𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

Lyrebird Studio

As a Mobile App Product Manager, I specialize in driving growth, optimizing performance, and managing the full lifecycle of mobile applications. By analyzing top-performing apps on the App Store and Google Play Store, I stay ahead of industry trends and identify key success factors to ensure competitive advantage.

I lead benchmark analyses to assess market opportunities and manage every stage of the product lifecycle—design, development, launch, and optimization. I conduct user interviews to understand user needs deeply and create tailored solutions that improve engagement and retention. I also develop effective monetization strategies and optimize them through continuous A/B testing for sustainable growth.

🚀 Key Responsibilities:

📊 Competitive Analysis & Benchmarking:
Analyze top apps using tools like Data AI to track revenue and download trends.
Study competitors’ pricing models, revenue, and features to define MVP (Minimum Viable Product) features.
Roadmap Development: Build strategic product roadmaps based on market insights and business goals.

🎯 User-Centric Product Development:
Conduct user interviews to identify pain points and tailor solutions to meet user needs.

🎨 UI/UX Design Collaboration:
Work with design teams to enhance UI/UX and develop no-code prototypes for faster validation.

📈 App Store Optimization (ASO):
Plan and implement ASO strategies to improve visibility and boost downloads.
Analyze data using Amplitude to drive ongoing performance optimization.

💡 Monetization Strategies & A/B Testing:
Design revenue-boosting monetization strategies and optimize them through A/B testing.

✅ Testing & Submission:
Oversee testing processes and manage app submissions for successful store launches.
I focus on delivering data-driven solutions, optimizing user engagement, and driving sustainable growth while maintaining a competitive edge in the mobile app market.

Product Manager

PlusMinusOne

* I implement and manage iOS applications starting from the idea stage.
* I prepare detailed benchmark reports. (These reports include market and competitor analysis.)
* Using prioritization methods such as Walking Skeleton, Kano, and RICE, I plan MVP and prepare road maps for the following versions.
* Working with the design team, we design new features and prepare prototypes for these features.
* I prepare the tasks for the Development team in Jira, get the task points in refinements and plan the sprint.
* Detailed Appstore Optimization (ASO)
* I am doing funnel analysis using the data analysis tool (Amplitude) and developing the application using this data.
* Using the data analysis tool (Amplitude), I analyze the behavior of the users and identify the features that increase retention. By using this data, our users
*I do A/B tests using tools such as Firebase / Revenuecat. I run tests that will provide the best conversion and profitability.
* A/B tests for paywall designs
* I do interviews with users. Thanks to these interviews, I empathize with our users and develop the product by understanding their needs.
* Monitoring and analysis of marketing data for the iOS application

madduck

We developed & market global B2C mobile applications.

I was responsible for the strategy, idea development, product development, user experience design and marketing of these applications in 18 local languages in over 80 countries.

We generated revenue with the "in-app-purchase subscription" model on the iOS & Android platform and established a highly lucrative business. In order to increase our profitability, we benefited from platforms such as Adjust, Branch.io, Yandex Appmetrica, RevenueCat, Mobile Action, and Sensor Tower. We used Apple Search Ads, Facebook, Google and Instagram for marketing.

Weekend Digital

Design and Business Development of mobile innovation projects.

Innovation Engineer

Epik İşler

Development of mobile innovation projects for ING Global.
Capture & Buy - Counsel Award - ING Innovation Bootcamp 2016
Virtual Marketplace -  2016
ING Assisting - 2017

Epic Solution for StartUps.
Swift Development & UI/UX Design

taplio

The Battle

Marcus Burke

Dogukan Berk Koseoglu

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