Marc Schreiber

Marc Schreiber Consulting

Ghostwriter | Consultant

At Schreiber Consulting we help technology SMEs grow and thrive with their hardware or software products – without hiring more people.

Together with our customers, through a thorough analysis of the Sales, Marketing, and Product departments, we find the weakest link and define an action plan for improvement. Continuously applying this method allows for the sustainable growth of the business.

Product Coach

depsys SA

Be the key stakeholder for product vision and strategy
Build in-depth understanding of the target customers and their needs and define a clear product direction for the products to guarantee product/market fit
Define and own the innovation process from ideation to successful launch
Establish the product roadmap and manage backlog prioritization and release plan
Define user story maps and requirements and work with Engineering on specifications
Communicate widely inside and outside the organization
Collaborate with Product Marketing for product documentation and Sales enablement
Work collaboratively with stakeholders to build alignment across teams

Product Manager

Develop brand, strategy, and plan to position depsys in the market, drive brand awareness, thought leadership, and generate leads; executing marketing strategy through various tactics via internal resources and external agencies, such as media relations, events, web, content, social media, collaterals, newsletters.
-brand strategy
-social media and content marketing
-press relations
-event management
-marketing communications
-messaging

Head of Marketing

Establish business in Germany; position depsys as thought leader in smart grid space with traditional grid operators; cold acquisition via phone and event attendance.

Sales Manager

InnoPark Suisse SA

Consulting work on projects for new business creation, essentially in the field of Sales & Marketing

Consultant

Dell

Plan and execute integrated marketing campaigns, manage campaign budget and agency relations, monitor performance and take corrective actions
-Designed and executed first marketing plan when Dell created Dell Networking brand
-Generated 20% of the sales pipeline through marketing campaigns with an annual budget of $1.2M
-Developed and rolled out a trade-in program
-Drove development of sales motions across EMEA region

EMEA Marketing Program & Campaign Manager, Networking / Servers

Owned business processes from market perspective (forecast, supply&demand, sales, pricing) ; managed European seed unit process ; analyzed sales figures and provided improvement guidance to business leaders
-Established myself as subject matter expert for Enterprise business and marketing programs
-Implemented communication framework to improve product transitions
-Received « team player of the quarter » award for best collaboration across functions

EMEA Marketing Business Manager

Organized workshops and trade show participation ; enabled sales teams in data center technologies ; rolled out marketing campaigns in Switzerland
-Best campaign execution across EMEA countries with 90% follow-up and on-target pipeline 
-Early internal adopter and influencer for social media use

Enterprise Solutions Marketing Manager

Acquired new channel partners ; managed sales process with 5 direct reports to achieve targets ; established Dell channel sales in Swiss business
-Built solid foundation for growth of channel business
-Built Dell channel sales with $21M revenue and 40% growth in first year

Channel Sales Manager

Managed sales funnel in allocated portfolio from detection to closing/order ; executed marketing campaigns to drive business ; owned the customer relationship and managed customer satisfaction
-Constantly achieved or overachieved revenue and call time targets ($3M per quarter)
-Lowered operation costs by pushing orders online (best online order rate in country with 70%)
-Implemented account planning, customer database and follow-up tools adopted by peers

Inside Account Manager

Supported sales teams in technical discussions and offers ; developed Dell data center business in Switzerland
-Heavily increased sales of emerging storage line of business recognized by Gold Award
-Cut error rate in order process leading to reduction of missing/wrong costs

Pre-Sales Consultant

Siemens

introduce eLearning as new delivery method for customer training; establish business plan; implement eLearning and eBusiness platforms; manage learning portfolio
manage a team of back office agents managing the training center organization

Back Office Manager and Project Manager eLearning

train colleagues and customers in data communication and telecom topics (1h to 5d, theoretical and hands-on, operator to manager); manage course portfolio; negociate training contracts; course development

Technical Instructor in Data Communication Networks

Ecole polytechnique fédérale de Lausanne

analysis, specification and development of communication protocol and control system for prototype of space robot and for detection system for landmines; development and test of hardware and software of communication interface, user interface and database; development of Internet-based remote control for mobile robot

Hardware & Software Development Engineer

Charmilles Technologies

development of numerical control algorithms for die-sinking machine-tools; configuration and test of servo motors and sensors; negoatiation of requirements of numerical control with Japanese partner

Software Development Engineer

Toshiba

study and implementation of force control algorithms for industrial robots; development of control software for assembly cell simulator

Research Engineer

I have three decades of experience in technology and have worked in various roles from development to marketing. My expertise spans manufacturing, telecommunications, IT, and energy sectors, in both large corporations and startups.

After a company shift left me seeking new opportunities, I decided to leverage my extensive knowledge by starting a consultancy. Learning about digital writing led me to ghostwriting, where I found joy in shaping and sharing others' ideas.

Now, I specialise in creating Educational Email Courses (EECs) for EnergyTech companies. These courses are a powerful tool for generating leads, something I'm well-versed in after a decade in marketing. My focus is on EnergyTech because I am passionate about contributing to the energy transition, an area where I've spent six years understanding the technology and market challenges.

Many EnergyTech companies have innovative ideas but struggle to sell their products and convert online interest into real business opportunities. I envision a future where these companies are well-known, their sales pipelines are full, and they are recognised leaders in energy transition.

I offer solutions to achieve this: engaging content on social media, EECs for generating business opportunities, regular updates through newsletters, and strategies that lead to real conversions.

Interested in learning more? Join my 5-Day EEC, "The EnergyTech Accelerator," to discover common content creation mistakes that can cost companies potential sales and how to avoid them.

Visit https://EnergyTechAccelerator.com/ to get started.

If you have any questions or want to discuss how we can work together, send me a direct message. I'm eager to connect and help your company grow.

futura21

Futura21 provides career transition programs to individuals and corporates mainly in Geneva and Lausanne. Our corporate clients are from both the public and the private sectors.

Services include (but not limited to): outplacement, coaching (individual or teams), team buildings,, trainings & workshops. 

Futura21 is also a R&D institute for Labour and formation.

In 2012 I took part in the launch of the company in Geneva, creating workshops and trainings and coaching/driving people individualy depending on their needs and objectives.

In November 2014 we opened the Lausanne office to further expand our activities in Suisse Romande. I'm currently the branch manager with a team of 6 coaches and 2 admins. We together run a cantonal program for executives in career transition.

Career transition consultant / trainer / program and branch manager

As futura21 is also providing recruitment service to its clients, I've been working on many recruitments mainly at an executive level. We advise our clients on local's best recruitment practices, define with them the job desciption, select the chanels and perform sourcing and direct approaches of candidates.

As a career coach, I stay close to the market in touch with recruiters and talent acquisition specialists.

I also created and gave formations about recruitment, employer branding and sourcing.

Senior Recruitment Specialist

In 2012 I took part in the launch of the company in Geneva, creating workshops and trainings and coaching/driving people individualy depending on their needs and objectives.

Career transition consultant / trainer

Dober Partners

Local partner / Executive search

Akwire Sàrl

Akwire is known and recognized as a banking training centre dedicated to the banking industry (but not only!).

We are providing formations to both private participants and financial institutions in classrooms or online on the following subjects: banking operations, financial products and compliance (all legal and regulatory aspects).

Our experts also provide the following services:
- training on social media (LinkedIn)
- career coaching
- outplacement services
- recruitment and sourcing (directly as we have the SECO authorisation or in partnership with other recruiters like HR Partners, Ellwood Atfield and Hunteed).

Owner, Managing Partner, Trainer, Senior recruiter

During this mandate, I was in charge of the global recruitment process for the HQ in Geneva, the Portuguese branch in Lisbon as well as other subsidiaries in Europe, US, and Asia. During this period, we hired around 50 people in network engineering, field engineering, IT, project management, sales and corporate functions (HR, Finance, and logistics).

Within the Swisscom Group’s corporate business, Swisscom Hospitality Services (SHS) designs, implements and manages integrated technology solutions specifically for the global hospitality industry. SHS advises hotel owners and operators on the rapidly evolving digitization of hotel and guest services and enables them to leverage information technology as a strategic asset for their hotels and new hotel projects. SHS is a global company with offices and employees based in 17 countries.

Recruitment Specialist at Swisscom Hospitality Services

HSBC

•	Responsible for the internal "life cycle” for employees from several departments of the bank (back, middle and front office)
- 	confirmation after the trial period, interviews (satisfaction, dissatisfaction, pre-conflict,    conflict, warning, dismissal)
- 	coordination of the bi-annual evaluation and goals setting
- 	coordination of annual pay reviews
-	function of advisory to managers (business partner)
•	Recruitment (back, middle and front office)
-	definition of the desired profile with the business line
-	drafting of announcements and choice of recruitment strategy
-	selection of candidates
-	participation in interviews
-	choice of the selected candidate (with the business line)
-	administrative coordination of the hirings
•	Responsible for providing internal outplacement (accompanying measures following a dismissal)
-         creation of the booklet given to participants
-         outplacement sessions and customized monitoring

HR Advisor & In-house recruiter

Mignon Genève SA

Mignon Geneva is a Swiss financial institution located in Geneva and is part of an international financial group. Mignon is the investment advisor of the Alpstar (hedge) Funds.

My role was to create an HR department within the group and to define with the management a politic in terms of HR. My job also included full recruitment process, assessments, and being the contact person for all HR related issues.

Human Resources Manager

Adecco

Took over a lead position in the "temp" department since first day
Became responsible of the temp department (2) in 06
Lead recruitment processes both in temp and in permanent jobs
Generated new businesses on both temp and permanent jobs
Built relationships with companies in the Geneva area

Head of department & recruitment

Baccalauréat International

Conference unit officer

MCI Group

Conference organizer

Hotelplan Suisse

Local representative

Back office employee

Welcome to my profile!

I am a career transition consultant, trainer, and branch manager at Futura21, a leading provider of career transition programs and services to individuals and corporates in Switzerland. With over 17 years of experience in the HR field, I have a diverse and rich background in recruitment, HR management, HR business partnership, training, and coaching.

My mission is to help people discover their potential, develop their skills, and achieve their career goals, whether they are looking for a new job, a career change, or a personal development plan. I also support organizations in managing their talent, ensuring their compliance, and enhancing their employer branding. I design and deliver workshops and trainings on various topics, such as management & leaderships, social networks, and career management. I am certified in Insights Discovery, TRIMA, Business Model You, and Black Belt in Internet Recruitment. I am passionate about learning, sharing, and creating solutions that work for my clients and partners.

I hold Swiss federal degrees in HR and training and starting a DAS (Diploma of Advanced Studies) in September at the University of Geneva.

Feel free to reach out to me: rbuob@futura21.ch

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Marc Schreiber

Romain Buob

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