximize business outcomes, aka revenue
- I believe in the power of quantitative data and user research, and that creating value for users is the foundation for driving business success
- I mentor on GrowthMentor and offer guidance in ULTRA.VC and TRMNL4 accelerators, pro bono. It allows me to share my experience and help other professionals achieve their full potential.
👉 In my free time, I consult startups and scale-ups on B2C growth, and oh, here’s also my course about growing mobile apps. Rated 4.8/5 by CEOs, founders, product managers, app marketers, and growth consultants: https://maven.com/mathemarketing/growing-mobile-subscription-apps/

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