Marc Schreiber

Marc Schreiber Consulting

Ghostwriter | Consultant

At Schreiber Consulting we help technology SMEs grow and thrive with their hardware or software products – without hiring more people.

Together with our customers, through a thorough analysis of the Sales, Marketing, and Product departments, we find the weakest link and define an action plan for improvement. Continuously applying this method allows for the sustainable growth of the business.

Product Coach

depsys SA

Be the key stakeholder for product vision and strategy
Build in-depth understanding of the target customers and their needs and define a clear product direction for the products to guarantee product/market fit
Define and own the innovation process from ideation to successful launch
Establish the product roadmap and manage backlog prioritization and release plan
Define user story maps and requirements and work with Engineering on specifications
Communicate widely inside and outside the organization
Collaborate with Product Marketing for product documentation and Sales enablement
Work collaboratively with stakeholders to build alignment across teams

Product Manager

Develop brand, strategy, and plan to position depsys in the market, drive brand awareness, thought leadership, and generate leads; executing marketing strategy through various tactics via internal resources and external agencies, such as media relations, events, web, content, social media, collaterals, newsletters.
-brand strategy
-social media and content marketing
-press relations
-event management
-marketing communications
-messaging

Head of Marketing

Establish business in Germany; position depsys as thought leader in smart grid space with traditional grid operators; cold acquisition via phone and event attendance.

Sales Manager

InnoPark Suisse SA

Consulting work on projects for new business creation, essentially in the field of Sales & Marketing

Consultant

Dell

Plan and execute integrated marketing campaigns, manage campaign budget and agency relations, monitor performance and take corrective actions
-Designed and executed first marketing plan when Dell created Dell Networking brand
-Generated 20% of the sales pipeline through marketing campaigns with an annual budget of $1.2M
-Developed and rolled out a trade-in program
-Drove development of sales motions across EMEA region

EMEA Marketing Program & Campaign Manager, Networking / Servers

Owned business processes from market perspective (forecast, supply&demand, sales, pricing) ; managed European seed unit process ; analyzed sales figures and provided improvement guidance to business leaders
-Established myself as subject matter expert for Enterprise business and marketing programs
-Implemented communication framework to improve product transitions
-Received « team player of the quarter » award for best collaboration across functions

EMEA Marketing Business Manager

Organized workshops and trade show participation ; enabled sales teams in data center technologies ; rolled out marketing campaigns in Switzerland
-Best campaign execution across EMEA countries with 90% follow-up and on-target pipeline 
-Early internal adopter and influencer for social media use

Enterprise Solutions Marketing Manager

Acquired new channel partners ; managed sales process with 5 direct reports to achieve targets ; established Dell channel sales in Swiss business
-Built solid foundation for growth of channel business
-Built Dell channel sales with $21M revenue and 40% growth in first year

Channel Sales Manager

Managed sales funnel in allocated portfolio from detection to closing/order ; executed marketing campaigns to drive business ; owned the customer relationship and managed customer satisfaction
-Constantly achieved or overachieved revenue and call time targets ($3M per quarter)
-Lowered operation costs by pushing orders online (best online order rate in country with 70%)
-Implemented account planning, customer database and follow-up tools adopted by peers

Inside Account Manager

Supported sales teams in technical discussions and offers ; developed Dell data center business in Switzerland
-Heavily increased sales of emerging storage line of business recognized by Gold Award
-Cut error rate in order process leading to reduction of missing/wrong costs

Pre-Sales Consultant

Siemens

introduce eLearning as new delivery method for customer training; establish business plan; implement eLearning and eBusiness platforms; manage learning portfolio
manage a team of back office agents managing the training center organization

Back Office Manager and Project Manager eLearning

train colleagues and customers in data communication and telecom topics (1h to 5d, theoretical and hands-on, operator to manager); manage course portfolio; negociate training contracts; course development

Technical Instructor in Data Communication Networks

Ecole polytechnique fédérale de Lausanne

analysis, specification and development of communication protocol and control system for prototype of space robot and for detection system for landmines; development and test of hardware and software of communication interface, user interface and database; development of Internet-based remote control for mobile robot

Hardware & Software Development Engineer

Charmilles Technologies

development of numerical control algorithms for die-sinking machine-tools; configuration and test of servo motors and sensors; negoatiation of requirements of numerical control with Japanese partner

Software Development Engineer

Toshiba

study and implementation of force control algorithms for industrial robots; development of control software for assembly cell simulator

Research Engineer

I have three decades of experience in technology and have worked in various roles from development to marketing. My expertise spans manufacturing, telecommunications, IT, and energy sectors, in both large corporations and startups.

After a company shift left me seeking new opportunities, I decided to leverage my extensive knowledge by starting a consultancy. Learning about digital writing led me to ghostwriting, where I found joy in shaping and sharing others' ideas.

Now, I specialise in creating Educational Email Courses (EECs) for EnergyTech companies. These courses are a powerful tool for generating leads, something I'm well-versed in after a decade in marketing. My focus is on EnergyTech because I am passionate about contributing to the energy transition, an area where I've spent six years understanding the technology and market challenges.

Many EnergyTech companies have innovative ideas but struggle to sell their products and convert online interest into real business opportunities. I envision a future where these companies are well-known, their sales pipelines are full, and they are recognised leaders in energy transition.

I offer solutions to achieve this: engaging content on social media, EECs for generating business opportunities, regular updates through newsletters, and strategies that lead to real conversions.

Interested in learning more? Join my 5-Day EEC, "The EnergyTech Accelerator," to discover common content creation mistakes that can cost companies potential sales and how to avoid them.

Visit https://EnergyTechAccelerator.com/ to get started.

If you have any questions or want to discuss how we can work together, send me a direct message. I'm eager to connect and help your company grow.

Impact 11

Helping B2B startups accelerate their GTM efforts - specializing in engineering, automations, and AI-assisted GTM acceleration for Series A-B companies, as well as hyper-targeted zero-to-one market and sales channel establishment for Seed and Pre-Seed startups.

Founder

Reply

Certified Expert

ApolloShield Counter-Drone Systems

Founded and led ApolloShield from idea to a profitable world-class drone detection and mitigation company.

Sold critical perimeter security systems to top-tier stadiums, prisons, militaries, critical infrastructure, law enforcement and government agencies worldwide.

Raised $3m from Y Combinator and prominent Silicon Valley funds.

Co-Founder & CEO (YC S16, Profitable)

Viggo Hotel TV

Led development and deployment of a hardware and software smart TV content system in thousands of hotel rooms worldwide.

Chief Architect

iOnRoad

Directed UX, branding, marketing, business development, and media activities for driving > 3m YouTube views and ~1m downloads one year after product launch.

iOnRoad won the CES 2011 Innovation honors award and was acquired by Harman Automotive and later integrated into Samsung

Head of Product Management (acq. by SAMSUNG)

Unit 8200 - Israeli Intelligence Corps

Led a critical part of an Israel Defense Prize winning system; Managed engineering teams and led innovative inter-organizational projects with dozens of participants across four associate units

Researcher, Team Leader, Project Manager

StartupGTM.com | I help b2b founders hack traction | Profitable founder (YC)

Transforming a startup from early to repeatable sales is HARD.

If you’re a B2B founder with early sales, then you've done many things right to win your first customers.

BUT - to raise a round A, your startup will need to have a product that's ready to scale because it can be 𝙨𝙤𝙡𝙙 𝙧𝙚𝙥𝙚𝙖𝙩𝙚𝙙𝙡𝙮 𝙖𝙣𝙙 𝙧𝙚𝙡𝙞𝙖𝙗𝙡𝙮.

To get repeatable sales - there are four blockers. 
 
You'll need to change each one from "not working" to "working": 
 
1️⃣ Consistently creating a 𝙨𝙩𝙧𝙚𝙖𝙢 of conversations with customers 
 
2️⃣ Converting these conversations into a 𝙨𝙩𝙧𝙚𝙖𝙢 of first meetings 
 
3️⃣ Converting these meetings into a 𝙨𝙩𝙧𝙚𝙖𝙢 of trials 
 
4️⃣ Converting trials into a 𝙨𝙩𝙧𝙚𝙖𝙢 of deals. 
 
These blockers need to be removed 𝙨𝙚𝙦𝙪𝙚𝙣𝙩𝙞𝙖𝙡𝙡𝙮 - i.e. one by one. 
 
💡 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗖𝗥𝗔𝗖𝗞𝗜𝗡𝗚 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗮𝘁 𝗥𝗜𝗚𝗛𝗧 𝗡𝗢𝗪. 𝗗𝗼𝗻'𝘁 𝗼𝘃𝗲𝗿𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿𝘀.

—

I'm a former co-founder and CEO at ApolloShield - a profitable YC startup.

I work hands-on with B2B founders on turning their early sales into repeatable sales through a combination of disciplines:

1️⃣ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Understanding the market, identifying target customers, and analyzing competitors.

2️⃣ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Defining how the product fits into the market and crafting compelling messages to appeal to the target audience.

3️⃣ 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Developing strategies for selling the product, including choosing sales channels and partnerships.

4️⃣ 𝗖𝗼𝗹𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Creating and executing campaigns to build brand awareness and generate leads.

5️⃣ 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀: Managing discovery and commercial discussions with clients and partners to get their business.

5️⃣ 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Gathering customer feedback and continuously adapting the product and strategies accordingly.

6️⃣ 𝗜𝗧 𝗮𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Building support systems to holistically orchestrate and manage your GTM efforts.

7️⃣ 𝗥𝗮𝗽𝗶𝗱 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Developing a method to move forward quickly, iterate and get market feedback - doubling what works and tossing what doesn’t.

🚀 Let's connect and accelerate your startup together!

Nimo Shkedy

Awesome masterclass this Wednesday at Clay's HQ! 😍

📆 𝗦𝗲𝗲 𝘆𝗼𝘂 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 (𝗡)𝗬𝗖 𝗚𝗧𝗠+𝗔𝗜 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀:
https://lnkd.in/dPTNjbHD (Wednesday, Jan 21, 5:30pm)

(I'll announce speakers & mentors soon. Let me know if you have experts to nominate!)

👑 𝗖𝗿𝗲𝗱𝗶𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀 & 𝗺𝗲𝗻𝘁𝗼𝗿𝘀: 
• Asaf Raz ​Building and executing an organizational GTM engineering plan
• Maya Mandelbaum ​AI for enabling partnerships + A Hands-On Growth Workshop From Insight to Income
• Avishai Sam Bitton ​AEO mastery
• Shira Luk-Zilberman ​Vibe Coding Apps with Base 44
• Ajinkya Nene ​Building products with AI to compete with giants
• Gal Fontyn ​Org-wide AI project strategies for executives
• John DiLoreto ​Evaluating AI in GTM: Separating Real Revenue Economics Value from Fluff
• David Ronen ​Building context-aware GTM automations
• Randall Bennett ​Expert prompt-writing for agents and chats

💡 𝗔𝘄𝗲𝘀𝗼𝗺𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗮𝗻𝗱 𝗺𝗮𝗱𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲:
Gil Birnboim Lior Meitar Boaz Descalo Andreas Wernicke Matthew Silberman Omer Maman Nima Gardideh Aakash Shah Adam Alpert Tom Granot Gil Dabah Tom Mes TJ (Tsion) Gonen Amit Yampolsky 🎏 Shoham Eckhaus Gadi Evron 

🤝 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 (𝗡)𝗬𝗖 𝗚𝗧𝗠 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
https://lnkd.in/d2Drua36

B2B GTM | 2x Founder | YC | MBA | Former hacker (yes, for real)

Last month, I ran a campaign I was 𝘴𝘶𝘳𝘦 would crush it.

Tight copy. Perfect audience. BUT: No results.

I was baffled. What am I going to do now?

That’s when I realized something many founders miss:
𝗗𝗮𝘁𝗮 𝘁𝗲𝗹𝗹𝘀 𝘂𝘀 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱. 𝗜𝘁 𝗻𝗲𝘃𝗲𝗿 𝘁𝗲𝗹𝗹𝘀 𝘂𝘀 𝘄𝗵𝘆.

And that’s the trap I see so many founders fall into:

We stare at dashboards, trying to decode why one version wins and another flops.

But those numbers seldom tell us what we should do next.

So if you’re stuck in that loop, stop running “yes/no” experiments.
✅ Click / ❌ No Click
✅ Reply / ❌ No Reply

Instead, talk to 5 customers.
Say the same message out loud.
Watch how they react.

You’ll learn more in an hour of conversation than in a month of A/B testing.

Many startups task the wrong people with using Clay

And it's actually causing more confusion than benefit

Here's who should (and shouldn't) use Clay in your org -- and why:

𝗘𝗮𝗿𝗹𝘆 𝘀𝘁𝗮𝗴𝗲 (𝗹𝗼𝘄 𝘃𝗼𝗹𝘂𝗺𝗲 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴):
→ Founders need to own it
→ Why? Your limited time demands extreme precision
→ You can't delegate understanding WHO you're selling to
→ Even if someone else builds, you must be deeply involved in list composition and prioritization

𝗚𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗮𝗴𝗲:
→ Hand off to Marketing Ops or a technical manager
→ Someone who understands both the tech AND the business
→ This is where founders can step back

𝗪𝗵𝗼 𝘀𝗵𝗼𝘂𝗹𝗱 𝗡𝗢𝗧 𝗵𝗮𝘃𝗲 𝗮𝗰𝗰𝗲𝘀𝘀:
❌ AEs
❌ BDRs
❌ Non-technical marketers

𝗧𝗵𝗶𝘀 𝗶𝘀𝗻'𝘁 𝗮𝗯𝗼𝘂𝘁 𝗴𝗮𝘁𝗲𝗸𝗲𝗲𝗽𝗶𝗻𝗴. 𝗜𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁:
→ Preventing tech overwhelm for people who need system stability
→ Protecting working processes from destabilization
→ Avoiding unnecessary credit waste (I see this constantly)

Clay is powerful. But power tools need the right operators.

What's your take? Who owns Clay in your org?

--

P.S: Want to learn more about using Clay at cybersecurity startups and beyond?

Join the Clay workshop I'll be hosting with my good friends Tom Granot Artium Koner & Kfir Shapira and Cybersecurity marketing community

📅 Wednesday, December 10 - 🌐 Online Webinar

⏰ 11 am Eastern | 8 am Pacific | 5 pm CET | 6 pm TLV

👉 𝗦𝗶𝗴𝗻 𝘂𝗽 𝗵𝗲𝗿𝗲: https://lnkd.in/dkAqHW9f

This week, an investor in 500+ startups told me 95% of B2B founders fail at GTM.
 
Here's what he sees in the 5% who succeed:
 
𝟭) 𝗧𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮 𝗹𝗮𝘀𝗲𝗿-𝘀𝗵𝗮𝗿𝗽 𝗜𝗖𝗣
 
Not "CFOs at enterprise companies."
 
CFOs using Stack X, tried Solutions Y and Z (heard about them from Channel Q), failed because of Problems A, B, C.
 
If you can't describe your ICP in one breath with this level of detail, you're guessing.
 
𝟮) 𝗧𝗵𝗲𝘆 𝗱𝗼𝗻'𝘁 𝗳𝗶𝗴𝗵𝘁 𝘁𝗵𝗲𝗶𝗿 𝗳𝗶𝗿𝘀𝘁 𝗸𝗻𝗶𝗳𝗲 𝗳𝗶𝗴𝗵𝘁 𝗮𝗹𝗼𝗻𝗲
 
Some founders are naturally good at GTM. Others are really well connected.

With B2B buyers already confused by the competition and still having sky-high expectations, GTM is a knife fight. Founders play in hard mode from day one.

Good founders who aren't experienced with knife fights get coaches or expert fighters, or both.

(Note: For proper founder-led sales, founders still need to lead. They keep ownership and accountability, and manage their coaches / experts while getting their own hands dirty too)
  
𝟯) 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗵𝗮𝗰𝗸𝗲𝗿𝘀 𝗮𝗻𝗱 𝗵𝘂𝘀𝘁𝗹𝗲𝗿𝘀 - 𝘄𝗵𝗼 𝗹𝗶𝘀𝘁𝗲𝗻
 
They find tricks to get to the right people. They read between the lines in every conversation.
 
They don't pitch. They don't get "happy ears." They don't fall in love with their solution.
 
They're IN the conversation - curious, wanting to help, but staying ready to adapt and open to learn what they got wrong.
 
---

P.S: I learned GTM solo. I made it work. But there was a shorter, better way.

Now, I get help to achieve my goals.

Expensive? Yes. Always works? No. Worth it? Absolutely.

If you're a funded B2B founder and want to talk GTM - book a quick meeting from my profile.

taplio

The Battle

Marc Schreiber

Nimo Shkedy

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