Marcus "Esports" Howard

I have 15 consecutive years of strategic/tactical experience with building startups in various industries, including gaming, news media and restaurants. I specialize in identifying exponential growth opportunities and converging trends in consumer markets. Also, I excel at creating/executing blue ocean business strategies. Growth Hacker. Innovator. Techie. Leader.

Chief Growth Officer

We're redefining education and workforce development with esports. We offer end-to-end services clients needs to create a truly wow factor esports gaming space or large scale arena. We recently completed the world's largest investment in the high school education esports space. Reach out to us if you have any projects or questions that we could help you with.

www.vesselxr.com

Marcus Howard

Nativz Gaming

Nativz is gamifying the entire pathway from casual gamer to esports pro, building a compelling lifestyle brand to unlock the creator economy.

Founder | CEO

Techstars Web3

Business Mentor

BigFan.io

Led the business in preparation for launching our MVP and Seed Raise that was designed to empowering our underdogs with web3 technology to build their communities, reward engagement, enhance storytelling, unlock new insights and augment existing revenues – all designed to grow the business.

Co-Founder | CEO

Co-Founder | Chief Commercial Officer

KP9 Sports Consulting Ltd

Sharing my global experience across sport in the private and public sectors, from the high profile world of the English Premier League right through to grass roots participation. Leveraging success and learnings across marketing, brand, communications, sales, digital, OTT and insight to support growth and/or change with rights holders, venues and agencies.

Consultant

Shamrock Rovers F.C. 

Led the business through a commercial turnaround which resulted in double digit growth in each area. Deliverable included strategic review of ticketing, sponsorship and retail. Reporting directly into the Board of Directors. Recruitment and training of Ticketing Manager and Partnerships Manager.

Commercial Consultant

Brentford Football Club

Led the business charge to become a data-driven commercial organisation off the pitch, implementing a structured insight programme to drive business decisions, created an innovative digital strategy for growth, developed the New Stadium hospitality proposition and ticketing migration strategy.

Sales occupancy at Griffin Park has increased to a high of 86% (up from 59%) and consistent progress achieved against all stadium migration KPI’s to support a 40% capacity increase in the New Stadium, including 2,900 Premium Seats (£12m over 3 years) and a targeted 52% increase in Season Ticket Holders.

Conceived and implemented a digital (and social) strategy designed to transform the Club’s ability to grow via new audiences. This has seen engagement lift significantly (i.e. Twitter 411%), database increase of 178% in four years and online ticket sales now at 70% (up from 32%) and growing.

Developed and launched the strategy for signing off Griffin Park, the Club’s home since 1904, balancing objectives to deliver; tent pole events, engagement with fans worldwide and maximise the commercial opportunities.

Successfully rebranded Brentford FC and navigated a crest change for the club that’s seen brand recognition increase from 60% to 78% locally. Restructured BFC’s partnership rights model in 2017/18 and seen growth of £800K (160%). Led retail through change in 2014-16 having operated at a loss, now profitable with online sales growth up from 35% to 43%.

Built an entire marketing department from the ground up, attracting specialist talent and moulding them into an effective unit within the business, capable of delivering to strategic KPOs.

Director of Marketing and B2C Sales

Fulham Football Club

Successfully acquired in excess of 20,000 new customers YOY, notably achieving 98% matchday occupancy, ave attendances of 25,000, record membership sales of 8,610 (growth YOY of +39%)  and ticketing revenue growth in 2013/14 of 1% despite relegation. All achieved through a data and insight led strategy.

Led transformation of the Matchday Experience, maximising the introduction of two big screens and integration of all in-stadium fan platforms. Bespoke fan content (live & produced) for use in-ground was extended online to amplify our engagement across all digital platforms. 

Project managed the Club’s £250K Website and Mobile App development, driving online revenue growth through introducing a new robust route to market via a mobile first strategy. Official Honouree in the 17th Annual Webby Awards.

Built a highly effective department in a complex environment over 4.5 years that regularly exceeded objectives.

Head of Commercial Marketing (Premier League+Europa League)

Sport England (CSP)

Contracted to PRO-ACTIVE South London. Lead implementation of a £800k investment in youth sport for the sub-region. This programme was one of twelve pilots delivered around England.

Consultant/Project Manager

Harlequins

Developed and executed a community marketing strategy with a focus on market development. Built a segmented customer base, targeted service delivery and enhanced through key relationship management. Delivered strategic marketing projects building a profitable portfolio of community focused products and services. Created a positive, family focused, professional brand within the local South West London community. Influenced the London regional rugby league network to increase brand loyalty and supported strategic growth of the sports infrastructure and participation.

Head of RL Community Marketing

London Skolars Rugby League Club

Consultancy contract to assist with the initial stages of building this newly established professional club. New revenue streams were generated and enhanced the Club’s brand within the local and the London rugby league communities.

Business Development Manager

Techstars Class of 2022, an experienced C-Suite Exec and Entrepreneur with 23+ years experience in the sports industry internationally, highly respected member of the UK&I sports marketing sectors. A strategic commercial marketer and creative problem-solver who combines insight and method to diagnose issues and implement practical business solutions. Always keeping up-to-date with the latest technology offerings in the marketplace. Proven experience in building and managing staff and cross-functional teams, with a passion for building networks and knowledge to benefit the business.

taplio

The Battle

Marcus Howard

Kurt Pittman

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