Marcus "Esports" Howard

Gold Standard Gaming

Need Customers? Want to reach the 18-34 demographic daily? We can help. 

Gold Standard Gaming an Esports consulting agency at the forefront of a new era of esports and gaming. In an industry where authenticity is everything, we help brands turn their audience into a tangible community. 

Our focus is on helping our clients deliver better, more effective advertising and event programming with more engaging content and clear messaging to Millennials and Gen Z.

Cut directly through the noise by allowing your consumers to get hands-on with your brand. Provide your audience with an experience they can’t forget and they’ll do all the talking for you.

Director of Business Development

OVR Technology

OVR is a company that focuses on advancing the human experience through intersection of our most advanced technology and the art and science of olfaction. Creating new technologies to allow people to experience scent in a digital landscape. 

We're attending GDC later this month, to demo the prototype for our technology.  Let me know if you'll be there, and we'll find time for you to demo digital scents. We've launched a new program, to help innovators get early access to our tech! 10 game developers will get free dev kits, plus our team's implementation support. If your team wants to create more immersion in its games, let's chat.

Business Development Strategist

Self Employed

90% of customers polled on LinkedIn are interested in their favorite product/service brands engaging them with video games. Over 90% of employees polled on LinkedIn are interested in their employers engaging them with video games, too. Sign up for my free training, to help your brand learn how to use video games to level up its brand engagement: https://bit.ly/gamedrivenbrandgrowth

Game-Driven, Sustainable Brand Growth Coach

Gamers Home

Gamers Home empowers people to turn their passion for video games into a career. We host career webinars for gamers and streamers, so they can learn from industry experts. We also provide specialized training, so gamers and streamers can get hands-on practice in a variety of domains including voice acting, narrative design, and game marketing. Soon, we're launching a platform for premium freelancing in the gaming industry, so gamers and streamers around the world can use their vetted skills to work with awesome gaming studios. In the meantime, you can visit our Gamers Home Store for gaming-inspired comfort clothing and home decor for gamers and streamers of all ages.

I lead business development for Gamers Home, creating meaningful value for our game studios and other strategic partners. I also host Gamers Home's career insights webinars, helping our featured guests share priceless career advice.

At Gamers Home, we're on a mission to close the PayScale gap. If you work in the gaming industry, and you'd like to help us close the PayScale gap, please take a couple of minutes to share your perspective in our PayScale gap survey here: https://www.surveymonkey.com/r/QNBGG96

Founder & COO

Emotional Ideas, Inc.

The future of sports, esports, and family entertainment.

Gaming & Esports Advisor

Vessel Creative Solutions

We're redefining education and workforce development with esports. We offer end-to-end services clients needs to create a truly wow factor esports gaming space or large scale arena. We recently completed the world's largest investment in the high school education esports space. Reach out to us if you have any projects or questions that we could help you with.

www.vesselxr.com

Chief Growth Officer

Johnson C. Smith University - JCSU

I'm leveraging my decade of gaming industry experience to teach the virtual course "Esports Business & Trends". I've designed a unique course that challenges students to learn esports through direct experience and professional development, rather than just memorizing specific names/dates/info for tests. My goal is that my students will have the specific tools and knowledge to successfully start their professional careers in esports when they graduate college.

Esports and Gaming Management Adjunct Instructor

UKnightedXP, Inc.

Senior Strategic Advisor

Blockchain Game Alliance

The Blockchain Game Alliance is an organization committed to promoting blockchain within the game industry. Its goal is to spread awareness about blockchain technologies and encourage adoption by highlighting their potential to foster new ways to create, publish, play, and build strong communities around games.

The BGA also provides an open forum for individuals and companies to share knowledge and collaborate, create common standards, establish best practices, and network.

Member

MetArena

Two thirds of Americans play video games, and gamers make up nearly half of the world's population. It's highly likely that you brand has gamers as employees and customers. MetArena provides your brand with the insights and technology to authentically engage your entire community, so you can use video games to achieve your brand's goals. Some great examples include selling products or services, recruiting incoming freshman to your school, or raising funds for your nonprofit.

I have 15 consecutive years of strategic/tactical experience with building startups in various industries, including gaming, news media and restaurants. I specialize in identifying exponential growth opportunities and converging trends in consumer markets. Also, I excel at creating/executing blue ocean business strategies. Growth Hacker. Innovator. Techie. Leader.

Dylan Liu's not wrong; with the state of esports, how do you justify that degree?

I MAKE ESPORTS SUSTAINABLE • Lifelong Gamer • Published Author • Professor • Featured Speaker • Indie Game Advocate • Blockchain Enthusiast • International Startup Advisor • Growth Hacker

Ethos Support

𝙒𝙚 𝙗𝙪𝙞𝙡𝙙 𝙖 𝙣𝙖𝙩𝙪𝙧𝙖𝙡 𝙖𝙣𝙙 𝙛𝙡𝙚𝙭𝙞𝙗𝙡𝙚 𝙚𝙭𝙩𝙚𝙣𝙨𝙞𝙤𝙣 𝙤𝙛 𝙮𝙤𝙪𝙧 𝙩𝙚𝙖𝙢... 𝙞𝙣 𝙖𝙨 𝙡𝙞𝙩𝙩𝙡𝙚 𝙖𝙨 2-4 𝙬𝙚𝙚𝙠𝙨.

• Craft and refine compelling core messaging to clearly communicate the company’s
identity, purpose, and impact to diverse audiences.
• Strengthen and evolve the brand identity, ensuring consistency across all touchpoints
and developing new assets that resonate with target audiences.
• Optimize the company’s website as a high-performing growth engine by improving
existing content, creating new pages, expanding the case study library, and developing
valuable resources for customers and prospects.
• Develop and execute a dynamic, multi-platform social media strategy that amplifies
brand visibility, enhances executive presence, and builds engaged online communities.
• Identify and activate effective demand generation channels, creating strategies that
drive measurable growth and engagement.
• Lead, empower and develop a high-performing marketing team, ensuring alignment with business goals and resource-efficient execution of all initiatives. Currently managing a marketing specialist and a content writer.
• Equip the Sales team with high-quality materials such as pitch decks, proposals, and case studies that drive conversions.
• Design and execute an events strategy to create immersive experiences that captivate and engage audiences.
• Track and measure marketing performance through KPIs, optimizing strategies to improve results and achieve growth goals.

About Ethos Support 🎧
We figured out something that most BPOs miss: if you want amazing customer support, you need a team that actually loves what they do. So we built a place where our people thrive and stick around – way longer than the industry standard. Turns out treating employees right leads to happier customers.
𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙎𝙪𝙥𝙥𝙤𝙧𝙩 | 𝙏𝙚𝙘𝙝 𝙎𝙪𝙥𝙥𝙤𝙧𝙩 | 𝘿𝙖𝙩𝙖 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 | 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙈𝙤𝙙𝙚𝙧𝙖𝙩𝙞𝙤𝙣 | 𝘽𝙖𝙘𝙠-𝙊𝙛𝙛𝙞𝙘𝙚

Head of Marketing

JUBEO Design

𝘽𝙚𝙨𝙥𝙤𝙠𝙚 𝙛𝙪𝙧𝙣𝙞𝙨𝙝𝙞𝙣𝙜𝙨 𝙞𝙣𝙨𝙥𝙞𝙧𝙚𝙙 𝙗𝙮 𝙆𝙖𝙣𝙨𝙖𝙨 𝘾𝙞𝙩𝙮’𝙨 𝙢𝙤𝙨𝙩 𝙞𝙘𝙤𝙣𝙞𝙘 𝙖𝙧𝙘𝙝𝙞𝙩𝙚𝙘𝙩𝙪𝙧𝙚. 🧰

Launching to the public soon.

Co-Founder | Associate Principal

Ultimate Endgamers League

𝙉𝙤𝙬 𝙨𝙤𝙪𝙧𝙘𝙞𝙣𝙜 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙛𝙞𝙧𝙨𝙩 𝙐𝙀𝙇 𝘾𝙤𝙡𝙡𝙚𝙜𝙞𝙖𝙩𝙚 𝘾𝙪𝙥 👨‍🏫

Co-owner and fractional SVP, Strategy
• Evangelism of the League
• Expansion of the League
• Sponsorship & partnership

𝙎𝙤𝙢𝙚 𝙝𝙞𝙜𝙝𝙡𝙞𝙜𝙝𝙩𝙨:
• Developers have the opportunity to essentially "buy in" to 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺. At a time when ~20K games are released on Steam annually, the structure and format allows newer developers to pressure test their title with content creators, competitors, viewers and others who can consequently serve as a think tank for feedback and optimization as well as additional marketing levers for their game.
• Competition is set to begin this year in Africa, with Vietnam and India coming soon. The model is agile and applicable, regardless of location across the globe. A partnership with the Nigerian government has set the stage for the first move on a massive level.
• UEL bucks the trend of esports ≠ sports as far as how its players are supported. With the Gamers First initiative, spearheaded by Chief Wellness Officer Dr. Alyse Munoz, EdD, LCSW, our gamers are handled like the professional competitors they are with a suite of physical and mental maintenance that keeps them in top shape for such a constantly shifting game day. 

⇾ 𝙃𝙚𝙡𝙥𝙞𝙣𝙜 𝙜𝙪𝙞𝙙𝙚 𝙩𝙝𝙚 𝙫𝙞𝙨𝙞𝙤𝙣 𝙛𝙤𝙧 𝙐𝙀𝙇 𝙀𝙨𝙥𝙤𝙧𝙩𝙨

About UEL 🏆
Titus & co.'s vision for sustainable esports is a remarkably innovative one. Taking inspiration from the UFC, the UEL believes that superior esports competitors aren't just highly adept at one title... but rather a mixed bag of genres (like mixed martial arts). Pros in the UEL practice and become phenoms at 30+ titles per season across 5 genres: shooters, sports, racing IP, fighters and strategy games. This forthcoming season will have a prize pool of $1,000,000.

Co-Owner | Senior Vice President, Strategy

Rage Quit Consulting

𝙍𝙖𝙜𝙚 𝙌𝙪𝙞𝙩 𝘾𝙤𝙣𝙨𝙪𝙡𝙩𝙞𝙣𝙜: Breaking through in gaming is equal parts exciting and frustrating. Don't "rage quit" before you make it to the next level. Let me help.

With a foundation rooted in creative and media agencies complemented by a blend of dynamic gaming-specific roles, I have a unique skillset that is inclusive of almost all aspects of digital media, partnership activation, and strategic planning. A deep understanding of the gaming audience and a hunger for the latest trends are fused with several years of business development experience, people management, and interdepartmental communications.

This puts me in a position to either consult, serve as an extension, or embed myself in teams while bringing value to both B2C and B2B-minded stakeholders.

𝘾𝙪𝙧𝙧𝙚𝙣𝙩 𝙎𝙚𝙧𝙫𝙞𝙘𝙚𝙨:
• Gaming Landscape Education for All - Scholastic, Brand, Agency, Etc.
• Competitive Analysis / Positioning Exercises for Brands & Agencies
• Content Development & Pitch Refinement for Sales Orgs
• Outsourced Business Development, Account & Talent Management
• Fractional/Retainer Planning & Activation Support for Campaign Teams
• Commercialization of Tier 2 & 3 Esport Orgs

Partners:
Bloxology | Ultimate Endgamers League (UEL) | POV Gaming | Moonrock

My merch company shares the visual ID of the consultancy...

𝙍𝙖𝙜𝙚 𝙌𝙪𝙞𝙩 𝙈𝙚𝙧𝙘𝙝: 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦'𝘴 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘰𝘧 𝘩𝘪𝘨𝘩 𝘲𝘶𝘢𝘭𝘪𝘵𝘺, 𝘭𝘪𝘨𝘩𝘵-𝘩𝘦𝘢𝘳𝘵𝘦𝘥 𝘨𝘢𝘮𝘪𝘯𝘨 𝘮𝘦𝘳𝘤𝘩 𝘵𝘩𝘢𝘵 𝘴𝘦𝘦𝘬𝘴 𝘵𝘰 𝘤𝘢𝘱𝘵𝘶𝘳𝘦 𝘵𝘩𝘦 𝘪𝘯𝘴𝘢𝘯𝘪𝘵𝘺 𝘢𝘯𝘥 𝘧𝘶𝘯 𝘰𝘧 𝘢𝘭𝘭 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘵𝘩𝘪𝘴 𝘩𝘪𝘨𝘩-𝘰𝘤𝘵𝘢𝘯𝘦 𝘩𝘰𝘣𝘣𝘺. 𝘞𝘦 𝘭𝘰𝘷𝘦 𝘪𝘵. 𝘞𝘦 𝘩𝘢𝘵𝘦 𝘪𝘵. 𝘞𝘦 𝘬𝘦𝘦𝘱 𝘣𝘰𝘰𝘵𝘪𝘯𝘨 𝘶𝘱 𝘢𝘯𝘥 𝘥𝘳𝘰𝘱𝘱𝘪𝘯𝘨 𝘣𝘢𝘤𝘬 𝘪𝘯.

💜 Check out our first Collegiate Capsule, the ‘Wildcat Gamer,’ where profits are donated to the KState Esports Scholarship fund.

 𝘐 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘗𝘳𝘪𝘷𝘢𝘵𝘦 𝘓𝘰𝘣𝘣𝘺 𝘯𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳 𝘣𝘺 𝘸𝘢𝘺 𝘰𝘧 𝘙𝘘𝘊. 🤝

Founder | Consultant

Enthusiast Gaming

• Cultivated and maintained strong relationships with key decision-makers across client and agency teams, understanding their business objectives and adapted sales strategies to diverse client needs
• Developed and maintained a robust sales pipeline through proactive prospecting and strategic relationships
• Collaborated with internal stakeholders across teams to develop strategic solutions and RFP responses tailored to address client needs
• Remained abreast of industry trends, competitive landscape, and market developments to identify new business opportunities
• Provided regular updates on sales activities, pipeline status, and revenue forecasts to senior management

⇾ 𝙄𝙣𝙩𝙧𝙤𝙙𝙪𝙘𝙚𝙙 𝙣𝙚𝙬 𝙗𝙧𝙖𝙣𝙙𝙨 𝙩𝙤 𝙜𝙖𝙢𝙞𝙣𝙜 𝙖𝙣𝙙 𝙛𝙪𝙧𝙩𝙝𝙚𝙧 𝙚𝙣𝙫𝙚𝙡𝙤𝙥𝙚𝙙 𝙗𝙧𝙖𝙣𝙙𝙨 𝙩𝙝𝙖𝙩 𝙢𝙖𝙮 𝙗𝙚 𝙛𝙖𝙢𝙞𝙡𝙞𝙖𝙧 𝙬𝙞𝙩𝙝 𝙩𝙝𝙞𝙨 𝙫𝙖𝙡𝙪𝙖𝙗𝙡𝙚 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚

About Enthusiast | (TSX:EGLX) 🔌
Enthusiast Gaming is building the largest media and content platform for video game and esports fans to connect and engage worldwide. Combining the elements of its four core pillars; Media, Talent, Esports and Experiences, Enthusiast Gaming provides a unique opportunity and integrated approach to reach and connect with its coveted Gen-Z and Millennial audience. Through its proprietary mix of digital media and entertainment assets, Enthusiast Gaming has built a vast network of like-minded communities to deliver the ultimate fan experience.

Director, Brand Solutions

GameSquare Holdings Inc.

• Continuous Landscape Analysis: kept eyes and ears to the ground to know what’s hot, what’s next, and what to avoid in terms of brand activity in the space then packing + delivering that information across the organization as well as to our clients
• RFP Response: worked with the Strategy team to draft bespoke responses to RFPs that we had come through the pipeline. These allowed us to be laser-focused in tying business objectives to programming, both with our standing inventory and net-new ideation. 
• IP Development: using what we see and know from the shifting marketplace, this part of the gig gave us the freedom to be as creative as we can while anchoring our concepting in capabilities in-house. What’s appealing to prospects? What are they asking about? How does this overlay with changes or optimizations we’ve made on the business side?
• Account Strategy: when pre-sale programs land, I served as a strategic guide for clients, agency partners, publishers, internal teams and all other necessary stakeholders to ensure the vision came to life as designed
• Business Development: beyond what is stated above, I helped our sellers where I could (and where it makes sense) from a biz dev standpoint to do my part in keeping the pipeline healthy

Programs:
• Domino’s x Ninja’s New Year’s Eve
• WcDonald's UEFN
• GSQ x SEICon
• Hearing Health Day- Hearing Health Foundation
• 5-Hour ENERGY Gamer Shots

About GSQ | (NASDAQ:GAME) ☆
Our portfolio of businesses that work in conjunction to provide an end-to-end solution for brands who are interested in getting in front of one of the most dynamic and eager audiences (gamers) consists of: world-class esports org FaZe Clan; creative agency and in-game experience studio Zoned/Moonlight Studios; multidisciplinary production house Fourth Frame; livestream analytics tech stack Stream Hatchet; social campaign and influencer management platform Sideqik; and more!

Vice President, Brand Strategy

Omnicom Media Group

• Led gaming + esports idea generation within agency team while managing client relationships
• Worked with partners to develop custom solutions and original content
• Managed teams across multiple brands
• Oversaw implementation, tracking, and valuation of partnership activation
• Created and maintained overall gaming and esports landscape analysis for OMG / partner agency clients

⇾ 𝙃𝙚𝙡𝙥𝙚𝙙 𝙗𝙧𝙖𝙣𝙙𝙨 𝙣𝙖𝙫𝙞𝙜𝙖𝙩𝙚 𝙩𝙝𝙚 𝙜𝙖𝙢𝙞𝙣𝙜 𝙡𝙖𝙣𝙙𝙨𝙘𝙖𝙥𝙚 𝙫𝙞𝙖 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝙥𝙡𝙖𝙣𝙣𝙞𝙣𝙜 + 𝙖𝙘𝙘𝙤𝙪𝙣𝙩 𝙢𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩

Highlights:
• Coordinated with ATVI to release an in-game unlockable item (a WZ “calling card”) to promote the new MTN DEW Flamin’ Hot flavor, and activated with our CDL partners (NY Subliners, OpTic Texas, ATL FaZe) to promote it. At the end of the campaign (13 days) hundreds of thousands of calling cards had been unlocked. 
• Worked with Kris London (2.55MM subs) and 2HYPE to create the “TWISTED TEA GAMES.” Like Relay Race: The Show, this series was meant to leverage the fun summery vibe of the beverage to create engaging (heavily branded) custom content. The show just crested 500K total views.
• Collaborated with BoomTV for a massive WZ 2.0 invitational (MTN DEW® Double Drop) to close out 2022 composed of 16 duos, headlined by Doc and newly announced MTN DEW Gaming creator TimTheTatman, fueled by a $25,000 cash prize

Clients: State Farm, PepsiCo (Gatorade, MTN DEW and Game Fuel) and Boston Beer (Truly, Twisted Tea)
Partners: 2K, EA, Boom.tv, Call of Duty League

About Zero Code 👾
Zero Code is the dedicated gaming and esports marketing agency within OMG (Omnicom Media Group) – an Omnicom company. Our approach integrates gaming strategy, audience and industry insights, ideation, negotiation, and execution. Established in 2006, ZC has pioneered some of the most innovative and award-winning programs across gaming platforms, game IP and esports + gaming influencer partnerships for the last 15+ years.

Associate Director, Zero Code

• Managed partner co-marketing initiatives and implementation
• Acted as the day-to-day point of contact for marketing-related brand partners and external agencies: Z0ned for go-to-market, Koncepted for design, and Boundary (LA) for web
• Managed campaign budgets across influencer, content, and social
• Created and/or managed promotional communication with cardmembers including but not limited to website (tiv.co), Discord, social and email
• Supported business development initiatives including but not limited to creative strategy for pre-sale, proposal writing, and co-presenting to potential partners

⇾ 𝙇𝙚𝙙 𝙂𝙏𝙈 (𝙜𝙤-𝙩𝙤-𝙢𝙖𝙧𝙠𝙚𝙩) 𝙚𝙭𝙚𝙘𝙪𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙘𝙧𝙚𝙖𝙩𝙤𝙧 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥𝙨

New tools: Figma, Guru, Stream Hatchet, Contentful

About Tiv 🕹
A fintech company developing products and services for the gaming community and industry. Our first product, a mobile banking app and associated rewards debit card, has been built for gamers from the ground up. Tiv takes a cardmember's passion for gaming and uses it to increase the value of every dollar they spend -- online and offline. "Game more. Earn more."

Marketing Manager

Ayzenberg

• Cultivated relationships with creators and their teams on both a macro and micro level for proper collaboration
• Executed (one-off and always-on) influencer marketing campaigns for tech, video game, and entertainment properties
• Acted as key strategist in content development initiatives that best represented their clients’ brand across a creators' digital platforms 
• Ensured brand guidelines and disclosures were streamlined throughout, for quality content that both entertained and informed

⇾ 𝙁𝙤𝙪𝙣𝙙 𝙖𝙣𝙙 𝙬𝙤𝙧𝙠𝙚𝙙 𝙬𝙞𝙩𝙝 𝙘𝙧𝙚𝙖𝙩𝙤𝙧𝙨 𝙩𝙤 𝙗𝙧𝙞𝙣𝙜 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨 𝙩𝙤 𝙡𝙞𝙛𝙚 𝙬𝙝𝙞𝙡𝙚 𝙥𝙞𝙩𝙘𝙝𝙞𝙣𝙜 𝙩𝙖𝙡𝙚𝙣𝙩-𝙙𝙧𝙞𝙫𝙚𝙣 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨

Programs: 
• Intel Evo x Samsung Galaxy Book Pro 360
• Xbox Game Pass Ultimate Perks tournament ft. NBA 2K21
• The Hacksmith x MLB The Show 21
• Xbox Design Lab Relaunch

Talent: The Hacksmith, ZackTTG (100T/2HYPE), StaxMontana, Dominus, SixRingsOfSteel, Bashworld, Kevin Kenson, Jenna Ezarik, Aureylian, Lamarr Wilson, Judner Aura, Jon Rettinger, Karl Conrad, Jonathan Casey, Minnie Small, Tech Steve

About [a] 🎮
In 1997, Ayzenberg Group became one of the first agencies to create its own website and extranet. That same year, it developed some of the first portals for video game clients. In the years that followed, the agency created result-driven,  award-winning  online,  broadcast  and  print  advertising  as  well  as  media  solutions,  influencer orchestration,  social  activations,  websites  and  mobile  applications  for  a  wide  range  of  companies,  including Electronic Arts,Disney, Mattel, Microsoft, Sony, Warner Bros. and Xbox.

Manager, Influencer & Content Partnerships @ ION

GlynnDevins

• Wrote copy, developed creative strategy and reviewed all in-market tactics
• Oversaw the creation of all proposals and RFP responses from start to finish
• Maintained GlynnDevins.com, internal CMS, owned social media channels
• Assisted brand activation (corporate events), product marketing and lead generation efforts
• Managed 2 proposal writers, as well as a designer

⇾  𝙈𝙖𝙣𝙖𝙜𝙚𝙙 𝘽2𝘽 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩 𝙖𝙣𝙙 𝙖𝙘𝙩𝙞𝙫𝙖𝙩𝙞𝙤𝙣 𝙨𝙪𝙥𝙥𝙤𝙧𝙩𝙞𝙣𝙜 𝙥𝙞𝙥𝙚𝙡𝙞𝙣𝙚 𝙜𝙧𝙤𝙬𝙩𝙝 𝙖𝙣𝙙 𝙨𝙖𝙡𝙚𝙨 𝙚𝙛𝙛𝙤𝙧𝙩𝙨

Highlights:
• “Product of the Month” campaigns, go-to-market strategy defined Q3/Q4 2019
• Launched BrandQ product November '19
• v1 of the “New GlynnDevins” narrative written, approved and adopted in Jan 2020
• Developed New Hire Orientation programming and presented material for 6 months
• Completed Phase I of the Capabilities Deck and training for Sales team
• Drafted full set of Solution Sheets
• Launched case study development program "Key Club" alongside Client Service leadership
• Launched "Sales Tools" SharePoint site to facilitate sales enablement
• Wrote and hosted 8 episodes of the COVID-19 Q&A Senior Living Expert Series webcast
• Designed and implemented new processes for proposal development

New tools: Act-On, Salesforce, Pardot, Gong

About GlynnDevins 🏘 (now Attane)
Founded in 1987, GlynnDevins is the leading data, analytics and marketing technology firm. With a diverse portfolio of products and services driven by data science and insights, GlynnDevins has a proven reputation of supporting companies’ sales efforts with lead generation and conversion.

"We connect seniors with communities. It's what we do."

Director, Content & Sales Enablement

𝙏𝙇;𝙙𝙧 Award-winning marketing director, global comms planner, and digital strategist with extensive influencer & vendor relations experience. Resumé contains years of comfortability pitching work, developing proposals and leading teams as well as a passion for helping folks make some sense out of this often-nonsensical working world. Oh, and I 𝙡𝙤𝙫𝙚 the gaming space.

𝘓𝘰𝘯𝘨𝘦𝘳 𝘴𝘵𝘰𝘳𝘺...

✘ After 5 years of everything from social media for boutique oil & gas pipe fittings, to producing photoshoots for a timeless camping brand in National Parks across the country, to working closely with Rick Ross to sell more chicken wings and Nick Kroll to sell more candy bars… I was fortunate to get my first taste of gaming work. An old college buddy of an agency VP let us have a shot at pitching Square Enix. While I’ve been a lifelong gamer, the electricity I felt while coming up with concepts for introducing the first in a new trilogy for an IP like Tomb Raider… it was palpable. I’d chase that high for another 2 years after taking a detour into the B2B space supporting the development of a Sales & Marketing org selling data-driven marketing solutions to senior housing providers.

✘ COVID would break down geographical barriers that I had fought after staying at a state school in the middle of the country, in an area that has been completely overlooked for employee talent who might know a thing or two about gaming and esports. I was fortunate to take some contract work for Ayzenberg out of Pasadena to lead talent campaigns for Xbox Game Pass and Intel Gaming, doing everything from discovery to creative strategy to reporting.

Read the rest in my 𝙀𝙓𝙋𝙀𝙍𝙄𝙀𝙉𝘾𝙀 section below --

𝘊𝘶𝘳𝘳𝘦𝘯𝘵 𝘱𝘢𝘴𝘴𝘪𝘰𝘯 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴...

✘ The 𝙋𝙧𝙞𝙫𝙖𝙩𝙚 𝙇𝙤𝙗𝙗𝙮 newsletter: 4 of us are working to deliver a weekly 5-minute email digest containing the top stories in gaming & esports to inboxes every Tuesday
✘ The 𝙂𝙖𝙢𝙞𝙣𝙜 𝙎𝙘𝙝𝙤𝙡𝙖𝙨𝙩𝙞𝙘 𝙈𝙚𝙣𝙩𝙤𝙧𝙨𝙝𝙞𝙥 𝙋𝙧𝙤𝙜𝙧𝙖𝙢: a multi-faceted program for students to get raw insights on the industry, designed to help them establish a network before graduation
✘ Advocating for the 𝙆𝙨𝙩𝙖𝙩𝙚 𝙀𝙨𝙥𝙤𝙧𝙩𝙨 𝙎𝙘𝙝𝙤𝙡𝙖𝙧𝙨𝙝𝙞𝙥 fund that went live last year
✘ Writing 𝙖 𝙘𝙝𝙞𝙡𝙙𝙧𝙚𝙣'𝙨 𝙗𝙤𝙤𝙠 𝙬𝙞𝙩𝙝 𝙥𝙧𝙤𝙘𝙚𝙚𝙙𝙨 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙖 𝙬𝙞𝙡𝙙𝙡𝙞𝙛𝙚 𝙘𝙤𝙣𝙨𝙚𝙧𝙫𝙖𝙩𝙞𝙤𝙣 𝙛𝙪𝙣𝙙 
✘ 𝙅𝙐𝘽𝙀𝙊 𝙙𝙚𝙨𝙞𝙜𝙣: my dad and I are launching a design studio where we will produce finely crafted furniture and home furnishings based on historical buildings around the metro by hand

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Marcus "Esports" Howard

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcus "Esports" Howard's LinkedIn Performance

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