Marc Schreiber

Marc Schreiber Consulting

Ghostwriter | Consultant

At Schreiber Consulting we help technology SMEs grow and thrive with their hardware or software products – without hiring more people.

Together with our customers, through a thorough analysis of the Sales, Marketing, and Product departments, we find the weakest link and define an action plan for improvement. Continuously applying this method allows for the sustainable growth of the business.

Product Coach

depsys SA

Be the key stakeholder for product vision and strategy
Build in-depth understanding of the target customers and their needs and define a clear product direction for the products to guarantee product/market fit
Define and own the innovation process from ideation to successful launch
Establish the product roadmap and manage backlog prioritization and release plan
Define user story maps and requirements and work with Engineering on specifications
Communicate widely inside and outside the organization
Collaborate with Product Marketing for product documentation and Sales enablement
Work collaboratively with stakeholders to build alignment across teams

Product Manager

Develop brand, strategy, and plan to position depsys in the market, drive brand awareness, thought leadership, and generate leads; executing marketing strategy through various tactics via internal resources and external agencies, such as media relations, events, web, content, social media, collaterals, newsletters.
-brand strategy
-social media and content marketing
-press relations
-event management
-marketing communications
-messaging

Head of Marketing

Establish business in Germany; position depsys as thought leader in smart grid space with traditional grid operators; cold acquisition via phone and event attendance.

Sales Manager

InnoPark Suisse SA

Consulting work on projects for new business creation, essentially in the field of Sales & Marketing

Consultant

Dell

Plan and execute integrated marketing campaigns, manage campaign budget and agency relations, monitor performance and take corrective actions
-Designed and executed first marketing plan when Dell created Dell Networking brand
-Generated 20% of the sales pipeline through marketing campaigns with an annual budget of $1.2M
-Developed and rolled out a trade-in program
-Drove development of sales motions across EMEA region

EMEA Marketing Program & Campaign Manager, Networking / Servers

Owned business processes from market perspective (forecast, supply&demand, sales, pricing) ; managed European seed unit process ; analyzed sales figures and provided improvement guidance to business leaders
-Established myself as subject matter expert for Enterprise business and marketing programs
-Implemented communication framework to improve product transitions
-Received « team player of the quarter » award for best collaboration across functions

EMEA Marketing Business Manager

Organized workshops and trade show participation ; enabled sales teams in data center technologies ; rolled out marketing campaigns in Switzerland
-Best campaign execution across EMEA countries with 90% follow-up and on-target pipeline 
-Early internal adopter and influencer for social media use

Enterprise Solutions Marketing Manager

Acquired new channel partners ; managed sales process with 5 direct reports to achieve targets ; established Dell channel sales in Swiss business
-Built solid foundation for growth of channel business
-Built Dell channel sales with $21M revenue and 40% growth in first year

Channel Sales Manager

Managed sales funnel in allocated portfolio from detection to closing/order ; executed marketing campaigns to drive business ; owned the customer relationship and managed customer satisfaction
-Constantly achieved or overachieved revenue and call time targets ($3M per quarter)
-Lowered operation costs by pushing orders online (best online order rate in country with 70%)
-Implemented account planning, customer database and follow-up tools adopted by peers

Inside Account Manager

Supported sales teams in technical discussions and offers ; developed Dell data center business in Switzerland
-Heavily increased sales of emerging storage line of business recognized by Gold Award
-Cut error rate in order process leading to reduction of missing/wrong costs

Pre-Sales Consultant

Siemens

introduce eLearning as new delivery method for customer training; establish business plan; implement eLearning and eBusiness platforms; manage learning portfolio
manage a team of back office agents managing the training center organization

Back Office Manager and Project Manager eLearning

train colleagues and customers in data communication and telecom topics (1h to 5d, theoretical and hands-on, operator to manager); manage course portfolio; negociate training contracts; course development

Technical Instructor in Data Communication Networks

Ecole polytechnique fédérale de Lausanne

analysis, specification and development of communication protocol and control system for prototype of space robot and for detection system for landmines; development and test of hardware and software of communication interface, user interface and database; development of Internet-based remote control for mobile robot

Hardware & Software Development Engineer

Charmilles Technologies

development of numerical control algorithms for die-sinking machine-tools; configuration and test of servo motors and sensors; negoatiation of requirements of numerical control with Japanese partner

Software Development Engineer

Toshiba

study and implementation of force control algorithms for industrial robots; development of control software for assembly cell simulator

Research Engineer

I have three decades of experience in technology and have worked in various roles from development to marketing. My expertise spans manufacturing, telecommunications, IT, and energy sectors, in both large corporations and startups.

After a company shift left me seeking new opportunities, I decided to leverage my extensive knowledge by starting a consultancy. Learning about digital writing led me to ghostwriting, where I found joy in shaping and sharing others' ideas.

Now, I specialise in creating Educational Email Courses (EECs) for EnergyTech companies. These courses are a powerful tool for generating leads, something I'm well-versed in after a decade in marketing. My focus is on EnergyTech because I am passionate about contributing to the energy transition, an area where I've spent six years understanding the technology and market challenges.

Many EnergyTech companies have innovative ideas but struggle to sell their products and convert online interest into real business opportunities. I envision a future where these companies are well-known, their sales pipelines are full, and they are recognised leaders in energy transition.

I offer solutions to achieve this: engaging content on social media, EECs for generating business opportunities, regular updates through newsletters, and strategies that lead to real conversions.

Interested in learning more? Join my 5-Day EEC, "The EnergyTech Accelerator," to discover common content creation mistakes that can cost companies potential sales and how to avoid them.

Visit https://EnergyTechAccelerator.com/ to get started.

If you have any questions or want to discuss how we can work together, send me a direct message. I'm eager to connect and help your company grow.

OSIMA Conseils

• Architecture entreprise & solutions et Business Analyse orientées valeur (BABOK, Togaf, Archimate, BPMN2, UML)
• Organisation, pilotage et conduite du changement
• Conception et réalisation de solutions logicielles
• Direction et conduite agile de projets stratégiques
• Organisation et direction du service Organisation et Technologies de l'information
• Organisation et gestion de la sous-traitance
• Réception de logiciels et tests
• Optimisation des processus métier

Consultant Senior à votre disposition

SMARTEGE Services

Approche du marché de la distribution d'énergie avec une offre de produit élaborée pour tester sur le terrain l'opportunité de créer une nouvelle entité au service des gestionnaires de réseau de distribution d'énergie pour assurer la transition vers des systèmes de mesure intelligents.

La réorganisation du marché autour de collaborations sous diverses formes avec des organisations propres à leur service pour assurer cette transition en lien direct avec des fournisseurs potentiels au travers d'appel d'offres public a conduit à la conclusion que le marché n'était pas propice à cette opportunité.

L'expérience acquise dans le domaine de l'énergie s'est prolongée en participant activement pendant plusieurs années à la réalisation complète d'un projet chez un acteur majeur du secteur de la distribution de l'énergie de suisse-romande.

Associé fondateur & Directeur Général

Association Projet Okinawa

From the idea to the solution is something i'm comfortable with due to my past experiences in organization and information techology projects.

Our goal is to boost social volunteering in a large scale perspective with an original concept supported by a time bank and a customer-to-customer web platform that address current challenges.

With the Okinawa Project, we will not only creates a great, efficient and viable solution, we are also planning to build an organization that will allow to promote and support large scale decentralized social volunteering everywhere we can in Switzerland.

This is our intention.

My special contribution in the project is to define an efficient, secure and modern information system architecture and provide a functional prototype for a pilot project.

The goal is to provide to affiliates a web platform that support them in creating and managing an association and above all to manage the supply & demand and operational management of social oriented services, especially targeted for eldery, promoted and supported by a time saving concept.

We believe a modern web & mobile platform will 
- enforce flexibility, interactivity, independence and swiftness 
- allow an efficient way to manage the operations field that will finally deliver the value.

The key business area of the solution are :
- Independent security and identity management system
- self customizable web sites and content by association (use of widget)
- supply & demand C2C web & mobile platform
- time saving bank system integrated
- training, self-evaluation & certification of participants
- ads (to get some financing)
- clubing (to energize everybody)
- operation and quality management (bpm/acm) to ensure we are delivering effective value
- finance and human resources management system (not so much if possible)

The main open source technologies foreseen are : openAM, HTML5, CSS3, AngularJS 2, Spring, Apache Tomcat & Proxy, Activiti, PostgreSql, ...

Founder and Vice President

mimacom

•	Responsabilité et direction des projets réalisés en suisse-romande
•	Organisation et animation d’événements & Business Development
•	Elaboration d’offres complexes (appels d’offres publics)
•	Expérience unique de travail dans un environnement agile CMMI Niveau 5

Senior Representative Suisse-Romande

HEIG-VD

Chargé de cours en 4ème année Bachelor pour la filière en emploi sur les thèmes Architecture Distribuées (RMI, Corba, JEE) et base de données distribuées (réplication, Oracle).

Chargé de cours Architecture distribuées et Base de données distribuées

Computer Management Resources (CMR)

•	Senior Consultant Business Analyste
•	Chef de projet
•	Pratique de nombreuses méthodologies et outils de génie logiciel (SA, SD, IEM, Racines, OSSAD, etc)

Senior IT Consultant

Nixdort Computer

•	Responsable Division Instituts Financiers Suisse-Romande
•	Responsable Logiciel Instituts Financiers Suisse-Romande
•	Responsable du groupe de support NIDAS Suisse-Romande
•	Engagement et conduite de personnel
•	Conduite d’unité et de projets
•	Nomination au titre VIP au plan national

Software Manager

𝙈𝙞𝙘𝙝𝙚𝙡 𝙝𝙖𝙫𝙚 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣  ☛ 30 𝙮𝙚𝙖𝙧𝙨 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙬𝙞𝙩𝙝 𝙖 𝙝𝙞𝙜𝙝 𝙢𝙤𝙩𝙞𝙫𝙖𝙩𝙞𝙤𝙣 𝙩𝙤 𝙖𝙘𝙝𝙞𝙚𝙫𝙚 𝙜𝙤𝙖𝙡𝙨, 𝙗𝙪𝙞𝙡𝙙 𝙖𝙣𝙙 𝙝𝙚𝙡𝙥 𝙩𝙤 𝙞𝙢𝙖𝙜𝙞𝙣𝙚, 𝙙𝙚𝙨𝙞𝙜𝙣 𝙖𝙣𝙙 𝙧𝙚𝙖𝙡𝙞𝙯𝙚  ☛ 𝙩𝙝𝙚 𝙨𝙩𝙖𝙩𝙚-𝙤𝙛-𝙩𝙝𝙚-𝙖𝙧𝙩 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨 𝙨𝙩𝙖𝙠𝙚𝙝𝙤𝙡𝙙𝙚𝙧𝙨 𝙬𝙖𝙣𝙩 𝙛𝙤𝙧 𝙗𝙚𝙨𝙩 𝙫𝙖𝙡𝙪𝙚.

Michel has experienced several successful missions :

★ Lead the market with 80% penetration after creating and managing a competent and very appreciated support team in the banking market for an IT supplier in the banking market.

★ Envision, design, realize and successfully implement numerous wide integrated information systems, utilizing cutting-edge methodologies and technologies, thereby creating valuable and durale business solutions with excellent cost-effectiveness for financial institutions, refugee assistance, social insurance and energy sector.

★ Participate in the development of multiple public tender processes as both the contracting authority and as a bidder in various economic sectors, including public administration and energy sector.

Michel was involved in strategical projects with predominant security aspects and directed many people, including contractors. Most of those people recognized he had a tough line expressed in clear view when projects became critical, that helped and let everybody to be successful.

Michel was highly respected for his large and deep expertise in both strategical discussions with management and also technical and technologies issues with experts. Through his leadership and listening skills, value-added solutions are emerging from the projects under his empathic authority.

Michel still permanently committed to state-of-the-hart methodologies and technologies in both organizational and information technology area's. These, added to his large experience make his participation in projects a key for success.

Expertise and special interests : 
☛ Agile management, change management, coaching (Management 3.0, Holacracy,...)
☛ Project management (HERMES5, PMBOK,...)
☛ Enterprise Architecture & Solutions, Business Analysis (TOGAF, Archimate, BABOK, BPMN, CMMN, DMN,EDA/SOA, ...)
☛ Information System Planning
☛ Software Development (CMMI, SCRUM (PSM,PSPO), RUP, UML,...)
☛ Business Development (WTO RFP and Offer)

Technologies & tools (recents) :
☛ Spring, Angular, React, Oracle, Postgresql, Kafka, ...
☛ Activiti, Flowable,...
☛ Archi, Signavio, Abacus Avolution, Enterprise Architect, Jira, Confluence, IntelliJ, WebStorm, DataGrip ,...
☛ Microsoft Office, Teams, ...

taplio

The Battle

Marc Schreiber

Michel Wicky

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