Marc Schreiber

Marc Schreiber Consulting

Ghostwriter | Consultant

At Schreiber Consulting we help technology SMEs grow and thrive with their hardware or software products – without hiring more people.

Together with our customers, through a thorough analysis of the Sales, Marketing, and Product departments, we find the weakest link and define an action plan for improvement. Continuously applying this method allows for the sustainable growth of the business.

Product Coach

depsys SA

Be the key stakeholder for product vision and strategy
Build in-depth understanding of the target customers and their needs and define a clear product direction for the products to guarantee product/market fit
Define and own the innovation process from ideation to successful launch
Establish the product roadmap and manage backlog prioritization and release plan
Define user story maps and requirements and work with Engineering on specifications
Communicate widely inside and outside the organization
Collaborate with Product Marketing for product documentation and Sales enablement
Work collaboratively with stakeholders to build alignment across teams

Product Manager

Develop brand, strategy, and plan to position depsys in the market, drive brand awareness, thought leadership, and generate leads; executing marketing strategy through various tactics via internal resources and external agencies, such as media relations, events, web, content, social media, collaterals, newsletters.
-brand strategy
-social media and content marketing
-press relations
-event management
-marketing communications
-messaging

Head of Marketing

Establish business in Germany; position depsys as thought leader in smart grid space with traditional grid operators; cold acquisition via phone and event attendance.

Sales Manager

InnoPark Suisse SA

Consulting work on projects for new business creation, essentially in the field of Sales & Marketing

Consultant

Dell

Plan and execute integrated marketing campaigns, manage campaign budget and agency relations, monitor performance and take corrective actions
-Designed and executed first marketing plan when Dell created Dell Networking brand
-Generated 20% of the sales pipeline through marketing campaigns with an annual budget of $1.2M
-Developed and rolled out a trade-in program
-Drove development of sales motions across EMEA region

EMEA Marketing Program & Campaign Manager, Networking / Servers

Owned business processes from market perspective (forecast, supply&demand, sales, pricing) ; managed European seed unit process ; analyzed sales figures and provided improvement guidance to business leaders
-Established myself as subject matter expert for Enterprise business and marketing programs
-Implemented communication framework to improve product transitions
-Received « team player of the quarter » award for best collaboration across functions

EMEA Marketing Business Manager

Organized workshops and trade show participation ; enabled sales teams in data center technologies ; rolled out marketing campaigns in Switzerland
-Best campaign execution across EMEA countries with 90% follow-up and on-target pipeline 
-Early internal adopter and influencer for social media use

Enterprise Solutions Marketing Manager

Acquired new channel partners ; managed sales process with 5 direct reports to achieve targets ; established Dell channel sales in Swiss business
-Built solid foundation for growth of channel business
-Built Dell channel sales with $21M revenue and 40% growth in first year

Channel Sales Manager

Managed sales funnel in allocated portfolio from detection to closing/order ; executed marketing campaigns to drive business ; owned the customer relationship and managed customer satisfaction
-Constantly achieved or overachieved revenue and call time targets ($3M per quarter)
-Lowered operation costs by pushing orders online (best online order rate in country with 70%)
-Implemented account planning, customer database and follow-up tools adopted by peers

Inside Account Manager

Supported sales teams in technical discussions and offers ; developed Dell data center business in Switzerland
-Heavily increased sales of emerging storage line of business recognized by Gold Award
-Cut error rate in order process leading to reduction of missing/wrong costs

Pre-Sales Consultant

Siemens

introduce eLearning as new delivery method for customer training; establish business plan; implement eLearning and eBusiness platforms; manage learning portfolio
manage a team of back office agents managing the training center organization

Back Office Manager and Project Manager eLearning

train colleagues and customers in data communication and telecom topics (1h to 5d, theoretical and hands-on, operator to manager); manage course portfolio; negociate training contracts; course development

Technical Instructor in Data Communication Networks

Ecole polytechnique fédérale de Lausanne

analysis, specification and development of communication protocol and control system for prototype of space robot and for detection system for landmines; development and test of hardware and software of communication interface, user interface and database; development of Internet-based remote control for mobile robot

Hardware & Software Development Engineer

Charmilles Technologies

development of numerical control algorithms for die-sinking machine-tools; configuration and test of servo motors and sensors; negoatiation of requirements of numerical control with Japanese partner

Software Development Engineer

Toshiba

study and implementation of force control algorithms for industrial robots; development of control software for assembly cell simulator

Research Engineer

I have three decades of experience in technology and have worked in various roles from development to marketing. My expertise spans manufacturing, telecommunications, IT, and energy sectors, in both large corporations and startups.

After a company shift left me seeking new opportunities, I decided to leverage my extensive knowledge by starting a consultancy. Learning about digital writing led me to ghostwriting, where I found joy in shaping and sharing others' ideas.

Now, I specialise in creating Educational Email Courses (EECs) for EnergyTech companies. These courses are a powerful tool for generating leads, something I'm well-versed in after a decade in marketing. My focus is on EnergyTech because I am passionate about contributing to the energy transition, an area where I've spent six years understanding the technology and market challenges.

Many EnergyTech companies have innovative ideas but struggle to sell their products and convert online interest into real business opportunities. I envision a future where these companies are well-known, their sales pipelines are full, and they are recognised leaders in energy transition.

I offer solutions to achieve this: engaging content on social media, EECs for generating business opportunities, regular updates through newsletters, and strategies that lead to real conversions.

Interested in learning more? Join my 5-Day EEC, "The EnergyTech Accelerator," to discover common content creation mistakes that can cost companies potential sales and how to avoid them.

Visit https://EnergyTechAccelerator.com/ to get started.

If you have any questions or want to discuss how we can work together, send me a direct message. I'm eager to connect and help your company grow.

Orange Business

CRM Consultant

Customer Success Collective

The Customer Success Collective’s mission is to enable people in the customer success profession to provide nothing less than pocket aces performances.

Member 

MYBLUEPLANET

Passionate about shaping a sustainable future! 🌍Positioned at the forefront of initiatives dedicated to turning climate aspirations into tangible and successful outcomes advising for two programs: 

Climate School: Shaping Sustainable Minds and Project 3C: Igniting Net Zero Success.
•	Collaborating seamlessly with Team Romandie and forging partnerships with academic institutions, cantons, and private businesses.
•	Setting the foundation for the two programs' development to instill a passion for environmental responsibility in the next generation and  business corporations.
•	Offering crucial support and expert advice to further develop the projects and implement effective B2B collaborations.

3C program Strategic Advisor/Strategic Engagement - Romandie

Earthworm Foundation

A role very similar to the Customer Success Manager but instead of having a book of customer accounts, I am focusing on the Eathworm's project.
•	Overseeing the success of the Salesforce implementation project: strategically planning the phases, roll-out and ramp-up
•	Providing onboarding and continuous training to drive user adoption and engagement by leading the change management initiative

Salesforce Information Coordinator - Assistance

Démarche, Société Coopérative

• Provide customer support clients over chat, email, or telephone
• Handle orders, deliveries, refunds, and complaints, using various tools like: Zendesk, Zenchat, Odoo, Wordpress, SharePoint

E-commerce and Service Client Agent

RegHorizon 

• Writing and editing website content that reflects RegHorizon’s voice
• Preparing meeting notes and presentation decks

Copywriter AI and Emerging Technologies

Gtmhub | The world's most intuitive OKRs platform

What I do: 
• Finding and reinforcing client's business purpose and strategy so they can be translated into tangible goals with outcomes and laser-sharp direction for the future where everyone is motivated, engaged and knows how their efforts contribute towards the common success

How I do it:
• Educating, training and onboarding customers with the OKR methodology and the Gtmhub platform
• Assisting companies with the Change management initiative to make OKR stick for good
• Coaching executive and leadership teams on OKRs 
• Assisting departments and teams with creating their OKRs strategy to achieve their goals with a laser sharp focus, become more transparent, strengthen accountability, keep high employee engagement and establish a culture of alignment around a common mission and vision

Objectives and key results (OKR) is a methodology for setting and managing company objectives and their outcomes. 

It all starts with the mission and the vision for the future development and continues with objectives for each quarter that give the laser sharp focus for the company. OKR methodology boosts transparency and collaboration because it breaks silos, brings about the accountability and independent decision making throughout the whole company. It empowers employees increasing their engagement and reducing turnover rates.

The OKRs are widely used by startups and corporations. Just a few examples, Google, LinkedIn, Facebook, Atlassian, SAP, Twitter, Slack, Zynga, salesforce, Spotify...

Customer Success Manager

Nemetschek Bulgaria

•	Writing content for product sites to help shape the brand awareness
•	Writing targeted articles in accordance to branding style, voice and tone
•	Being creative about event and campaign strategies

Products: Atlassian apps and DocuWare

Brand Communications Writer

Soitron

A decision-maker and a Subject Matter Expert (SME) on operational level responsible for:
• People management
• Capacity utilisation 
• Reporting and tracking
• Improvements and development
• Hiring new personnel, onboarding and training 
• Marketing and Proposal content development
• Internal processes and policies optimisation

Editors and Document Managers Team Lead/ DXC Account

• Acting as a Functional Team Lead
• Support the sales pursuit to provide a single point of ownership for the document management 
   process to ensure high-quality specifically branded documents
• Edit different types of documents for clarity, style conventions, grammar/punctuation/spelling, 
   content and language consistency, tone, structure, and flow in line with customer’s instructions
• Reconciling tables, graphics and appendices, documents with references, indexes etc.
• Work with Word, Excel, PowerPoint, SharePoint
• Startup team experience: actively involved in the optimisation of processes(hiring, onboarding, 
   training) and reporting, assisted in the creation of the SoW and the new managed service model 
   (MSM)
• Mentoring and training new hires

Editor and Document Manager/DXC Account

Freelance

• Ghostwriting features
• Preparation of promotional marketing materials
• Copywriting content for different campaigns
• Creation content for sites
• Ghostwriting cover letters and CVs
• Keyword placement applying SEO best practices
• Formatting content
• Editing

Creative Content Writer and Ghostwriter

I’m a writer, not yet an author, a scribbler of thoughts and observer of worlds.

I dream of my words turning into origami birds, soaring gently towards those who need them. With every fold unfolded, a new meaning is revealed. With every sentence, a reader feels a little more themselves, and a little more at peace.

I’m a storyteller at heart. I delight in telling simple stories in intricate ways, weaving unexpected turns that whisper truths about the human experience. My words soothe. My phrases reassure. My stories lend hope when it's hardest to find, not because I claim to have all the answers, but because I offer you something you already carry: the strength to keep going.

Even in business, there are stories. And I write them too - not to sell, but to connect.

In business, I bring this same storytelling lens to:
- building relationships,
- digital transformations, 
- customer success, 
- change management, 
- marketing operations.

With over 10 years of experience, I turn complex business challenges into clear narratives, crafting solutions, building relationships, and leading projects that leave a lasting impact.

Fluent in English, French, and Bulgarian.
Let’s connect: for stories, for strategy, or simply for a meaningful conversation.

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Marc Schreiber

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