Research leader @ Mayo Clinic | Follow me for insights on habits, productivity, and self-actualization | On a mission to normalize health

70% of American adults are overweight or obese. 
40% of cancers are preventable. 
72% of adults report health impacts due to stress.

I've worked with 300+ cancer patients as a health and wellness coach at the Mayo Clinic. 
And I've noticed a few things during this time:

-No one wants to be unhealthy
-Medications and procedures can keep you alive
-But it's lifestyle change that will help you build resilient health

And there's an unfortunate misconception out there that health is difficult to build. 
That "exercise" = self-imposed suffering
That "healthy foods" = kale smoothies
That joint pain is normal. 

But if you've got a demanding professional life, you need to implement low-friction habits and routines to preserve your health. 90 minutes at the gym 5x/week is not an option. 

This is the stuff I help people with. 
Simple health that will last a lifetime. 
So you can back to  your mission. 

Over the course of 12 weeks, we’ll develop habits and routines that will help you lose the weight, dissolve the stress, and reclaim your health. 
Should we talk?
DM me. 

About me

I’m a Returned Peace Corps Volunteer (Zambia) and Mayo Clinic-certified health and wellness coach.

I’m the author of the twice-weekly email newsletter 66.1 (66point1.com), which merges science and common sense to help you live healthier, for longer.

Marcus Frick

Questions after yesterday's grocery store run:

Why do so many big grocery stores in the United States stink? 
Literally. They smell like rotting fruit, vegetables, and meat. 

Shouldn’t it be illegal to design a store such that you walk straight into the donut section as soon as you enter?

What if all the stuff that’s going to kill you (we’re not talking your mom’s homemade apple pie here; more concerned with super processed stuff like Twinkies) was in an aisle with caution tape at each end to warn you? 

Or maybe it’s behind a staffed counter where they check your ID to make sure you’re old enough to realize what you’re doing?

Is buying nicotine really worse than buying a bunch of Twinkies?

Building healthy founders, people, and companies

Got a New Year's Resolution to lose weight?
300+ lbs?
BMI > 30?
Used to be an athlete, lost the handle on your health?
Sick and tired of being sick and tired?

This might be for you:

Open article: 2026 New Year's Reset by 66point1.beehiiv.com

50+ pounds to lose? This might be for you

Open article: Dying better vs living better by 66point1.beehiiv.com

66.1 years without a chronic disease isn't enough.

Lindsay Rosenthal

Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

For sponsorships + booking + speaking: hello@cred.marketing
------
I build AI, leaders, products, and ideas that move markets.

As a founder, creator, and strategist, I’ve taken products from concept to market, scaled sales engines, built teams, and created campaigns that drive both revenue and cultural relevance. Deeply integrating AI in every step of the way. 

My experience spans SaaS, AI, B2B, and beyond, working alongside the companies and executives shaping tomorrow’s most important industries. (Would love to work with yours!)

I operate where innovation meets execution. 
Blending the reach of a creator, the precision of a strategist, and the perspective of an AI founder who has built and scaled from the ground up. 

The result: content, campaigns, AI, and go-to-market strategies that cut through the noise and position brands at the forefront of their markets.

Founder

1 month of content in 1 hour

The playbook I use to see trends early:

(my unfair advantage going into 2026)

I’ve led top brand campaigns w/ some of the coolest companies.
And right now, I’m deep in planning mode for what’s next.

A huge focus for me is spotting where trends actually start.
Then plugging campaigns into those moments.
Cutting in while people are still deciding.

Cause this messy middle (where Q’s repeat, opinions clash, community hangs) is where the real signal lives.

That’s why Reddit for Business is ranking at the top for me right now.
I use Reddit to:

- uncover golden audience insight from authentic convos
- activate audiences before they’ve made up their minds
- carry signal all the way through the funnel without losing trust

One example: I used Reddit Pro keyword tracking to spot a pattern forming across multiple communities. That signal showed up weeks before it appeared on other platforms.

We shaped the campaign around that language. Message landed immediately. Performance followed.

My 2026 system looks like this:
listen first → identify repeated intent → shape the narrative → then distribute.

The real edge now isn’t louder marketing. It’s understanding people earlier andddd meeting them while they’re already deciding.

That’s the playbook I’m building around.

Reddit is such an unfair advantage.

You can even sign up here with Reddit Ads to earn $500 in ad credit when you spend $500!!

LINK: https://lnkd.in/ghXdVeB6

feeling overwhelmed with content for 2026?

it might not be a content problem
but an AI tool stack problem.

too many tools, tabs, workflows would drive anyone crazy.

more AI hasn’t made content better.
it’s made it heavier.

the best creators I know aren’t running massive stacks.
they’re using 4 tools max.

because fewer decisions means more brain space saved.

here’s the stack to simplify your workflows:

𝟭. 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿
something to help you pressure-test ideas, structure thoughts, sharpen voice, get unstuck.

𝟮. 𝗼𝗻𝗲 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗼𝗿 𝗲𝗱𝗶𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹
used sparingly for clarity and flow.

𝟯. 𝗼𝗻𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝗳𝗼𝗿 𝗰𝗮𝗽𝘁𝘂𝗿𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀
catch thoughts fast!

𝟰. 𝗼𝗻𝗲 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺
a calendar, checklist, or light scheduler to help you stay consistent + intentional.

that’s it.
everything else is complexity disguised as productivity.

AI should reduce friction, not add it.

if your stack feels heavy, that’s the signal.
simplify!!

Biggestttt messaging mistake brands will make in 2026:

(and how to easily avoid it)

Using messaging to talk at customers instead of with them.

For years, one-way alerts felt fine.
They delivered the update.
They technicallyyy did the job.

But customers have moved on.
Nearly 1 in 3 people already find one-way brand messages annoying (Sinch). 
And once something feels annoying, it’s already working against you.

People are used to conversations now. 
On social, the brands that win reply, show up in the comments, are present where te customer is. 

That same expectation is quietly moving into inboxes, messages, and voice.

At the same time, AI changes the math:
 • brands can handle way more back-and-forth without blowing up teams
 • AI agents don’t just wait for Q’s, they reach out first (reorders, reschedules, support before friction hits)

So messages stop being dead ends, and instead turn into conversation!
And those conversations turn into trust.

The brands that get this right in 2026 won’t feel louder.
They’ll feel easier. More human. 
And people will pay for that.

Sinch killed it with their 2026 Customer Communications Trends.
Leans in deeper to where brands can truly get ahead today. 

Worth the time if messaging touches your customer experience at all:
https://lnkd.in/gw3yJ5G7

#SinchPartner

Brand partnership • Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

The Most Common Messaging Mistake Brands Will Make In 2026

how to prevent scaling the wrong ideas:

(despite what AI tells you!)

AI is making bad ideas scale faster than ever.
but the problem isn’t AI’s.
it’s us hitting publish too fast.

something sloppy, half-baked, or just wrong can now reach hundreds, thousands, even millions, before anyone notices.

so how do you avoid amplifying mistakes?

pressure-test your thinking first.

here’s how:
1. slow it down
don’t hit publish right after generating a post.
take a breath. review. reconsider.

2. read it out loud
does it sound like you?
does it convey what you actually mean?

3. flip perspectives
what would a critic say? 
what would someone outside your industry think?
(critics aren’t the end-all, but can be worthy of thought)

4. share with another human
even one person spotting a gap can save you a lot of trouble.

your job isn’t to make more content.
it’s to make better content.

slow down.
pressure-test.
then scale.

I’m revealing my 3 layer storytelling strategy:

(copy my hack for better, more human outputs!!)

AI can generate words, but it can’t automatically tell your story the way your brand does.

to get consistent, on-brand output, teach the model your narrative in 𝟯 𝗹𝗮𝘆𝗲𝗿𝘀:

𝟭. 𝗰𝗼𝗿𝗲 𝗯𝗲𝗹𝗶𝗲𝗳𝘀
define the principles your brand stands for.

 • write 2-3 sentences describing your values.
 • prompt AI: “use these beliefs as the foundation for all messaging”
   example: “we believe marketing should build trust, not just clicks”

𝟮. 𝘀𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀
collect stories, case studies, or examples that capture your voice.

 • list 3-5 recurring stories or wins.
 • prompt AI: “reference these examples to illustrate points naturally”
   example: “highlight how brands scale with AI while keeping human creativity central”

𝟯. 𝘀𝗵𝗮𝗿𝗲𝗱 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲
document recurring phrases, terminology, and tone.

 • compile 5-10 phrases or words you always use.
 • prompt AI: “write content using this tone, language, and style consistently.”
   example: “always lowercase, concise, educational, with punchy takeaways”

𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲:

 1. feed all three layers to the model before generating content
 2. ask AI to produce the first draft
 3. review, tweak, and add new examples to refine outputs

the better you teach, the less editing you need.
and AI becomes a true storytelling partner.

everyone’s asking how to use AI for content in 2026.
but that’s not really the question.
the real advantage is knowing what AI can’t do.

AI can generate ideas but it can’t live the moment that led to them.

AI can summarize what happened but it can’t show the tension while it was happening.

AI can clean up copy but it can’t recreate the back-and-forth, the second guessing, the almost wrong call.

that gap is where the human opportunity is.
in 2026, the content that actually works will be more real.
really, truly, real.

what to share instead of generic AI content:
• the decision you went back and forth on
• the thing that didn’t work + why
• what surprised you this week
• how something actually got approved
• what you changed after seeing real results
• the part of the process you normally skip over
• your real personality and human-ness

so show the tradeoffs, constraints, the imperfect execution.
what makes us truly humans, all giving our best go at this.

bc people don’t trust you because you sound smart.
they trust you because they understand how you think.

AI will keep raising the baseline.
but ultimately humans still win on depth and being real.

lately i’ve been scrolling past things that would’ve stopped me cold six months ago.
beautifully edited, smart, technically impressive.

and my brain just goes…to the next.

at first i thought maybe i was just becoming harder to impress.

i make a lot of content. i consume a lot of content. maybe this is just what happens?

but the more i paid attention to my own scrolling, the clearer it got.
it wasn’t that the content was bad.
it was that it felt finished.

everything sounded confident, correct, all the same.

the stuff that actually made me stop was messier and more specific.

AI makes it easy to produce competence at scale, but competence alone just doesn’t hold attention anymore.

i think we’re hitting a recalibrating point.

the stuff that’s working right now lives in the messy middle
where AI can’t really touch it. taste, specificity, humanness.

maybe that’s the era we’re actually entering this year.
the era of unapologetically humaness.

If you’re still catching up on Davos, I did the heavy lifting, compiling all AI takeaways. Here’s what you need to know:

SO much just happened. Keynotes from Nadella, Huang, Musk, world leaders.

All pointing towards what’s next for tech, AI, business.

The internet flooded with takes, quotes, hour long interviews.

But needed a really on point complete rundown.

Found I could use Superagent, a new AI product launched by Airtable to spin up so multiple specialized AI agents at once to help me out:

 • 1 researching across panels, interviews, and policy discussions
 • 1 analyzing themes and contradictions
 • 1 synthesizing everything into a single, coherent narrative, etc!

And the final Super Report it creates is insane!

You can check out / use my insights here, the future of AI from the global leaders themselves: 
https://lnkd.in/giPg-4zx

Exhaustive research, fully cited, interactive modules, expandable sections, stunning.

Am I sharing this with everyone I know right now? Haha yeah.

And if you want to make your own report too, check out Superagent here! 
https://lnkd.in/g3zsrz7E

Also use my code LINDSAY2FREE for 2 months free of Superagent!!

#SuperagentPartner #ad

and the winners are!!!

the top marketing campaigns that won in 2025:
(in our humble opinions)

𝟭. 𝗔𝘀𝘁𝗿𝗼𝗻𝗼𝗺𝗲𝗿 𝘅 𝗚𝘄𝘆𝗻𝗲𝘁𝗵 𝗣𝗮𝗹𝘁𝗿𝗼𝘄
love how a deeply technical platform paired with a wellness/lifestyle persona.

this seemed to sell a feeling of calm, control, sophistication (no product demos here!)

enterprise software that feels premium, and they nailed it.

𝟮. 𝗖𝗮𝘃𝗮 - 𝗕𝗼𝘄𝗹𝗺𝗮𝘁𝗲𝘀
Bowlmates absolutely crushed it with building community + identity around their dating show.

so fun to watch + kept people coming back for more!

this creativity is exactly how you create loyalty in a world of endless options.

𝟯. 𝗟𝗲𝘄𝗶𝘀 𝗖𝗮𝗽𝗮𝗹𝗱𝗶 𝘅 𝗔𝗹𝗱𝗶
leaned into humor, self awareness, internet culture in a way that felt native to both the artist and the brand. 

Aldi didn’t borrow Lewis Capaldi’s audience, they shared a joke with it. 

this is the difference between sponsorship and cultural relevance. take notes here!!

𝟰. 𝗬𝗮𝗵𝗼𝗼 - 𝗧𝗵𝗲 𝗬𝗮𝗵𝗼𝗼 𝗔𝗴𝗿𝗶𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗜𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲
“touch grass without ever having to log off”

this April fool’s joke turned actual product was a modern revamp for a legacy internet brand

such a fun, chaotic, tapped-in campaign that actually got people talking about Yahoo.

𝟱. 𝗔𝗯𝗯𝗶 𝗗𝗶𝗖𝗲𝗻𝘀𝗼 × 𝗟𝘆𝗳𝘁
this is what creator partnerships are supposed to look like!! 

the content felt like Abbi, not like an ad. Lyft didn’t try to force it. 

niche but powerful creator show how the product fits into her actual life. 
hats off here to Abbi and Lyft both!!

overall, it was a year of marketing that finally stopped trying to impress marketers and started trying to impress real people again.

and we are here for it!

here’s to 2026 and what it will bring next.

the results are in!!

here’s the 5 AI companies that won in 2025:
(based on our humble opinions)

𝟭. 𝗡𝘃𝗶𝗱𝗶𝗮 
(enough said here, just a massive powerhouse overall)

𝟮. 𝗚𝗼𝗼𝗴𝗹𝗲
Gemini, Nano Banana, etc. grew leaps and bounds this year above other LLMs.
effective AI integration into the entire Google Suite proved successful. 
plus, this year will be huge as they avoid Nvidia GPU bubble w/ own TPUs.

𝟯. 𝗚𝗿𝗼𝗾
huge win with Nvidia buying them EOY 2025. congrats to them!!
powerhouse in the inference game.

𝟰. 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁
THE AI powerhouse encompassing all areas of hardware, software, cloud, etc.
Copilot making waves, Azure making waves, aqcuirements making waves, excited to see what 2026 brings!
	
𝟱. 𝗔𝗠𝗗
compute only becoming ever-more key with each year.
positioned perfectly to ride the wave / solve the issues on the horizon here.

who else would you add to the list? 
who do you see rising up in 2026?

the 2025 creators who won the year:

(we highly recommend following if you don’t already!!)

1. Brandon Smithwrick
Brandon (+ his newsletter Content to Commas) seemed to be everywhere this year. 
events, collabs, articles couldn’t get enough of him.

2. Corporate Natalie
she’s a classic and we love her (as do millions of others)
comedy with a professional spin that can’t ever go wrong here on LinkedIn.

3. Madhav Mistry
information-packed and highly-saveable content.
we were so impressed by how quickly he grew this year (doubled?? tripled??)
expect to see him everywhere in 2026!

4. Marina Mogilko (Silicon Valley Girl)
bringing a premium feel to B2B and tech.
follow her for insightful videos, tech news, and entrepreneur advice.

5. Christina Le
a socials mastermind bringing the insta/X feel to LinkedIn.
plus, real experience as Head of Marketing for B2B companies including Slate. 
excited to see what she does there in 2026!

6. Charlie Hills
another creator who exploded in popularity in 2025.
AI in content expert with real prompts, frameworks, and more.
keep up the amazing job Charlie!

who would you add to this list?
who do you see rising up in 2026?

6 traits that successful marketers have: 

(self-inventory for your 2026 goals!)

1. they don’t chase vanity metrics
engagement matters, but connection and trust matter more

2. they think in stories
each piece of content fits into the bigger narrative of the brand

3. they study the platform, not just the algo
they know what works, why, and adapt faster than anyone else

4. they’re competitive (but thoughtful)
they measure against themselves, not just the competition

5. they value action / results
title, badge, or buzzwords don’t impress them. results do

6. they learn from failures publicly
the posts that teach the most are the ones that show what went wrong + what learned

these habits are what differentiate average marketers from the ones who excel.

what habits will you cultivate this year??

taplio

The Battle

Marcus Frick

Lindsay Rosenthal

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Performance ScoreMarcus Frick's LinkedIn Performance

Performance ScoreLindsay Rosenthal's LinkedIn Performance

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taplio

The Battle

Marcus Frick

Lindsay Rosenthal

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcus Frick's LinkedIn Performance

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Performance ScoreMarcus Frick's LinkedIn Performance