Marc Schreiber

Marc Schreiber Consulting

Ghostwriter | Consultant

At Schreiber Consulting we help technology SMEs grow and thrive with their hardware or software products – without hiring more people.

Together with our customers, through a thorough analysis of the Sales, Marketing, and Product departments, we find the weakest link and define an action plan for improvement. Continuously applying this method allows for the sustainable growth of the business.

Product Coach

depsys SA

Be the key stakeholder for product vision and strategy
Build in-depth understanding of the target customers and their needs and define a clear product direction for the products to guarantee product/market fit
Define and own the innovation process from ideation to successful launch
Establish the product roadmap and manage backlog prioritization and release plan
Define user story maps and requirements and work with Engineering on specifications
Communicate widely inside and outside the organization
Collaborate with Product Marketing for product documentation and Sales enablement
Work collaboratively with stakeholders to build alignment across teams

Product Manager

Develop brand, strategy, and plan to position depsys in the market, drive brand awareness, thought leadership, and generate leads; executing marketing strategy through various tactics via internal resources and external agencies, such as media relations, events, web, content, social media, collaterals, newsletters.
-brand strategy
-social media and content marketing
-press relations
-event management
-marketing communications
-messaging

Head of Marketing

Establish business in Germany; position depsys as thought leader in smart grid space with traditional grid operators; cold acquisition via phone and event attendance.

Sales Manager

InnoPark Suisse SA

Consulting work on projects for new business creation, essentially in the field of Sales & Marketing

Consultant

Dell

Plan and execute integrated marketing campaigns, manage campaign budget and agency relations, monitor performance and take corrective actions
-Designed and executed first marketing plan when Dell created Dell Networking brand
-Generated 20% of the sales pipeline through marketing campaigns with an annual budget of $1.2M
-Developed and rolled out a trade-in program
-Drove development of sales motions across EMEA region

EMEA Marketing Program & Campaign Manager, Networking / Servers

Owned business processes from market perspective (forecast, supply&demand, sales, pricing) ; managed European seed unit process ; analyzed sales figures and provided improvement guidance to business leaders
-Established myself as subject matter expert for Enterprise business and marketing programs
-Implemented communication framework to improve product transitions
-Received « team player of the quarter » award for best collaboration across functions

EMEA Marketing Business Manager

Organized workshops and trade show participation ; enabled sales teams in data center technologies ; rolled out marketing campaigns in Switzerland
-Best campaign execution across EMEA countries with 90% follow-up and on-target pipeline 
-Early internal adopter and influencer for social media use

Enterprise Solutions Marketing Manager

Acquired new channel partners ; managed sales process with 5 direct reports to achieve targets ; established Dell channel sales in Swiss business
-Built solid foundation for growth of channel business
-Built Dell channel sales with $21M revenue and 40% growth in first year

Channel Sales Manager

Managed sales funnel in allocated portfolio from detection to closing/order ; executed marketing campaigns to drive business ; owned the customer relationship and managed customer satisfaction
-Constantly achieved or overachieved revenue and call time targets ($3M per quarter)
-Lowered operation costs by pushing orders online (best online order rate in country with 70%)
-Implemented account planning, customer database and follow-up tools adopted by peers

Inside Account Manager

Supported sales teams in technical discussions and offers ; developed Dell data center business in Switzerland
-Heavily increased sales of emerging storage line of business recognized by Gold Award
-Cut error rate in order process leading to reduction of missing/wrong costs

Pre-Sales Consultant

Siemens

introduce eLearning as new delivery method for customer training; establish business plan; implement eLearning and eBusiness platforms; manage learning portfolio
manage a team of back office agents managing the training center organization

Back Office Manager and Project Manager eLearning

train colleagues and customers in data communication and telecom topics (1h to 5d, theoretical and hands-on, operator to manager); manage course portfolio; negociate training contracts; course development

Technical Instructor in Data Communication Networks

Ecole polytechnique fédérale de Lausanne

analysis, specification and development of communication protocol and control system for prototype of space robot and for detection system for landmines; development and test of hardware and software of communication interface, user interface and database; development of Internet-based remote control for mobile robot

Hardware & Software Development Engineer

Charmilles Technologies

development of numerical control algorithms for die-sinking machine-tools; configuration and test of servo motors and sensors; negoatiation of requirements of numerical control with Japanese partner

Software Development Engineer

Toshiba

study and implementation of force control algorithms for industrial robots; development of control software for assembly cell simulator

Research Engineer

I have three decades of experience in technology and have worked in various roles from development to marketing. My expertise spans manufacturing, telecommunications, IT, and energy sectors, in both large corporations and startups.

After a company shift left me seeking new opportunities, I decided to leverage my extensive knowledge by starting a consultancy. Learning about digital writing led me to ghostwriting, where I found joy in shaping and sharing others' ideas.

Now, I specialise in creating Educational Email Courses (EECs) for EnergyTech companies. These courses are a powerful tool for generating leads, something I'm well-versed in after a decade in marketing. My focus is on EnergyTech because I am passionate about contributing to the energy transition, an area where I've spent six years understanding the technology and market challenges.

Many EnergyTech companies have innovative ideas but struggle to sell their products and convert online interest into real business opportunities. I envision a future where these companies are well-known, their sales pipelines are full, and they are recognised leaders in energy transition.

I offer solutions to achieve this: engaging content on social media, EECs for generating business opportunities, regular updates through newsletters, and strategies that lead to real conversions.

Interested in learning more? Join my 5-Day EEC, "The EnergyTech Accelerator," to discover common content creation mistakes that can cost companies potential sales and how to avoid them.

Visit https://EnergyTechAccelerator.com/ to get started.

If you have any questions or want to discuss how we can work together, send me a direct message. I'm eager to connect and help your company grow.

ROOMZ 

About ROOMZ:
ROOMZ specializes in optimizing office spaces using innovative smart solutions. Our products, including intelligent room booking systems and environmental sensors, aim to enhance efficiency, sustainability, and employee satisfaction in the workplace.

Role Overview:
As a Senior Product Owner, I lead the strategic direction, development, and market launch of ROOMZ's flagship products. My role is pivotal in bridging the gap between market needs and technological capabilities, ensuring our solutions not only meet but exceed customer expectations.

Senior Product Owner

HEIG-VD

In my position as the Lead of Applied Research and Development (R&D), I navigated through the complexities of roadmap planning, product discovery, requirement definition, and stakeholder management. Collaborating closely with a dedicated team and various stakeholders, we developed a robust web platform that was thoughtfully managed by cantonal doctors, ensuring adherence to the latest standards in security and sensitive data preservation.

Lead of applied research and development

Adnovum

Scrum Master

Project Manager

eGovEval

In my role as a Product Owner, the team launched a website designed to assess IT maturity levels, prioritizing a user-friendly experience and accurate assessment capabilities. My responsibilities included conducting thorough product discovery to identify and validate pivotal user needs and potential solutions, ensuring the developed product provided clear and easily understandable metrics. This tool has become instrumental for Swiss municipalities, enabling them to effectively gauge and enhance their IT maturity.

Product Owner

Solution Architect

Frimobil

As a Product Owner guiding a specialized development team of 4 people, we endorsed and propelled innovation in the surveying of fare tickets by leveraging cutting-edge image recognition techniques, ensuring a blend of technological advancement and practical application. Nurturing a culture of collaborative development and innovative exploration, we ensured our product drastically improved survey data quality for precise and efficient fare ticket assessments.

Nevis Access App

As a Product Owner, I prioritized and refined the Product Backlog, defined pivotal requirements, planned strategic roadmaps, and orchestrated stakeholder management. Leading a development team of 6 people and actively participating in the steering committee, the team championed innovation in passwordless mobile authentication, ensuring our product pioneered secure, passwordless authentication solutions in the market.

TWINT - Swiss Mobile Payment Solution

Served as a Product Owner for a development team of 12 people, navigating through the complexities of managing both co-located and remote team members. I led the alignment of stakeholder expectations to meet the short time-to-market of the core banking payment system. Through servant leadership and a team-driven innovative approach to mobile payment solutions, we played a role in TWINT's journey to become the first widely utilized mobile payment service across Switzerland, helping it secure a position in the market ahead of competitors like Samsung Pay, Apple Pay, and Google Pay.

Android Developer, Senior Software Engineer

Business Development in the field of IT Innovation

LogiFleet SA

- Project Management
- Technical Lead
- Web and Mobile Development

- Key role in modernizing and creating new products
- Train colleagues in adopting new technologies
- Technical project lead in client oriented projects

* Key Achievements:
- Integrate a new geolocalization web-based platform used by hundreds of customers
- Launch of a new business concept unique in Switzerland: "Mobile Assets RFID"
- Maintain and enhance competitivity by providing innovative products

Software Engineer

Siemens Corporate Research

Master Thesis: Increase Green Building Performance using Collaborative Portal and Content Management

Web Developer, System Integrator

WMDO

Web Developer

Space Center EPFL

As a  👨‍🚀Product Owner, my mission is to create valuable products that exceed expectations for a great user experience. With 10+ years of experience in IT and various roles like Solution Architect and Project Manager, I have a deep understanding of the digital product ecosystem. My time with TWINT demonstrated my leadership skills in driving innovative solutions. In an agile environment, I prioritize collaboration and innovation to deliver impactful digital solutions.

Ready to take your digital products to the next level? Let's collaborate and create impactful solutions together.
📧 Contact me today!

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Marc Schreiber

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